I’m in Hollywood

After Super Bowl night, it wasn't the Super Bowl-winning San Francisco 49ers that people talked about most, but the Fate and Moon trailer that first appeared on Super Bowl live broadcast.

The number of viewers of this Super Bowl reached 150 million, accounting for 50% of the total North American population. With the role of word of mouth, in just one day, all Americans knew about Home Alone director Eric William News of the new James film.

The major movie giants also keenly felt the amazing influence of the Super Bowl trailer, mobilized a lot of resources, and conducted a detailed investigation and analysis of a series of data after the Pretty Woman trailer was broadcast. As for what kind of results, it is estimated that we will only be able to see when the Super Bowl ad bidding next year.

In the previous life, the first Super Bowl trailer was Independence Day in 1996. Fox risked a huge sum of money to bid for the Super Bowl advertisement to play the trailer. In the end, this disaster sci-fi film won $300 million in North America. huge box office. Since then, it has also opened the situation of the super bowl trailers competing for hegemony.

Eric believes that the effect achieved by the Fengyue trailer will not be lower than that of the Independence Day trailer. If you want to easily win the advertising space next year, it is not only a matter of money, but also needs to be with the same year. The Super Bowl live media has a good partnership.

Although there are more than 60 advertisements in the Super Bowl, in order to achieve a good advertising effect, the number of each type of advertisements has a strict proportion limit, and it is impossible for all advertisements to be used to play trailers. This is also the case. The Super Bowl commercials in later generations are almost monopolized by several major movie giants. Compared with the increasingly high film production costs, many movie companies have paid out millions of Super Bowl advertising prices, but their strength is not enough. If you just want to spend money, others don’t have to.

In the next few days, the media with a keen sense of smell also began to report and analyze the matter.

The New York Times even wrote that the trailer for Fengyue was the biggest winner of this Super Bowl.

The most direct result of this incident is that the box office of Home Alone, also directed by Eric, has rebounded again. The time is the ninth week of the release of Home Alone, which was originally estimated by the statistical agency. New week Home Alone was around $12 million at the box office, but actually, a week later, Home Alone took in 18 million for a total of 198 million.

Even according to Eric's current share ratio, the extra $6 million at the box office is equivalent to earning back the $1.5 million in advertising fees invested in the Super Bowl trailer.

It's okay, it's okay, Eric breathed a sigh of relief when he saw the box office report of Home Alone in the new week in the Firefly's office.

Geoffrey, who was sitting across from him, smiled and said, Yeah, fortunately it's 198 million. If it breaks 200 million this week, it will be a waste of this very good topic.

The reason why the two said this is because the week after the Super Bowl trailer, the attention of Pretty Woman has reached its peak. If Home Alone breaks 200 million, the topics it brings will only be icing on the cake. effect. And if it's delayed until next week, the popularity of the Super Bowl trailer will fade slightly.

And Home Alone broke 200 million at the box office at that time, and it became the first film in three years to break 200 million at the box office again. This is another new topic of hype. Then coupled with the normal publicity, it is almost obvious that Pretty Woman will get good results after its release.

Eric, don't you really plan to participate in the promotion of Pretty Woman?

Eric shook his head and said, It's enough that Al and Julia cooperate with Fox to promote the film. I may have another thing to do. Of course, I will still attend the premiere.

Another thing Eric said was related to Pixar. The day after the Super Bowl, Eric received a call from Jobs. After introducing each other, Jobs offered to talk to Eric in a warm tone.

Eric asked if it was about the price of Pixar. After getting a positive answer, Eric directly hung up on Jobs.

After confirming Jobs' intention, Eric did not hesitate too much, and used the Home Alone contract as collateral to apply for a $50 million loan from the bank.

Although he was very resistant to lending in his heart, Eric had to do it now. Even without the Pixar thing, Eric had to apply for a loan because his remaining money was not enough to pay taxes.

It's not that Eric never thought of borrowing money from other people, but according to the memories of the original owner left in his mind, as well as what he saw and heard in the past six months, Eric knows that in the United States, even among relatives and friends, they rarely talk about it. The topic of borrowing money is a very embarrassing thing.

Americans are more accustomed to borrowing money from the bank than the Eastern people are used to helping each other with relatives and friends. After thinking about it, Eric had to do as the locals do. Since the loan was opened, he directly applied for a huge loan of 50 million US dollars. There is even an investment for the next movie.

$50 million is indeed a huge sum of money in this day and age. If the current Jobs opens his mouth, it is estimated that the bank will directly let him go. As for Eric, when he proposed the amount of 50 million US dollars, the bank even tried to see if he could borrow more.

After all, it has been a week, and Jobs is expected to call again. Although Jobs is quite arrogant and conceited, he is also a person who can bend and stretch. Moreover, according to the data that Eric has collected these days, Jobs' NeXT Computer Company and Pixar Studios are on the brink of collapse.

Eric's $20 million price was a lot less than Jobs' investment in Pixar's studio, but it would solve the crisis at Jobs' NeXT computer company. And Jobs's ambitions are mainly in the personal computer.

Eric wasn't worried that Jobs would pass up a good chance to get rid of the Pixar baggage. Of course, Jobs may also try to test whether Microsoft intends to take over Pixar as in his previous life, but Eric is sure that in this case, Microsoft will offer a lower price than himself.

After more than a week of intense post-production, Pretty Woman was officially completed.

And until February, the loan had been credited to Eric's account, and Eric did not receive any more calls from Jobs. He had begun to admire Jobs' patience, but Eric still kept a close eye on the matter. With a light-hearted appearance, when dealing with a genius with high IQ like Steve Jobs, as long as you reveal a little flaw, the other party can easily catch and use it.

A week before the release of Pretty Moon, Fox held a film critic audition for Pretty Moon in Los Angeles.

After that, the long-awaited Pretty Woman film review began to appear in the newspapers.

I don't know if it's because of a guilty conscience about letting Eric pay for the Super Bowl trailer, or if Fox itself has more confidence in Pretty Woman, anyway, Eric feels that Fox's advertising efforts have reached It has reached the level of a big production. Correspondingly, the public relations for film critics are also very good. The film reviews that appear in the newspapers are almost one-sided praise. Of course, this is also related to the excellent quality of the movie Pretty Moon.

If Pretty Woman is a bad film, no matter how rich the red envelopes are, those film critics who rely on fame for their food will not be able to compliment a bad film with nonsense.

On February 9th, in Los Angeles, in Los Angeles, in the middle of the night? Dou Liao worry about Wei Wei surprise and forgive the atmosphere? More than a dozen stars came here, and a short period of red carpet can be regarded as a shining star.

After a simple speech, the film quickly entered the broadcast stage.

Eric returned to his seat and quietly enjoyed his own Pretty Woman. Originally sitting on Eric's left was Karta Hunt, a Fox executive, who was replaced by another man in his thirties at some point. Because of the dim light, Eric didn't care.

But after a while, the other party took the initiative to chat with him.

Hello, Mr. Williams, my name is Steve Jobs.

Eric turned his head and looked in surprise. At this time, Jobs was only thirty-three years old, and he was in his prime. He was not bald yet, and looked a little handsome. However, Eric knew that under this handsome appearance, hiding was indeed arrogance and irritability.

Now that the other party has come to the door, Eric can only stretch out his hand with a smile: Hello, Mr. Jobs.

After saying hello to each other like this, the two turned their attention to the movie again, and neither of them wanted to talk to each other.

It wasn't until more than an hour later, when the movie ended, that Jobs said again, Mr. Williams, can we talk?

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