I’m in Hollywood

Chapter 678

From the very beginning, the Victoria's Secret Show has adopted a strategy of binding marketing with Yahoo. During the live TV broadcast with more than 40 million viewers, Yahoo's name and lens will be mentioned between each theme of the Victoria's Secret Show. There will also be Yahoo's trademarks in the tidbits, and there are even episodes of Victoria's Secret Angels canvassing votes for themselves on the Yahoo polling page. ∑ Fiction. ∑With the joint promotion of the novel, and with the strong ratings and topicality of the Victoria's Secret show, during the broadcast of the show, I hope that more audiences will know more about this beautiful Neiyi fashion show. As long as there is an Internet at home, They all flocked to the Yahoo website.

The Boston Yahoo Portal editorial department, Jeff Locke, the head of Yahoo's website operations on duty tonight, and Yahoo's editor-in-chief Tina Brown, looked at the real-time aggregated user traffic in the background of the website, and they were all excited. After the live broadcast of the Victoria's Secret show , in just half an hour, the number of instant access users of Yahoo Portal increased by 50% compared to the average, and halfway through the live broadcast, Tina Brown pulled the main person in charge of Yahoo's editorial department into the conference room and started Discuss how to further leverage the buzz of the Victoria's Secret show to expand the influence of Yahoo's portal.

However, less than ten minutes after the meeting started, Jeff Locke broke in and said eagerly, Tina, it's not good, the Yahoo forum server is down.

Although she has been focusing on media content, since joining the industry, Tina Brown has been working hard to make up for her computer knowledge in the past six months. After hearing Jeff Locke's words, Tina Brown realized the seriousness of the matter and immediately stand up.

Yahoo's last downtime was just a few months ago when it launched its instant chat software. The server crashed because of a lack of sufficient estimates of the speed of user expansion. ' debate, the server downtime accident has also become the focus of ridicule of competitors. I did not expect that half a year has not passed, and Yahoo has once again experienced a similar situation.

Tina Brown got up and followed Jeff Locke out of the conference room, asking, Have you notified Ian and Steve?

Jeff Locke took out his cell phone and dialed the number. At the same time, he explained: I'll call now, but the technical department said that the problem is not big, just need to restart the server.

But Tina Brown knew that things would not be as simple as Jeff Locke thought, and shook his head: Even if the technical problem is not big. We will definitely be making headlines tomorrow.

Jeff Locke was stunned for a moment, but also smiled bitterly. The last server crash caused Yahoo's loss of face. Tonight's high-profile moment has another problem with the website, and there will definitely be another wave of ridicule. The phone in his hand was connected, and Jeff Locke told Ian Grenier the matter in a few words, and quickly hung up and dialed Steve Mitnick's number.

Due to the rapid expansion of the company,

Yahoo's editorial department and headquarters are scattered in two office buildings. Tina Brown and Jeff Locke have just left the Yahoo editorial building and are about to walk to the nearby headquarters building. Behind them, Tina Brown's assistant is holding A mobile phone hurried up: Ms. Brown, Mr. Williams' number.

More than ten minutes later, the Wei Mi discussion area of ​​the Yahoo Forum has returned to normal after the server restarted, and the cause of the incident has been identified. The Victoria's Secret discussion forum is a sub-community of the fashion section of the Yahoo Forum. The maximum number of users that can be accessed by the server is about 1 million. For the current Internet environment, this user capacity was originally very abundant. As a result, during the live broadcast of the Victoria's Secret show, the number of user visits in the discussion area soared, and the user access requests that eventually exceeded the server's capacity by more than twice formed a data flow like a flood, which instantly overwhelmed the server.

After the Victoria's Secret discussion area returned to normal, before the server capacity was resolved, in order to prevent this from happening again, Yahoo had to remove the direct link of the Victoria's Secret discussion area from the homepage. Fortunately, the server downtime lasted for a short time. After everything was restored, although some users were inevitably dissatisfied and scolded, they were quickly occupied by normal discussion threads.

headquarters. The live broadcast of the Victoria's Secret show has entered the final stage. Eric hung up the phone and curiously opened the Victoria's Secret discussion area that has returned to normal.

There are a variety of topics on the page, making people seem to feel the noise.

...Can someone tell me the name of the second-to-last Victoria's Secret Angel who looks like Audrey Hepburn?

...Call to vote for my Cindy, the fan tribe has been opened, welcome to join.

...I really like the second and third songs. Come in and play Lyrics Solitaire, I only remember a few lines, it's such a pity.

...Has no one noticed the Leningrad Symphony, Eric Williams actually used this Soviet war song for the soundtrack, does it represent something?

...Why are there so many stinky men here, friends from Baltimore, who want to discuss Neiyi styles, come to my tribe, tribe number 9527149.

...Where is the Victoria's Secret store here in Philadelphia, please let me know.

...Uuuu, that baroque music is so sad, I even cried when I listened to it, but I want to listen to it a hundred more times, what should I do?

...Everyone watch TV, the 'Cinderella Incident' is coming, the 'Cinderella Incident' is coming, and Diane Kruger is about to drop her shoes.

...I want to lick it!

...

...

Although a page can only display twenty posts, Eric couldn't help but smile when he looked at some familiar topics on the page. Although the commercial operation prospects of online forums have always been poor, they are a great tool for condensing the popularity of Internet users, and even become an important stronghold to guide online public relations. This alone is not comparable to pure commercial potential.

Eric was thinking about sorting out some memories about the online forum and discussing it with the management of Yahoo. The Victoria's Secret show on the TV screen finally came to the curtain call time. Soon, Nielsen will also release the final ratings data. Passed it over, the average viewership of the Victoria's Secret show reached 41.5 million. Because of the hype about the 'Cinderella incident', the moment Diane Kruger dropped her shoes, the ratings rushed to the highest point of the audience. to 46 million.

Fashion's Super Bowl!

Early the next morning, the front page of the New York Post featured such a blacked-out headline. The cover image also uses the opening scene of Diane Kruger in a bright red British military uniform.

Since the first live TV broadcast, the viewing data of the Super Bowl has exceeded 100 million people in each session, and it has firmly occupied the throne of the federal annual ratings champion. There are almost no programs that can shake the status of the Super Bowl. In the past, whenever a TV show attempted to associate itself with the Super Bowl live. What they get is often only disdain and ridicule from the audience, but this time, the New York Post named the Super Bowl event in the fashion industry to the Victoria's Secret show, but there were few people who opposed it.

Although Survivor finally reached 56 million viewers, 10 million more than the peak of the Victoria's Secret show. However, the viewership rate of the Victoria's Secret show among the 18- to 49-year-old audience exploded to 26.8, 6 percentage points higher than that of Survivor, and the audience age of the Victoria's Secret show was at the core of the 18- to 34-year-old audience. Concentration, in the eyes of advertisers, the commercial value of the Victoria's Secret show is definitely far more than Survivor.

When the ratings data was released, hundreds of domestic and foreign TV stations contacted Firefly that day in an attempt to buy the TV broadcast rights of the Victoria's Secret show. US domestic cable television rights.

While paying attention to the ratings of the Victoria's Secret show, the media did not spare Yahoo, and the downtime incident occurred again in the Yahoo forum that night. It is inevitable that it will once again become the focus of ridicule of several major IT companies. But the taunts did little to damage Yahoo, and instead boosted Yahoo's public profile once again.

Many media also reacted to the potential connection between Yahoo and Victoria's Secret in this half-year-long brand building process. The US Weekly commentator spent a lot of time analyzing this subtle joint marketing in detail. While Yahoo's traffic steadily climbed, analysts from several major investment banks raised their assessments of Yahoo's market value.

After the Victoria's Secret show was held in Manhattan a month ago, the sales of LTD's products and the company's stock price began to rise. After the TV broadcast, the national-level influence caused the sales of Victoria's Secret stores nationwide to increase sharply. LTD's The stock price also soared 22% in the following week, causing the market value of LTD to surge to $4.5 billion at one point.

However, while the Victoria's Secret show was a huge commercial success. It also attracted numerous criticisms. On the second day of the TV broadcast, a large number of media and conservatives, led by New York Times commentator Thomas Peck, criticized the Victoria's Secret show, which is full of sexual acquaintances. The show should not be broadcast on such a national public television network and openly criticized at the same time. The Federal Communications Commission (FCC) has also received hundreds of complaint letters and phone calls, demanding that the Victoria's Secret show be banned and punished.

Conservative personnel and media's accusations and complaints against the Victoria's Secret show caused a lot of echoes, but there were also many opponents, especially in the online community dominated by young people. The intention of conservatives to block the Victoria's Secret show was almost met To the one-sided scolding. Some feminist groups have also disputed the conservative accusations, and the dispute has lasted for more than a week and has even sparked several public debates.

Although there is no obvious violation of the Wei Mi show, but under the pressure of all parties, we had to interview the person in charge of LTD to discuss the way to solve this turmoil.

In a mature capital society, capitalists with 100% profit can commit all the evils in the world, which is actually an alternative embodiment of the power represented by capital. Therefore, it is impossible to block a TV show with more than 40 million viewers. The clamor continued until Christmas, and a compromise agreement was finally reached with the producer of the Victoria's Secret show. This year and the follow-up If the Victoria's Secret show is broadcast on public television, it must be placed after 10 o'clock, and the TV-14 sign reminding minors that it is not suitable to watch must be marked at the same time.

At the same time as these things happened, another unexpected thing also surprised and surprised many people.

A week after the Victoria's Secret show was broadcast, 1 million boxes of the Victoria's Secret show video tapes were officially launched. Emily and others were worried that no one would spend $30 to buy such a box of only more than 40 minutes of video tapes. Eric It even planned to treat the unsold videotapes as gifts in advance, but on the day of release, 1 million boxes of videotapes were sold out. Firefly's distribution department had to urgently allocate resources to quickly produce another 1 million boxes and put them on the market, which were also snapped up.

Perhaps the repeated out-of-stocks have formed a potential hunger marketing effect, and some media have followed suit and reported on it, and so on several times. In less than a month, the videotape sales of the Victoria's Secret show have approached the 7 million mark. The Firefly distribution department, who finally responded, took the time to do a questionnaire survey and found that 75% of the buyers bought the videotape for the six songs in it, that is to say. These people basically treat the Victoria's Secret show tape as a music album.

After a detailed evaluation, the distribution department of Firefly estimates that the videotape sales of the Victoria's Secret show will likely exceed 20 million boxes. 20 million videotape sales will bring in $600 million in sales. Because the Victoria's Secret show only lasts for more than 40 minutes, the production cost of a box of videotapes is only half of that of an ordinary movie. After throwing aside the distribution cost and the profit reserved by the channel, each box of videotape will bring about 15 US dollars in gross profit to the distributor. . That's half of video tape sales, $300 million!

The media, who had been entangled in the loss of hundreds of millions of dollars in income from Eric's giving up on filming, were stunned to find that, before he knew it, Eric had made this loss back.

The 'Victoria's Secret Show Music Album' that came out of nowhere has also embarrassed music magazines such as Billboard and Rolling Stone. These well-known music magazines have their own weekly music charts, but in recent weeks The weekly singles charts and other charts released by these magazines have received a lot of boos, because none of the songs on these lists are from the Victoria's Secret show BGM, and in the hearts of music fans, the Victoria's Secret show Any of 's songs are strong enough to squeeze into the top spot on these charts. Amid this one-sided booing, well-known musicians who originally wanted to release new singles at the end of the year have postponed their single release plans.

actually. Music media such as Billboard are also hard to say, because Firefly doesn't follow the usual path at all. Ordinary singers release singles, which one is not very hard to hit the charts through radio and TV stations. But Firefly doesn't have any chart-making behavior at all. Even so far, although the names of the six songs have been circulated, people still don't know which band and which singer sang these songs. Firefly Records was invited by Eric. The details of these people have never been disclosed.

This has led to the fact that although the six songs of the Victoria's Secret show have been secretly passed down by music fans, they are magical. The video tapes of the Victoria's Secret show were out of stock again and again, but except for a few public broadcasts by TV stations and some cable TV stations that bought the rebroadcast rights, there was no trace of these six songs on either TV or radio. You don't make a list, you don't public relations, you don't publicize it, and you don't have any intention to show your sense of existence. How can I rank you? Is it just based on the sales of the Victoria's Secret show?

After the Victoria's Secret show, Eric hid in Southampton to accompany the women and children, while a pre-Christmas party was being held at the manor.

In the living room, Emily held little Kevin in her hands, kneading and kneading intimately, but excitedly told Eric and the others about recent events: Jane Wenner of Rolling Stone can't be reached You, you can only keep calling me, you don't know, his tone on the phone the first two days was a little pitiful, hehe, he said that we will not list those songs here, these music magazines It's about to lose credibility, Eric, why don't you let Firefly Records launch those singers ahead of time, now is a good time, anyway, Victoria's Secret has got everything that should be obtained, even if those singers take some away The limelight is nothing.

Eric casually leaned on the sofa, closed a magazine in his hand, and shook his head to Emily: In addition to the consideration of Victoria's Secret, this situation is actually beneficial to those newcomers, starting now Propaganda, the media can easily disperse the topics gathered on these newcomers to other places, and delay the release of singles after Easter next year. At that time, the topic of Victoria's Secret should have fallen, and the media will pay more attention to it. The focus is on these newcomers.

Emily said: I think you must be worried about affecting the sales of Victoria's Secret video tapes, but this result is really surprising. The sales of 20 million boxes may eventually bring in a net profit of 300 million US dollars. , 300 million US dollars, tsk tsk, although the annual sales of LTD have increased a lot, but this year's annual profit is only about 400 million US dollars.

Eric smiled and said: Wipe your mouth, your saliva is about to flow out, it's useless to envy, you were willing to sell me the copyright of the Victoria's Secret show, so this money But it's all mine.

Amidst the laughter of Chris, Virginia, and others, Emily just curled her lips and said, This was not my decision at all, and the people on the board of directors should regret it the most. At the last regular meeting, Those guys still want me to take back the copyright of the Victoria's Secret show.

Although Emily's tone was very casual, after saying this, she still looked at Eric with a little hope in her eyes. (To be continued.) SJGSF0916 Baidu search to see the latest and most complete novels!