The winter in the south does not have the so-called severe heat and cold. It is almost the time of the Chinese New Year. Mother Liu Yulian does not plan to celebrate the New Year in the south. She is worried that her father will be alone in the capital and have no one to take care of.

His wife, Xie Chunying, almost meant the same thing.

Xie Chunying has not returned to the capital for a few days, and the parents in the capital are also quite worried.

In Lu Yixuan's mind, however, he was planning to mobilize his relatives and friends to the south again to celebrate the New Year.

As for the little girls, it seems that they want to stay in the south.After all, the environment in the south is more pleasant than that in the north.

Of course, Lu Yixuan didn't stay in the south because he was greedy for fun.

After negotiating with Akio Morita, I thought that since I could bring the red movie storm to overseas markets.

Then why can't the same thing happen in the Xiangjiang market.

As a reborn person, Lu Yixuan couldn't be more clear about Xiangjiang's future social situation.

Not only Hong Kong people, but in fact, the Chinese circles in Hong Kong, Macao, Taiwan and Southeast Asia are quite lack of understanding of today's mainland.

Lu Yixuan also doesn't beg others to educate others on major issues of right and wrong.

What he expected in his heart was nothing more than to do some preparatory work in advance for the future social integration of the three places across the strait.

The best way to do this kind of work is nothing more than things like cultural integration and film and television.

Lu Yixuan is about to try a test action.

He intends to make the red film storm like Shangganling rampant in the film market of Xiangjiang.

In addition, there are three good films of the stubborn master, Red Sorghum, and Qiu Ju's lawsuit.

It is still quite difficult to screen so many mainland films in the Xiangjiang market at once, at least because the venues of the theaters are not so easy to find.

After all, the theater resource in his hands is only one Hongkan Giant Screen Cinema.

"Wife, you have to support me! You also know that this matter can't wait!" Lu Yixuan told his wife Xie Chunying about his plan, hoping to get her support.

Xie Chunying felt a little helpless: "But moving your family to the south will interfere with your working hours! Otherwise, let's go back to the capital with the children for the New Year, and you will stay in Xiangjiang to do your big business Bar!"

The so-called fear of well ropes after being bitten by a snake for ten years.

It's not that Xie Chunying doesn't want to celebrate the New Year in the south with her family. After all, the weather in the south, especially in winter, is relatively suitable for the elderly.

But when I think of the huge twists and turns that my family suffered in Xiangjiang the year before last, I feel very guilty.

Xie Chunying was really worried that the same thing would happen again.

The husband and wife had a frank exchange with each other, and Lu Yixuan felt very helpless.

After sending off his family, his surroundings suddenly became deserted. It was quite boring for Lu Yixuan to stay alone in Nanzhen City.

Qiao Dachun also wanted to bring his family back to his hometown for the New Year, so he came here to ask Lu Yixuan for instructions.

To be honest, every time Lu Yixuan saw this old father-in-law from his previous life talking in front of him with a submissive look, Lu Yixuan felt quite uncomfortable.

However, this kind of thing is really impossible to mention to anyone.

So even if he felt awkward and wanted to die, Lu Yixuan had no choice but to bite the bullet and deal with it.

The good thing is that Qiao Dachun's meaning of returning to his hometown for the New Year is actually very simple. He just wants to use his family's personal experience to give the old family a very intuitive and incomparable feeling.

Qiao Dachun intends to go back to his hometown to prove to the villagers that this place in Nanzhen City is indeed the most realistic, practical and effective place for everyone to pursue a better living standard in the future.

This straightforward and honest man, after Lu Yixuan called him last time, he really mobilized his relatives and friends from his hometown to work in Nanzhen many times.

Naihe said that he was so talkative that few people believed him.

Now, in order to make the old family believe that, in order to make my lucky and wishful life benefit my relatives and friends, I really do not hesitate to do anything, so I have to "return home".

In this situation, it is really hard for Lu Yixuan to say anything more.

Who would not wish for a better life for relatives and friends!

But people in the north, especially those in Lu Province, generally have the so-called old-fashioned thinking of "outsiders are cheap".

After seeing off Qiao Dachun's family, Lu Yixuan felt more and more deserted.

But it doesn't matter.

Nanzhen was originally a city of immigrants.

Even in the 20 years after the new century in the previous life, Nanzhen City, a huge city with a population of 2000 million, would suddenly become an empty city during holidays like the Spring Festival.

Seeing that the Spring Festival is approaching, the current Nanzhen City is naturally even more lonely.

To Lu Yixuan's surprise, Ren Feiren's family, as well as all the people in the factory, were still working hard during the Chinese New Year.

Production at the factory has been busy.

The first-generation telecom program-controlled switchboard product developed by Mr. Ren Fei Ren is really a prosperous product in the mainland market, and the supply is absolutely in short supply.

Lu Yixuan was also shocked when he witnessed with his own eyes the madness of Ren Fei Ren, a gangster who had just shown his wolf nature, in their work.

People who are more talented than me work harder, so why do I have any reason to dawdle leisurely.

Once you have a plan, you have to do it.

After returning to Xiangjiang, Lu Yixuan found the powerful Xiang Shi.

The general film market in Xiangjiang is still quite tolerant of the source of the film.

There was absolutely nothing wrong with the plan to introduce the Red Storm movie.

The only problem is that it is difficult to schedule theaters.

After all, it is already the end of the year, and the Lunar New Year holiday is now a big piece of meat that everyone in the Hong Kong film and television industry is fighting for.

As for the other three films, after some discussion, the two decided that they couldn't just release them so easily, and that they had to be well publicized anyway, to gain a sense of accomplishment at the box office.

In fact, according to Lu Yixuan's idea, he directly planned to arrange these three domestic films to be screened on the giant screen in Hung Hom.

Why can't the giant screen in Hung Hom show general commercial and entertainment films?

Is it possible that only 3D stereoscopic sci-fi movies can be shown in the iMax giant screen theater?

Who set these rules and regulations?

Lu Yixuan admitted that it was indeed Hongkong Hung Hom giant screen that has been setting an example for this emerging market before, such as Sony AV, North American Hollywood industry colleagues, it is not that they have worked hard to fight for other types of new films to be screened in giant screen theaters .

But in the final result, each of them couldn't bear the huge input-output contrast at the box office, and each of them retreated consciously.

But the crux of the problem is really not in this!

Chapter 1100 Capital Pursues Profit

?Chapter 1100 Capital Pursues Profit

The Hung Hom giant screen, the 3D iMax giant screen, and stadium-level movie theaters, these things were originally a twisted monster deliberately guided by Lu Yixuan to counter Sony AV's market bullying behavior, relying on the so-called advantages of video technology tire market.

The real 3D iMax giant screen theater is by no means a place where tens of thousands of people watch movies together.

The composition of theater chains that truly conforms to the most mainstream development direction of the market is definitely not the development model that pursues large and comprehensive, gorgeous and magnificent scenes.

But after years of market cultivation.

At least in the cinema market in Hong Kong, the Hung Hom Giant Screen Cinema has already invisibly possessed its most unique status in the arena.

It also has its most powerful appealing ability and brand word-of-mouth promotion ability.

These are not comparable to the other eleven so-called stadium-level 3D iMax giant screen theaters in the hands of Sony Video and Video.

To put it simply, the Hong Kong Hung Hom giant screen, with its innate advantages and the word-of-mouth effect of boss Lu who has spared no expense over the years, has become the most unique symbol of the new trend of literature and art in the world.

To put it bluntly, even if Huanyu Pictures released a few new films, no matter how shoddy, they would still attract a large number of fans and loyal fans.

At least this kind of willful behavior of losing reputation is not a problem for Universal Pictures to lose three or five times.

Just like "The True Colors of a Hero" produced by Great Bay Films was screened on the giant screen in Hung Hom.

At the beginning of its release, people inside and outside the industry generally looked down on Dawan Films, thinking that Dawan Films was an act of suicide that was self-defeating.

But in the blink of an eye, "The True Colors of Heroes" has been released for more than a month.

The current box office results of "The True Colors of Heroes" are not bad at all.

Moreover, the word-of-mouth reputation of the film itself after its release was also well-received and well-received.

For movie fans in Hong Kong, "The True Colors of a Hero" is not only a good movie with a Hong Kong taste, but also a masterpiece of conscience that can be sold on the giant screen in Hung Hom.

"Qiu Ju's Lawsuit", "Stubborn Master" and "Red Sorghum", these three mainland movies, according to Lu Yixuan's estimation, they will succeed in "The True Colors of a Hero" and be shown in the giant screen theater in Hung Hom. The box office will not be a problem. .

I have watched too many good Hong Kong movies, and I have also watched a lot of sci-fi blockbusters.

Now that it is replaced by a fresh and fresh mainland masterpiece, will it really be unpopular with movie fans?

I can't believe it!

These three mainland films have already undergone sufficient market tests in their previous lives.

Especially for the drama "Red Sorghum", it was the first time for the mainland film and television industry to take home the Golden Bear Award at the Berlin International Film Festival, and it was once the most proud of the mainland film and television industry.

The Lunar New Year file during the Spring Festival has become the most competitive time in the Xiangjiang film market.

There are as many as 25 new films scheduled for release during the Spring Festival.

Boss Lu wanted to use "Shangganling", ten old mainland movies, to compete for the Lunar New Year slot. After several rounds of negotiations, those industry leaders who controlled the general theater market insisted on refusing to make such an opening, even if Boss Lu gave No matter how high the box office share is.

Nothing!

25 Hong Kong films are gathering together to compete for the already limited general theater market.

Boss Lu, you are so dark-hearted that one guy is going to directly manipulate ten old mainland movies to grab market share. There is no such way in business.

Boss Lu, are you directly trying to block the way of other film and television companies and destroy their jobs?

Faced with the almost unanimous opposition from the industry, Lu Yixuan actually didn't care at all.

He just wanted to create momentum.

It's not really insisting on joining in the excitement of the Lunar New Year stalls.

He is also very clear that old domestic films such as "Shangganling" really want one guy to occupy all the Lunar New Year market in Xiangjiang. I am afraid that Boss Lu will really become the public enemy of the industry.

not only.

I'm afraid it's not the Hong Kong government's emperor's governor, who is hostile to the mainland's official lackeys in his bones, and will immediately take some necessary restrictive measures against his boss in mainland China, and take the opportunity to seal down Huanyu Pictures. I'm afraid it's not all normal operations .

Asking those bigwigs in the theaters to arrange the number of films is really just a strategy to build momentum with a lot of thunder and little rain.

Lu Yixuan has enough reasons to believe that as long as Akio Morita really promotes the domestic and North American markets of Dongsang and introduces six old movies such as "Shangganling" in a big way, the storm that will be formed at that time will not be able to keep these Hongkong cinema bigwigs They turned their heads and asked to be on his head, begging him to arrange the film.

Moreover!

He also has sufficient reasons to believe that after the three mainland films "Red Sorghum" are released in the Hung Hom giant screen theater, the storm momentum formed by the excellent mainland films will also give birth to these ordinary theater giants. People have endless desire for mainland films.

After all, capitalists are the most realistic group.

As long as it can bring profits, no matter how bloody or dark R-rated movies are, they dare to introduce them in a fair and honest way. Besides, mainland movies are not really scourges. They are nothing more than somewhat different in terms of artistic expression and techniques.

Sure enough, Akio Morita fully interprets the profit-seeking nature of a capitalist.

The concept of New Year’s Eve stalls is not only present in Hong Kong, but the entire Southeast Asian country and region that radiates Chinese civilization now also has the concept of the film market’s Lunar New Year stall.

On the occasion of the Spring Festival, in Dongsang, under the atmosphere of the large-scale advertising and promotion bombing of Sony Pictures, the old war movie "Shangganling" from the eastern power was screened in more than [-] domestic theaters.

As soon as the news came out, it really seemed like it had its own BGM effect.

The whole Dongsang country responded enthusiastically.

Seeing the earth-shattering war between the great eastern country with a strip of water and the old America at the beginning of the founding of the country, to be honest, the initial reaction of the Dongsang people was extremely disbelief.

The Dongsang people don't believe at all that the big eastern country can beat Lao Mei into such a mess.

However, as its domestic fans traced and discussed the historical truth of the Battle of Shangganling that year.

After seeing the ironclad historical facts, these movie fans in Dongsang did not know what kind of psychology they were out of. Anyway, the enthusiasm for the old movie "Shangganling" began to increase. As a result, the box office record of the film in its domestic market has been repeatedly broken.

Such a result naturally caused Akio Morita and the entire Sony consortium to fall into ecstasy.

As a further option, its operation in the North American theater market has also begun to enter a state of collective carnival.

Chapter 1101 A really stable business without losing money

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