Reborn in the 70s / Reborn in 1978
Page 272
Director Wang is also very polite. He is a more pragmatic person who dares to think and do things, otherwise he would not have resigned from the position of director later because of some things.
A few people shook hands and chatted for a while, sat down and drank tea for a while, Chinese people do business while eating and drinking, it seems that it is not easy to do things without creating such an atmosphere.
Both parties expressed their own ideas, Mr. Wang said: "We just want to learn, to learn some thoughts and ideas of Hong Kong compatriots in management and operation. Performing arts company, and to be honest, we still don’t understand what this performing arts is, I hope that through this cooperation, there will be a result that both parties are satisfied with, and I still have certain expectations for this.”
Zhang Xingming said: "This is definitely a win-win result. We have operating experience and you have a large enough platform. This is called a strong alliance, and the result is predictable. What does Mr. Wang think about the holding of shares by both parties?" Opinion?"
Director Wang said: "This still depends on the specific investment standards, right? I just want to know how Director Zhang is going to do this."
Zhang Xingming said: "For CCTV's advertising department, besides the existing personnel, what else can you provide?"
Director Wang smiled and said, "We have a broadcasting platform. This is our strongest point. I think it is because of this that Director Zhang came up with the idea of a joint venture, right?"
Zhang Xingming also said with a smile: "How much is your annual advertising fee now? Tens of millions? Hundreds of millions? I plan to invest in the best equipment and equipment in the world. While operating advertisements, I also need to design and produce advertisements. To create a successful international gala, I don't believe that Director Wang understands this, and the investment required is almost tens of millions of dollars.
This is one of them.Second, I really came up with this idea because of the platform of CCTV, but this is based on the fact that your advertising operation and production have no achievements, and there is no basis for large-scale evening parties.
Let's put it this way, Mr. Wang, even if your current annual advertising revenue is [-] million, is that enough?What about a big party?Losing money, losing more and more year after year, what is the effect of the party?We know that.
I can tell you this, if we were to operate it, the large-scale gala would definitely reach the international standard. If you want to surpass it, it is impossible to achieve it now, but it is no problem to achieve it. Moreover, the most important thing is Director Wang, it will make money. Instead of losing money.
A Spring Festival Gala, I dare not say that I have earned your advertising fee for a year, and it should not be far behind, but what about the usual advertising operations?There is basically no problem with turning over your ten times and eight times. How much is it?How much is half?Why should I?Can I set up an advertising company and pay you for broadcasting?
If it wasn’t for this platform, I wouldn’t even talk about it with you. The stuff is good, but it depends on who uses it, right Mr. Wang. "
Master Wang took a sip of tea from his teacup and said, "Minister Zhang, let's talk about the specific implementation after the cooperation. I haven't figured it out yet."
Zhang Xingming said: "After the establishment of the joint venture company, we will be the exclusive agent for all CCTV advertising broadcasts at all times, and the exclusive agency for the hosting and promotion of CCTV's large-scale evening parties, and we will produce related programs and broadcast them in accordance with foreign models. You will be invited to review."
Director Wang said, "What about the agency fee?"
Zhang Xingming said: "The advertising agency fee will always be only 100 million. As long as the joint venture company is still there, it will always be so much. At the party, we can share with CCTV. The joint venture company gets 7%, and CCTV 3%. CCTV does not need to spend money to buy the show, but CCTV does not have the relevant rights, it just broadcasts it, of course, it will definitely bring CCTV ratings results."
Master Wang hesitated for a moment, and rubbed the fingers of his right hand habitually. The second brother took out a cigarette from his pocket and gave it to him, and took out the lighter to light it for him.
Director Huang also took one and lit it, and smoke immediately rose in the conference room.
Director Wang said: "We at CCTV don't need to be stimulated or promoted in terms of ratings. We have no rivals in this area, only followers."
Zhang Xingming said: "Director Wang, how many TV stations were there in the country when CCTV was established? 5, how many are now? Advanced broadcasting technology? Are you sure that CCTV's status will always be so high?
CCTV is just a TV station. Now you are broadcasting nationwide, so it seems stronger than the local ones. What if the local broadcasting is also broadcasting nationwide?What if all provinces and even cities with good economies in the country face the national broadcast?Did you ask the central government to order a ban on the broadcast? "
Director Wang was taken aback, and the hand holding the teacup stayed there for three seconds, then slowly took a sip from the teacup, and said, "A provincial TV station, what's the point of him broadcasting nationwide? This is not a waste of money." Do you know how much it costs to build a national broadcasting system?"
Zhang Xingming smiled and said: "Now that reforms have taken place, the country has opened up, and the whole country is focusing on economic construction. What is economic construction? How can I attract others to invest in construction? In my plan, by the end of next year, Liaodong Taiwan will set up a special The channel broadcasts to the whole country, promoting the economic development of Liaodong, what kind of propaganda can compare to a TV channel? Director Wang."
Director Wang took a look at Zhang Xingming and said, "Can Liaodong approve it?"
Zhang Xingming said: "Hasn't Director Wang heard of satellites? Isn't CCTV already broadcasting TV signals through communication satellites? I plan to get a few for myself next year. And the development of digital technology has decided that cable TV technology In the end, it will definitely defeat the wireless broadcasting model and dominate the TV market. At that time, what will CCTV rely on to continue to be the big brother?"
Master Wang frowned and said, "Are you serious?"
Zhang Xingming nodded and said, "My Hong Kong headquarters is making preparations for this. It will be in the middle of next year. It may be a few days later, but it will definitely not exceed the end of next year."
Chapter 363 How about we do it the other way around?at (3)
In 86, Zhang Xingming was already considering entering the news media industry. The cooperation with CCTV was just a stepping stone, and Hong Kong was the purpose of establishing the foundation.
Just look at the future generations, no matter what industry, those big names and tycoons, who don't hold the equity of dozens of media in their hands, to ensure the positiveness and controllability of their social information.
Hong Kong is the best way to open this door.
Due to geographical relations, Hong Kong has always been the world of wireless broadcasting. The once glorious cable pay TV has been squeezed by wireless free TV, and it is difficult to survive. Because of its small size, Hong Kong has always restricted the license of wireless TV very strictly. It has been maintained since the 60s. There are two, namely Shao Liuye's wireless TVB and two TV stations, ATV.
It was not until 91 that Li Zekai founded the first satellite TV station in Hong Kong, Startv, Star TV. As for Phoenix Satellite TV, it will be a matter of the future. After Merck bought Startv in 96, he reorganized the Chinese channel of Star TV. made.
In 2013, Merck sold more shares in Phoenix Satellite TV, and Liu Changle became the owner of Phoenix Satellite TV.
In China, CCTV was launched in 85, and communication satellite TV technology has matured. The reason for the slow development is due to the influence of the times and cost issues.
Master Wang fell into deep thought, and for a while, the sound of the room was so quiet that the sound of a heartbeat could be heard.
After more than ten minutes, Director Wang raised his head and said, "The joint venture company will allow you to be the controlling shareholder. I also agree to all the conditions, but there must be a clause in the contract. Your satellite must give CCTV at least ten channels, and it is free. CCTV Not a penny."
Zhang Xingming looked at Master Wang with his mouth open, and for a long time, he closed his mouth and swallowed a mouthful of saliva until his saliva was about to overflow, and said, "Master Wang, why don't we do the opposite, can you give me ten channels? I vote."
Master Wang laughed and said, "Five, not less, how about it?"
Zhang Xingming said: "Aren't you afraid that I'm bluffing you? What if I didn't get satellites after signing the contract?"
Mr. Wang smiled and said: "Don't be afraid, Minister Zhang has such a big business, there is no need to bully me with this, and your vision is not so short-sighted, I am still very accurate in judging people, you are ambitious and capable, It's not a loss to cooperate with you, how about it? Let's have a drink in the evening when it's settled?"
Zhang Xingming said: "Haha, you have to go to the second brother for drinking. Comrade Sun Peili is more powerful in this area. I can't do it. You are a flower that destroys the motherland, haha."
Taichang Wang shook his head with a smile and said, "You know, I'm from Yingkou. Now my parents and brothers are still there. A few days ago, someone from the Yingkou government came to me and wanted to talk to you through me. Let’s get acquainted. Yingkou is so close to Benxi, I hope you can take care of your brother cities while developing Benxi, haha, I don’t get involved in this matter, but you must be from your hometown, so I have to bring it.”
Zhang Xingming said: "Yingkou is still good, and it can develop in the past two years. My father works in the Benxi Iron and Steel Trade Union and is in charge of welfare procurement. It seems that women's welfare products are purchased in Yingkou. We Hexiang The investment here in Yingkou has also been going on, and the shopping malls and communications have entered, what else do they want?"
Director Wang took a sip of tea and said, "I heard that you are planning to build an automobile factory in Fengtian. I think you may want to get a share of this matter. Automobile is a big industry that can bring a group of medium-sized enterprises to life. Moreover, I guess they mainly want to learn from you. You are now the economic development consultant of the Liaodong Provincial Committee, which shows that you have real knowledge about economic development. The current situation in the country is to develop the economy, and everything serves economic development. , the local governments are trying to find ways to attract investment, and if you have such a big Buddha there, it is inevitable that you will find it to burn incense."
The second brother said on the side: "This matter can't be rushed, but Yingkou really has something to do next year. We plan to invest in a number of comprehensive plazas in various cities in the province next year. The location of Yingkou has been determined. The side will send someone over to talk.
I'm going to Hong Kong after next year, I have to go to Bashu, I don't have much time, if they want to meet, let's do it in these few days, just to talk about things, what do you think Erming? "
Zhang Xingming said: "Okay, anyway, Tailor Wang has to give face, so let's hurry up sooner rather than later, what do you think, Tailor Wang."
Director Wang laughed a few times, and said, "Okay, I'll accept this favor. Let me make an appointment. I'll meet you later, and I won't care about the rest. Do you have any plans for this matter? I'll show it to you." Let's take a look at the Ministry. If there are no problems, we will sign the contract and quickly set up the stall. The response to the Spring Festival Gala in the past two years has been getting better and better, and the pressure has increased. To be honest, I still don't know what to do this year. Just right, you guys Come carry it, haha, if it’s good, I’ll follow suit, if it’s not good, I’ll scold you a few times, and it’ll be easy, hahaha.”
There was a knock on the door, and a staff member of the Beijing Office came in and said in Zhang Xingming's ear, "Minister Zhang, there are some Hong Kong people who say they are lawyers, look."
Zhang Xingming stood up and said to Wang Tai: "Wang Tai, please sit with the second brother for a while, and I will deal with some things here."
Wang Tai nodded and said, "Okay, I've said everything I need to say, you should be busy, I'll go back after sitting down for a while."
Zhang Xingming said: "It's okay, the lawyer team at my headquarters, I want to sign a contract with you, maybe I have something to discuss with me, you can sit down for a while, and we will deal with it together in a while. Let’s take a look while making the plan.”
Director Wang nodded and said, "Okay, you go, I'm chatting with Mr. Sun."
Zhang Xingming came out to meet with the lawyer team. There were three people in total, one barrister with two assistants. In this period, there was no lawyer team with more than a dozen or 20 people as in later generations. The laws and regulations at this time were relatively simple.
The barrister's surname is Hu and his name is Bit. He is a Chinese-English mixed-race student and a student of Zhong Peilin, a well-known lawyer in Hong Kong.
We can often see barristers on TV or movies who are very good. We think that they must be higher than lawyers to be called barristers. In fact, they are not. In Hong Kong law, barristers refer to litigation lawyers, and lawyers refer to solicitors. Totally different, no high or low.
Hubitt put his posture very low, held Zhang Xingming's right hand with both hands, and expressed his admiration for Zhang Xingming in tongue-twisting Mandarin, fully displaying the standard of money first in capitalist society.
After a few words of politeness, the two parties sat down. Hu Dalu immediately changed his serious face, took the documents and materials from his assistant and handed them to Zhang Xingming, described his investigation and analysis over the past few days, and made some suggestions. Zhang Xingming is very satisfied, not afraid that you love money, but afraid that you cannot do things because you love money.
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