Reborn in the 70s / Reborn in 1978

After more than half an hour, the handover work was completed, and the staff of Princess Company left under the leadership of Shi Diwen, and the ship's name tag began to be installed here.

Zhang Xingming was banned from boarding the boat, and it's embarrassing to be standing there right now.Li Chun and Tang Xin boarded the boat for their own benefit, and even waved their arms at Zhang Xingming triumphantly on the boat.

The crew trial voyage is not the maiden voyage. The trial voyage is just a voyage with no purpose and no fixed time for the crew to familiarize themselves with all aspects of the ship's data, including dangerous operations such as rushing, turning, stopping, etc. Therefore, for Zhang Xingming's safety, he was not allowed to He boarded the ship. In fact, no one was allowed to board the ship except the crew.

When the crew boarded the ship, He Juanjuan came down from the pier and came to Zhang Xingming's side. She leaned on Zhang Xingming's shoulder and looked at the Proudly on the sea and said, "It's so beautiful. I want it too. When will you give it to me?" purchase?"

Zhang Xingming gave He Juanjuan a sideways look and said, "When you get married, I promise to hand it over to you before the wedding."

He Juanjuan pursed her lips and said nothing after a while, "I want to name those ships when they come back. Don't refuse." Looking up at Zhang Xingming, Zhang Xingming smiled and said, "Get up, yes, you can get up." .”

Only then was He Juanjuan satisfied, and said, "You didn't wear sunglasses that day when the sun was so good, but you put them on today when it's cloudy, don't you think it's too dark?"

Zhang Xingming said: "I forgot that day, and I have already put it on today, so I have to finish my pretense." He Juanjuan giggled, and raised her hand to take off the sunglasses on Zhang Xingming's face and put them in her bag.

Now the sky was getting darker, and the sea breeze was stronger than before. Zhang Xingming looked up at the sky for a while and said, "It's not going to rain, right? Forget it, let's go back first. Why are you wearing so little clothes today? Aren't you afraid of catching a cold?" He decided to go back because he saw that He Juanjuan should be cold, and He Juanjuan was wearing a gauze skirt when the wind was so strong today.

He Juanjuan, Wang Honghua, and Zhang Qisheng walked out of Shenwan's courtyard, got into the car and walked back, and since several cars had left, they didn't leave a car for Li Chun and Tang Xin, so that they could get comfortable and squeeze with the crew of seven.He Juanjuan covered her mouth and laughed.

After sending He Juanjuan back to the procurement center, Zhang Xingming still didn't dare to go upstairs and went back to the base directly.

The base is under construction again. The original four buildings only occupy less than [-]% of the land. The second brother said that three more buildings will be erected on the corner, a hotel, an office building and a complex building, and then the vacant land in the entire plot will be filled. Make it into a garden landscape, add two courts and an outdoor swimming pool.

The reason for building another hotel is Chen Huifen’s plan after a period of investigation and preparation. She proposed that the entire hotel department should set up a separate group company, and set up five subsidiary companies for business tourism, that is, the entire hotel group is divided into five Brand to operate, this kind of operation mode has just appeared in Europe and the United States, and it is also the optimal operation mode for all hotel groups in the future.

In fact, although there is no clear similar reorganization, this is the path that Hexiang Group has taken after the formation of the Hexiang Group. The current Hexiang headquarters is more like a coordinating center hidden behind the scenes. are operated independently.

Chen Huifen said after the suggestion: "At present, the entire Hexiang system is using the unified name of Hexiang except for a small number of hotels and automobile companies. In fact, this is a very risky operation. At present, there seems to be no brand operation The problem is, in fact, the people in the mainland have little awareness of the brand, and there are no competitors at the same time, but competition cannot exist. With the continuous development of the mainland economy, competition will inevitably appear.

With the awakening of business, a dominant Hexiang will inevitably become the target of all targets, and it will be hostile from all sides at once. This is not worth the loss for the development of a brand, and it is also what many foreign established commercial companies are trying their best to avoid. question.Therefore, Hexiang should take advantage of this period of low awareness of a dominant mainland brand to carry out diversified brand reforms, create a group of brands to compete with each other and promote each other, and prepare for the inevitable tide of commercial brand competition. This kind of brand split It starts at the hotel but should not end at the hotel.

For example, the construction of new automobile bases should not be divided according to high, medium and low grades, but production areas should be divided according to brands such as Zhonghua, BMW, and Mercedes-Benz. This will be more beneficial to the obvious market development in the later stage, and it can also unite the appeal of a brand. force.

Shopping malls, supermarkets, hotels, convenience stores, properties, logistics, real estate, automobiles and even the computers behind are all applicable to this development idea.Collective management and brand operation of various industries gradually form a multi-region and multi-brand coexistence model, form effective internal competition, and better cover all levels of customers. This is the road to healthy development, and can effectively avoid being Possibility of centralized attack. "

In fact, Zhang Xingming has already been operating in this area in the early stage, but because there are too many things, he has not had a clear understanding, just like the hotel has Hexiang, Daliao, Hemisphere, 24H business, and shopping malls in the early stage. , Billiton, Yida and Zhonglian, supermarkets have Hexiang, Macro and Bandung Convenience, but the management is not separated, and it is still carried out by the headquarters of Hexiang.

Zhang Xingming thought about it, picked up the phone and called Xi Shuhui, He Juanjuan, Chen Huifen, and the second brother, and asked the four of them to come over for a meeting.

It was already noon when the four of them settled down and arrived at the base. The four of them had lunch in the cafeteria downstairs and went to the small meeting room on the top floor for a meeting.Zhang Xingming seldom held meetings, and several people were puzzled.

Chapter 692 Brand Reform

Several people sat down, and Su Yan made tea for them.

The second brother said, "What kind of meeting is this? It seems like it's been a long time since I've had a meeting. It's quite new."

Zhang Xingming said: "Sister Huifen proposed a concept of brand management. I think it's very good. I'll ask you guys to come over and discuss it."

Xi Shuhui said: "Brand operation? Isn't it considered brand operation now?"

Zhang Xingming said: "Parallel operation of multiple brands means internal competition."

Xi Shuhui said: "Now there are many brands, right? Hotels have Hexiang Daliao Hemisphere, 24H business, department stores have Hexiang Yida and Zhonglian, supermarkets have Hexiang Macro and Billiton, and there is only one convenience store, Bandung. We all feel that there are too many brands under us.”

Zhang Xingming said: "Multiple brands are still necessary. Sister Huifen is right. With the development of the mainland's economy and market in the future, a monopoly will cause a lot of unnecessary troubles. It is better to take advantage of the small competition now and let's directly establish brands. Different independent operating companies will divide the market, and we will have internal competition first, and when a hundred flowers bloom in the future, our brands will have a firm foothold on each side.”

The second brother took a sip of tea, lit a cigarette slowly and said, "Then you can make a decision, why do you want us to come?"

Zhang Xingming said: "I'm going to split up the real estate company, don't you listen? The real estate company is divided into five, and you arrange this yourself. Northeast, Hong Kong Island, Central Plains, Southwest and East China, set up five companies, as for doing business. It doesn’t matter whether it’s real estate or residential real estate, the five companies operate and calculate independently, and you get the total.”

The second brother thought for a while and said, "Okay, but I suggest Erqiong Island set up another one, six."

Zhang Xingming nodded and said: "Yes, you can just look at the arrangement. For the hotel, separate operating companies will be established according to the existing brands. Sister Huifen can arrange it. Your headquarters will directly serve as the brand operation and management center. Sister Shu Hui Calculate the equity distribution of each company here."

He Juanjuan said: "Okay, it's just you who arranged it, you have to make us come over for some kind of meeting, and, boss, why did you call me here? Does this have something to do with me?"

Zhang Xingming said: "You also need to register a company separately here. You can discuss with Sister Shuhui, or invest in construction or acquisition, and start the layout of upstream factories. We will set up our own factories for hot-selling products. In the future, you will not It’s not just about purchasing, but also reselling our own products.”

He Juanjuan looked at Xi Shuhui and Chen Huifen and said, "Do you think I'm not tired enough?"

Xi Shuhui said: "It is still necessary to establish your own upstream factory. After the factory is built and operated independently, you just need to choose the product category and come out. This can't be replaced by others. I invest here, or build a factory or buy it, and then the equipment and so on. I don't want you to do the shopping."

He Juanjuan thought for a while and said, "Then we need to set up a new department. Find some suitable people for me."

Zhang Xingming said to Xi Shuhui: "You can see if you can set up a headhunting company here, or buy one. I am afraid that there will be more and more things in this area in the future. Our talent mechanism is still a little behind."

Xi Shuhui said: "Yes, I already have a group, just register directly, and it will be easier for me to release this one."

Zhang Xingming said: "Overseas industrial layout will be the key point in the next few years. Talent collection, training and introduction will become more and more urgent. None of us are as familiar with this area as you, Sister Shuhui. You have worked so hard."

Xi Shuhui raised her eyebrows and said, "Well, for the sake of the Proudly."

He Juanjuan curled her lips.

Zhang Xingming stretched his waist and said: "Okay, next is the main topic of this meeting, let's name it, real estate company, headhunting company, factory, hotel, should we add more? Logistics need to increase by one or two, I will We plan to set up a commercial real estate company with the commercial real estate projects under construction and to be built, and add another property as well, let’s do it together.”

The second brother said: "Then there are seven families in this real estate?"

Zhang Xingming said: "Hexiang Real Estate and I just said that this new company will only do large-scale commercial real estate, and the rest can be used for residential and commercial projects. There is no conflict. We must find a support for the newly established department stores and supermarkets. Then In the future, all companies will be operated independently, and internal changes will also be made. Now the houses used in shopping malls will have to pay rent in the future, and hotels will have to pay for their own construction.

The second elder brother said, "Isn't this a lot of tax?"

Zhang Xingming said: "Pay the tax as soon as it is due, and there is not much. Let Aunt Huang come up with a plan, or you can communicate with the tax department."

Xi Shuhui said: "There is another question, should these newly established companies still enter the original management framework?"

Zhang Xingming thought for a while and said: "We still have to enter, but the brands of each company are all operated independently. In the future, the headquarters will no longer use any brands, and they will completely enter the behind-the-scenes operation. From the outside, each company will be an independent individual in the future. , there is no such thing as headquarters, only the respective headquarters of each company.”

Xi Shuhui thought for a while and said, "This is quite possible, but what will the headquarters be called in the future?"

Xi Juanjuan said: "Just register the headquarters as a business management consulting company, and all the companies below are customers."

Zhang Xingming twitched and said: "Okay, I need another name, you guys can name it. The equity is all concentrated on Sister Shuhui's side. Don't we still have so many investment companies and offshore companies? Make the equity more complicated. It’s all a joint venture background. The headquarters is still held by me, my second brother, and the investment company.”

The second brother said: "Hey? Didn't I take the car and the mall still has property? Do you want to change it again?"

Zhang Xingming said: "You just said that you listened to my arrangement, and the three of them testified. Now you have no right to speak."

The second elder brother said: "No, for me, enough is enough, what should I do?"

Zhang Xingming said: "Your status is not suitable for holding shares in the company below. I couldn't convince you last time. Don't argue with me this time. I won't give you the investment company. The investment company of the group accounts for 45%. Accounting for 45, you get 10%, you don’t have to fight, it’s originally set in the shareholding book, and I’ve been coaxing you.”

The second brother looked at Xi Shuhui, who nodded.

Zhang Xingming said: "Sister Juanjuan has also set up a group company here. In the future, the factories that will be established and acquired will be dispatched and managed in a unified manner. We will implement an internal planned economy for the time being. When the factories have some strength, we will put them on the market. Specifically You can discuss it with Sister Shu Hui, and just let me know when the time comes.

Then the breeding and breeding of these two pieces can be directly registered as a separate company. Sister Shuhui, has the Huimin Dairy Factory acquired it? "