The whole world is playing what should I do

As for Yan Yuan, he didn't know anything about it.

On the second day, there was an overwhelming publicity. Social media, Weibo, forums, etc. are full of posts about the two movies [Mermaid Story] and [The Wandering Earth]

Directly, the two topics of the day were directly promoted to the top ten hot searches,

Almost in just half a day, the whole Internet knew that there were two commendable movies about to be released on the upcoming Lunar New Year file,

Especially under the rounds of bombardment-style publicity, many people know about some leading roles and some supporting roles in these two movies, which naturally aroused a lot of enthusiasm.

Especially when they knew that the producer was the film and television company [Codename: Operation Wolf Warrior] some time ago, netizens began to have higher expectations for this movie!

"It's a bit awesome! The production of Huaren Film and Television Group must be a high-quality product."

"Has the wandering earth finally seen a real science fiction film in our country?"

"One thing to say is that I think the sci-fi films currently produced in the domestic market are a bit harsh."

"Haha, indeed, the main reason is that the script of [The Wandering Earth] is very good, don't you want to destroy my original work again?"

"Don't just give me the whole fifty cents for the special effects, please, don't waste any more money, woo woo woo, can't you make a sci-fi movie with your heart?"

As for all this, the Chinese film and television group is also in a daze.

This hasn't even started to be publicized yet, so why is it known all over the Internet?

what's the situation?

"What's going on with the propaganda on the Internet?"

Zhu Dawei is also in a daze. Now that he turns on his mobile phone to watch a news, he can push countless advertisements about these two movies. This is a bit outrageous.

The most important thing is that these promotions were not planned at all, and even he, the person involved, did not know where these promotional resources came from?

"We don't know either"

Mu Xuanzhen's face is full of black lines. Now the promotion of these two movies is too exaggerated. As long as you have access to the Internet, you can see the advertisements about these two movies.

The problem is that this is not the propaganda plan of the Chinese film and television group.

They wanted to, but because of the plan to directly release two films in the Lunar New Year file, the funds of the Chinese film and television group could not support this almost terrifying way of publicity.

Chapter 520 - Why does the boss need to explain to us what he does?

"I see, it must be the boss's handwriting!"

Zhu Dawei thought about it carefully, and then he also guessed at Yan Yuan.

"Boss? But he didn't say hello to us." Mu Xuan was really surprised, this is actually the boss' handwriting?

"Why does the boss need to explain to us what he does?"

Zhu Dawei said earnestly: "You don't understand this, do you? The boss has a lot of energy, don't use common sense to infer, I now understand why the boss wants to directly release two movies during the Lunar New Year. It turns out that he has made arrangements early in the morning .”

In Zhu Dawei's view, the boss probably also knew that with the resources of the Chinese Film and Television Group, it was impossible to promote the two films to the extreme at the same time, but he didn't ask too many questions and directly used other resources to cooperate.

Such behavior made Zhu Dawei feel very emotional, he deserves to be the boss.

"The boss has already done everything that can be done, and then we just need to cooperate." Zhu Dawei immediately said: "Notify other departments to come to the meeting!"

In the conference room, a group of executives got together, planning to discuss whether they could come up with some ways to make the two films more competitive in this Lunar New Year file.

"Why don't we try the pre-sale?"

Someone said: "Then make some favorable discounts. By the way, we can also use the pre-sale to judge the trend of the total box office."

"Pre-sale?" Zhu Dawei frowned when he heard the words, "It seems that there is no such practice in China, right?"

"Well, not for the time being. In the past, it was because the technical means did not allow it. Later, it was because the quality of most of the films was not good. Once the pre-sale starts, it will become a joke if the follow-up box office is not good."

Zhu Dawei's eyes flickered, and he made a decision immediately: "Then pre-sale! Say hello to the major theaters and ask them to cooperate with us. We will bear the cost of the pre-sale stage by ourselves."

"However, there are also great risks in doing so. If our pre-sale results are not satisfactory, it will affect the subsequent word-of-mouth and the film arrangement of theaters."

Mu Xuanzhen wanted to stop talking,

"What does that matter?" Zhu Dawei waved his hands and said, "You have to have confidence in your own work."

Although it is the end of the new year, for Chinese film and television companies who are preparing to work hard in the Lunar New Year file, some important departments still maintain high-intensity overtime.

This time, Zhu Dawei felt that it was a hard-won opportunity. Although [Code Name: Operation Wolf Warrior] was popular, but due to insufficient investment in publicity resources in the early stage, the subsequent box office was boosted by word of mouth.

He has always had a regret in his heart. If there were enough funds for publicity at that time, maybe the film's performance would be even better!

Although [Code Name: Operation Wolf Warrior] is already a milestone in domestic military films, Zhu Dawei feels that this is not enough!

But what is before them is a once-in-a-lifetime opportunity. Under such overwhelming publicity, if their box office performance in the Lunar New Year stalls does not explode, how can they be worthy of the boss' painstaking efforts?

Although this move seems very risky, in fact, if the quality of the film is really good, then it is an excellent opportunity for Huaren Film and Television Group!

This time, Zhu Dawei didn't want to leave any regrets.

The boss thinks that this year's Lunar New Year is the only time, so why is he hesitating?

Reckless, it's over.

But how to play this pre-sale, you have to pay attention to it.

Regarding these, Huaren Film and Television Group is not very good at it, but Zhu Dawei can't help it.

In case of indecision, chat group,

Zhu Dawei also asked for help in the chat group afterwards, and this time he found the right person.

There are three masters who graduated from the finance department for such things as event planning, so it can be said that they are at their fingertips.

Soon, Huaren Film and Television Group reached a cooperation with major theaters and directly launched a pre-sale event.

There are still three days until the official release,

Viewers can reserve movie tickets for three days in advance, and once the reservation is successful, they will enjoy a discount.

We must know that the reason why the domestic film market has gradually improved in the past few years is that the biggest reason is that every movie ticket purchased by the audience is actually subsidized by relevant policies.

For example, for a movie ticket with an original price of 50 yuan, the audience may only need to pay about 30 yuan under the subsidy, and this time the Chinese Film and Television Group is also very smart.

Many adjustments have been made to the rules of the event. For example, the publicity stated that everyone has a chance to get it when they pre-sale tickets, but in fact this probability is only one in a million.

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