The whole world is playing what should I do

Can be hyped but not necessary.

In fact, he is worried that this movie will be counterattacked. If possible, he doesn't even want to have the slightest publicity.

How good is this?

However, because of the cooperation with Golden Shield Films, it is not that Yan Yuan will not promote it if he does not want to promote it. Now the major theaters across the country have taken the initiative to provide some films. Here is the background of the film industry.

However, this is only limited to some inclinations on the first day’s screening rate, and theaters are very interested in profit. According to industry rules, if I have given so many screenings on the first day, if the income is not ideal or does not meet expectations. level, then the resources will be given to other films the next day.

So now we have to look at the attendance rate on the first day,

As time went by, the quarter-finals were played one after another, which was exactly the same as the previous netizen's guess,

kg, xz, lxg, g2,

These four teams advanced to the semi-finals,

kg and g2, xz and lxg, the winner will advance to the final.

This kind of grouping caused g2 to start hacking themselves on Weibo that day,

"As we all know, whenever a strong team rises in LPL, there will be a team that will be defeated 3:0 in the semifinals again."

Because they haven't forgotten that last year's g2 seemed to be killed by kg in the semi-finals. Even if the team changed their lineup and even changed their logo this year, they still use the name of the kg team.

Regarding his team's performance in the world competition, Yan Yuan has completely stopped watching, and this group of dogs just acted, acting hard

I don't want to read it, can't I?

At this time, the premiere of [Codename: Operation Wolf Warrior] is ushered in.

The Chinese film and television group invested nearly [-] million in this film, so if the box office reaches less than [-] million, then the film will not be able to pay back.

Under Yan Yuan's careful attention, [Code Name: Operation Wolf Warrior]'s box office results on the first day came out.

More than 700 million,

This kind of achievement ranks fourth in the film of the same period, which is not too outstanding.

And Yan Yuan breathed a sigh of relief seeing this, although more than 700 million is a lot, but

Because the box office depends largely on the box office on the first day, and the box office on the first day can tell the potential of the movie.

If the box office is very high on the first day, it means that this is a blockbuster. If you continue to promote it, you can earn more box office.

But if the first-day box office is not high, it proves that the potential of this movie is only so much.

These are all formulas backed by a lot of data, so Yan Yuan feels that this movie should not be able to make money for him, and it is still unknown whether he can get back the cost based on this calculation.

However, the release period of a film is only 30 days, the first day is more than 700 million and the box office ranks fourth in the same period. This kind of achievement will be difficult to get more films in the next month, and it will not be possible to improve without getting films. box office.

"Don't think too much, prepare to shoot the second part."

On the same day, Yan Yuan made new arrangements for Chinese film and television. Since this movie can't make money, it has to give full play to this feature, and a second movie must be made!

Regarding Yan Yuan's arrangement, Zhu Dawei was at a loss.

What's up with this?

The first part has just been released, and I don't know what the end result will be. Is the boss going to decide to shoot the second part?

"What do you think?"

Zhu Dawei glanced at Mu Xuanzhen next to him and said, "Is there any difficulty in the follow-up script of this movie?"

"There is definitely no difficulty, but I decided to shoot the second film before the results of the first film are conclusive. Isn't it a bit too anxious?" Mu Xuanzhen frowned and said: "According to this trend, the second The daily box office should be about 600 million, and it is estimated that it can barely pay back after a month."

To be honest, this result is not ideal for them.

"This is the boss's arrangement, who knows." Zhu Dawei didn't want to understand, and sighed: "I will go to the boss in a few days to see if I can apply for a batch of funds for publicity, I think it is still a matter of publicity. "

It's just that the box office results on the second day surprised everyone. The box office of [Codename: Operation Wolf Warrior] was actually 100 million higher than the first day?

This immediately caught Yan Yuan's attention.

He compared the data and seemed to think something was wrong.

The number of films given by theaters has dropped, but the box office has increased. Although it has only increased by 100 million, this is a dangerous signal.

Chapter 491 - Tap Water Effect

"why?"

Yan Yuan's mind was full of question marks, logically speaking, this should not be the case.

Because the film schedule has not been raised, but the box office is rising. The only explanation is that the attendance rate is increasing.

But the problem came again. During this period, neither the Huaren Film and Television Group nor the Golden Shield Films had any large-scale publicity.

But the box office is still rising.

This strange phenomenon is not only that Yan Yuan can't understand, but even Zhu Dawei also wants to understand. After the peak period of the first broadcast, the follow-up is still so strong?

This is too unscientific.

If this trend continues, is there going to be a miracle?

And after some research, Mu Xuanzhen finally found some clues, he immediately found Li Wei, showing an excited expression.

"I think I probably figured it out."

"Although we didn't deliberately promote it, we overlooked one point. In the film market, there is a saying [tap water effect]."

Zhu Dawei:?

What tap water effect?

Then Mu Xuanzhen explained to Zhu Dawei what the tap water effect is, and then opened some movie review websites for domestic movies.

"Although we didn't promote it, the word-of-mouth of this film is actually very good, which has aroused many people's spontaneous promotion."

Mu Xuanzhen said with emotion: "For example, a went to the cinema today and after watching it, he went home and chatted with b about this movie."

"Then b suddenly wanted to watch it the next day, and then went to talk to c after watching it, so that this film and television work would continue to spread invisibly."

Zhu Dawei thought for a while and said, "If we calculate it according to this situation, then the theaters should arrange more films for us."

"It will definitely be. I think the theaters should be aware of this problem now, and then they may give us an additional part of their resources, and then look at the results."