Rebirth of the super rich second generation

Just imagine again, if a girl is faced with a difficult choice between two outstanding men, if one of the boys has this gold card that can take all fields, then, is he stronger than the other man? Attractive?Although this is an analogy that is close to a joke, it cannot be ignored.

If, with this card, you have privileged rights such as priority restaurant reservations, priority selection of hotel suites, priority purchase of tickets to entertainment venues, then what kind of situation will it be?On the contrary, if you date a boy who does not have a gold card, you may encounter embarrassing situations where restaurants cannot be reserved, hotels are full, and tickets for entertainment venues will be sold out.

After thinking about the details in the middle, Shen Zheyu and Kang Shaojie became more and more startled—this Lorraine actually thought so deeply. Obviously, he can be so confident because he has already integrated this series of effects and Consumers' consumption concept issues, a series of targeted speculation and measurement have been carried out!

Kang Shaojie took a deep breath, and glanced at Shen Zheyu, both of them had a hint of excitement and admiration in their eyes.

"Lorraine, your idea is really great! And it's extremely feasible! If we can succeed in the first step, then we will have many advantages for other colleagues, first of all, the source of customers The span, and the advanced surname of consumption concept! - Who can refuse such an attractive membership system?" Kang Shaojie shook his head and concluded.

Shen Zheyu nodded in deep agreement: "Let me tell you, I really want to hold a Chinese gold card now!"

Seeing the reactions of the two, Lorraine was very satisfied.When he thought of this idea, he was also very excited, much more excited than them.But... this is just the tip of the iceberg of his plan, there are still many ideas that he hasn't said, not because he doesn't say it, but because the time is not ripe yet.As long as the first step can be successful, once the market is opened, then... Lorraine is confident that a brand new industry will be developed in a short period of time!

"Lorraine, I have a question." Suddenly, Shen Zheyu snapped his fingers, "How should our Chinese gold card be dispatched? I mean, how should it be handed over to consumers? Is it necessary to continue the membership system and The route of the point system?"

"No, definitely not." Lorraine firmly denied it.

"Then how to launch it?"

"Purchase." Lorraine narrowed his eyes. "Spend money to buy a gold card. Oh, it should be said that it is to spend money to buy an identity and a consumption concept."

"Purchase??" The eyes of both of them brightened. The gold card of the membership system needs to be purchased directly, rather than the consumption point system, which is fresh!

"So, what is the price of a Chinese gold card?"

"20 RMB." Lorraine said amazingly!

"What!?! 20 RMB!?!!" Kang Shaojie and Shen Zheyu finally lost their composure, and they all said in surprise.

"Yes." As he spoke, Lorraine shook the card in his hand and smiled playfully, "This is the starting value that twenty-five cents can create. Isn't it a good deal to buy an identity for 20 yuan?" ?”

Chapter 313 A Brand New Business Idea

20 to buy an identity?

Hehe, I really dare to think about it!Both Shen Zheyu and Kang Shaojie were speechless.

It's too exaggerated!

"Aren't you dealing with high-end consumers in the capital? Do they care about a mere 20 yuan?" Lorraine smiled, "It's just a matter of manipulation."

Shen Zheyu and Kang Shaojie pondered for a while: "Lorraine, even if it's another operation, I feel that the 20 yuan is still too expensive. Although some of the consumer groups we are targeting do not lack the 20 yuan, they still have to let My 20 flowers are worth the money."

"Of course. 20 is a moderate price. Don't forget, our Chinese gold card is to show our status. It can be easily obtained with too little money. Then don't you feel that this status and consumption Is the concept too cheap?" Lorraine knew that the two of them couldn't understand the reason for the price of 20 yuan.

"Let's put it this way, Shaojie, your Jingduren online shopping mall has reached cooperation agreements with major international famous brand stores. Since you have adopted the membership point system, the minimum discount is set at [-]%. In other words, even if it is Customers top up their points, get [-]% off the regular price on any of the stores you work with, and you can’t lose money, can you?”

"Of course." Shen Zheyu nodded, "Most luxury brands are profiteering industries. To put it bluntly, many of the reasons why these luxury brand clothing are priced so high are due to their fame. For example, a piece of clothing worth 1 yuan, in fact, the cost, plus agency production fees or customs fees, is only a few hundred yuan, and some even... only need about [-] yuan. This is not alarmist, I have been in contact with the industry colleagues of these luxury brands, and I know this very well. They only put in some energy in the initial marketing and concept design. Compared with the profits they make, these investments are almost negligible. "

"That's it, that is to say, 5% off, you can afford it. Now let me do a calculation for you. If a person holds a Chinese gold card and buys ten pieces of branded clothing for himself every year, it is considered a Conservatively estimate, I am afraid it will be between 7 yuan and 20 yuan, and then buy some famous watches, bracelets, rings, and a new car in this year. It can be said that it will definitely be more than [-] yuan in a year right?"

Kang Shaojie smiled: "20, you underestimate the strength of the upper-class consumer groups in the capital.... To put it bluntly, the monthly expenses of each heir of a wealthy family to buy clothes, cars, etc. At least between 200 million and 500 million, this is still a conservative estimate. And the average wealthy family will have about 100 million a year in expenses. Even the worst ones, they don’t know that they spend 20 a year.”

"Yeah, that's just spending on shopping. So... what about their spending on entertainment? Hotel stays, eating out, entertainment, etc... Over the course of a year, how much will it cost?"

"This data is terrifying." Kang Shaojie said suddenly, "Just take me for example. I did the statistics last month. I spent more than 430 million yuan on shopping this year, including hotel accommodation, dining out and In terms of leisure and entertainment, I spent about 300 million more. You know, because of my status, shopping or business trips will inevitably involve these expenses."

"Hehe, do you understand now? The price of 20 yuan is not expensive at all." Lorraine smiled, "Shaojie, let's take you as an example. You spent nearly 800 million yuan this year. What will happen after the [-]% discount?"

Shen Zheyu calculated carefully, and answered the question for Kang Shaojie: "That's about 600 million a year's expenses. Converted to 200 million!"

"So, how many times is the difference between 200 million and 20?"

Kang Shaojie took a deep breath belatedly, his face was slightly shocked - ten times as much! !

I really don't know, I was shocked when I calculated it, this account, he really didn't calculate it like this!

"So, if we price this Chinese gold card at 20, it's really too cheap! Why don't we just ask for 100 million!" Shen Zheyu kept shaking his head. Now he has fully digested Lorraine's idea and thought There was a hint of excitement floating faintly!He had a hunch that if this plan could be implemented smoothly, it would really open up a brand new profitable industry!

"No, 100 million is too much. We haven't officially put this Chinese gold card on the market yet, so there are still many risks. If we fail to succeed in the first step, the idea will definitely be stolen by other merchants." , when the time comes, we will be very passive.”

"That's right, we need to act quickly and efficiently, otherwise, this idea is not ours." Kang Shaojie couldn't help shaking his head at this time, "Lorraine, I am so impressed with you now! Such a powerful Conception, how did you figure it out!"

Lorraine sneered: "However... if our plan is to be carried out steadily, we still need to do something. ——This requires the cooperation of the two of you, especially Zhe Yu."

"What is it?" "You said."

The two said in unison.

"If you don't mind Zheyu, I want your Kyoto native to change his name."

"Rename?"

"Yes, the name is changed to...Chinese. In this way, we can better highlight the theme of our Chinese Gold Card. Moreover, the title of 'Chinese', in a sense, covers a wider area, which is more conducive to our future expansion. And your online shopping site also needs a new revision. As we said before, some thoughtful services to be provided by the website, in this revision, these business expansion projects must be added, and the overall focus will be on our The business concept of 'Chinese Supreme'. If one-tenth of the official members registered under the name of your website are willing to be the first batch of people to eat crabs, then it will be our success."

Shen Zheyu pondered for a while, and replied decisively: "Okay, I promise you! After I go back today, I will start to do this as soon as possible. Do you need anything else?"

"No, as long as you promise globally on the website that all super VIP customers who become Chinese Supreme members can enjoy a minimum discount of [-]% off the entire site, enjoy intimate records, agency procurement, and door-to-door delivery, etc., that's enough .”

"OK, I understand." Shen Zheyu snapped his fingers and readily accepted.

"Then what about mine?" Kang Shaojie asked with a smile at this time.

"First of all, tell me, what are the respective discount limits for the industries under your name?"

Kang Shaojie thought about it carefully, and then replied: "In terms of the catering industry, the lowest discount currently available is [-]% off. The lowest discount for hotel accommodation is also [-]% off, and the lowest discount for leisure and entertainment venues is already [-]% off. But these supreme members The number of them is very small, you know, the properties under my name are all high-end places."

Lorraine smiled: "What we want is high-end places. Let's open up the market from the upper mainstream society first, and then we will expand after this step has been successfully taken. ——I suggest that you combine the catering industry and the hotel industry , Leisure and entertainment industries all discount to the lowest discount that you can accept.”

"Okay! Just do it! After I go back today, I will start to work on this matter!" Kang Shaojie lit a cigarette with excitement on his face, with a smile on his face, "I haven't been looking forward to this for a long time. This The concept is very powerful, but there are still many unknowns waiting for us....As you said, what we will face is not the exclusion and invasion of our peers, but all the unknowns of the new industry!"

There was a gleam of excitement in Kang Shaojie's eyes.

Shen Zheyu smiled, and it was obvious that his mind was also trembling.

"Okay, now let me talk about the most important thing, how do we divide the money we earn? — To be honest, I have formally incorporated my idea into the secret project of our Rock Group, So, the parent company is our Rock Group, don't you mind that?"

"Of course I don't mind!" Kang Shaojie and Shen Zheyu shook their heads together, "This is your idea, of course you have the first say, as for how to divide the money you earn, hehe... To be honest, we are really embarrassed , because we basically didn’t invest in anything. Our own membership system is also an operation, but now it’s a different way, and the industries in the hands of the two of us are perfectly integrated, so we can stimulate each other’s consumption, and this Chinese The emergence of the supreme consumption concept can stimulate the nerves of consumers even more, resulting in a "review effect". In the final analysis, we are always the one who takes the most advantage...but you are willing to tell us this powerful idea and pull us into the business. , we should thank you."

Lorraine was taken aback, then smiled and said, "Maybe... I want to use the influence of the two of you as a springboard?"

The two looked at each other and smiled: "In this case, then you can just give us 5.00% dry shares each!"

"5.00%?!" Lorraine was stunned for a moment, thinking that these two "Jiangmen" would speak loudly, but they didn't expect to say such a low value!

"How can this work? There are too few!"——This is the first time I have seen such a way of negotiating money and interests.

"Uh... then [-]% per person?"