variety show director

"Okay, the OPP mobile phone bid is 9000 million."

This price has made many brands give up, not because they can’t afford it, but because they have to consider whether it’s worth it.

After all, the broadcast time of the show is at six o'clock on Friday, not prime time.

"Snow Gold Beer, [-] million!!!!" The auctioneer shouted.

Su Yan exchanged glances with the manager of the advertising department, this wave is sure to make money.

Chapter 59 Milestones

1 million!That's one [-] plus eight zeros!

A small target for a big boss.

It is that most people will never earn numbers in their lifetime.

It's an investment in a medium-sized movie.

It is a milestone for Su Yan!

The entire industry has undergone a qualitative leap in just a few decades.

It is only said that after the herbal tea brand won the naming rights of "The Voice" at a high price of 2012 million in 6000, it caused an earthquake in the industry.

In the end, whether the money is worth the money or the brand is hyped, all aspects including TV stations have sparked heated discussions.

But in the fourth quarter, the cost rose from 6000 million to 3 million.

And it's not a single show.

The highest is Hunan TV's "Base Camp" with 7 million, and "Comedian" with 2.5 million.

Not only that, the online comprehensives of each platform are not weak at all, basically breaking through nine figures.

The voices of those discussions have basically disappeared, and so many brands are flocking to it, which shows that its effect must exist.

The higher the naming fee, the more optimistic the brand is, and the program has sufficient funds to improve the quality and publicity, so that the more viewers will watch it, and the greater the benefit of the brand in the end.

This is actually a circle.

It is the test of the market for the program.

There are no fools here. If you don't have enough hard power, you will definitely be eliminated.

This is actually his second sponsorship show with over [-] million yuan.

"The Masked Singer" has been successfully won by VV Mobile for 1.8 million, plus other advertisements, the basic income is nearly [-] million.

Because of the singer's explosion, many patrons knew Su Yan's name.

Moreover, after watching the first episode of the program live, they are all sharp-eyed people, so they naturally understand the potential of the program.

Therefore, even though it was only one hour at 3000 o'clock, the naming fee was [-] million yuan, and other advertisements were sold at a sky-high price of nearly [-] million yuan.

After it was over, everyone was in a good mood.

Almost everyone came over to say hello to Su Yan and left their contact information.

Just kidding, such a young man can still film decades of shows, who knows if they will cooperate in the future, it is not harmful to know each other well, and to say a few nice words.

Director Jiang received the good news right away, and specially called Su Yan, saying that after the show came back from filming, he would hold a celebration party for everyone in the group and give out bonuses.

Of course Su Yan would not refuse.

Although this [-] million can't reach the pockets of two people.

But for Jiang Shan, this is political achievement, this is achievement, and this is capital.

Not to mention Su Yan, like a rookie actor, starred in a small-budget debut, which directly hit the box office, but his reputation is aimed at the industry.

It has an immeasurable effect on future development.

His advantages are not limited to these. Other programs have either been accumulated over the years, or they have spent money to create a group of stars, or they have been introduced at a high price.

Su Yan's three programs are all original, you know, this is the most difficult.

There is more than one piece of good news. The TV station in Singapore has already started contacting to prepare to introduce the copyright of "The Masked Singer". The two parties have already started negotiations.

The current Internet is really developed, and it was picked up immediately after only two episodes. However, more than 60% of the population in the country can understand Chinese, which is one of the reasons why the TV station made such a decision so quickly.

Regarding the sale of copyright, Su Yan raised his arms in favor of cultural export.

But other details will no longer be involved. After all, if you don’t understand it, it’s better to leave it to professionals.

In fact, I was secretly looking forward to it. When the Korean side came to contact me, it would be really flattering.

After dealing with everything, Su Yan arrived in Yanjing two days later than expected.

But there is no harm, after all, it is the imperial capital, and the difficulty of shooting is the most difficult among the 12 cities.

Sister Hong and the others mobilized a lot of contacts to ensure that everything went smoothly. Even Teacher Huang Lei took the initiative to solve some problems.

The first shooting location was the copper pot mutton shop of Mr. Huang’s friend.

The reason is that Su Yan has tasted it himself. The taste, positioning, and characteristics are all in line with the program, and the environment is also very suitable.

You must know that everything depends on a good start. The first filming went smoothly, and the morale of the whole team is different, which will be of great help to the next work.

The second thing is to give Teacher Huang face, return his favor, and push the boat along the way.

After the show is broadcast, the business will definitely improve, and the boss knows this.

So I cooperated as much as possible during the shooting, not only that, but also entertained with delicious food and drink.

However, the money given to Su Yan is a lot, anyway, it is not spent on his own, it is unnecessary, the most important thing is to be careful, not to cause unnecessary troubles because of some small gains.

In the end, under the circumstances of the right time and place, it took less than three hours, and it was over, oh!This also includes the time when the staff eats.

Next, the entire team was divided into two groups.

Su Yan led most of the people, followed in the footsteps of Teacher Huang Lei, and searched for various delicacies in the capital.

Another group led by director Chen Jianshu did not shoot the famous scenic spots that are familiar to everyone.It's the park alley, the daily life of ordinary people.

This was specifically requested by Su Yan.

As the capital city, even people who have never been there can say 123. It is estimated that each scenic spot has been photographed hundreds of times.