variety show director

Turn off the lights when people leave, saving electricity. "

Or the God Advertisement of Taiguo, the early foreshadowing is warm, romantic and family, but it turns out to be a reversal in the end.

This is the effect Su Yan wanted.

Use creativity to impress the audience, so that people don't feel that this is an advertisement, then it will be successful.

"Creativity, brainwashing, novelty, unexpectedness, reversal..." Su Yan subconsciously wrote on a piece of white paper.

Otherwise, the sword will go slanted!

Suddenly inspiration came, Su Yan opened Word and began to draft plans.

Modify it, think about it occasionally, and nod in satisfaction after drinking three cups of coffee.

After thinking about it, I called Minister Huang first.

"Director Su, what's the matter?" The other party greeted first.

"Oh, Minister Huang, I have already prepared the plan for the Snow Gold Beer here."

There was no sound on the phone for ten seconds. After a few feeds, Su Yan thought the signal was not good, and was about to hang up.

"Director Su, I really believe that a genius said it." Minister Huang's voice came again.

"I thought you were going back on your word and didn't want to pick it up, and I prepared some words to persuade you.

It turned out that you were lucky, and the plan came out in less than three hours. "

It can be heard that Minister Huang is sincere.

"Where, where." Su Yan said modestly, "Inspiration just came."

"All right, all right, you're big and you're powerful, you can say anything, so you're looking for me?"

"I plan to start in the next few days. You know a lot of people. See if you can help find a hundred old men and women?"

"Huh?" Minister Huang was confused.

"One hundred old men and women." Su Yan repeated: "The ratio of male to female does not matter, as long as there are enough."

"Then what are the other requirements, such as talent, appearance, etc." Minister Huang said while wiping the sweat from his forehead.

"Well...you just need to be healthy. After all, you need to shoot, and you shouldn't be too old. It's best not to be over 90 years old."

Beads of sweat appeared on Minister Huang's forehead again.

What is this going to do?

Run a nursing home?

"They are all paid, and I estimate that the shooting time will be about one hour. Please take care of it and hurry up a little bit, thank you."

After speaking, regardless of what the other party thought or did, he called Mr. Zhou again.

After expressing his intention, the other party's reaction was exactly the same, and he was also greatly admired.

But Su Yan didn't tell the other party about Bailao because he felt a little guilty.

"Mr. Zhou, the budget for this advertisement is about 15."

Su Yan figured it out, the other party was negotiating with him about a director's fee of 5 yuan, a red envelope if the post-production effect was good, and other staff's wages were settled normally.

It's not easy for the old people to come here once. It is estimated that everyone will give 1000 as a performance fee, and the remaining [-] may not be spent.

Mr. Zhou has something in his heart now.

It would have been a good thing to save money.

But advertising is a cost-saving thing, so it may not be necessarily the case in the end.

"Director Su, I remember saying that money is not a problem." Mr. Zhou felt that he had made his meaning very clear.

"I understand." Su Yan persuaded: "But in my plan, I really don't need too much money, and what you need is nothing more than the final effect."

"But it's 15..." Mr. Zhou felt aggrieved, he didn't take money when he sent money out.

"How about this, if you are worried, how about we find a video platform to play it first, Tencent is good, and we also have cooperation with our TV station.

Wait until the specific effect comes out before you consider whether to launch it on a large scale. "

Mr. Zhou thought about it, and this is also a solution, so he agreed.

At the end, Su Yan suddenly asked another question that made him sweat.

"If it's for the effect, it may make people have a different view of Xue Jin, is this okay?"

The air-conditioning in the car was sufficient, but Mr. Zhou felt hot and dry.

"Can you be specific?"

"Well, I might like it a lot, I might repel it, but I definitely won't ignore it."

"Will that damage the corporate image?"

"In the current environment, I expect that there will be more people who are boasting." Su Yan's tone was not as certain as in the words.

"Okay, let me know when the filming will start, and come and have a look."

Regarding his plan, Su Yan dare to say that it is absolutely innovative, but if it is released, someone will definitely scold it.

This is to complete the original intention and attract people's attention, which is called advertising.

Chapter 70

Huang Jian, the Minister of Advertising.

I thought the task of finding 100 old people would be easy to complete.

In order to show sincerity, he personally led the team and drove to the elderly activity center in the car.

When I entered the door, there were quite a lot of people.

Everyone played cards, read books, played chess, and there were many activities.

After looking for an old man with glasses and the style of a retired professor to express his intention to come.

The old man stared and stood up.