In the Internet age, who still makes traditional games?

For a fleeting moment, Fei Zhiyuan even suspected: Had Dream Builder planted a spy in Moyu Games?

But he quickly dismissed the idea.

How could a company like Dream Builder, new to the industry, be capable of planting spies in a competitor's company?

Besides, before this month, Dream Builder had no conflicts with Moyu, and there was no reason for them to do such a thing.

—Buying an army of trolls to create hype when "Project Frost Snow" was first launched was just the industry veterans greeting a newcomer; in Fei Zhiyuan's eyes, it didn't count as a conflict.

So in the end, Fei Zhiyuan had to accept: This was just a coincidence.

Dream Builder just happened to slap him in the face while doing publicity.

He looked up at the closed conference room door, imagining the expressions of his subordinates who had just left the meeting, and he completely didn't want to go out.

Dream Builder's previous marketing team?

Or had their marketing team also been strengthened?

Fei Zhiyuan tapped his finger on the table, pondering in his heart: "Should I also plant a few spies in Dream Builder? Or should I buy off a few people to use first?"

… …

While Fei Zhiyuan was hiding in the conference room brewing bad ideas, Dream Builder's operations department was in a joyous uproar, singing praises to the boss.

This "reverse publicity" trick was naturally arranged by Xu Meng.

At the beginning of the month, he had Song Zhicheng contact virtual streamers, giving them the exact same scripts and materials, and asking them to create videos.

For these virtual streamers, this money was simply too easy to earn.

The videos were ridiculously easy to make—just overlay their virtual avatars on the existing video footage, read the script once, and done!

The rest was just to submit the video on time and collect the final payment.

Easy and pleasant.

Of course, virtual streamers have to sell their personas, and not all of them are willing to take on this kind of borderline suggestive game advertisement, especially reading such a rigid script.

But that's something only big streamers would consider.

The bottom-tier small V's in this circle live even worse than bottom-tier models—

Streaming angrily for 12 hours a day, gaining 3 new followers, earning 15 yuan, refunding 23 yuan.

It's commonplace.

The situation will slowly improve after accumulating tens of thousands of followers, but it's still very unstable.

The root cause is still that it's too competitive.

There are simply too many virtual streamers, and the otaku aren't enough to go around.

So Xu Meng wasn't worried at all about not finding streamers to cooperate with.

—The actual situation was indeed the case. Song Zhicheng arranged for his subordinates to compile a list of virtual streamers with followers in the range of 100,000 to 800,000, and then asked them one by one.

If they were willing to cooperate, he would immediately send a commercial order.

If they weren't, he would skip them and move on to the next one.

The efficiency was extremely high, and he easily sent out 20 commercial orders—considering that the fan groups of these virtual streamers had some overlap, and that Dream Builder's funds weren't very generous, he didn't look for more.

And there was also a small trick here: among these 20 commercial orders, only 5 people had more than 500,000 followers, and the rest were all below 500,000.

The final achieved effect was very small.

—After breaking through the circle, the main force of dissemination was no longer the fans of these virtual streamers, but the vast number of netizens who came to join in the fun.

But for Dream Builder, it greatly saved costs.

Now, even netizens who haven't seen the trailer and didn't know anything about "Project Frost Snow" before know that "Project Frost Snow" will be updated tomorrow, the core selling point is ultra-sexy and exquisite characters, and they will get twenty consecutive draws upon launch.

After completing the task assigned by the boss—releasing a new user acquisition and welfare event on the Mengjin app—Song Zhicheng also gave full play to his subjective initiative and took advantage of the heat to release promotional content for Mengjin on P station and Weiguang.

His own people replied in the comments: "Mengjin is full of high-definition pictures, and there's not a single bit of white mist added, awesome!"

Then, he shamelessly pretended that this was a passerby's comment and liked it to the top.

Under the three trending topics of [Project Frost Snow], [Rejection Statement], and [Dream Builder Dairy], he also released different texts, but all pointed to the Mengjin app.

With multiple measures taken at the same time, the Mengjin app also caught the fast train of this round of popularity explosion, and the number of user registrations skyrocketed!

Many netizens found that when they talked about "Project Frost Snow" on P station, the restrictions on sending pictures were heavy, and they would be blocked from sending them at any time, so they called friends and companions to start transferring the battlefield and ran to Mengjin to speak freely.

So the increase in the number of user registrations quickly translated into an increase in the number of posts.

This community has finally slowly become active.

By the time it was close to getting off work, the number of registered users in Mengjin had increased sixfold, reaching a full 1.8 million!

And the number of posts on this day exceeded the total of the four months since Mengjin was launched!

At the same time, the publicity work on this day also achieved dazzling results—

The trailer peaked at No. 3 on the Weiguang hot search list and No. 8 on the P station weekly popularity chart.

The number of "Project Frost Snow" client downloads increased by 1.7 million!

The total single-day krypton gold revenue was 6.8 million!

The results were remarkable!

When these numbers were announced in the Dream Builder office group, the office group was quiet for a while.

After that, the entire office was drowned in excited cheers.

Waiting for a moment, after everyone had finished celebrating, Xu Meng stood in the crowd, raised his hands high, and clapped vigorously to get everyone to look over.

"Alright, alright! It's a little too early to celebrate now!"

"Pack up your things, don't work overtime today, go home early, have a good rest, and recharge your batteries."

The latest novels are first published on 69shuba!

"Tomorrow is the real decisive day!"

"I need all of you to be prepared!"

With the violent increase in various data of "Project Frost Snow", Xu Meng's prestige in the company also soared.

At this time, as soon as the voice fell, everyone began to save files, turn off computers, and pack things without saying a word.

But just then, someone in the crowd suddenly shouted:

"Boss is awesome!"

In the next moment, this slogan rang out from all directions at the same time, and some people applauded.

Xu Meng couldn't stand it a bit, "Okay, okay, pack up and leave quickly!"

After saying that, he turned his head and ran.

A series of laughter immediately sounded behind him.

… …

… …

Dream Builder got off work, but some people worked overtime.

In the [Game Observation] editorial department, Huo Dao was still sitting at his workstation, typing on the keyboard.

He has been writing and deleting all day.

This is the first time [Game Observation] has made a prediction error, and they must do something to restore their reputation.

Before "Project Frost Snow" is remade and the prophecy completely fails, publishing a new report to make up for it is undoubtedly the best remedy.

But Huo Dao's manuscript was difficult to write.

The main reason is that "Project Frost Snow" is doing色色, it's too blatant!

[Game Observation] is, after all, a serious media outlet, and must consider the social impact.

If you only consider the revenue and popularity, and sing praises for the 色色 of "Project Frost Snow", it would not be good for the reputation of [Game Observation].

But if he were to criticize it from the perspective of social impact and positive energy, Huo Dao couldn't do it.

—And this would also betray his identity as a player, and even betray the players who support [Game Observation].

And then, not writing is not okay.

"Project Frost Snow" will be updated tomorrow, and today, not only must he write, but he must also hurry up and send it out to express his position.

Huo Dao was so worried that he kept tugging at his hair.

Just as he was worrying, his phone suddenly vibrated.

When he answered it, he heard his daughter anxiously waiting: "Dad, when are you coming back?"

Huo Dao blinked.

"I'll be right back!"

He closed the document with less than 50 words written, logged into his Weiguang account, picked up the keyboard and typed away.

Send!

Shut down and get off work!

So Xu Meng, who had already returned home, received an excited private message from his little assistant Chen Mengling—

"Boss, boss! Game Observation has admitted defeat!"

Seeking monthly tickets, seeking follow-up reading, seeking collection, seeking recommendation!

Thanks to [Mason 2nd] for the 1500 points reward!

Thanks to [Signature] for the 1500 points reward!

Thanks to [Yi Yan Xiao Si] for the 198 points reward!