Yan Yuan is very smart, so he set his tone first.
"my thoughts?"
Li Lan hesitated for a moment and said, "According to past experience, I think the target audience is still suitable for all ages. It is best to go to the cinema for the whole family to watch during holidays."
"Because this is the most stable and does not have too much risk, even if it is not a hit, it can pay back smoothly."
Yan Yuan:?
Your thinking is very dangerous, you know that!
Did I set up the animation department to make money?
Not losing money?
Why do you engage in animation if you don’t lose money?
No, fortunately I asked in advance, otherwise this would be a disaster.
As the person who stayed by Yan Yuan's side for the longest time, Zhu Dawei also noticed that Yan Yuan's expression seemed to have changed, so he immediately asked, "Boss, what's your opinion?"
"I personally think so"
Yan Yuan sorted out his thoughts and then said: "Stability is a good thing, but being too steady will lose the motivation to look forward. Ask yourself whether the animation in our country is worse than other countries?"
"As far as I know, at that time a few decades ago, our country's animation was at the leading level in the world, and even the neighboring Japan had to send people to study."
"But why lag behind?"
Yan Yuan showed a heartbroken look and said: "It is because of this steady state of mind that people in the entire industry are seeking stability, which has led to the animation in Japan next door gradually surpassing us in the past few decades."
Li Lan opened her mouth, wanting to say something but didn't know how to say it
Because what Yan Yuan said is indeed correct, domestic animation was very good at the beginning, and even looked at the top level in the world.
It’s just that Guoman has been regressing in the past few decades. On the contrary, other countries have gradually surpassed them. As a result, many young people now think that Guoman is very backward, but in fact it has been at a peak since the beginning.
"What do you mean, boss?" Li Lan's tone was extremely uncertain.
"We can no longer look at problems in the same way as before."
Yan Yuanyu said earnestly: "Every adult grows up from a child stage. Even if you are my age, to be honest, you really like anime, right?"
Li Lan nodded, this is true
"So why can't we target the group aged 16-30?" Yan Yuan asked rhetorically,
"You must know that they were once children too, and there is an indelible innocence hidden deep in everyone's heart."
Zhu Dawei: ...
Li Lan: ...
This concept sounds very powerful, because the principle is the same, but I always feel that something is wrong.
"So next, your target direction is young people aged 16-30, not the joyful direction of family portraits." Yan Yuan said slowly: "I'm not saying this type is bad, but because there are too many people doing it There is no need for us to continue on this path.”
"Don't forget what I said, the focus of Huaren Film and Television Group is not to make money, but to convey a correct value."
"Guo Man has been in decline for so many years. Everyone is looking forward to the day when Guo Man can rise again, but if everyone prefers to seek stability and make money, how can Guo Man rise?"
"Such a good opportunity is in front of you. If you don't seize it and try it, how can you pull Guoman from the abyss?"
Li Lan:
Wait, why do you feel like a sinner in Guoman when you talk about it?
But I have to say that everything the boss said seems to make sense
Yes, if everyone does not seek change, when will the rise of Guoman come?
Others have neither the opportunity nor the ability to change this situation, but now?
There is such an opportunity in the Chinese film and television group, allowing her to try regardless of the cost, and use different methods to prove that Guoman is not dead
If she doesn't seize this opportunity,
Then isn't she the sinner who prevented the rise of Guoman?
Nothing wrong, it is possible to fail, but how do you know you will fail if you don't try?
Taking a step back, even if she really fails in the end, she can proudly tell others that this path will not work, and you can try other directions
Some people always do some things. If everyone doesn't do it, how can this industry change?
Li Lan took a deep breath, then nodded and said, "Okay, boss, I understand."
Yan Yuan nodded, that's right, this comprehension is fine.
"It's almost like this. After the department is settled, I will roughly fix the script and send it to me. Don't worry about the budget. As long as you grasp the direction, money is not a problem."
Yan Yuan looked at the time and it was not too early, he should go back to the club.
Then Zhu Dawei and Li Lan also sent Yan Yuan downstairs, watching him drive away
"The boss is the most ideal entrepreneur I have ever seen."
Li Lan couldn't help sighing,
"You just said you understood, but what do you understand?"
Zhu Dawei was confused at this time, he didn't understand animation, so he had no chance to interrupt just now, but he remembered that Li Lan said that she understood.
The question is, what does she know?
"The idea put forward by the boss made me feel suddenly enlightened. Everyone, including me, thought that anime was only suitable for children to watch, but in fact, they ignored the group of children who had grown up now. If at this time We launch some animation works that can resonate with their emotions, then this group of people will be willing to spend money for their feelings."
Chapter 366 - It is impossible for my teammates to be so elegant and easy-going [One more monthly ticket for subscription]
"Then there's still no specifics?"
Zhu Dawei took it to the back of his head, and he has caught up with the boss's ideological realm within half a year. Now anyone can understand the meaning of the boss, but he can't understand it by himself.
Uncomfortable, if this continues, won't I be sent away again?
"Well, the boss means that the target group is adults as the core group." Li Lan pondered for a while and said, "We can't make animation works that are too young."
"It's an adult's word"
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