I’m in Hollywood

Eric opened his eyes in a daze, and found himself falling asleep on a conference table, propped up his body, and saw various documents, artworks, Coffee cups and several laptops are provided. △↗Fiction,

Noticing that Eric looked up, Tina Brown, who was sitting on the other side and tapping the keyboard, smiled and said good morning to Eric.

Eric nodded in response, his mind gradually became clearer, and he quickly remembered what happened last night.

Because of the unexpected situation on the Victoria's Secret show last night, Eric temporarily added a 'Cinderella incident' to the late-stage marketing plan of the Victoria's Secret show. After the meeting, everyone started to contact various media temporarily. Changed the press release for the next day, and unknowingly stayed up until the middle of the night, Eric vaguely remembered that it was four o'clock in the morning when he couldn't bear to fall asleep early. Looking at the quiet and busy Tina Brown beside him and the LTD employees who were still working in the work area outside the glass door, Eric asked Tina Brown, You didn't rest all night, did you?

Tina Brown just smiled lightly, turned the laptop screen in front of her to Eric, and said, Eric, this is a topic that was driven out by Boston overnight, you can see if there is anything that needs to be modified. ?

Eric saw the striking picture of the silver high-heeled shoes on the screen. Although he really wanted to take a hot shower and eat something, he was embarrassed to refuse Tina Brown's request, and pulled the laptop over. Look, there was a slight grunt in the conference room.

Tina Brown raised her eyebrows suspiciously at first, but then realized something and smiled: Sorry, Eric, I forgot that you haven't had breakfast yet, so let's see later.

Eric didn't refuse either, fatigue and hunger combined, he really had no energy to work, and suddenly started to miss Kelly in his heart, if it were any other time. The gentle and thoughtful female assistant must have prepared breakfast for him, but Kelly returned to Los Angeles the day before yesterday for some urgent business.

Standing up and stretching, Eric said to Tina Brown, Have you all had breakfast?

Tina Brown nodded, and pointed to the steaming coffee beside her: We had it an hour ago. By the way, there's a... girl waiting for you outside the door.

Eric walked out of the conference room, and one of the twins, who was sitting quietly on the sofa in the outer lounge area, reading a magazine, noticed him and stood up.

Eric is used to the twins always appearing together, and suddenly sees a single one. Suddenly, I was not used to it. I realized something, and asked tentatively, Did the girl cause some trouble and asked you to be cannon fodder?

One of the twins shook his head seriously: No,

Master, the boss came last night and saw that you were working, so let me stay and take care of you.

Eric thought that Xiao Nizi was quite considerate, and asked with a smile, Are you older sister or younger sister? And where is Drew?

I'm my sister, and my sister went to East Hampton with the boss.

Eric nodded. Knowing that it was Natasha in front of him, perhaps because the twins were separated, Eric subconsciously thought about Natasha's sister's name, but he still couldn't remember it.

Forget it, just think it's Natasha, anyway, the two are exactly the same.

Eric and Natasha said this casually, but the surrounding LTD employees who were busy or pretending to be busy were stunned when they heard something from the twins.

master... master... master...

That's a name... retro.

The cold-tempered Natasha has been sitting quietly on the sofa in the lounge area for several hours, and all the overtime employees have silently guessed her identity. Some male employees also boldly approached and chatted up a few words. Although Natasha responded politely, she clearly showed an inaccessible temperament, which everyone felt. This kind of temperament is not proud, but it still rejects people thousands of miles away. Because the Russian girl's skin is as white as snow, and her body exudes a strange quietness of indifference to the world, just a few hours, the men in the work area silently gave Natasha a 'little snowman' ' nickname.

When I heard Natasha address Eric, there was almost a heartbreak in the work area.

Eric felt the sudden silence in the work area. After watching for a week in doubt, everyone immediately moved under Eric's glance, as if nothing had happened just now. Eric didn't realize what was wrong for a while. He took a big bag handed over by the twins, opened it and looked at it. In addition to the toothbrushes and other customary utensils, there was actually a bath towel. With a smile, Eric said to Na again. Tasha said: I'm going to find a place to take a bath, you can help me prepare breakfast, anything will do.

Natasha nodded and followed Eric out of the workspace.

The figures of the two disappeared, and a strange cry of regret and unwillingness suddenly sounded in the work area: God, punish these evil capitalists!

Coincidentally, the door of the other office suddenly opened at this time. Emily, who was walking out with her phone in her hand, suddenly raised her eyebrows, said sorry, and covered the microphone with her hand. Looking around the work area with sharp eyes, his eyes locked on a certain unfortunate person, and he said angrily: Jason, you were screaming just now, right?

Amidst the snickers, the young man named Jason got up with a face down and said, Sorry, Miss Brighton, I lost my temper.

Emily was still very angry, even a little aggrieved, she raised her voice and said, In the past year of acquiring LTD, I have not been laid off, not only that, but all of you's salaries have now increased by 10%, do I still Is there anything I'm sorry for? It's just one overtime job, don't I also work overtime here all night, why do you want God to punish me?

Jason said with a bitter face: Miss Brighton, what I just said wasn't you.

Oh... Emily looked around: Is there a second capitalist here, do you think I'm a fool?

There really is a second capitalist here, and a super capitalist.

But Jason has already offended a little wild cat, how dare he offend the other Tyrannosaurus rex: I'm sorry, Miss Brighton, I'm sorry.

Emily was about to say something when the phone seemed to be hung up, and then immediately rang again.

I don't owe you anything, if you think the LTD treatment is not good enough, then hand me your resignation letter, glaring at the unlucky one. Emily dropped the sentence and hurried across the work area to the conference room while answering the phone.

After Emily disappeared, the work area was silent for a few seconds, making sure that no big shots would appear again. There was a burst of schadenfreude laughter.

Eric returned to the LTD conference room after breakfast. The media information about yesterday's Victoria's Secret show has basically been compiled.

Most mainstream newspapers have made detailed special reports on the Victoria's Secret show in important pages. The front pages of many newspapers are occupied by Victoria's Secret angels dressed in gorgeous angel costumes. In order to attract as much attention as possible, newspaper editors They rack their brains to find their own focus. Some focus on models, some discuss fashion, and some focus on music. Of course, there have also been various voices in the media comments. The Washington Post praised the Victoria's Secret show as a 'gorgeous visual feast', and the Chicago Sun commentator criticized it with disdain. The Victoria's Secret show was a 'stunning and shameless farce'.

With the powerful media resources in hand to manipulate Yu Lun, most of the negative comments caused little waves. Through the special topic of the Yahoo portal, the largest media website on the Internet, the report of the TV network Morning News, and the close cooperation of the Hearst Group, News Corporation, Washington Post Company and other print media forces that are closely related to the Firefly Group, the Internet media, Under the all-round force of the three media forms of TV media and paper media, the image of the Victoria's Secret show in the public's mind is not perfect, but it definitely makes people look forward to it. Diane Kruger's shoe-dropping accident on the runway was quickly rendered into an industry talk similar to Cinderella's fairy tale with clever marketing methods. Many ordinary people who didn't pay attention to the Victoria's Secret show at all even Looking forward to Diane Kruger's shoe drop scene in the Victoria's Secret show.

At the same time, the discounting power generated by this grand campaign, which lasted for several months, was equally astonishing.

At the beginning of the year, when Chris took the absolute controlling stake of LTD at a sky-high valuation of US$2.4 billion, most analysts in the industry were pessimistic about the business and predicted that the share price of LTD would definitely fall again after the transaction.

But these people only counted the beginning, but did not guess the ending.

The restructured LTD group did experience a stock price drop in the initial period, but after Eric announced the annual Victoria's Secret show, with the marketing offensive that lasted for half a year, the sales of the Victoria's Secret Neiyi brand were at an amazing speed. rise.

Victoria's Secret is one of the most important brands of LTD. Even after the merger of LTD and Brighton Fashion, the proportion of Victoria's Secret brand in the new group is still more than half. As the sales volume and brand awareness of Wei Minai continued to rise, the market value of LTD's stock began to rise slowly for half a year after initially falling back to US$2.1 billion. On the second day of the Victoria's Secret show, LTD's stock rose again by 7.5%, and the stock market value approached 3.7 billion US dollars. It is expected that after the TV broadcast of the Victoria's Secret show in December, the total market value of LTD will exceed 4 billion US dollars. . The most important point is that this breakthrough is not a capital bubble. Because the stock price of LTD at this time has a very solid brand value and product sales support.

After the initial acquisition, Firefly Investments and the Brighton family held 62% of LTD. When the market value of LTD exceeded US$4 billion, compared to the initial total of about US$1 billion in assets and cash expenditures, Firefly Investments and Brighton The assets in the hands of the Dun family have increased by 1.5 billion US dollars in just one year, which is equivalent to the net profit of the entire Firefly Group this year.

When Fortune magazine disclosed this series of data, the media who were interested in calculating how much Eric would lose if he gave up filming and instead made a Nei Yixiu with no 'commercial value' would bring him. Shut up, after all, even if he makes another Jurassic Park-matching film, it's definitely not going to bring in $1.5 billion in a year.

After the Victoria's Secret show was held, the period when Eric was most devastated finally passed. When the follow-up media promotion was on the right track, Eric left all the trivial work of LTD to Emily, and began to concentrate on Victoria's Secret. The TV version of the big show was edited, and at the same time, after November, the year-end festival schedule of 1994 was approaching, and the films of some second- and third-tier film companies began to be gradually uploaded in the second week of November.

There are only two films that Firefly will release directly at the end of the year, Julia's romantic comeback Runaway Bride and Changing Face starring Nicolas Cage. In addition to these two films, Xiao Nizi's Flower Pictures opened Kevin Costner's version of Mission Impossible. Brian De Palma's skillful suspenseful approach matches Kevin Costner's unique and unique Introverted masculinity, although the new Mission Impossible has no Tom Cruise, it has a different charm. After the Titan of Law Enforcement in the summer season, the performance of Mission: Impossible can be said to be related to his ability to maintain his position, and Kevin Costner's promotion of Mission: Impossible also seems to be Extraordinarily attentive, the film began to frequently travel around for publicity a month before its release, and the trial screening of Mission Impossible also won a good pre-reputation. Moreover, another thing that made Eric's 'pleasant' was that in the salary cut he provoked, Warner was under various pressures and quickly took over Kevin Costner's long-prepared Future Water World, and like the original time and space, Hawaii was chosen as the filming location. In Eric's memory, it was because of the frequent ebbs and flows of Hawaii that destroyed the filming sets built by the crew again and again, that the budget was eventually pushed to an eye-popping sky-high price.

MGM originally planned to launch Resident Evil at the end of the year. Although this zombie film destined to be R-rated is extremely incompatible with the style of the low-year festival schedule, it can often achieve unexpected results by going against the trend. The production budget of Resident Evil ended up spending only more than 30 million, plus the marketing budget in the later period, the cost will not exceed 50 million. It operates through channels such as box office and video tapes, and there is little pressure to recover the cost and make profits, as long as the first A film that has made a name for itself, has a sequel that continues to be produced just like the original, and can create a stable and profitable project for DreamWorks Productions. However, there were some problems with the post-production of this zombie film, and the schedule had to be delayed until Easter.

Nobuyuki Idei, executive vice president of Sony Group, began to frequently intervene in its film business in the second half of the year. By the end of the year, although Peter Cooper still maintained his position in Columbia, he had basically been put on the air, and Sony had begun to look for the next one with great fanfare. Columbia's candidate, Michael Lynn, who just left Firefly Pictures in September, even received an invitation, but Michael Lynn didn't mean to get involved in the Sony-Colombian mess, just notified Eric by phone. information.

Although Peter Cooper has been destined to be kicked out, Sony has not relaxed the release of Columbia's Jumanji with Firefly. As the only CG-based special effects blockbuster at the end of this year, Sony is obviously not interested in Brave. Game of Thrones has high hopes.

When the whole of Hollywood was busy with the upcoming hot schedule, Eric just flew back to Los Angeles to attend a year-end high-level meeting of the Firefly Group, and then returned to New York in a hurry, and continued to get into the editing room of the programming department, in addition to promising to be Julie. At the premiere of the two movies produced by Ya and Xiao Nizi, Eric did not intend to get involved in too many issues about movie marketing.

A good boss is a boss who knows how to let go. This is what Eric recently learned from Buffett. Buffett has a very tacit relationship with many companies in which Hathaway holds shares. In an interview, when a manager of a subsidiary of Hathaway was asked why the subsidiary was doing so well, the manager gave a very thought-provoking answer. The manager said that Mr. Buffett had forgotten about him. He had bought this company, and he himself had forgotten that it had been bought by Buffett.

As the assets under his name get bigger and bigger, if he can't find a reasonable balance between grasping power and delegating power, Eric will definitely be crushed by the heavy workload. In many cases, Eric has even fainted. feel the pressure. (To be continued.) SJGSF0916 Baidu search to see the latest and most complete novels!