variety show director

Compared with Lao Zhang, this is considered good. Nanyuntai seems to have found a way out, although it still needs to wait quietly, other satellite TV directors are not so lucky.

After all, there is only one Su Yan!

(Thanks to the 500-point reward from the brilliant boss of the Wolf Clan)

ps: I try my best to write, it is 3.35 in the morning, [-]D is the foundation, and the Mid-Autumn Festival can’t expect surprises!

Chapter 551 Advertising Effect

"Gong Li, Lao Yu, Lao Ma, I won't be surprised who will come this time."

"Is there any possibility? It would be interesting to invite Brother Fa over."

"I've been waiting for a week, it's hard, why not one issue every day."

"I was going to see my girlfriend, but in order to watch variety shows, I actually lied about working overtime. Well, I don't actually have a girlfriend."

"I'm so curious, who will be the guest of honor."

"It won't be the three from the first season coming, I think it's not bad."

"I beg Yanshi's father, let me win the lottery, and I will take my father to see my father."

On the day when the program was broadcast, various messages on the Internet were discussing similar topics, but Yanshi's father, who has always been aloof, came up with a strange trick.

A message was released through multiple channels. The general content is to lock in the broadcast of "Three Meals a Day" this Saturday. During this period, various questions will arise. As long as you send a text message and answer correctly, you will have the opportunity to visit the YanTV building. All expenses are fully covered, as long as Weibo is forwarded, there is also a chance to get a quota.

As soon as the news came out, the fans were fine, and all David TVs were stunned.

Dad changed?

This trick is obvious, it is to attract traffic to watch the live broadcast.

Huaxia has a large population. In fact, many people have never been to Yanjing, let alone visit the Yanshi Building. It is all free, and it must be attractive. Compared with rewarding material things, it has commemorative significance.

Especially Weibo, just a few clicks of the mouse, you have a chance to win a lottery, and it has been reposted by countless people in the past few days.

In fact, not only Yanshi, but southern Hunan, northern Anhui, and Shanghai are also looking forward to it.

At the end of the last issue, "Three Meals a Day" reached a peak rating of 8.19%, another 4% increase. There are still [-] issues left, and theoretically there is a chance to break ten.

Why is it in theory? After all, the base is there. The current ratings are the best in 15 years. It’s like a 9.58-meter race. The world record is 0.01 seconds. It is not easy to improve it by [-] seconds.

But all David TVs are still hopeful, entertainment news, character interviews, and ace variety shows are all reporting related ratings, exciting content, or directly inviting members to do a special program.

Why not be jealous, but offer to help?

Would you be jealous that Dad is better than you?

nonexistent.

It was not at the same level, at the same level.

On the contrary, if it really breaks ten, for them, it shouldn't...it should be exciting news for the entire TV industry.

This goes back to that reality.

Fewer and fewer people watch TV. Advertisers, TV dramas, and even variety shows are starting to go online.

There is no way, the advantages of the Internet are so huge, but viewers can choose the programs they want to watch anytime, anytime, according to their own wishes.

Although the TV has already had the function of watching back, it is not included in the ratings, and the sponsor cannot see it. Moreover, the magical communication method of barrage is still not available on TV.

This trend has not improved so far, but it will definitely become more and more serious.

Because people's lifestyles have changed, most of the people who watch TV are middle-aged and elderly people, and children have been exposed to mobile phones, pads, and computers since kindergarten. I hope they will sit in front of the TV when they grow up. That should be very difficult. .

Even in many families, the TV has become a decoration like furniture, and it is not seen in the bedroom, and it is not used as often as a washing machine in a week.

There is no right or wrong, it's just the way people live today.

Long gone are the days when TV stations were at the top.

Funders have many more advertising options, and the Internet even occupies more resources in many cases.

However, the disadvantages of the network are as obvious as the advantages.

That is, the quality varies.

The cost of 30 seconds at any local TV station may be about the same as a small website for a month.

"One knife 999 level"

"Green is green"

"And at night"

"XX Medical Beauty"

"XX Men's Hospital"

Advertisements like this that are obviously deceptive or look cheap are flooding the entire network, and those with a little economic strength or being deceived will not believe it, so that other brands that are really cheap and high-quality are affected.

Do Chinese people believe in advertisements?

letter!

There is a saying that is a bit ironic, but it reflects the real situation.

Foreigners rely on dentists to treat their teeth, while many people in China rely on toothpaste.

This also proves the influence of TV advertisements on consumers from another aspect.

Okay, there's a lot to say outside the topic, let's go back to TV.

In the past ten years, the TV series with the highest ratings is "In the Name of the People", which reached 7%. As soon as this drama came out, it was dubbed as an empty market by the media. It is a bit exaggerated, but it is also true. It is true that more than ten million families watched in front of the TV Waiting for the show to air.

So it happened that in the first episode, the cost of an ad was less than 100 million, but on the second day, it immediately reached [-] million, a tenfold increase, and everyone still rushed to break their heads.

It shows that the big donors are not short of money, they still have vision, as long as you can produce results, I am still willing to invest money.

"Three Meals a Day" naturally helped YanTV make a lot of money.

Although Qinghe did not make much money in the account, its influence has indeed made a qualitative leap. Of course, this is not aimed at platform people, but in the industry.

Think about it, how good is an economic company capable of making variety shows with 8% ratings. If you want to cooperate with any company or star in the future, the other party will definitely consider it. This is hard power.

For at least two or three years, Qinghe's road will be smooth.