In the Internet age, who still makes traditional games?

After listening to Song Zhicheng's retelling, Xu Meng felt awful all over.

What the hell is non-binary gender!

What the hell is key promotion!

And screw your ancestor's LGBTQ+ invitation mission!

If they really do this—even if it's only on the console platform—"Project Frost Snow" will instantly flop!

It will flop both domestically and internationally!

It's not just the game that will flop; Xu Meng is even worried about his personal safety.

Are the people at Sony Game Station out of their minds?

Wait a minute…

Xu Meng suddenly remembered something.

Before, Zhang Yang said at the dinner table that Yang Hui and the others had joined a new company and were now working for Sony's first-party studio, [Crossing Fire Studio], developing a major title.

—Of course, they are just small fries and are unlikely to interfere with Sony's headquarters' decisions.

But now it seems that their joining the project under Sony is not a coincidence.

At least, it's not simply finding a company to do outsourcing.

But rather…

A confluence of extreme feminist ideology and "diversity" thinking?

"Ugh…"

Things seem to be getting more disgusting.

"Forget it."

Xu Meng was a little disappointed but still decided to give up.

"For the overseas market, let's wait until we recruit suitable talents and then talk to overseas distributors, or set up overseas subsidiaries to do it."

After all, Dream Building has shallow roots, and many things cannot be accomplished overnight.

So, let's take it slowly.

As long as we stabilize the current base, Dream Building's cash flow will become more and more abundant, the number of employees will increase, the team will become stronger, and the accumulation of technology will become more abundant.

Many things that are very troublesome and difficult now will gradually become simpler with the passage of time.

Song Zhicheng nodded and left unwillingly.

Today is the last day of June, and tomorrow is the day "Project Frost Snow" is updated, so he must be prepared.

Xu Meng was also not in the mood to play games, so he began to search the internet for keywords such as [Sony Crossing Fire Studio] and [Soft DEI].

—There's nothing to search for about Nintendo; Xu Meng doesn't have any opinions about them.

But the other two are a bit much…

[Joined a new company today! After leaving a misogynistic company full of hooligans who openly objectify women, I finally joined a company that is more friendly and inclusive to women.]

[The new company is super good to its employees! Generous, with great benefits, the employees are very friendly, and the atmosphere is top-notch!]

[And it is very strong, and is now cooperating with the multinational group Sony Entertainment to develop a new game.]

[Today, I just had a multinational meeting with Crossing Fire Studio, and my professional abilities were also highly recognized by Johnson. Sure enough, civilized people who know how to respect women are more discerning than some XXs who have not fully evolved and know how to respect my opinions.]

[Come on! Everyone, wait to see my name on the thank-you list of this world-class masterpiece!]

[I will continue to update interesting development daily routines, working people, come on!]

At the end of the post, in addition to the common tags on Red Sweet Potato, the hashtags #Sony Entertainment# Crossing Fire Studio were also marked.

The accompanying picture is a work card with the name and employee number blurred out.

The abbreviation of the company can be seen on the work card—[Deer Island Games].

"…Never heard of the name."

Xu Meng was sure that he had never heard of this name before.

He is no longer new to this world.

Before, after he added watching live broadcasts, browsing short videos, and visiting social networks to his work schedule, he did implement it seriously, surfing the Internet with high intensity during work breaks and before going to bed every day.

Now that two months have passed, he knows the famous companies and celebrities in the industry, as well as all kinds of true and false gossip in the circle, not to say that he knows them well, but he can chat for most of the day while eating melon seeds without stopping.

But this Deer Island Games, I really haven't heard of it at all.

Trying to check, you can only find the business filing information on websites such as Enterprise Check, and nothing else.

But this company should have made some achievements, otherwise, there is no reason to get on Sony's car.

Sweeping monk in the game circle?

A bit of a stretch.

Xu Meng clicked on the comment area, wanting to see if there was any other information.

But he didn't expect that as soon as he clicked, he saw his own news—

In the comments on the first floor, a netizen asked:

[Which misogynistic company are you talking about?]

The poster [Student Xiao Hui] replied:

[Which one could it be? Of course, it's Dream Building. Isn't it obvious? I was really blind to stay in this company for so long.]

A netizen asked again: [So, the incompletely evolved monkey refers to the boss of Dream Building?]

[Student Xiao Hui]: [Obviously!]

"Okay, I probably know who you are."

Xu Meng smiled speechlessly.

This account is probably Yang Hui's.

Zhang Yang said that she persevered in spraying Dream Building and Xu Meng on various platforms, but he hadn't seen it himself.

Now I see it for the first time.

Not angry at all.

I even want to laugh a little.

First, this kind of aggrieved look that keeps chasing and scolding is really a bit naive and ridiculous, and it doesn't match her age of over thirty.

As for the second, it's even more fun.

She claims to be a feminist, and Sony is making a lot of noise about diversity and sexual minorities.

As far as Xu Meng knows, the attitude of sexual minority groups towards feminism is not friendly.

"That's really interesting."

He followed Yang Hui with a fake account, and added the keywords [Crossing Fire Studio] and [Deer Island Games] to the melon-eating memo, looking forward to seeing more fun.

Compared to the gains from Sony, [Soft DEI] has no valuable news.

You can only find a few news articles of the nature of press releases, mentioning "Soft established a DEI (Diversity, Equality, Inclusion) department".

The text mostly blows about the positive significance of this department to Soft, and the great help to the company's image and business expansion, balabala…

Xu Meng was too lazy to take a closer look, glanced at it and closed it.

Looking at Little Dream lying lazily on the desktop in a daze, Xu Meng reached out and poked the screen.

Unfortunately, his computer screen cannot be touched, and Little Dream on the desktop cannot feel the poke, and gave no reaction at all.

This made him decide to replace it with a touch screen, plus a few high-definition cameras, to enrich the interaction between him and the little guy.

Let the little guy see the real world.

Xu Meng picked up the mouse and played with the little guy for a while, then said goodbye to her and went home.

The little guy couldn't see him, but she was still standing obediently on the desktop waving at him, saying goodbye to him.

This further strengthened Xu Meng's idea of installing "eyes" on this pink-haired little guy.

—

At 10 pm, Xu Meng put down his phone and began to brew sleepiness.

On the other side of the earth, Washington, which has a 12-hour time difference with Xia Country, had just reached 10 am, and companies were just starting their day's work.

Online news platform [Business Insider] published today's first report—

[Soft Company intends to close the DEI department, will the diversity commitment be in vain?]

The overseas diversity issue has been stirred up again.

However, unless such issues touch on more specific and personal things, or are too magical, outrageous, and have a huge impact, they will not attract much attention in Xia Country on the other side of the ocean.

Soft Company is closing a department—and it is still "planning" to close it, and there is still a distance from the stone hammer, so there are even fewer followers.

The next day, when Xu Meng arrived at the company and browsed the news as usual, this matter had not even spread to the Chinese Internet.

The most content he saw was still the water army tirelessly rushing to the posts of "Project Frost Snow".

As time entered July, the departmental rotations were basically over, and everything returned to normal.

The Dream Building train once again came to the juncture of accelerated speeding.

The entire June revenue data of "Project Frost Snow" has been released—

According to the incomplete statistics Xu Meng saw, the total revenue of the first month of the "Project Frost Snow" remake has unbelievably exceeded 800 million!

"Divine Bird" and "Warring States" were all far surpassed.

It even almost caught up with "Abyss of Gods", which is implementing a global strategy.

— Of course, these rankings are all based on mobile sales. In reality, since the "Dragon Palace Treasure Hunt" update, the bulk of *Frosty Snow Project*'s revenue has shifted to PC, so the numbers on the leaderboard aren't accurate.

Even Xu Meng was shocked by this total revenue, let alone the employees.

He knew that top-tier gacha games made money, but he didn't realize they made *this much* money!

When *Frosty Snow Project* was first re-released, the explosion in player concurrency and total revenue was impressive—78 million in the first week.

But it was still within Xu Meng's understanding.

That number isn't rare in the gacha game world—new games always have an initial surge.

*Frosty Snow Project* is a niche game, and it took an unconventional approach. The fact that players, worried about the game's longevity, still spent so much was enough to make the entire company ecstatic.

But after the release of "Dragon Palace Treasure Hunt," the game truly broke through to a wider audience, and everything spiraled out of control.

A constant stream of new players, skyrocketing concurrency, and ever-increasing revenue…

At first, Xu Meng thought the revenue tracking software was malfunctioning.

Or that his employees had made mistakes when compiling the data and creating the charts.

The numbers were simply too far beyond the imagination of an independent game developer like him.

But it was all real.

—The CFO couldn't sit still and came to discuss tax issues with him in advance.

The past month for *Frosty Snow Project* has been that outrageous.

Of course, behind the high player concurrency, the players fighting in "Dragon Palace Treasure Hunt" far outnumber those exploring the open world and doing side quests, which is a huge departure from traditional gacha games.

That's a bit of a hidden concern.

But it's precisely the combination of "team-based competitive online game" gameplay and "gacha game monetization" that created this revenue miracle.

Zhumeng can only strive to strike a balance. It's impossible to blindly follow gacha game conventions and abandon the gameplay players love in favor of developing a large open world.

In Xu Meng's opinion, gacha games are essentially a service industry.

Developers who focus their efforts on what players like will rarely go wrong.

Of course, the tallest tree in the forest will be felled by the wind.

The price of surpassing *Kingdoms* and *Divine Bird* in revenue was that *Frosty Snow Project* became the target of everyone's criticism.

Hired trolls became a "standing army."

Xu Meng even suspected that rival companies were buying monthly passes, as the trolls were as punctual as office workers, never missing a day.

But interestingly, the trolls attacking *Frosty Snow Project* were selective—they only targeted the PVE gameplay, while basically ignoring the "Dragon Palace Treasure Hunt" gameplay.

It's as if the industry peers in the gacha game circle don't want to admit that "Dragon Palace Treasure Hunt" counts as gacha gameplay.

Because they simply can't make it.

During meetings, when the boss asked if it could be imitated, he was met with silence. The executives in attendance all lowered their heads, staring blankly at their notebooks, which were empty.

Gacha game players already have high combat power, and now they've merged with the equally powerful players from shooting games. These two groups are truly not to be trifled with!

Even the trolls found it difficult to attack.

After reading a few slanted media reports downplaying *Frosty Snow Project*, claiming that the current revenue rankings were achieved through loan-backed marketing, Xu Meng urged his good brother Zhang Yang to hurry up.

This is a new habit he's recently developed.

It's not that he's really that anxious, but it's rare to have the whip in his hand, so he subconsciously wants to lash out at his hardworking brother a few times.

After finishing these tasks, he started organizing new "tutorial materials" for Xiao Meng, this time for the haptic feedback suit.

Considering that the development and promotion cycle for the new game might be relatively long, Xu Meng was already thinking:

Should he disassemble the two sets of equipment, reassemble them, and then sell them?

Although the haptic feedback suit provides a complete set of technology, once you understand the technology, producing a separate part isn't a problem.

In that case—

If he sold the VR glasses and haptic gloves together, and further optimized *Frosty Snow Project*'s player housing and interactive scenes to make them compatible with this hardware…

Wouldn't that be a direct launch to the moon?

Watching Tong Que dance on a computer screen is one thing, but being there in person, watching Tong Que dance on a platform surrounded by lotus ponds from up close, the golden chains and jade ornaments fluttering with her dancing figure…

Even reaching out to hold her soft little hand…

Just thinking about it is exciting!

Xu Meng himself wants to try it, let alone the players?

But in that case, the modeling precision of the player housing, interactive scenes, and, most importantly, the characters, would have to be further improved.

—It's best to improve it to the limit that the hardware can support, putting pressure on the players' phones and computers!

When the players get hooked, maybe they can sell a lot of full sets of haptic suits.

"It has to be done! It definitely has to be done!"

Xu Meng enthusiastically began to organize the materials.

…

While he was immersed in the world of technology, the players finally waited for *Frosty Snow Project*'s maintenance to end and logged into the game.

The first change, of course, was the gacha banner.

Zhumeng kept its word, and after the update, it became a double-up banner—

One was the five-star character [Fu Ling], which had been previewed and playable in the [Dragon Palace Treasure Hunt] mode for half a month.

The other was the five-star remastered character: the dark-skinned bunny girl [Bulwark].

The four-star character lineup in both banners was the same:

[Flying Cloud], [Ningxi], and the new four-star mecha bunny girl [Termor].

A shield character, a powerful healer, plus a new character who pilots a mecha.

Even pure newbies who have just joined the game basically don't have to worry about not having characters to use after drawing this round.

Without a doubt, the streamers started their gacha pulling services again.

For a time, gacha pulling screens were everywhere on various streaming platforms.

Of course, there was no shortage of streamers who weren't so conventional.

Huan Yue didn't even bother to pull for Fu Ling. He immediately opened the character interface to admire another important update—

Wedding dress skins.

"Is Zhumeng being too good to Tong Que?"

"She's involved in everything good!"

Huan Yue looked at Tong Que, who was wearing a wedding ring with full affection, and saw a new outfit in the costume interface—

[Golden Jade Match]

"Good heavens!" He laughed out loud on the spot. "[Golden Voice and Jade Sound], [Golden Jade Match], and [Golden Wind and Jade Dew]."

"If Zhumeng doesn't use the words 'golden' and 'jade,' can't they come up with names for Tong Que's things?"

As he spoke, he switched the costume.

He thought he would see a revealing, largely transparent, or very tight-fitting fetish wedding dress.

—After all, that's what *Frosty Snow Project* is all about!

But to his surprise:

It was actually a very proper wedding dress!

The tall and proud Tong Que, with her upright figure, shed her arrogance, maturity, teasing, and even occasionally flirtatious expressions.

She stood there gracefully in a pure white wedding dress, crystal shoes, and a white veil, gently caressing the wedding ring on her hand, smiling softly at him through the screen.

Huan Yue suddenly fell silent.

He didn't expect this.

4k chapter, to avoid everyone waiting too long, the update is still at this time today.

But after that, it will return to the normal 12 o'clock update.

Everyone's opinions have been seen. The launch happened to coincide with a lull in the plot, which is indeed a lack of experience, but the plot just arrived here! Fortunately, taking advantage of the launch, the key to accelerating productivity (Xiao Meng), company expansion, scheduled vacations, technical preparations, protagonist ability upgrades, and the foreshadowing of the next small climax were all completed in one go—these are all difficult to make interesting, but they have to be written. Now that everything is done in one day, we can concentrate on making things happen!