variety show director

The three of them are naturally very reluctant to temporarily withdraw from the show, especially Dong Dawei, who originally planned to join Wuchao, but later because of a co-produced movie, he needed to go abroad for three months, and there was no way to take care of it. The news that the new season will start filming, the result...

Among them, only I am not from Qinghe Company, and in the past two years, there have been constant invitations to various programs and TV dramas. This is partly because of my outstanding performance in the programs and was chosen by the producers.

But I didn't force it. After all, the show should follow the director's ideas. Su Yan also said that they can be guests at that time, enjoy the feeling of being served, and check whether it is done well.

......

In addition, Minjiang Satellite TV is also very busy.

The construction of the main venue of the Spring Festival Gala of the building has already started, which is a big event for all the employees on and off the stage.

It is such an honor that the TV station has the strength to host the Spring Festival Gala, and it is also to show its muscles to competitors.

Most of the time, they will take the initiative to help with what they can. At this moment, everyone is more like a team, working hard for the same goal.

Including Jiang Shan, it is common to work overtime. The TV station building is often late at night, and there are countless lights on.

Ah Si is the person in charge of Minjiang's propaganda department. Because he is the fourth eldest at home, he is very easygoing with his subordinates and colleagues, so everyone calls him the fourth brother. He is used to being called the fourth brother, so he doesn't care and agrees cheerfully. .

A few days ago, brother Ah Si was called to the director's office.

After a long talk, the usual smile disappeared and was replaced by pressure.

The trailer and the finished film of "Su Canteen" have been sent to Minjiang, and he was handpicked by the director to be the general manager of the publicity.

The set time slot was Friday night at eight o'clock.

The reason is that he also knows that Su Yan's Running Man 2, which is also directed by Youtai Wanbei, has finished playing, and there will be no time for this time, and they will not hurt each other.

It also put a lot of pressure on him.

After all, at the end of Running Man 2, the average ratings for the whole season reached 5.37%, and the last episode even broke 6%.

This has already set the tone for the eight o'clock file on Friday.

If Su Yan's program fails to achieve this effect, the publicity aspect will inevitably bear some responsibility.

But in turn, this is also an opportunity.

If he does well, he will naturally come into the director's sight.

Therefore, in the past few days, I have been pulling my subordinates to continue to study whether other than conventional propaganda methods can be found.

The promotional video was released when the broadcast date was set, that is, November [-]th.

Weibo, major entertainment websites, and commercials on its own TV station are all on the air, and the click-through rate is not low. Many people are looking forward to it.

The fourth brother also understands that this is basically aimed at the celebrity and Su Yan's name, and has nothing to do with him. If he can only give such a performance, he must not pass the stage as the director.

There is still a little time until the broadcast, but not much.

Once again, he gathered his men together again.

These days, this small conference room has been exclusively used by the Propaganda Department.

He also knew that everyone was stressed, so he bought a lot of snacks and drinks to prepare in advance.

Compared with a formal meeting, it is actually more of a chat, a collision of ideas, allowing everyone to speak freely, and maybe a great idea will come out.

The dozen or so people were also used to this atmosphere. After sitting down, Kazkaz ate potato chips, and then talked about his thoughts.

"Here on Weibo, many big V media friends have helped forward it, but the results have been minimal. After all, the show has been on the trending list several times when filming started, and everything that should be known is already clear."

"The effect of the promotional video is mediocre, can it be considered to be implanted before the opening of the popular movie?"

"What about the road show? I watch a lot of movies and go all over the country during the promotion period."

"It's not appropriate, it's different after all."

"Then you can try it."

"How? The movie at least has a theme, which makes the audience wonder what kind of movie it is, but we can see the name of this show and the previous spoilers. It can be said that there are basically no secrets at all."

......

The fourth brother just listened quietly, the discussion was very intense, and sometimes even quarreled, but everyone understood that it was for the show, and they didn't take it seriously.

"Everyone be quiet!" He knocked on the table: "I think the proposal of the road show is okay, but can the method be changed? Who of you remembers that a trick was used in the promotion of "Three Meals a Day" two years ago, that is, Let Mr. Huang Lei go to the home of the lucky audience to cook a meal for him, which sparked heated discussions, and later audiences who won the lottery also sent out authentication photos."

"Then can we also make similar publicity? You can focus on this aspect."

For a while, the meeting room fell silent, and everyone fell into deep thought.

"Fourth brother, I have an idea." A voice came from the corner, breaking the silence.

"Oh, Bai Shuyu! Come and share with us." The fourth brother was very happy to see someone take the initiative to speak.

"I was inspired by what you said." Bai Shuyu stood up: "I don't know if you have heard of viral marketing?"

"Does it mean the kind often used in movie promotion?"

"Yes, this is to use the enthusiasm of the public and the human network to spread the marketing information as quickly as a virus, and achieve results in a short period of time. Simply put, it is to let everyone tell everyone."

"Actually, you know what you said. This is the key. The thinking of modern people has developed drug resistance, so it is not easy to be fooled!" Someone raised doubts.

Bai Shuyu snapped his fingers: "That's right, it's because it's been used too many times, and it doesn't seem to be feasible now to take advantage of the public's curiosity or blind spots in knowledge to attract attention."

"But what if we did the opposite?"

The fourth brother became interested: "How do you say?"

""Su Canteen" has been spread all the time, or fans now have a concept that this is a gourmet show, but." Bai Shuyu looked at the crowd: "How delicious is it? Is the online broadcast a show? Effect? ​​Whether Girls’ Generation can cook or not, no one knows.”

"Then can we turn the road show into a roadside stand? Let the members show up and produce it directly?

My idea is this. I will directly shoot a special episode with "Infinite Challenge". The members of Wuchao VS Su Canteen. Mr. Huang Lei can be regarded as half a chef. The two sides will conduct a food competition in major cities across the country, so The audience serves as judges.

In this way, the people who first participated in the scene can become the point of publicity, and the program will be aired, which is a win-win situation.

The title can be exaggerated a bit.

China VS South Korea

Who is the best cook among the artists. "

After Bai Shuyu finished speaking, the scene fell into silence again.

"Clap clap clap!"