I’m in Hollywood

The best time to make Transformers is, of course, ten years from now, but at this point, Eric believes, Ellen Hasenfield will probably leave on the spot.

Five years, Eric thought for a moment, and said to Alan Hasenfield, this sentence is not entirely to deal with the other party. The production time has been advanced to about 2000, and there is no major technical problem, except that the cost will be higher: I have several high-tech companies in my hands, so I still have a full understanding of this aspect. According to the current technological development Speed, Transformers will be turned on in five years, and the cost will be within the risk range that we can bear.

Eric's remarks last night, although it failed to completely dampen the enthusiasm of the film companies that hoped to obtain the copyright of Transformers, the impact was also very obvious.

Before Alan Hasenfield came in the morning, he called the top executives of several film companies who had been negotiating during this period of time. The tone of the other party was obviously not as eager as in the previous days. Alan? Hasenfield understands that these people are not no longer interested in the copyright of Transformers, but because of Eric's words, they have scruples.

Since Eric publicly suppressed the copyright of Transformers at the party, no matter what his intentions were, it was almost certain that he did not like other people vying for the copyright of Transformers. Since Eric did this while Transformers was still in the copyright fight, there's no guarantee that he wouldn't play a role in the making of the film.

Therefore, Hasbro's best partner at this time is only Firefly. Of course, they can also hold the Transformers copyright in their hands, but this is not in Hasbro's fundamental interests.

After Eric finished speaking, Alan Hasenfield stopped writing ink and said: Eric, Firefly has always been Hasbro's most desired partner. We have considered it in detail, if you can personally take charge of this role. For the director of the film, Firefly only needs to pay $5 million in licensing fees. However, Hasbro wants to co-invest. Our requirements are not high, and we only need 30% of the investment rights.”

Alan, I can't guarantee that I can be the director of this film, but I will definitely be the producer myself. As for Hasbro's investment, it's not impossible to consider...

Eric replied without hesitation that he could not guarantee. Rather, he didn't want to be the director of Transformers at all. His positioning for the Transformers series is a super popcorn movie, with all kinds of special effects, all kinds of explosions, all kinds of cool, these are enough. Because of this positioning, the Transformers in the previous life have basically failed to pass the ratings of the media and filmmakers. Eric is still more concerned about his director's reputation. Therefore, the director position of Transformers should continue to be handed over to not so good. It's okay to care about the explosion of all kinds of fancy mockery by the filmmakers.

The two of you went back and forth to negotiate a price, and finally reached an agreement.

Hasbro licensed Transformers movie rights to Firefly Group for $3 million

The term is ten years. Firefly promised to develop a film version in five years. Hasbro can participate in up to 25% of the film's investment.

Alan Hasenfield didn't really care about the millions of dollars in licensing fees, so Eric didn't hold out too much when he lowered the licensing price to $3 million. Instead, Eric allowed Hasbro to participate in 25% of the investment. Surprise him. During the contact with other film companies during this period, the main point of contradiction in the negotiations was the investment ratio that Hasbro participated in.

Hasbro initially dreamed of wanting to invest 50/50 with its partners to make live-action films, but they quickly realized that it was impossible for the major studios to agree to such conditions. Before Alan Hasenfield came, the bottom line in his heart was actually 20%. Eric readily gave the investment ratio of 25%, and even made him have a feeling that he would not have to waste so much with other companies if he knew it earlier. Time for thoughts.

Eric took Alan Hasenfield's expression in his eyes and smiled inwardly. Even if the idea buried deep in the heart doesn't work out, Hasbro will get a taste of Hollywood's financial system in the future.

The specific terms of the contract will definitely need to be negotiated in detail by both parties. But now that the results have been determined. Eric was also a little more enthusiastic, and opened a bottle of champagne deliberately as a simple celebration.

Alan Hasenfield has champagne in his hand. Looking forward to the future of Transformers movies with Eric, it seems to cause another topic inadvertently: Eric. With all due respect, Firefly's development of movie peripheral products in recent years is far from reaching the The limit of those big hit movies. Take the peripheral development of several 3D animation movies released by Disney, for example, Firefly produces some peripheral products, but restricts these products to the fixed sales circle such as Disneyland and Disney Store. For the types of peripheral products that Firefly cannot produce, your extensive licensing model of cooperating with whoever applies is actually a huge waste of the brand.”

Firefly is actually aware of this problem, but in the past few years, both Firefly and Disney focused on the movie business. After the annexation of Disney, Eric started the acquisition of the TV network non-stop. Put more energy into this. Katzenberg's side has begun to look for a solution, and Eric has recently seen several related documents. The brand operations department is discussing a packaged image licensing agreement with the fast food giant KFC, which is about $100 million per year. , obtained a license to print cartoon characters from Disney movies on tableware in its fast food restaurants. As long as this cooperation plan takes shape, Firefly can continue to use it as a template to develop a more efficient brand operation strategy.

However, of course Eric wouldn't say this to Alan Hasenfield. He also understood the intention of Alan Hasenfield's words. He just nodded in approval, and some other thoughts appeared in his heart at the same time.

Sure enough, Alan Hasenfield added: Eric, since that's the case, I think, why don't we have in-depth cooperation in this area. Firefly is a media group, I guess you will definitely not choose to expand your Disney stores. , this is not the focus of Firefly's business. Then, Hasbro can completely fill the market gap outside Disneyland and Disney stores, we not only have a complete product distribution system in North America, but also have a very deep market expansion in Europe and Asia.

Eric looked very interested, but said regretfully: Ellen, listen to you. I really hope everyone can cooperate, but this kind of thing. I have to discuss it with the management before I can Decided, however, whatever the outcome of the discussion, I'll get back to you as soon as possible.

Ellen Hasenfield didn't expect Eric to give any answer on the spot, but Eric's intention also made him very excited.

During the rapid expansion of Hasbro in the 1980s, in order to enrich its toy product range, it often used very clumsy mergers and acquisitions.

Firefly has made a strong rise in CG special effects blockbusters and 3D animation films in recent years. Let Hasbro see another development route. If we can reach a close cooperation with Firefly Group, the cg special effects films and 3D animation films produced by Firefly will bring a steady stream of toy images to Hasbro. Hasbro has been greedy for the toy development of films such as Toy Story, Jurassic Park and The Lion King for a long time, but Firefly's cooperation in this area has been very conservative in the past few years. No chance.

Having achieved this intention, Alan Hasenfield was already satisfied. He looked at the time. It was just after eleven o'clock, and there was still some time before lunch. Eric didn't mean to let him have lunch either, and Alan Hasenfield took the initiative to say goodbye and leave very wisely.

After sending Alan Hasenfield away, Eric did not return to the villa terrace to enjoy life. Instead, he called Katzenberg.

Alan Hasenfield's suggestion for cooperation also made him realize another opportunity.

Just look at how valuable Firefly's movie merchandise is, just look at KFC's willingness to pay $100 million a year to license Disney cartoon characters.

Eric originally suggested that Fox buy Hasbro. In addition to the copyright of Transformers, he also liked Hasbro's perfect toy production and sales system. Fox was unwilling to take this risk, and Eric had already produced food. Under the idea of ​​Hasbro, but because of the need to make large investments in the high-tech industry in recent years, Eric cannot temporarily extract enough funds to win Hasbro.

at the moment. Alan Hassenfield's proposal for cooperation is almost equivalent to sending Hasbro to your door.

As long as it can reach a close cooperative relationship with Hasbro. The world-class toy giant will definitely become dependent on the brand image of Firefly.

At the same time, all contracts have an expiry date. Eric predicts that Firefly Investments will be able to return a large amount of money around the peak of the Internet bubble around 2000, and will have enough strength to acquire Hasbro by then. Well, Firefly just needs to sign a five-year contract with Hasbro. In the past five years, the closer the cooperation between Hasbro and Firefly, the stronger the dependence on Firefly. When the contract expired, Firefly launched a takeover offer, which has been firmly tied to the Hasbro Group of Firefly, Naturally know what to choose, or, they have no choice at all.

I told Katzenberg about my thoughts over the phone, and Katzenberg agreed with it. He expressed high spirits that he would immediately convene Firefly's management to discuss the matter.

Eric hung up the phone and looked at the time, it was half past eleven.

Calling others for a meeting near dinner time... um, any resentment or something will definitely not fall on me.

After secretly complaining about a workaholic, Eric called Elizabeth again and briefly told her what had just happened. Elizabeth has heard about what happened last night. Although there was some regret in her tone, the incident happened unexpectedly to the present. This kind of ending is actually the best. After all, if Eric doesn't take action personally, Fox may not be able to grab it. Transformers Copyright.

After the two phone calls, Eric returned to the villa terrace and saw a few women walking towards him with strange eyes, smiled, and said, Everyone, it's noon, ready to eat... wow.

thump--

The sound of water sounded, and before Eric could finish speaking, he was quickly lifted up by five women and thrown into the swimming pool.

After choking a few sips of water, Eric finally stabilized his body. Hearing a few thumps, the five women jumped into the water with a smile, and shouted at him provocatively: Hey, Mr. Shark, take us Waiting for so long is a punishment.

Eric wiped the water stains on his face, glared at Cindy Crawford who was talking, and quickly swam towards her, saying, If that's the case, then prepare to be punished.

Wow……

Ha ha.

Run away, run away.

After tossing around for a while, Eric finally grabbed a body that was as soft as jade. With a little force in his hands, he lifted the woman out of the water, pressed the woman to the edge of the swimming pool, and shook his wet hair. Eric opened his eyes. When he opened his eyes, he saw Linda Evangelinsta.

Linda Evangelinsta didn't have the slightest sense of being a 'captive'. Instead, she stretched out her two slender legs and boldly encircled Eric's body.

Eric was no longer polite. He slid his big hands up the soft waist and tore off the small piece of cloth on the woman's upper body. However, as soon as his hands were put on, Eric remembered something and stared at Linda? Evangelinsta, asked: Linda, I remember, you should have been married long ago?

Linda Evangelinsta just divorced her ex-husband the year before, but at this time, she didn't have the slightest explanation. She stuck out her tongue and licked the corner of her lower lip, looked at Eric provocatively, and said, What's the matter? , don't you dare?

Since the women in front of him didn't mind, Eric was of course no longer hypocritical. In the real or fake voices of the women beside him, he roughly turned the woman's soft body over and pressed it under him according to his own preferences.

Once the door of desire is opened, it is often difficult to close. For the next two days, none of the five women left, and all kinds of shameless humiliation.

Until the new Monday morning, because of the Oscars ceremony in the evening, Cindy Crawford forgot to inform her agent of her whereabouts, and the anxious agent took a lot of thought to contact him. , and also made the five women realize that they still had relatively important things to do, and left Jianjiao Manor in a hurry. (To be continued.)

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