"This is the most distorted place by modern people. The smell of wine is not afraid of deep alleys. It doesn't simply mean that as long as your things are good, you are not afraid that no one will buy them from you, even if you are on the top of a mountain and down in a ditch. It is not like that."

"The aroma of wine is not afraid of deep alleys. This in itself is an excellent description of an advertisement. Where is the advertisement? Smell, think about it, why is it not afraid of deep alleys? The fragrance wafts out and can be smelled outside, that is to say , the publicity is in place, and the outside world knows about it, and if they understand it, people will naturally come to the deep alley to buy it from you. What if you have no fragrance? Why didn’t you say that liquor is not afraid of the deep alley, and beer is not afraid of the deep alley? Right? This Fragrance is the key point of this sentence, which shows that advertising is very important."

"In the real world, our overall living standard is improving year by year, and there are more and more products. How can ordinary people know you, remember you, and consume you in such a large market and so many products? , This is the most important thing for companies to do now, instead of resting on the merits of the planned economy and dreaming. This is also the biggest difference and disadvantage between our domestic companies and foreign companies.”

"Foreigners don't comment on good or bad, we just talk about doing business. They are very active in letting others know about them, understand them, and accept them. This is the attitude that commodity social enterprises should have. This is also true for our domestic enterprises, including What we should learn, enterprises must learn this attitude, and we must learn the means.”

"As an advertising practitioner, if you have nothing to do, look through foreign advertising materials, look at various finished advertisements, and think about why, why is a simple photo, a short sentence, why it is worth so much money, and what it is saying ?”

"Advertisement, advertise widely, recommend a product to a target group in a targeted manner, and make them accept, understand, like, and finally consume, it is quite difficult."

"What are the characteristics of the product, and where is the cultural entry point between it and the target group? Without cultural resonance, your goal will never be achieved. You hate Apple very much. I hold an apple and keep telling you, this is good. , really good, big and good, will you buy it? Will you eat it?"

"I beat the apples into jam to remove the sour taste, and then give you this bottle of jam, saying, eat it, it's full of natural vitamins, this can protect your teeth to your stomach, it can help digestion, It can make you healthier, and then, will you eat it? Although in fact, it is the apple you hate."

"That's advertising, cultural advertising."

applause.

Chapter 417 News from the Yard (2)

The days passed day by day, and the work was carried out in an orderly manner. Zhang Xingming was free again. During the cold three or nine days, he hid in the room of the Beijing Office, guarding the hot heater.

During the period, Mr. Shen called, asked him about his recent situation, and told him to do things honestly, not to show up at will, let alone make comments at will. Zhang Xingming knew it well, and he agreed very simply, which made the old man very pleased.

The old man will also go to Beijing in the next few days at the end of the year. Liaodong is listed separately for the first year. The old man will go to the court to appeal and accept part-time jobs from several central governments. My son is living a happy life, and he has to shoulder a heavier burden.

Zhang Xingming said: "Why don't you just bring your sister with you, Grandpa. I'm also in the capital, so let's celebrate the New Year in the capital and watch the show and eat dumplings at the Spring Festival Gala."

The old man thought about it for a while and then agreed. He is getting old and lonely, and his only granddaughter is getting older, and she is often not around. The old man also wants to spend a happy year with his granddaughter, not to mention that there are so many things. Have a grandson.

Putting down the phone here, Zhang Xingming called Director Huang again: "Director Huang, let me inform you that Mr. Shen, a member of the Politburo, State Councilor, and Secretary of the Liaodong Provincial Party Committee, will come to the live broadcast of the Spring Festival Gala. You can arrange it carefully. The old man likes to eat three delicacies Dumplings, you must have this."

Director Huang was very pleasantly surprised: "Really? Don't scare me? Okay, let's see what I arrange. Who else? Let me tell you that I'm ready."

Zhang Xingming said: "You are really not greedy. Old Pu and Mr. Shen are here. Are you still not satisfied? Tsk tsk, let's see, let me see who else I can make an appointment with. Can you be at a lower level? Bureau level, Forget it, let me make an appointment first and then talk to you, you don't have to worry about security issues, I will arrange it."

Putting down the phone, Zhang Xingming leaned crookedly on the sofa, thinking in his head, how about having a Spring Festival Gala party with relatives and friends?It's a bit difficult.

Just as he was thinking, the door was knocked lightly from the outside, Zhang Xingming turned his head and said, "Please come in, who is so polite?"

As soon as the door opened, Li Chun came in with two cadres in military uniforms. Li Chun said to Zhang Xingming, "Er Ming, this is the leader of my unit, this is Deputy Director Xiao, and this is Director Li. Deputy Director Xiao, Brother Li, this is Zhang Xingming, you call him Er Ming, he is my current work target."

Zhang Xingming stood up from the sofa and stretched out his right hand and said, "Oh, wait a little longer, Brother Li didn't say anything in advance, I'm really sorry, I'm sorry, Director Xiao, Director Li, please sit down, Brother Zhang , Ask someone to make tea. Oh, this is a big deal, I’m really sorry, Brother Li didn’t tell me in advance, so I have to go out to greet me anyway, really, it’s not a polite word.”

Zhang Liguo agreed outside.

Deputy Director Xiao said: "You're welcome, you are not an outsider, you are our target, there are files in the bureau, and this time we came here on request, as long as Commissioner Zhang doesn't complain about our bad customers, hahaha. "

The Security Bureau is at the level of a large military region, and the deputy director is usually the rank of lieutenant general. This deputy director Xiao looks to be about 50 years old, Zhang Xingming is a little bit unsure, and turns to look at Director Li. Director Li smiled at him. He looks less than ten, his skin is dark, and it looks like he has really done it, not official oil.

A few people sat down around, Li Chun scratched his head, as if embarrassed, looked at Zhang Xingming, then at Deputy Director Xiao, coughed, moved his mouth a few times and remained silent.

Deputy Chief Xiao glared at him, changed his smiling face and said to Zhang Xingming: "It's like this, Commissioner Zhang. It's a bit presumptuous to come here this time. I'm a soldier, so I'll just say it straight. The last time Xiao Li went back , I talked about the two courtyard houses. They were originally assigned to our office as a dormitory. Later, due to work needs, I changed the office and gradually moved out. At the beginning, I used it as a dormitory for a few years. , but that place is not very convenient, and gradually it will be vacant there. The situation of our bureau is quite special. Besides, we don’t have spare money to repair it, so it collapses there. .”

"Xiao Li went back and said that Commissioner Zhang wanted to buy these two sets of yards from the bureau. A few of us party committees at home bumped into each other and felt that it was panic to put them there. Since Commissioner Zhang wants to buy them, we don't count Outsiders, then sell it, it’s not an important thing anyway, and it will slowly collapse if left there, and you have to spend money to clean it up, hahaha.”

Li Chun's face gradually turned red, and his head lowered lower and lower. Zhang Xingming looked puzzled.

Deputy Director Xiao went on to say: "To be honest, let's put the two courtyards there. They are not worth much, but they must be the property of the public, right? Communicate, Xiao Li, and show Committee Member Zhang the meeting minutes."

Officer Li took out a document from his bag and handed it to Zhang Xingming, who took it to read.

Deputy Director Xiao said: "Actually, it's nothing. It's just that some comrades think that selling it is worse than using it to solve practical problems, so they want to exchange it with you. We still have a few pieces of land in the bureau. Let's see if you can build a house for you, Commissioner Zhang, and then This yard is considered a construction fee. Haha, that," Deputy Chief Xiao coughed a little unnaturally, looked at Li Chun, and rubbed his hands on his trousers.

"That's what it means, Commissioner Zhang, give me your opinion, if you have any ideas, let me know, I'll take them back, and everyone will discuss, discuss again, hahaha."

Zhang Xingming looked at the meeting minutes.

Probably the meaning is similar to what Deputy Director Xiao said. Director Ding of the Security Bureau’s Logistics Department suggested that the sale is of little significance. It’s better to take this opportunity to solve the problem of welfare housing in the bureau, and the vacated old welfare housing can be repaired and used as a dormitory. , Director Ding's opinion was supported by Deputy Director Chen, who was in charge of logistics.

Zhang Xingming looked at the order of his speeches. It seems that Deputy Director Chen will be ranked ahead of Deputy Director Xiao. It seems that he is an old revolutionary. Speaking in the Security Bureau is very important. At that time, most of the old comrades were active in the army. There are not many places, and most of them are concentrated in the Central Advisory Committee.

After finishing speaking, Director Xiao coughed, looked at Zhang Xingming, and gave Li Chun a wink, telling him to speak. Li Chun was like a quail at this time, let alone talking, it seemed that he wanted to hide or sneak into his eyes. Like going to the sofa.

Zhang Xingming smiled, shook the document in his hand, handed it back to Officer Li, and said, "How do I change it?"

Chief Xiao was taken aback, his smile froze for a moment, and he said, "Do you agree?"

Chapter 418 A Big Lose Exchange (3)

Zhang Xingming said: "Let's talk about it first, how to change it specifically? I have to weigh it. How can I say that I am also protected by the bureau. Don't we have this feeling? As long as it is not too much, I have nothing to do with it." question."

Li Chun looked up at Zhang Xingming in surprise and said, "Er Ming, you can think about it."

Deputy Director Xiao pointed at Li Chun with his finger, and said to Zhang Xingming: "This kid slapped the table in my office, saying that the bureau took advantage of the opportunity to threaten to take advantage of the people, hahaha, they are all soldiers, one by one Just talk about it. If you have anything to say, let’s discuss it.”

Zhang Xingming asked, "Where is the building in the bureau? Brother Zhang, bring me a map. Deputy Director Xiao, what are the bureau's requirements for welfare housing? How much?"

Deputy Director Xiao took the map that Zhang Liguo brought in and spread it on the coffee table, squinted his eyes, clicked on the map and said: "Here, here, and here, just these few plots, not all of them, no need, You see, it’s convenient for you, just build a few buildings, hehe, I also think this request is a bit too much, but there are indeed difficulties in the bureau, and you need to understand, Commissioner Zhang.”

Zhang Xingming looked at the map. There were three lands, one in Gongzhufen, one in Sanlihe, and one in Deshengmen area.

Zhang Xingming raised his head and asked Director Xiao: "Isn't Deshengmen an old courtyard?"

Director Xiao looked at it and said, "Yes, but it's worse than the palace you saw. The surrounding areas are all in the bureau, and there can be dozens of acres of land. The land on the Princess's Tomb is the largest. It turns out that this land Erhuang, it’s full of troops, and there are hundreds of acres of land, Sanlihe used to be the training ground of the bureau, but now it’s empty, and there are dozens of acres.”

Zhang Xingming thought for a while, and said, "Director Xiao, I agree with your bureau's opinion." Director Xiao was overjoyed, and Li Chun suddenly looked up at Zhang Xingming, his mouth moved but he lowered his head again.

Zhang Xingming said: "But I also have conditions. These two courtyards and the surrounding areas that belong to your bureau must be given to me. And here, I also want Deshengmen. After that, I am in Gongzhufen. This is not the largest place. Is it right? I’m here to build a community for you, completely in accordance with high standards, garden-style community, townhouses, duplexes, high-rise elevators, and I will give you a minimum of [-] houses, do you think it will work?”

Director Xiao finally changed his face, and asked with wide eyes: "[-] sets? Is it [-] sets?"

Zhang Xingming nodded and said: "Yes, [-] sets, senior cadres, cadres, officers, different houses and types, a total of [-] sets, garden-style community, the condition is that I want to complete these three yards , I have to give everything that belongs to the bureau, and you have to be responsible for moving people and clearing the place. When will you finish this matter and hand over the things to me, and Gongzhufen will start work here, how about it?"

Director Xiao slapped his thigh and said, "Okay, why not, don't worry, our few dollars are nothing too much trouble, most of them are comrades or connections in the bureau, we soldiers have no place to do such things, I will give it to you when I go back Do it, hahaha, Commissioner Zhang does things openly, well, he is worthy of being a soldier, he has the bearing of our army, let's go, brother buys you a drink, haha, this matter is handled, Xiao Li, you don't have to look like a bear , You also know a little about the situation in the bureau, there is no way to do this, how good it is, haha, in the future, if you complete the task with due diligence, it will be the reward to Commissioner Zhang, understand?"

Li Chun quickly stood up and stood at attention, blushing and said loudly, "I promise to complete the task."

Deputy Director Xiao said to Director Li: "Give Committee Zhang a copy of the relevant materials of the yard. Please be detailed. Committee Zhang is generous. We can't be too cowardly, and explain the situation clearly."

Director Li took out a few more documents from his bag, this time there were more, several thick stacks, and said: "This is all the documents including the Deshengmen land. Let me tell you, first of all, here in Huangchenggen, Beizi Mansion is still relatively well preserved, and the situation on the side is also the simplest. The circle around the yard is our house, which was the dormitory and warehouse at the beginning. Now they all live in other people's homes, but they were rented out at the beginning, and some of them are related to the bureau itself, so it is not difficult to move.

The situation here at the Wangfu is a bit more complicated, mainly because no one cared about it at the beginning. The house outside is a mix of our bureau, the Ministry of Public Security, and the military area. We have more and they have less. This is the bureau. The leader went to the two sides to coordinate. It's hard to say now. You know, everyone's housing is tight.

The side of Deshengmen is actually a complete old house. It looks quite messy now. At first there was a lake and a big garden, which were part of the house. , the lake dried up, the garden was destroyed, and it became what it is now. In addition, the bureau has not taken much care of it, and many houses have been built on it.

This piece of Princess Tomb. "

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