Rise of the Richest Man Reborn

Such a means of publicity is second to none in the industry and unmatched.

In the words of many bigwigs in the industry, the young boss of Huanyu Audio-Visual is really a bit of a prodigal.

Making money is not such an unrestrained method. Even if the box office expectation of the film is high enough, but if too many advertising resources are invested in the early stage, the final average estimate will probably result in very little profit.

In the eyes of colleagues from the outside world, Huanyu Video and Video Company has the feeling that it will directly dominate the entire Xiangjiang entertainment circle with this one film.

However, no matter what the bigwigs in the industry think of it, Huanyu Audiovisual still maintains this super-intensive publicity posture.

But then again, hard work always pays off.

Huanyu Audio-Visual Company's aggressive advertising campaign, which spared no expense and had no dead ends, has allowed the film "Shaolin Temple" to have the widest audience base among the 700 million citizens of Xiangjiang before it was released. , now everyone knows "Shaolin Temple", and everyone is looking forward to the release of "Shaolin Temple".

tantalize,

It's tantalizing to death!

The original promotional caliber was to be screened at the end of the filming period, but due to various reasons, the release time has been postponed repeatedly, giving the general public a feeling that Universal Audio and Video is desperately trying to tantalize people's appetites.

During this period, some irresistible citizens even held signs and gathered in front of the Universal Video Company building to protest.

In order to appease these extremist citizens, as a last resort, Huanyu Video and Video distributed some free CDs of the second series of "Golden Songs of Chinese Ballads" to the citizens.

The citizens who got the second series of songs were soon attracted by the six new songs on the second series of songs.

This second series of discs is dubbed the Golden Classics of the Four Great Classics of Chinese Studies. The six songs with a unique ethnic style, as soon as they appeared on the market, caused a trend of chasing the trend.

Compared with the taste of the first series, such a unique song disc is another kind of sincerity masterpiece with profound cultural heritage and charm.

All of a sudden, the citizens who couldn't feast their eyes on "Shaolin Temple" turned their appetites to the second series of songs.

Especially after knowing that the song "Shepherd's Song" is the theme song of the movie "Shaolin Temple", the citizens flocked to it.

Lu Yixuan followed the trend and went crazy again.

He directly promised that 100 million new song discs will be distributed free of charge to the whole city, and this right will be used as compensation for the repeated postponement of the film "Shaolin Temple".

More than 100 free distribution points have been set up in the city, and each free distribution point has [-] copies. Citizens only need to bring relevant ID cards and do a simple registration on the spot to receive one and only one song disc.

Be good, this news caused a sensation in the entire Xiangjiang City as soon as it spread.

In just one day, the 100 million song discs distributed for free were snatched up by the citizens.

This is because there is a condition that each person is limited to one certificate, otherwise, it is estimated that the time for the process of grabbing it will be even more terrifying.

After this time, the favorability of the citizens of Xiangjiang towards Huanyu Audio-Video Company has really soared a hundredfold.

Another interesting phenomenon is that the sales of cassette tape recorders in major shopping malls in Hong Kong have also doubled and soared recently, making many electronic product sellers so happy that they can’t help but praise Universal Audio-Video’s distribution benefits.

Prodigal boy!

In the entertainment circle of Xiangjiang City, there has never been a company owner who is so prodigal. The production cost of a song disc is only about one yuan Hong Kong dollars. It is just because the movie cannot be released in time. I apologize to the loyal audience and directly Another one million Hong Kong dollars was made, and it was in vain...

Crazy!

No one can understand Lu Yixuan's business logic. What is the purpose of such a thing of losing money and making money?What kind of benefits can Huanyu Audiovisual Company get if it continues to do this?

The song is a good song, and the movie seems to be quite worth looking forward to.

But before and after, in less than two months, it is clear that this kind of advertising expenses, which are only thunder but not rain, have already gone straight to eight figures.

Even if the final box office of "Shaolin Temple" can get 2000 million, is it really worth it?

Of course, it is impossible for Lu Yixuan to tell outsiders what the business logic is.

His business logic is actually not that complicated. It is nothing more than having enough confidence in the future box office of "Shaolin Temple". In addition, there is such a high-profile opportunity, so that everyone will firmly remember that Universal Audio-Visual Company is not a small workshop. The company, Huanyu Audio-Visual Company, has the strength and the courage to do great things, so that the entire Hong Kong 700 million citizens have firmly established such a concept in their hearts.

It's just the erection of this invisible corporate image, the establishment of the company's brand reputation, as long as it can actually achieve such a goal, it will already be profitable!

Spending tens of millions can make the company famous, catch up with those industry leaders, and even surpass them.

Can this business lose money?

In fact, Lu Yixuan was also very helpless when the limelight got to this point. He didn't really want to continue to keep his appetite like this. In fact, during this period of time, there were too many new films released in major theaters in Hong Kong.

Don't worry, "Shaolin Temple" can't compete with these series that follow the trend of "20 Years of Xiangjiang".

He is a little worried for these film and television companies. Once "Shaolin Temple" is actually released, most of the films made by venture capitalists will be ignored, and too many jobs will be lost.

Including Xiang Shiqiang personally directed and rushed to shoot, the second part of "20 Years of Xiangjiang" was also screened together during this period.

At any rate, it has the reputation of the first film. Although the box office of the second film of Dawan Films is not as popular as the first film, it has crushed all the competitors who followed suit in the same period.

A group of brats were fighting, not to mention another family, a friendly army under the banner of his avatar 'Lu Shaofan' director.

Naturally, "Shaolin Temple" is an absolute killer movie, it's not easy to compete with so many opponents.

Otherwise, if the food is too ugly, there will be too many enemies, and it will not be a good thing to mix in the entertainment industry.

As a last resort, Lu Yixuan had to postpone for a while, try to stagger the schedule with these opponents, so as not to cause any unpleasantness.

"Shaolin Temple" will be finalized around New Year's Day.

Lu Yixuan communicated with many colleagues in the industry about the confirmed schedule, and received praise from many industry leaders.

The most obvious truth is that right now all the people in Xiangjiang are waiting for the release of "Shaolin Temple".

After confirming the schedule, they have signed with more than [-] large and small theaters in Hong Kong in advance, the basic amount of film schedule, the distribution of profit, and so on.

Everything is ready, just waiting for the arrival of the east wind...

Chapter 276 The Sudden Bad Voice

Chapter 276 The Sudden Bad Voice

The summer passed unknowingly, and the time also entered November of 79 unknowingly.

Lu Yixuan didn't stay in Xiangjiang all the time, he took some time to go back to the capital, planning to extend the vacation with the school again, and reported some situation of the "Shaolin Temple" movie to Director Zhang Songjiang of the Cultural and Propaganda Department.

It is planned that around the Spring Festival, the film will also begin to be screened in cinemas in some major cities in China.

In fact, he was very embarrassed to ask the school for a long vacation once or twice. Originally, he intended to apologize to Xi Dabald and dismiss this substitute lecturer.

Unexpectedly, his request was firmly opposed by Xi Dabald and Principal Xu, who refused to relieve him of this burden no matter what. He slipped away under the name of the University of Science and Social Sciences.

In the words of these two,

He, Lu Yixuan, was once a member of the University of Chinese Science and Social Sciences, so he will not even think about erasing this brand on his body in this lifetime!

It can be seen that after some incidents, the two school leaders valued Lu Yixuan far beyond the scope of an ordinary lecturer.

Lu Yixuan didn't want to make it too difficult for the leader, and he didn't want to leave too many people to criticize him, saying that he occupied the latrine and didn't shit.

After negotiating with the school, I simply decided to suspend my job without pay, and keep the personnel file relationship with the school. As for other work, let me let myself go for the time being.

Xi Dabald and Principal Xu thought over and over again, knowing that asking for leave for such a long time was really not an appropriate solution, so they had no choice but to agree to this compromise plan.

After all, there is no rule without rules, and no one dares to keep this kind of cadre all year round if he only receives dry food and does not carry bags!

After solving the embarrassing situation in his career, Lu Yixuan was relieved.

As for the return to Beijing to report the forecast of "Shaolin Temple" to the leaders of the Cultural and Propaganda Department, this can be regarded as a phased report to the relevant higher-level departments. After all, "Shaolin Temple" was originally approved and launched in the Ministry. number one item.

In the blink of an eye, the year is coming to an end, and Zhang Songjiang cannot be left alone, so that the leaders cannot start their work.

According to Lu Yixuan's plan, "Shaolin Temple" will be screened first in Hong Kong, and then it will be released in the mainland, followed by Southeast Asian countries. After a long period of time in the coming year, they plan to take this film to enter North American theaters and open a bloody road in North America. .

He is absolutely confident in the quality of the film.

But if you want to achieve these goals smoothly, without domestic support, you will inevitably have some unexpected troubles out of thin air.

After all, the film is a co-production with mainland officials.

Although the country has established normal bilateral relations with North America, there are still many obstacles in exchanges in many fields, especially cultural exchanges. For two countries with different social systems, each is still very vigilant against these On the one hand, it is inevitable that there will be colored glasses to examine.

It was late November 79 when I returned to Xiangjiang from the capital, and the official release date of "Shaolin Temple" was almost here.

Xiangjiang's entertainment industry is quite developed, and all kinds of newspapers and magazines that rely on the entertainment industry to survive are also extremely prosperous. Whenever there is any trouble in the circle every day, especially in some street tabloids that mainly focus on lace hunting news and gossip news , there will be a series of sensational reports.

The most hotly discussed things in Xiangjiang recently, apart from "Shaolin Temple" and the second series of "Chinese Ballads of Golden Songs", are nothing more than the so-called gangster-themed movies that followed the trend of "20 Years of Xiangjiang" and were released a few days ago.

A well-informed tabloid made a box office ranking, quality ranking and other horizontal comparisons of nearly twenty similar films released in a group a few days ago.

This move has attracted a lot of attention among the market.

The second film "Twenty Years of Hong Kong" filmed by Dawan Films won the first place at the box office with 20 million Hong Kong dollars.

There is no dispute about this result. The story of the second part is a perfect continuation of some of the plots of the first part.

In addition, although Lu Yixuan did not direct the second part himself, but Xiang Shiqiang was in charge of directing, but as Lu Yixuan expected, everyone will play their true colors. On the premise that the storyline is guaranteed, it is basically a pig to direct. It's not going anywhere.

In fact, the box office of the second film was 530 million Hong Kong dollars, which is already quite a good result.

At least compared to those follow-up films released in the same period, the box office of the second-ranked film can barely reach 200 million Hong Kong dollars. Others are basically only around one million yuan. The worst one even sold for 50 Hong Kong dollars. It looks like you can't make any money back.

Dawan Films is proud of this achievement!

However, compared to the great success of the first film, Xiangjiang’s local box office exceeded 5000 million, and after it landed strongly in other Southeast Asian countries and regions, the cumulative box office finally reached [-] million. It can be said that it has made a lot of money. .

Now the second film has invested nearly 200 million yuan, but only made 530 million yuan at the box office. It is inevitable that there will be a huge gap in people's hearts.

The tabloids on the street seized on this point and played up the failure of Dawan Films' new film with a sensationalist style. The cutting-edge director 'Lu Shaofan' who was once regarded as a god in the industry has also exhausted his talent. No matter how hard it is to hype a bad movie successfully, No matter how difficult it is to use sensationalism to defraud money from the pockets of the 700 million citizens of Xiangjiang.

However, Chunqiu's style of writing has changed, and by the way, the reason for the great success of the first part of "Twenty Years of Xiangjiang" is all attributed to the success of the original hype.

The two street gangster genre movies were all included in the ranks of big bad movies.

He even brought up the old story again, digging out the success of the shoddy and not-at-all junk film that Dawan Films had hyped up without limit.

Calling on the citizens of Xiangjiang, let everyone be more vigilant, and never be deceived by the routines of unscrupulous and shameless entertainment film and television companies, and a lot of so-called hype routines used by the industry, so that the citizens should quickly increase their knowledge points, Don't easily believe in any new and rising stars.

What to talk about, whether you are watching a movie or buying and selling business, you have to look at the past history of the target in the long run.

At the beginning, no one paid much attention to this kind of yin and yang theory.

It's just that in the next few days, similar news intensified, and it was overwhelming.

Moreover, in the content of some subsequent articles, the spearhead of these remarks gradually began to focus on who is "Lu Shaofan", the new queen director of Dawan Film Industry, who is sacred.

By the way, Huanyu Audiovisual has been promoting the "Shaolin Temple" film for a long time, and many tricks and routines have also been used to sum up and confirm what kind of hype routines they are.

There are signs of starting to fan the flames, alluding to the mainland co-production "Shaolin Temple", which is likely to be a big bad movie that is completely based on hype.

If not, why did it take so long to release it.

What to say again, "Shaolin Temple" has not dared to be released for a long time, it is clearly a guilty conscience, worried that it will reveal its true nature after it is released.

Suddenly on this day, the street tabloid of the instigator again revealed shocking news,

But he was saying that it was finally found out who the so-called up-and-coming director 'Lu Shaofan' was. He was the young boss of Huanyu Audio-Visual, the so-called gold-medal music producer Lu Yixuan from the mainland.

Two Lus are actually one Lu, Lu Shaofan and Lu Yixuan are basically the same person...

Chapter 277

Chapter 277

"Wow, the super shocking news~~~"

In the classroom of the artist training class of TVB TV station, it was during the recess, a short black fat man with five short stature, with a voice of a male duck, holding a few street newspapers, rushed into the classroom with great interest: "Hey, Ali , Do you want to know what super big big news is, but it is related to you~~~"

The five short, black and fat men squinted their eyes, pretending to take a quick look at Wu Lina's graceful figure inadvertently, and proudly raised the newspaper in their hands.

There are quite a few students in the classroom at the moment, more than [-] men and women.

Hearing the unique male duck voice of the short and short little black fat man, everyone became curious and turned their heads to wait and see, waiting for the little black fat man to reveal the answer, but the hateful little black fat man seemed to be focusing on Wu Lina. Turn a blind eye.

Wu Lina has never had a good impression of the little black fat man.

She knew that the little black fat man had been secretly teasing her, wanted to date her, and tried to please her in various ways all day long.

It's just that how could she have eyes for such a thing, she has always been serious.

The only thing is that everyone is a student at the same period, and they usually go to class together. No matter how much she hates this guy, she wants to hide but has nowhere to hide. She secretly complained to the teacher He Hongjie, but the teacher He Hongjie didn't have much reaction to it. Instead, he persuaded her that if she really wanted to continue working hard in the entertainment industry and develop in the future, she had to learn how to get along with all kinds of men and women.

How to deal with this little black fat man is for her to decide on her own, it is a life experience.

In a word, there is one principle, don't get tricked easily, don't suffer easily, don't let any man take advantage of you easily...

"Ali, there is really news closely related to you, don't you really want to know? It's related to your fellow countrymen in mainland China!" In the end, he continued to lure Wu Lina to come forward and beg him.