Rebirth of the Entertainment Master

When Xiao Yunhai heard this, he quickly interrupted him, saying: "Saar, don't mention the matter of buying out, I will definitely not agree."

"Why? The price I offer is guaranteed to satisfy you."

"It's not a question of money, but a question of our company's development. "Transformers" is very important to our Marvel comics company. Recently, our work is completely centered around it, so a buyout is absolutely impossible."

Xiao Yunhai's confidence in "Transformers" is not at 01:30. If it is bought out by Sal, it will be broadcasted a thousand times or ten thousand times on the world's major TV stations, and it has nothing to do with Xiao Yunhai. .Xiao Yunhai would not do such a loss-making business even if he was killed.

What's more, he has already agreed to hand over the "Transformers" animation to his uncle's Anhui TV station. Once it is given to Sal, Xiao Yunhai will have no way to explain it to his uncle.

Comparing family love with money, Xiao Yunhai would choose the former without hesitation.

Thrall frowned, and said, "I'm willing to pay [-] million US dollars to buy it out. Xiao, what do you think?"

Xiao Yunhai shrugged and said, "I'm sorry, even if it's 50 billion, I won't sell it."

Thrall frowned, and said, "Xiao, if you only sell broadcasting rights, the price might not be very high according to the current market situation."

Saar was actually playing carefully just now, he knew very well that Xiao Yunhai would not agree to the buyout, he said that just now on purpose just to make Xiao Yunhai feel a little sorry, and to gain some psychological benefits in the following negotiations Advantage.

Xiao Yunhai was a bit of a fan of the authorities, but Raul, who had been in the business field for a long time, knew everything.

"Mr. Sal, we have already put all our eggs in one basket for the cartoon "Transformers". We are ready to invest more than [-] million US dollars in advertising expenses alone. The toy factory is fully activated and has produced millions of sets of Transformers toys. For We are very confident about this cartoon. If you can't give us a better price, we can only apologize."

After Raul finished speaking, he glanced at Xiao Yunhai, worried that he would be dissatisfied with his interruption.

Xiao Yunhai naturally wouldn't mind these things, professional things should be handled by professional people, this is his creed.

Raul is obviously much better at negotiating than himself. Of course, Xiao Yunhai will not have the slightest grievance. He first gave him an appreciative look, and then said to Sal: "This is Raul, the actual person in charge of our company." ...Before you came, I had given him the full power to deal with the "Transformers". Therefore, Sal, you can discuss the issue of "Transformers". I agree with all Raul's decisions. "

Thrall was shocked, and glanced at the unsmiling Raul, feeling that this man seemed a little difficult to deal with, and said, "It seems that Mr. Raul has won the trust of Mr. Xiao."

Raul was very grateful for Xiao Yunhai's support, and said, "I'm just doing my best to work for my boss. Mr. Sal, our "Transformers"..."

Next, Raul and Sal began to discuss the price of the broadcast rights of "Transformers".

Xiao Yunhai looked at Raul, who was chatting with each other and fighting each other, and said in his heart: "You really can't be judged by appearances. Normally, Raul looks like a gourd, but I didn't expect that he can be so eloquent when he is on the court. "

As the director of a private TV station, Sal is a master negotiator, but obviously, this time, Raul has a little upper hand.

After arguing for half an hour, the two finally reached an agreement.

Thrall purchased the rights to broadcast the first round of "Transformers" for 3000 million US dollars. If the ratings are good, under the same conditions, Marvel Comics will give priority to selling the rights to broadcast the second, third and subsequent rounds to he.

However, playback is limited to the United States.

According to Xiao Yunhai's idea, it would be best to replace cash with advertising revenue like China TV.It's a pity that he had just put forward this suggestion, and before he finished speaking, Thrall sternly rejected it.

Xiao Yunhai sighed and had no choice but to give up.

After signing the contract, Xiao Yunhai shook hands with Thrall, and said, "Sarr, I wish us a happy cooperation."

Thrall smiled and said, "Happy cooperation."

Before getting into the car, Thrall glanced at Raul, and said to Xiao Yunhai: "No wonder you trust Marvel to Mr. Raul, he is indeed a talent."

Xiao Yunhai smiled and said, "I think so too."

Xiao Yunhai only stayed in Los Angeles for half a day, dealt with the "Transformers" related matters, and then flew back to Hengdian in a hurry.

Hundreds of people from the entire crew were waiting there, and he didn't have much time to waste.

Walt Disney Studios Headquarters

A middle-aged man in his forties was standing respectfully at Kestel's desk, reporting to him.

"Mr. Kelter, recently Marvel Comics' cartoon "Transformers" has been heavily publicized. There are their shadows on the Internet, TV, and radio, and posters are posted everywhere. Roughly estimated, the publicity expenses have been invested No less than [-] million. And I heard that the Marvel Toy Factory is stepping up the production of Transformers toys, and it seems to be very confident in this cartoon.”

Kestel took a deep puff of his cigar, and said, "I never thought that Kung Fu Xiao would be so bold as to put all his treasures on this "Transformers". Doesn't he think that once "Transformers" What happens if you fail?"

The middle-aged man said: "The boss, animation fans and children on the Internet, after watching their trailer, most of them expressed their liking for it very much and looked forward to its broadcast. I am worried that Marvel will really succeed. With them The technology and strength in comics and animation, together with Xiao's funds behind him, may become our very powerful enemy by then."

Disney is the world's most famous action production company. Although it has also invested in the shooting of other films, animation has always been their trump card. Every year, more than ten major animation films are released, and there are even more animations.

And Marvel Comics is also engaged in the animation industry. The so-called one mountain cannot accommodate two tigers, and the market is so big. Once Marvel rises, it will inevitably threaten Disney's status.Therefore, if you want to ask which company in Hollywood is most concerned about Marvel, it must be them.

At the beginning, the decline of Marvel may not have been the reason for Disney's secret efforts.

In fact, since Xiao Yunhai entered Marvel, Disney has already paid attention to them.

Chapter 922 Disney's Response

Now that the "Transformers" cartoon has become popular before it is aired, Kestel feels like a thorn in his back. If it is not suppressed, it will indeed become their confidant's trouble in the future.

Thinking of this, Kestel narrowed his eyes, extinguished the cigar in his hand, and said, "Lei Luo, if we snipe "Transformers", what is the success rate?"

Lei Luo hesitated for a moment, and said: "It's hard to say. From the trailer, "Transformers" is really excellent, and we have no confidence in winning."

Kestel frowned, and said: "Since Xiao Yunhai took over Marvel Comics, although he rarely visited the company, what he did was to want Marvel to rise in an all-round way. This "Transformers" is very It may be their pioneer, a touchstone to test the animation market. Once successful, there will inevitably be a series of actions behind. If you don’t stop them now, it will be even harder to stop them in the future.”

Lei Luo said: "Boss, do you want to use some special methods?"

Kestel said: "Absolutely not, unless we don't want to live anymore. There is a very powerful force behind Xiao, and it is definitely not something we can contend with."

Lei Luo nodded and said: "Boss, I understand. If that's the case, then let's fight him head-on. We have two cartoons in hand, one is "Tom and Jerry 3", and it has been completed now." Most of them, even if it airs immediately, we can still catch up. The other one is "Little Fairy Therese", which was just completed the day before yesterday."

Kestel thought for a while, and said, "Let's play Tom and Jerry 3."

Lei Luo was stunned for a moment. He didn't expect that Kestel would attach so much importance to "Transformers". He obviously felt that "Little Fairy Therese" was not his opponent, so he used "Tom and Jerry 3" to fight against it.

"Tom and Jerry" is Disney's housekeeping cartoon, and it has countless fans all over the world. No matter how powerful "Transformers" is, it is impossible to please it.

Lei Luo said: "I will let the animation department go all out to produce the rest. Boss, when will we broadcast it on TV?"

Kestel didn't even think about it, and replied: "Whenever "Transformers" is broadcast, we will broadcast it at any time, and it can't be less than a minute. Remember, we must not give Xiao a chance."

Lei Luo nodded and said, "I understand."

The next day, the news that "Tom and Jerry 3" will be broadcast simultaneously with "Transformers" spread throughout the United States, and the promotional film also appeared in major media, and the publicity was no worse than "Transformers" , even more so.

When the two cartoons were compared, the gap immediately appeared.

First of all, "Tom and Jerry 3" is a classic cartoon. The first two episodes have been broadcast dozens of times around the world, and they are still loved by children. However, "Transformers" is the first time it has appeared in front of children. What is going on? As such, further verification is required.

Secondly, the ratings of NBC TV station that broadcasts "Tom and Jerry 3" ranks among the top three in the country, which is far higher than that of MMC TV station that broadcasts "Transformers". There is no comparison between the two.

Finally, Disney and Marvel, the companies behind the two cartoons, are far apart in strength.

The unfavorable situation made Raul and Thrall very anxious and a little restless.