What to do if you become famous too fast

The others looked at each other.

CCTV set?

Gold Channel?

Especially the person in charge of CCTV, his face turned green.But the director himself spoke, but he couldn't refute it.

After the meeting.

The station director suddenly beckoned and left Fu Hongcheng behind: "Hey, I said Lao Fu. Originally, I planned to let "In the Name of the People" be broadcast on CCTV [-]. After you finished what you said just now, Out of nowhere, I assigned it to CCTV. Tell me honestly, did you use the aggressive method just now?"

Fu Hongcheng smiled faintly: "No."

Seeing Fu Hongcheng's expression, the station director patted his head regretfully: "Old Fu, old Fu, I really fell for you when I didn't pay attention."

……

……

Wang Huan immediately received a call from Fu Hongcheng.

Fu Hongcheng said: "A good news, a bad news, which one do you want to hear?"

Wang Huan was helpless: "Boss Fu, when did you start to whet your appetite?"

Fu Hongcheng laughed loudly: "The good news is that the station has decided to broadcast "In the Name of the People" on CCTV at [-]:[-] p.m. in the prime time slot. When the time comes, as long as the quality of the TV series is not too bad, the ratings will be guaranteed. The bad news is that The advertising fee during this time period is quite expensive, if the merchants are not optimistic about "In the Name of the People", you may not be able to promote advertising, and eventually lead to losses."

Wang Huan was taken aback: "It's CCTV?"

He never expected that Fu Hongcheng would get such good resources.

In this case, it seems that the ratings of the first broadcast of "In the Name of the People" cannot be lowered!

Sure enough, it is good news.

As for advertising fees...

How could it be possible to lose money?

He immediately told Chen Hui the news, and asked the company's salesman to go out to solicit advertising business as soon as possible.

Five days later.

Wang Huan gave Fu Hongcheng the edited sample of "In the Name of the People" and asked him to submit it for review.

At the same time, Chen Hui brought bad news.

"Wang Huan, the situation is not good. The salesman pulling the advertisement is not going well outside. There are more than 20 salesmen, and there has been no progress in the past five days. All these businessmen heard that they were from the broadcast time of "In the Name of the People" I immediately lost most of my interest in commercials. Then I heard that "In the Name of the People" was broadcast on CCTV, and basically held a wait-and-see attitude."

Oh?

Wang Huan frowned.

He can understand the choices of these businessmen.After all, basically all businessmen can't afford it without profit. For them, even a penny of advertising on a TV series that is destined to hit the market is reluctant.

"In this case, then I will personally advertise!"

Chapter 0758 Is Wang Huan crazy again?

Wang Huan found a business executive of the company, and was going to understand the situation first.

"Brother Liu, can you give me a brief answer, what is the process for you to pull the time slot advertisement of "In the Name of the People" now?"

Wang Huan called Brother Liu.

The executive spoke in a somewhat awkward manner: "Mr. Wang, our main target users are fixed merchants who have placed advertisements on CCTV before, and combined with the characteristics of the TV series and the broadcast time period, we have screened out a total of more than 100 potential customers. At present, we have contacted [-]% of the customers, and a small number of customers have contacted more than three times. The current feedback is that [-]% of the customers clearly refuse, [-]% of the attitudes are ambiguous, and only [-]% of the customers Expressed willingness to get in touch further. And the two percent of customers also have vacillating hearts.”

"Oh?"

Wang Huan was surprised and said, "Didn't I tell you to place advertisements based on ratings? They don't have any risk at all, why don't they agree?"

Manager Liu said: "The advertising departments of these merchants all have a potential estimate of advertising investment and revenue. According to their estimates, even if "In the Name of the People" is broadcast on CCTV, even if it includes Mr. Wang and you With the legendary aura on their bodies, it is estimated that the final ratings will only fluctuate between 0.1% and 0.5% at most. And in this way, their advertising revenue ratio on CCTV will be very low.”

Wang Huan said: "But if the audience rating is very low, isn't their advertising fee also very low? For example, based on their estimated audience rating of 0.1%, it is very likely that a 10-second advertisement will cost only [-] to [-] Chinese dollars a month. , so it’s not worth it? It’s not much different from giving away for free, okay?”

Director Liu smiled wryly and said, "That's the problem. These big businessmen feel that the advertising fee of 2000 to 2000 yuan is too cheap. They basically advertise with a price of more than one million yuan. And the advertising contract of [-] to [-] yuan, they are too lazy Do it. Because there are standards for the annual advertising expenditure of big businesses. For example, the annual advertising fee issued by the company this year is [-] million. If the advertising department does not spend the [-] million, they will be punished by the company at the end of the year. Therefore, they have strict regulations on the scale of advertising, and they don't even bother to participate in such trivial activities as advertising fees of [-] to [-]."

Holy crap.

In the past, Wang Huan didn't even know there was such a thing.

After listening to Director Liu's words now, he almost thought he heard it wrong.

There are also merchants who think that the advertising fee is too cheap?Don't even bother to release it if it's cheap?

your sister!

He collected himself, and continued: "There must be someone who would appreciate such a cheap advertising fee, right? After all, it is an advertisement on CCTV's prime channel and during prime time slots! What a high revenue ratio!"

Director Liu said: "It is true that many people are keen on CCTV's prime-time advertisement, but these businesses are basically small and medium-sized enterprises. It is no problem for these enterprises to let them issue one hundred and eighty thousand advertisements. But at the time, Mr. Wang, you As I said, when we signed the contract, we must clearly include the advertising revenue of "In the Name of Appointment" with ratings breaking 5 or even 8. If the ratings break 5, the advertising fees that these small and medium-sized enterprises will spend at that time It’s almost an astronomical figure, even if it’s a five-second advertisement, the cost will exceed one million a month.”

Wang Huan understood.

Even if these small and medium-sized enterprises sign the contract, they will not be able to pay the sky-high advertising fee.

"Okay, I see."

Wang Huan nodded.

After Supervisor Liu left, he frowned and fell into deep thought.

How should I think of a way?

He found a document and began to read it carefully.

Statistics show that in May and June in the past few years, the average audience rating of all programs on CCTV during the time period from 1.26:[-] am to [-]:[-] am was [-]%.As for the merchants advertising during this time period, it is indeed the same as Director Liu said. They are basically big merchants and large enterprises, and the names of almost every product are brands that Wang Huan is familiar with.

thought for a while.

Wang Huan nodded secretly, and called Director Liu again: "Brother Liu, the previous advertising strategy has been slightly changed. The general policy remains the same, and the number of advertisements is still determined by the ratings. But this time, we will draw up another contract. As for The core content of this contract is: 1.5% of the audience rating of "In the Name of the People" is used as the cut-off point. If it is higher than 1.5%, the previous advertising contract will be triggered, and the advertising fee will be charged according to the contract."

It is reluctant that the child cannot catch the wolf.

Wang Huan decided to take this kind of method that is invincible all over the world: free policy!

"Receive... 1.5% ratings?"

Director Liu was dumbfounded when he heard this.