Reborn in the 70s / Reborn in 1978

The eldest sister curled her lips and brought some food to the young lady, and the four of them started to eat.

Zhang Xingming said: "From now on, you can come here to cook and eat. There is everything in the refrigerator, and I always go out. It's not good to store things for a long time."

The eldest sister said: "It's okay, I've thought about it a long time ago, don't complain after eating all."

Zhang Xingming glanced at the eldest sister and said, "As for it, how much food can you eat together? Eat like a cat."

The mistress stuffed a piece of meat into her mouth and said, "You're a cat." She was a man and could eat and sleep.

Talk about Nao Nao eating, the three sisters cleaned up and washed, Zhang Xingming went into the house and lay down on the sofa to eat slowly. It is also a happy thing to not have to clean up the table after eating.

After tidying up, the three sisters went home, leaving Zhang Xingming alone in the room in a daze, without thinking about anything, just sitting there, waiting for a phone call to wake him up, and the room was completely dark.

Turn on the lights, answer the phone.

"Hello? Mr. Zhang?"

"Zhang Xingming, who is it?"

"Mr. Zhang, I'm Xiao Wang, Wang Hongwei, Mr. Zhang, the American Coca-Cola company wants to be on our Spring Festival Gala, and I'll report to you."

Zhang Xingming was taken aback, Coca-Cola?If I remember correctly, although Coca-Cola entered China earlier than Pepsi, it has always been very conservative. It only guards the one-acre three-point land in Shanghai. figure.

Except for some print advertisements and sports sponsorships in China, it basically did not do any other advertising before 86.

In 86 copies in 10, CCTV offered Coca-Cola a sponsorship of 20 U.S. dollars for the purchase of British video files about Margaret Thatcher’s visit to China. The 18-minute Tong Ange couldn't hold back the feeling.

As soon as the advertisement was broadcast, Coca-Cola became popular all over the country, thus establishing its position in the domestic beverage industry.

As for Pepsi-Cola, an old enemy of delicious food, after re-entering the domestic industry and living in Guangzhou in 81, he established himself in Hong Kong. He came up as a superstar endorsement and set off a bloody storm in the advertising industry. Does anyone remember the Pepsi advertisement of his brother Leslie Cheung?If Pepsi chose CCTV at that time, it is estimated that there will be nothing for Coke in China. Unfortunately, Coke has always dominated Pepsi in the world.

I have always had a bold idea that Coke and Pepsi are actually brothers. They staged a global war, and both became winners, just like KFC and McDonald's under the two companies, falling in love with each other and killing the whole world. , There are many times, their strategies are outrageously synchronized, is it just a coincidence?

"Mr. Zhang? Mr. Zhang? You won't be distracted again, right? This is on the phone, hello." Wang Hongwei's dumbfounding voice came out on the phone.

"Ah? Oh, tell me, what's wrong with Coca-Cola?" Zhang Xingming rubbed his face in embarrassment, luckily he couldn't see it.

Wang Hongwei said: "Mr. Zhang, the Coca-Cola Company is the first foreign company to give feedback after receiving our call. They are very interested in our Spring Festival Gala advertising promotion model. Can you provide a detailed price list by category? Give it to them. Also, from what I heard, they seem to be very interested in the naming party, but they seem to be hesitating."

Zhang Xingming knows what Coca-Cola is hesitating about. As American companies, they are most worried about changes in domestic policies. As the nearest developed country from the late 60s to the early 80s and China, they have witnessed domestic changes in all aspects , including the changeable and extreme policies. From the bottom of their hearts, these Yankees had a deep fear of China in that era.

Zhang Xingming asked, "Have you called Guangzhou Pepsi?"

Wang Hongwei was stunned for a moment and said, "Pepsi? No, is it also a foreign company?"

Zhang Xingming said: "Yes, it is also an American company, Coca-Cola's old enemy, can you contact them, let them talk first, and then we can talk, haha, the actions in other aspects should be accelerated, it will be a few days, it's time to decide The matter should be settled quickly. The price can be raised to 40 or 50 according to what we originally planned. Be bolder. Also, we can talk about adding the Spring Festival Gala to the next month, the first quarter or a year. The Spring Festival Gala is just a year. Let's go, right?"

On the original track, until the mid-90s, the main advertising space of CCTV was liquor companies. It was not until 98 that Aiduo broke this vicious circle, followed by Backgammon, and then entered the beverage era. Zhang Xingming felt that this was It's extremely abnormal. Everyone knows that the beverage and alcohol industry sells water, and the profit value is scary. However, it cannot exist as an important industry of a nation, just like real estate should not be a pillar industry. This is unhealthy. .

Chapter 394 Advertising Creativity (4)

Wang Hongwei said: "Mr. Zhang, if we talk about it in the future, how will the ranking be arranged? Different programs on each channel have different requirements and characteristics. Either it is to persuade each channel to accommodate our advertisements, or we have to use our advertisements on a daily basis. How to make a different version of each program for a channel?"

Zhang Xingming said: "Don't think about it, we just give the total duration, every season, every month, every week to every day, the total broadcast duration is determined, within the approximate time period of each channel, broadcast The total duration of the movie will be given to him, that’s all, and then we can adjust it flexibly, as long as the broadcast time is guaranteed, there will be no problem.”

Wang Hongwei thought about it, and said: "Well, Mr. Zhang, I'm not flattering you. Your idea is really good. In this way, our work will be easier to do, compared with those stuck in the past. I don't know how smart it is."

Zhang Xingming sweated for a while, this is a bad routine used by all TV stations in the future, okay? He said: "I'm afraid of thinking about things. It's okay. Let's discuss and discuss more. One person is short in wit, and ten people are good at planning. Good ideas come from people." Yes, no one is less than anyone else."

Wang Hongwei said: "Mr. Zhang, what about the advertisement for Coke? What the other party means is that we create a creative production, as long as it meets their standards, we can cooperate."

Zhang Xingming was happy, and said: "Advertising design and production and broadcasting are two different things. How can it be put together? Design and production are charged separately. If we produce creative production, the production fee is 200 million US dollars, and they can be broadcast globally. , but add our mark."

Wang Hongwei was silent for a long time, and Zhang Xingming could imagine him opening his mouth wide on the phone. After a while, Wang Hongwei took a breath and said, "200 million? US dollars? Mr. Zhang, what can I do?"

Zhang Xingming said: "If you don't do it, you can make it yourself. Let's just broadcast it. Isn't that easier? You have to remember that in this world, creativity and ideas are the most valuable things, and they can't be sold cheaply. Instead, other You don’t need to pay too much attention to what you have, you can let it go if the price is right.”

Wang Hongwei solemnly agreed.

Zhang Xingming said: "As an advertiser, brains are the most important thing. What is a brain is an idea. You can use it from an unexpected angle, or a picture, or a sentence, or an idea." A song, if you engrave what you want to express in the heart of your audience at once, you will be successful, how can you engrave it? Touching his heart, this is a good advertisement, and the form is not important.”

Wang Hongwei remained silent again. After pondering for a long time, Zhang Xingming was not bothered. It would be strange if such a situation did not happen to a person who really devoted himself to one thing. It was too late to be happy to have such a person under his command. angry.

After a while, Wang Hongwei said: "I'm sorry Mr. Zhang, I was distracted too. Your words made many things that I couldn't figure out before clear up. No, I have to think about it quickly and write it. What about Mr. Zhang, I I won’t talk about it until you come over and report in person.”

Zhang Xingming said: "Okay. But many things can't be done by one person's head. You need to organize more team members to hold brainstorming discussions. You can say anything and think about everything. Only by brainstorming can you make money." idea."

Wang Hongwei said: "Well, okay, I will organize more activities like this in the future, so what about the Coca-Cola advertisement this time?"

Zhang Xingming said: "Let's talk first, tell him about the influence of CCTV, the speed of our country's development, the speed of our Hexiang's expansion, and then remind me of Pepsi's attitude. Make a plan."

Wang Hongwei said: "Understood, Mr. Zhang can rest assured that he will complete the task."

Zhang Xingming smiled and said: "The customer is the enemy, and the enemy of the enemy is someone who can be used. If you use this point well, you will be in every position. Okay, let's not talk, hurry up, I'm NO.15, and NO.16 will open the bid." "

Wang Hongwei learned something again, and excitedly agreed, and Zhang Xingming hung up the phone.

He wants to turn the advertising investment invitation of the Spring Festival Gala into a large-scale bidding conference, and start the advertising bidding of CCTV seven years in advance. This is also a good time for him to stand up in the domestic advertising industry. Boss, none of them.

Can it be unsuccessful?Zhang Xingming felt that there was no need to think about this issue at all.

Then there is the problem of making advertisements. Later generations are brainwashed by various advertisements every day. It is not too easy for reborn people to make a few "creative" advertisements, and it is even easier for a big company like Coca-Cola. Once you come, you will definitely accept it. It is his own thing, and he has a sense of affinity.

Leaning on the sofa, thinking about the production of the advertisement, without turning on the lights, a few "hehehe" smug laughter came out from time to time in the dark room, which made people's hair stand on end.

……

Afterwards, I treated guests to dinner every day, and went to school to participate in class cadre labor. A few days passed in a flash, and the day to return to school arrived.

NO.12, all the students in the school returned to school. After a short vacation, everyone felt very cordial when they met. They huddled together and chatted. From time to time, you pat me and hug her. Some of them even have new clothes They are all put on. In these days, this is purely an act of looking for a beating.

Everyone was chatting and joking around in a few piles. Teacher Wang came in with a pile of notebooks, put the things on the podium, ignored the excitement of everyone, and walked down to the Dachang table to listen to them talking, laughing. .

Dachang was dancing and dancing excitedly, talking about eating at Zhang Xingming's house, doing homework and playing games. This is a very cool thing among classmates. The classmates of Zhao's family listened to him enviously. The small space, delicious and fun, is simply the yearning place for the students.

Zhang Xingming was sitting in his seat, holding a pen and scratching on his notebook. He was considering the relationship between the advertising space and the lighting according to the specific conditions of the venue, so that it should not be too conspicuous, but must remain eye-catching.

The deskmate lowered his head and talked to him from time to time, and he just nodded and dealt with it. This deskmate will be replaced in the next semester. He will be replaced by Ding Shuzhi, and he will be at the same desk almost until graduation. After a few days, it was changed back in less than a month.

The deskmate was finally annoyed, raised his hand and pinched him and said, "You don't want to talk to me, do you?"

Zhang Xingming turned to look at her, and said, "Didn't you see what I was doing? Can you wait until I finish talking?"

The deskmate looked at his notebook, curled his lips, and turned away silently.

Teacher Wang clapped his hands and said, "Okay, the excitement is over, let's all go back to our seats, and you can talk again later."

The students returned to their seats slowly. Teacher Wang walked to the podium and said: "This semester is over, and the test results are neither good nor bad. The rankings and results are on the blackboard at the back. You can see for yourself. The top ten Students came up to receive their rewards."