Rebirth of the Entertainment Master

Xiao Yunhai nodded with a smile, very satisfied with Robert's work ability in his heart.

Since their own interests are involved, these bosses are very careful and meticulous. Some even took out their mobile phones and used the calculators on them to calculate.

It took half an hour before they stopped.

Xiao Yunhai said: "What do you guys think of this price?"

Sonia May said with a smile: "It's fair. By the way, why didn't you see the price with an audience rating below 0.3%?"

Robert said: "Our Marvel is determined to build a high-quality TV station, and there will be no ratings below 0.3%. If it drops to 0.3% due to some special reasons, then we guarantee that we will not charge you a penny of advertising fees."

The boss of the pharmaceutical company, Quentin Lecock, who had been silent for a long time, said with admiration: "Mr. Xiao, Mr. Dornheim, you two are really generous. The ratings of 0.3% are already very good for ordinary second-tier TV stations. You don’t pay attention at all.”

Xiao Yunhai said: "This can be regarded as a kind of encouragement to ourselves. Marvel TV only broadcasts high-quality products, which is the most important criterion for me to establish Marvel TV. If the ratings can't even reach 0.3%, then What kind of boutique TV station. Bosses, tomorrow night, our key variety show "Millionaire" will premiere. I estimate that the ratings will be at least 5.00%. Just sign the contract, so as not to miss this high-rated program."

Quentin Leacock said: "I agree to sign."

"I agree."

"Such a good condition, there is really no reason not to agree."

All the bosses expressed their approval.

Half an hour later, with eight contracts in hand, Robert found Xiao Yunhai who was visiting various departments with Zhao Wanqing, and said, "Boss, Miss Zhao, we have already signed the contracts."

Xiao Yunhai took a rough look and said, "Very good. Robert, do you think this method is beneficial to us?"

Robert said: "It depends on the ratings of our TV station. Only our programs can reach more than 1.5%, which must make more money than other TV stations. On the contrary, if the ratings are not good, then it will be in big trouble. According to According to our careful calculation, as long as the ratings of 40.00% of the programs can exceed 1%, then we will be sure to make a profit.”

Xiao Yunhai nodded, and said: "After all, it still depends on the quality of the program. So, Robert, this is a test of your vision."

Robert said: "Don't worry, boss, I will do well."

Chapter 1183 Marvel's Ratings

In Paramount's general manager's office, Franklin took a serious look at the advertising expense statistics table released by Marvel TV, and couldn't help sighing: "What a big ambition. It's too bold to dare to limit the ratings to 1.5%." It’s big. However, if this goes on, I’m afraid Marvel TV will be in big trouble.”

Sitting on the sofa, Elvis Noyce, director of IMD TV, said with a smile: "This Marvel TV station is looking for death. I have worked in the TV station for so many years, and I have never heard of such a weird advertising fee." How about the method. If our IMD TV station follows this method, it will definitely close down within a year. It is simply a dream to have the ratings of each program reach more than 1.5%.”

Franklin narrowed his eyes slightly, and said: "But you have to deny that this is a very good way to attract advertisers to join. Even I am a little tempted, let alone other businesses."

Elvis Noyce said: "There is an idiom in China called drinking poison to quench thirst. If you use this method to attract advertisers, you will definitely be successful in the early stage, but it will be hard to say in the middle and late stages. Because no TV station in the world can maintain such High ratings."

Franklin laughed and said, "Yeah, Xiao is a little too arrogant. Maybe this troublesome enemy doesn't need us to do anything, so he can't do it."

In the general manager's office of General Films, Dalton Welch is also discussing the matter of Marvel TV with his staff.

“Andrew, do you think Xiao can succeed in doing this?”

Andrew Addison, the director of General TV, shook his head and said, "It's very difficult. It's not that other TV stations can't think of this kind of advertising charging method, but no one dares to do it. I don't understand why Mr. Xiao is so shrewd. Such a stupid thing?"

"Stupid? I don't think so. More precisely, it should be self-confidence. Have you found out that the higher the ratings, the higher the revenue Marvel TV will get. Once the program exceeds [-]%, then it is a treasure bowl."

But [-]% ratings is not so easy to achieve. "

"Don't forget that "Transformers" and countless superhero TV series in Xiao's hands. I heard that they started filming five or six films in one go, and they also bought excellent scripts at high prices everywhere. Xiao has a big heart. Andrew , how is our TV station?"

"There is no problem covering North America, but there is no way to negotiate in Europe. Time Warner is helping Xiao apply for broadcasting rights, and it is difficult for us to compete with him."

"If it doesn't work, then we will focus on other countries, such as Asia."

"I understand. I heard that Huaxia is about to launch three satellites with global coverage. I have already sent people there."

"Very good. Get the rights to broadcast in China and other Asian countries as soon as possible."

"Mr. Welch, don't worry."

In a luxurious villa in Los Angeles, Time Warner CEO Steve Bewkes looked at Anne Winslet with a smile and said, "Annie, have you prepared your invitation letter? Who are you going to invite?"

Winslet said: "This is my 25th birthday, of course I invited my good friends to attend."

Steve Bewkes said: "Is there still Mr. Xiao?"

Winslet nodded and said, "Of course."

Bix said: "I heard that Mr. Xiao's wife, Ms. Zhao, has come to Los Angeles. Don't you invite her?"

Winslet's expression changed, and she said, "I don't know her, I only know Xiao."

Bix shook his head, changed the subject, and said, "Have you read the news today? Marvel TV is very popular. Mr. Xiao dared to use this method in order to attract advertisers to join their TV station. It is really brave. Unfortunately, I don't like it."

"Uncle, do you think Xiao will definitely fail?"

"That's not true. Since Mr. Xiao made such a decision, he must have the confidence. It's just that it's too difficult to maintain high ratings for a long time. Our NBC TV station also considered this method, but after discussion , it was not implemented in the end.”

"Uncle, I think Xiao's method is good. If I were an advertiser, I would definitely go to him. Because no matter what the ratings are, I won't suffer."

"That's right. But if you want to get high profits from it, it's not an easy task."

CEOs of other companies are also discussing the practice of Marvel Comics, and more than 90.00% of them are not optimistic.Some people even secretly rejoiced, thinking that this competitor was about to die.

The next morning, dozens of luxury cars were parked in front of the Marvel TV station, each priced at more than 500 million US dollars.

Robert spent a whole day signing contracts with more than 60 advertisers in exchange for advertising fees based on ratings, which made him and a group of staff very tired.

That night, the variety show "Millionaire" was launched on Marvel TV.

Due to the very good publicity work in the early stage, it attracted the attention of countless viewers, so the average ratings reached 5.24%.

Especially when the lucky guy who answered 1000 questions correctly and won [-] million US dollars, the ratings broke through [-]% in one fell swoop.

In order to achieve a shocking effect, the program group directly withdrew 1000 million US dollars from the bank during the recording and placed it in front of the lucky guy. Whether it was the audience on the scene or in front of the TV, they saw a table full of money , all dumbfounded.

In this way, "Millionaire" became popular, and the popularity was a mess. Fifteen questions cost 1000 million US dollars. This money is too easy to earn, which fully confirms the saying that knowledge is wealth.

It's a pity that the scope of the topics is too wide, including economics, technology, history, geography, biology, medicine, common sense of life, etc., and people don't know what to read.Although they are all roadside questions, it is really not an easy task to answer them all correctly.

After the first issue of "Millionaire" ended, the Internet was full of posts talking about it.

"This show is amazing. I feel like I'm going crazy for getting so much money for answering a few questions."

"Having $1000 million on the table, man, that almost made me pee."

"But this question is too difficult. I answered it and only got the first five right."

"In fact, the topic itself is not difficult. The most important thing is that the coverage is too wide. It is impossible for ordinary people to come into contact with so many subjects."

"In order to be successful, luck is more important than knowledge reserve. The lucky one who got tens of millions of dollars relies on luck."