I’m in Hollywood

Chapter 667

The invitations for the top shows of the four major international fashion weeks are usually not publicly sold. Of course, some important front-row positions are occasionally auctioned in the name of charity. As for whether the money is really being sold? Not sure if it's used for charity. ◎Fiction, the reason why the invitation letters are not publicly sold is that on the one hand, the number of invited guests for these top-level shows is limited, at most one or two hundred people, and as few as dozens of people. On the other hand, it is also to maintain a high-end style, and I don’t want anyone to mix in.

However, this time the Victoria's Secret show is completely different. After the Lexington Avenue Arsenal, which could accommodate 5,000 people, has been transformed by the Victoria's Secret project team, the number of guest seats in the venue still reaches 1,000. The project team held several discussions on how to distribute these 1,000 invitations. The special guests that have been confirmed for the show, including celebrities, media people, critics, business partners, etc., together are less than 200 people, and finally there are vacancies. More than 800 invitations came down.

Although Victoria's Secret is only a mid-range Neiyi brand, after several months of hype, with the current popularity of the Victoria's Secret show, even if it adopts the strategy of selling invitation letters at a high price of $10,000 in the previous life, it will definitely be sold out. This world There is never a shortage of high-end consumers. But in that case, even in the name of charity according to the industry's practice, it will definitely be ridiculed by the media, thinking about money and going crazy.

The project team finally decided to accept open applications on the Yahoo website, and select suitable guests to issue invitation letters.

But the premise is that the guests who receive the invitation letter donate at least $1,000 to the charitable organization designated by the Wei Mi brand. The Wei Mi project team does not directly handle the donation, so as to avoid criticism of misappropriation of money. In Western society, except for a small number of heterogeneous , Most companies or celebrities are very careful and must pay attention to maintaining their public image, which is why countless charities appear. Although the Wei Mi project team has only set a minimum donation amount of 1,000 US dollars, and will not disclose the donation amount of any guests, it has also attached one. The 100 guests with the highest donation amount will be directly invited to the Victoria's Secret show Afterparty.

From the late September when the project team settled in New York to the end of October for more than a month, under the skillful media operation of the marketing team organized by Eric, the continuous news events surrounding the Victoria's Secret show brought the topic of the fashion show to the forefront. Step by step to the top.

Throughout October, with the strong advertising effect brought by the Victoria's Secret show. The sales of hundreds of Victoria's Secret stores in North America have soared by 100%.

Last year, the sales revenue of the entire LTD group was only about 1.5 billion US dollars, of which the sales of the Wei Mi brand was about 1 billion US dollars. But this year, since the first half of the year, with the steady increase in sales driven by the advertising effect of the Victoria's Secret show, the sales of the Victoria's Secret brand in the first three quarters have exceeded 1 billion US dollars, an increase of 30% compared to the same period last year. «ove. It is expected that under the more powerful marketing offensive held by the Victoria's Secret show in the last quarter, the annual sales of a single Victoria's Secret brand under the LTD group will exceed the revenue of 1.5 billion last year.

At the same time, the marketing model that cooperated with Yahoo Portal in the past few months has also steadily increased the average daily traffic of Yahoo Portal. As 1995 approached, in order to prepare, Yahoo gradually began to disclose the company's various operating data to the outside world. , Although this fast-rising high-tech Internet company has already attracted a lot of attention, when Yahoo disclosed the number of detailed users that has reached tens of millions, it still caused the entire industry to be shocked.

Although the entire Internet industry has begun to emerge, and in addition to the Yahoo portal. Similar websites began to appear in the industry one after another, but only Yahoo has reached tens of millions of users. This kind of oligarchic trend in the industry has made most investment banks greedy for Yahoo's agency rights, and they took the initiative to contact iResearch. Morgan Stanley, who tried to represent Yahoo, even boldly publicly offered a valuation of $5 billion, which was more than five times what Bill's classmates had asked for when they attempted to acquire Yahoo in the first half of the year.

Looking back to New York, from mid-October, the rehearsal of the Victoria's Secret show suddenly became tense. Facing the first fashion show of such a large scale, although the preliminary preparations were very sufficient, there were various small problems during the rehearsal. Still coming. Faced with this situation, it is estimated that no one has a good temper. Although Eric tried his best to endure, he would lose his temper several times a day on average. The Victoria's Secret Angels gradually formed a very unified name for Eric in private, Tyrant. An angel inadvertently even shouted out in front of Eric. Facing the girl who realized that her slip of the tongue was frightened and her face turned pale, Eric finally just twitched the corners of his mouth.

On October 31, the Western tradition of Halloween, the annual Victoria's Secret show will have its final rehearsal at the Armory on Lexington Avenue. Forty Victoria's Secret Angels, live performance guests, and 120 behind-the-scenes coordinators, photography, and makeup teams were all assembled, and there were a small number of guests in the audience.

As the British honor guard in red dresses sounded the first drum beat, the entire arsenal moved in front of and behind the scenes, and all the scenes such as the busy backstage, nervous models, and gorgeous stages were displayed in the central control room. On the eight monitoring screens, there were several walkie-talkies next to Eric, staring at the screens, picking up a walkie-talkie from time to time and saying something aloud.

The final Victoria's Secret show will be edited into a 43-minute standard broadcast format, but in fact, the complete six performances and the change of sets in between total more than an hour. When all the processes are finally completed, Eric Finally be relieved.

Picking up the walkie-talkie and telling the executive director to ask everyone to gather beside the stand, Eric wiped his forehead and stopped, walked into the bathroom and washed his face, before walking towards the front desk.

At this time, the stage of the Victoria's Secret show has undergone earth-shaking changes from when it first arrived. The entrance and exit is a giant rigid rear projection screen. The tall arches are dotted with various eye-catching lighting, and the T stage is sprinkled with dazzling lights. The silver sequins are like a gorgeous carpet covered with diamonds, and the precisely arranged lights will 'cut' the T-stage and the grandstand clearly.

Eric walked out of the arch from the backstage, looked around for a week, thought for a moment, didn't think of the areas that need to be improved in the rehearsal process just now, so he looked at the staff gathered in the stands.

The Victoria's Secret Angels, who were surrounded by hundreds of people in pink silk nightgowns, all had a little apprehension in their expressions. It seemed that many people were recalling whether something happened to them just now.

Eric wanted to jump off the runway. After he stretched out his foot, he simply sat down on the runway, looked at the more than 100 people in front of him who were quietly waiting for him to speak, and smiled slightly. Said: Today is Halloween, have you ever thought about what to dress up as at night?

Many people looked at each other in dismay at Eric's somewhat abrupt reaction, and some 'cooperated' chuckled.

Eric pointed to Diane Kruger in front of him: Diane, do you have any plans?

Ah, I... Diane Kruger didn't expect Eric to suddenly point to herself. He hesitated a little in a panic, and said, I, I'll go back to sleep.

Ha ha……

There was a burst of laughter in the arena.

Eric also smiled and nodded: This is also a choice. After a few months of work, everyone must be very tired, and they have to face a 'tyrant' who will go crazy at any time. If it is me, I will I also choose to have a good sleep after everything is over.”

In a light laugh again. Eric continued: However, I think you must have all felt the changes that have happened to you recently, Diane, what endorsement invitations have you received recently?

Diane Kruger is a little embarrassed that Eric always speaks to herself. Of course she knows that she was not favored by the project team when the Victoria's Secret Angel was selected. Eric personally selected her and let her be you One of the five spokespersons of Victoria's Secret. She originally thought that Eric had some special thoughts about her, and she also expected that Eric would offer to date her, but several months passed, and all the expected things did not happen. But Eric's somewhat special attitude towards her did not change much. Although the 40 Victoria's Secret Angels are like sisters on the surface, she is very clear that almost everyone is jealous of Eric's special care for her in private, and there are even some scandals between her and Eric.

I was thinking about it in a mess. Diane Kruger didn't dare to ignore Eric's question. However, she has received too many endorsement offers recently, and she doesn't even know it herself. Most of them are handled by agents. Think about it. think. Only then did he answer cautiously: It seems, there seems to be Chanel, Armani, Dior...

Diane Kruger was talking, and she could even feel the hateful eyes she was receiving, and stopped immediately. Everyone present knew each other well, and Diane Kruger was undoubtedly the luckiest one. Before joining the Victoria's Secret show, let alone top international brands such as Chanel and Armani, Diane Kruger didn't even have an endorsement for an ordinary first-line brand. More often, she was just like many ordinary models, shooting TV or planes. Advertise, go to some catwalks.

Seeing that Diane Kruger suddenly stopped, Eric looked at everyone and said, I think everyone has received some brand cooperation invitations more or less now. Perhaps, you may occasionally feel that you need to Sharing the impact of this show from 40 people may not seem enough. But I can say with certainty that you are definitely the luckiest 40 of the hundreds of thousands of models in the world, although Spending a few months on this Victoria's Secret show will make your income a lot less this year, but I'm sure by next year, your income will definitely increase exponentially. And, most importantly, you guys Your career life will also be extended for many years with the influence of the Victoria's Secret show. Of course, the premise is that you continue to maintain interest in working with Victoria's Secret next year.

Noticing that a Victoria's Secret angel sitting in the front row shivered when he heard Eric's last words, Eric couldn't help laughing, looking at the face that looked a bit like Audrey Hepburn, smiled. Said: Paulina, don't be so nervous, I can tell you now, I will definitely not direct the Victoria's Secret show in person next year, and after the accumulation of experience this year, the preparation time for next year does not need so much this year, So, next year, you're going to be paid better, but at the same time, work is going to be easier.

The Victoria's Secret Angel named Paulina gave Eric a charming smile and said, Mr. Williams, I will definitely be back next year.

Eric smiled, changed his posture slightly, clapped his hands and said: Well, now, let's talk about the rehearsal just now, I am very satisfied with everyone's final performance, as long as two days later, everyone still presents today level, then, I'm sure we're going to surprise everyone.

In the excited cheers and applause, Eric squeezed his hands and said to everyone: Then, everyone will have a day off tomorrow, of course, tonight's Halloween, although everyone is not forbidden to go to all kinds of parties. , but I still hope that everyone can go back and have a good rest as Diane just said, I don't want any of you to have an accident in the last two days. Now, let's disband.

After Eric finished speaking, he stood up on the edge of the runway and walked towards the backstage. Most of the people at the scene waited for Eric's figure to disappear in the arch, and they talked in a low voice excitedly, and got up and walked out one after another.

Emily, Edward Lazek, and Eric's assistant Kelly just listened quietly to Eric's speech from behind the arch, and they all came up to meet them.

Eric, do you think there is anything else that needs to be adjusted? Emily had been busy on the scene just now, and did not stay with Eric in the central control room. At this time, she couldn't wait to ask, what is her opinion of Wei Wei? The importance of Mi Daxiu is actually much higher than that of Eric.

Eric shook his head: No, all the shooting effects have been tested, I just watched the whole rehearsal, and I didn't find any text. Moreover, there is nothing 100% perfect in this world, if there is any If you have any regrets, then keep it. We always have to give the media some topics in the future.

Emily rolled her eyes at Eric, stopped mentioning these, and said with a smile: So now, are you going to China Eastern Airlines Pudong to spend Halloween with them?

I just want to go back to sleep now, Eric replied, and glanced at Kelly next to him: Go back with me, I still have some things to discuss with you. (To be continued.) SJGSF0916 Baidu search to see the latest and most complete novels!