The whole world is playing what should I do

Make money for yourself at every turn, who can stand it?

Sending Yan Yuan out, Shen Zilan frowned and thought hard, why did the boss insist on opening a branch?

Although Lazy Internet Cafe is popular, it will take a while to establish a firm foothold in Haicheng. If you open a branch directly now, you will easily encounter various problems

She is not worried about funds, but can she really make money by doing this?

If the game of PlayerUnknown's Battlegrounds continues to rise, lazy Internet cafes will continue to become popular, because customers will have no other choices.

But the same thing is that Internet cafes in Haicheng, including all over the country, will follow up quickly. Even if they are unwilling to follow up and upgrade their hardware, they can only follow up with the bullet, otherwise they will lose even the last few customers.

And when the upgrade of other Internet cafes is completed, the branch of Lazy Internet Cafe will just open. I am afraid that customers will start to consider the cost-effectiveness issue.

She couldn't figure out why Yan Yuan needed to open another branch. If it was Li Wei or Lin Xiaohei, she wouldn't think too much at this time, but she was different. She wanted to figure out why Yan Yuan did this.

After thinking for a long time, she still couldn't figure it out. Finally, she took out her mobile phone and found a group chat in WeChat. There were not many people in it, only Li Wei, Lin Xiaohei, Zhu Dawei, Glendon and herself.

Chapter 213 - Boss Yan's "Grand Plan"

Back in her office, Shen Zilan typed: "The boss came to Lazy Internet Cafe to inspect the work tonight."

Soon Li Wei bubbled up and asked, "Really? The boss must be very pleased."

"That's right, who in Haicheng doesn't know lazy Internet cafes?" Lin Xiaohei followed closely,

"It's all thanks to your help." Shen Zilan said politely, "But the boss made a request that is very puzzling to me."

"What? Does the boss want to rule you out? (dog head)" Lin Xiaohei got angry,

"E, I think you can think about it, the boss is single." Li Wei seconded.

Shen Zilan:

"Seriously, the boss told me to prepare to open a branch."

"Branch? Lazy internet cafe?"

"No way, why do you choose to open a branch at this time?"

Obviously, both of them have the same idea, and feel that this is not the best time for Lazy Internet Cafe to open a branch.

"Yeah, I think so too, but the boss didn't say anything." Shen Zilan was a little helpless, if the boss said a few more words, maybe she could understand the meaning of the boss.

"At this point in time, it will take at least three months to prepare for the branch."

"But three months is enough time for other Internet cafes to catch up. By then, it will be difficult for us to rely on uniqueness to compete with them."

Both Li Wei and Lin Xiaohei chattered,

"Yeah, I think so too, so isn't this just coming to you?"

Li Wei: "Just do as I said the boss ordered. Why do you think so much?"

Lin Xiaohei: "Senior sister's character is like this. When you meet someone who is interested, you have to break the casserole and ask the end."

Shen Zilan typed and urged: "Come and help me think about it"

At this time, Glendon, who had not been silent all this time, finally managed to figure out what they were talking about with the help of WeChat's built-in translator. Finally, after thinking about it, he said a few English words using WeChat's built-in voice chat function.

"Brands, chain stores, occupy the market."

After listening to the three people, they fell into deep thought. They couldn't figure it out because they had no direction, but now the three words that Glendon uttered seem to have a direction at once.

"The boss wants to build his own Internet cafe brand?"

"When you mention which Internet cafe is the best in the future, the first impression that comes to mind is the Lazy Internet Cafe"

"Boss doesn't just want to occupy Haicheng, does he?"

Li Wei instinctively asked three consecutive questions,

"Ah, I see!"

Lin Xiaohei quickly typed: "The boss wants to build a high-end Internet cafe brand and then form a complement with his own e-sports club, and then form an industrial ecological chain of his own!"

"In fact, the boss's thinking has always been so unique, but this is precisely the reason why he can succeed. What he sees is completely different from what we see!"

"Sister, do you still remember the story in our textbook that a shoe merchant went to a primitive tribe and found that the people there didn't have the habit of wearing shoes, and he was different from others in that He didn't just give up and leave, he chose to stay and teach the natives to wear shoes."

Li Wei: ...This story is a bit outrageous.

"It doesn't matter whether the story is outrageous or not. The important thing is to let us know that sometimes the market is not as simple as it seems on the surface. We must learn to think in reverse."

"Why the boss is so successful every time, in fact, the biggest reason is that he can find things that others can't see from a very tricky angle. For example, the Internet cafe chain this time, in the eyes of normal people Come on, now that the conditions are good, almost every family has a computer, and the living space of Internet cafes will gradually be squeezed, is this statement wrong? No, this is the trend.”

"But what the boss sees is another phenomenon. Now that everyone's living standards have improved, the feeling of young people who like to hack together in Internet cafes cannot be provided by the home computer. If we launch a chain series at this time Internet cafes symbolize high-end and tasteful brands, so they are very attractive to young people, which is the so-called brand effect.”

"What is brand effect?" Li Wei interrupted and asked,

"In layman's terms, it's forced. Do you understand what I mean? Others go to Internet cafes that cost 25 yuan and [-] yuan, but you go to Internet cafes that cost [-] yuan per hour. Can this be the same?"

Li Wei:

It seems to be the case.

"This is the business opportunity that the boss sees!" Lin Xiaohei said excitedly: "Actually, if you put it all together, you will find that the boss has a thorough understanding of the current young people, including e-sports and Byte Interactive Entertainment. For young people, including the current lazy Internet cafes”

After Lin Xiaohei's analysis, Shen Zilan thinks it is quite reasonable, because this idea is very suitable for Yan Yuan's needs. From the perspective of some industries that Yan Yuan has laid out, his style actually has a very strong uniqueness, which is made by others. I don't want to do it, I will do what others haven't done

The Internet cafe market is indeed getting smaller and smaller.

But what about the high-end Internet cafe market?

There is still a blank space or even no concept at all, and once the lazy Internet cafe model develops, it will spread all over the country, and other Internet cafes will not be able to imitate it!

At this time, Grandon said another word silently: "Join."

When she saw this word, Shen Zilan's eyes lit up, and she understood again!

"I understand. If the model of lazy Internet cafes is promoted, it will inevitably squeeze the living environment of other Internet cafes into a very pitiful situation. They will not have any competitiveness in the face of lazy Internet cafes. At this time, we can They only need to sign a contract and then they can get our support to become a branch of Lazy Internet Cafe.”

"No, the problem is that they lose customers because they don't have the money to upgrade the configuration. Even if they join our chain store, but the hardware configuration can't keep up, they will continue to lose customers."

Li Wei raised the key point of the problem. Since the franchise has become a chain store, the configuration, decoration style and service support must be exactly the same.

This is an investment of hundreds of thousands or millions at every turn, and ordinary Internet cafes may not be able to bear it.

"We can provide funds to help solve these problems. The price is that a percentage of their future turnover needs to be handed over to us." Shen Zilan thought for a while and said: "The advantage of this is to reduce the risks we bear when we open our own stores. And it will not arouse the resentment of other Internet cafes, it can be described as a win-win situation.”