In the Internet age, who still makes traditional games?
#26 - The weakness of dream building
"Can't say?"
"Then I'll say it for you!"
Fei Zhiyuan was extremely resentful.
"You went to invite models, but you had conflicts with the models and even hit them, ultimately causing our company to be blacklisted!"
"Do you think it's just Longteng Fashion? Our reputation in the entire model agency industry is ruined!"
"You went to recruit artists, and you didn't even realize you hired a pervert!"
"It wasn't until six female artists resigned consecutively that HR felt something was wrong and investigated privately, only to discover he had spent three years in prison in Izumo!"
"Now HR is complaining to me that they're receiving fewer and fewer resumes from women!"
"And, after kicking this trash out, we still have to compensate him!?"
"This is your 'reward' to me!"
"This is your, to me, reward!!"
Fei Zhiyuan's chest rose and fell violently, becoming angrier as he spoke.
The assistant, fearing that the boss would get sick from anger, had to put down the meeting minutes and step forward to dissuade him: "Boss, calm down, don't ruin your health."
The entire office was deathly silent.
Gong Feng, the overall person in charge of the 《project X》 project, had to bite the bullet and come forward to explain.
There was no way to excuse the model incident; the one who provoked the conflict was the deputy he had personally promoted, and it wouldn't be good to kick him when he was down.
So he could only explain the pervert incident:
"Boss, this was indeed an accident."
"We heard that a painter who had returned from studying in Izumo had joined Dream Building, which was a great help to the Dream Building artist team."
"That's why we specifically flew to Izumo to visit the popular comic artists there."
"But those artists were unwilling to go abroad, only Hashimoto Seigo was willing to work in Xia Country."
"That's why we accidentally..."
Gong Feng's reasons were fairly adequate.
But Fei Zhiyuan didn't want to listen at all—
"Nonsense!" he roared, "He's a pervert who couldn't make it in Izumo, of course he's willing to come to Xia Country!!"
"Didn't you ever think about why others weren't willing, but he was the only one willing?!"
These words were absolutely correct.
So correct that Gong Feng was speechless.
It was indeed his carelessness; the background check step shouldn't have been skipped due to impatience.
"I'm sorry, Boss, it was our work error. We'll go to Izumo tomorrow and definitely find a skilled artist with a clean record to bring back," Gong Feng quickly assured the boss.
Fei Zhiyuan was furious and waved his hand, "No need."
"What's the point of going to Izumo."
"Dream Building has ready-made ones, just poach them!"
Gong Feng looked embarrassed, "Boss, we've already tried to poach them, but whether it's Ding Nian, who drew Kazune, or the newly joined Tang Ya, we can't poach them."
"Eleven headhunting companies have failed to poach people and have already given up on this commission."
Fei Zhiyuan didn't care: "Don't just focus on poaching one or two people."
"Look at how many characters are in the trailer? Can one or two people finish that?"
"As long as they're Dream Building's artists, poach them all indiscriminately!"
"Offer double the salary to poach them, poach as many as you can."
"But..." Gong Feng hesitated, "What if the poached ones aren't good enough?"
If he could dismantle Dream Building's team, then the biggest enemy would disappear, and his subsequent work would be much easier.
But Fei Zhiyuan thought for a moment and refused.
"Dream Building's modelers and animators are just better at working overtime, our team can't be worse than a new company in terms of effort, right?"
When the boss asks if you're working hard, is there any other answer?
"Of course not!" Gong Feng shook his head decisively.
Fei Zhiyuan nodded.
Although his anger hadn't subsided, his mouth was quicker than his mind in entering the second stage—
"You did have many problems with your work in May, and the new project also encountered more challenges."
"But things have two sides, and we must also see the significant opportunities."
"Dream Building's trailer has caused a huge response among players, which proves that the general direction of our new project is correct and that it does have a broad market space."
"Dream Building is only temporarily ahead of us by a little."
"Running fast isn't winning, the one who laughs last is the winner."
...
After a long preamble, Fei Zhiyuan changed his tone and said: "You must realize that Dream Building has a huge weakness—"
"Lack of funds."
"They're almost bankrupt now, even if they survive this time, their funds won't be too abundant."
"This will not only make it harder to retain excellent employees, but also put them at an absolute disadvantage when starting a publicity war!"
"《Frost Snow Project》 has been in public beta for four months, and everyone can see their incompetence and powerlessness in publicity."
"Look at their current trailer, their main publicity base is actually on Weiguang?"
"Even passers-by know that the second-game users are concentrated on P station!"
The newest and most complete novels are available on 6_9_book_net!
"What did they do as a result? The video is full of mosaics from beginning to end, and it was even blocked a few minutes after it was released!"
"This is not only limited ability, but also a complete lack of connections."
Speaking of this, he even took out his phone, opened the P station's popular list, and showed it to everyone—
"They can't even get into the 24-hour hot list!"
Fei Zhiyuan looked at everyone and concluded decisively:
"Just promoting themselves is already beyond their ability and full of blunders! If they really start a publicity war with us, then there's no doubt they'll be as fragile as paper, collapsing at the first touch!"
"So, don't have any psychological pressure, just go ahead and do it."
"The final winner will definitely be us."
"When the time comes, promotions, salary increases, and bonuses will all be given, not one less!"
Criticism—encouragement—pep talk—pie in the sky.
All in one go.
Everyone present suddenly understood, appropriately revealing excited and expectant expressions.
But after the boss announced the end of the meeting, got up, and left the conference room, the expressions on their faces quickly disappeared, and they returned to the office with drooping faces.
It wasn't that they didn't believe what the boss said, but—
If they ultimately won against Dream Building by burning money, it meant that they were completely unable to beat Dream Building in other aspects.
The boss paid for the publicity, so the credit naturally went to the boss.
Still want promotions, salary increases, and bonuses at that time?
Keep dreaming!
Go sit on the sidelines in a marginal project.
Do you really think all the pies the boss draws can be cashed in?
...
...
Everyone left the conference room, leaving only Fei Zhiyuan alone.
He swiped through the comment section of the 《Frost Snow Project》 trailer, looking at the players' expectant messages and fell into thought.
Most of what he said to his subordinates was sincere.
—He did have full confidence in defeating Dream Building in publicity.
It's just that once the marketing war starts, the funds that need to be burned are really not small, even if Moyu Games is a top-tier second-game company, taking out this money would still make him feel a pang of pain.
So he had never considered this idea before.
But now, the response that the 《Frost Snow Project》 trailer has caused in the second-game circle is indeed beyond expectations, and the players' reactions are positive enough.
In Fei Zhiyuan's eyes, this meant that the risk of the new project had been greatly reduced, and it was time to increase investment.
Dream Building was the first to eat the crab, and although they seized the opportunity, they also helped Moyu avoid the pitfalls.
And the little advantage that Dream Building seized was completely unable to make up for the shortcomings in marketing.
As long as Moyu Games' new project comes to the forefront, relying on dozens of times more funds than Dream Building, they can easily defeat Dream Building from the two dimensions of marketing and team, and dominate the market!
"Still too young, don't understand the importance of marketing to second-games."
Fei Zhiyuan shook his head, exited the comment section of this trailer, and planned to get up and leave.
But when the app jumped back to the homepage, a video was suddenly pushed in front of him—
[I, Qi Huahua, publicly refuse the 《Frost Snow Project》 promotion business deal!]
Fei Zhiyuan stopped his movements and raised his eyebrows with interest.
"Dream Building's marketing team, is it that bad? Not only didn't they reach a cooperation, but they also offended someone?"
"They've even started posting videos to denounce them, they must have offended them quite badly..."
He happily clicked on the video, wanting to see what stupid things Dream Building's marketing team had done.
I've been coding silently every day, and I subconsciously felt that probably not many people would see the new book during the new book period, so I forgot to report the good news to everyone.
Now the progress of the new book is going quite smoothly, it has already entered a round of recommendations, and it has also climbed to the total new book list, thank you for your support!
Thank you for all the monthly tickets, follow-up readings, recommendations and comment support!
Thank you [Little Nineteen Eats Pomegranates] for the 800 point reward!
Thank you [This group has been disbanded by the group owner] for the 700 point reward!
Thank you [Primordial Realm] for the 698 point reward!
Thank you [Qiqi Look at Me] for the 601 point reward!
Thank you [Black Light Flashlight] for the 500 point reward!
Thank you [LLP] for the 500 point reward!
Thank you book friend with the last digits [23622] for the 500 point reward!
Thank you [Dream Ant] for the 300 point reward!
Thank you [Huomushan] for the 100 point reward!
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