I’m in Hollywood

In the multimedia screening room on 66th Street on the Upper West Side of Manhattan, Dr. Mark played by Anthony Edwards was woken up at 6:30 in the morning, looked at his watch, and sat tiredly from the narrow storage room. Now, the 87-minute pilot episode of ER Story has officially ended. ◆■■◆●

The lights came on, and there was a lot of discussion in the screening room.

Eric's comments from some people like 'too much medical terminology', 'unpopular subject matter', 'disorganized structure', 'not strong enough plot conflict' are just a light smile, he doesn't doubt that these work in the TV industry The professionalism of the managers for many years, however, this kind of professionalism can only ensure that the TV programs remain above an average level, but if the viewing results of each TV series are in line with the predictions of these people, it will not be There is a dark horse in ratings.

Tom Murphy, who was sitting next to Eric, had a whispered conversation with Buffett on the other side. Of course, he could hear the comments of the people around him, and said to Eric with a smile: Eric, don't care. In their words, I think this is a very good TV series, and, relatively speaking, movies with unpopular themes are more eye-catching, and there may be unexpected ratings.

Of course Eric didn't care, nodded and asked Buffett what he thought of the TV series with a smile.

It's really too trivial, Buffett said, but I don't think the plot is messy. After a little analysis, you can find characters such as Dr. Mark, Dr. Doug, and the intern named John Carter. Everything is well arranged, and I'm already looking forward to the next episode.

Sitting nearby, Katzenberg, Robert Iger, and others all expressed their opinions like gossip. The Story of the Emergency Room was directed by Eric himself, at least before Eric suffered his first failure. No one will question Eric's vision, and the broadcast of this TV series has become a foregone conclusion. This trial screening is more like a relaxation after the completion of Firefly and the merger. ▼

The time is already May 7, the North American film summer season is close at hand, and the major personnel adjustments after the merger have ended. The next step is to streamline the personnel of the original Firefly and some departments whose functions overlap. Katzenberg still needs to continue to focus on this for a few months, but Eric no longer needs to stare at this side all the time. Although there are many things in Los Angeles waiting for Eric to deal with, he has to make time for it. Go to Boston. Talk to the managers of the three companies responsible for browsers, Yahoo portals, and online mailboxes in person.

After a simple reception at the restaurant at the headquarters at noon, Buffett and a group of people who stayed in New York for a while for the acquisition began to gradually leave and return to the city where they originally worked and lived.

Although a suitable successor has not yet been found, Eric will serve as the deputy general manager of the prime-time program department arranged by Alan Feisman, who has followed him for more than five years. After the merger of the two

Eric is not making a large-scale personnel move. Many people have been relieved, so Eric airborne a confidant to the core department, but it did not cause anyone's objection.

Saying goodbye to Katzenberg and others who had work to do in the afternoon, Eric pushed open the narrow glass door and walked out of the headquarters building. Standing on the slightly narrow road on 66th Street, he endured and did not look back at the headquarters. It is a red brick building that wants to put on a mosaic impulse, waiting patiently for the driver to drive the car over. ■

In the 1980s, the owner of the very stylish headquarters building in Rockefeller Center, but after Buffett and Tom Murphy, two very frugal old men, bought it, in order to save money, the property in Rockefeller Center was sold to the Japanese at a high price. , that is, the acquisition of Rockefeller Center in the 1980s that caused the anti-Japanese wave of Americans. Then Tom Murphy chose the Upper West Side, a crowded area that was not prosperous at this time, to build a new headquarters building.

The driver quickly drove the car over, and more than ten minutes later, Eric got out of the car outside a cafe near Bryant Park in Midtown. It was working time, and there were not many people in the cafe. Without the guidance of the waiter, Eric saw Tina Brown sitting by the window on the left.

Elizabeth left Eric with contact details for the former Vanity Fair editor last month, but it wasn't until recently that Eric had an appointment with Tina Brown when he had some spare time.

Tina Brown was just in her early forties, wearing a very simple white shirt cut neatly short. Neither Zhang Yang nor Emily's obvious strong woman temperament is like Anna Wintour, but more like a housewife, but as long as you know Tina Brown. No one will question this 25-year-old woman who has been the editor-in-chief of the century-old British magazine Chat.

Tina Brown also noticed Eric's appearance, beckoned to the waiter who was walking towards Eric, and got up to meet him in person.

Hello, Mr. Williams, nice to meet you, came to Eric. Tina Brown extended her hand to Eric generously.

Eric shook hands with the other party and said, I'm also very happy to meet you, Ms. Brown, but I seem to be late. ▲.ww.▼\

,"Tina Brown took Eric to the position just now, and smiled: Of course not, I've come here every afternoon to sit for a while, so I came early.

Eric sat down opposite Tina Brown and noticed that an ibm notebook placed in front of Tina Brown even had a telephone line plugged in, with a computer introductory tutorial and a black notebook next to it. After a few glances.

Tina Brown noticed Eric's doubts, turned the page of the notebook to Eric, and smiled: The owner of the coffee shop is my friend, so I can use the Internet here. I have been studying Yahoo for the past few days. I have a lot of doubts about the website, and I hope I can get answers from you, Mr. Williams.

When Eric made an appointment with the other party, he did not conceal his intention to invite the other party to meet. Hearing Tina Brown's explanation, he said, Of course there is no problem, you can ask me if you have any questions. I'm Eric, do you mind if I call you Tina?

Of course not, Tina Brown nodded, just about to say something. Eric gestured to the laptop that displayed Yahoo's homepage, and said, Now this is not Yahoo's latest homepage, can you let me use it?

Tina Brown pushed the notebook over, and Eric casually asked for a cup of coffee from the waiter who came over. Then I turned to my laptop and expertly entered a web address, and a brand new home page with a completely different layout from the Yahoo home page appeared on my browser.

The original Yahoo homepage is the simplest T-shaped layout, and the entire page is divided into three sections according to the T-shaped dividing line. ■The brand-new homepage is a typical 'tong' glyph layout, which is basically adopted by the later classic portal websites. It can be said that it is a successful model that has been verified by 'time'. This is also the plan that Eric has discussed repeatedly with the Yahoo team via email recently. However, the new homepage is still in the internal testing stage.

Compared with the portal homepage that has to be pulled down for a long time to reach the bottom in memory, the page at this time is only designed to be as large as a monitor screen due to network limitations. The top of the page is still Yahoo's web icon and search bar, and on the left is a series of column links. The login interface, e-mail, Yahoo forum, and the upcoming instant messaging tool have been moved to the right, and in the middle of the 'tong' are the key recommended news content.

Above the original news content, Eric originally planned to add a website recommendation section like website navigation, but these 'level traffic portals' will definitely be able to charge according to the advertising effect in the future. According to Yahoo's expected traffic, these 'advertising' in the next few years Bit' will bring Yahoo a ton of revenue every year, but for now. It is undoubtedly wishful thinking to charge some websites for advertising fees. Since he can’t receive the money, Eric would rather cancel this section temporarily. After all, if the navigation section is launched now, it can only be free. The change in the charging model can be said to be even more difficult.

Eric opened the internal testing interface, turned the laptop screen to a position where both people could see it, and pointed to the links to the 'News', 'Finance', 'Entertainment' and other columns on the left, as well as the key news in the middle. Na Brown said: If you are willing to be the editor-in-chief of Yahoo. These content sections will be your future work targets. The key news recommendations in the middle are the same as the key content recommendations for each issue on the cover of the magazine, and each subsection is related to the magazine. The sub-column pages are very similar, Eric said, casually opening the entertainment section and briefly introducing it.

Tina Brown patiently listened to Eric's narration. Then he looked up at him and said with a smile, Eric, why do you think I can do this job?

Eric shook his head and said: I can't confirm this, Tina, this is a brand new industry that has never existed before, so I can only look for people who can take this position from the traditional media industry. Someone just recommended me. You, after some understanding, I think you are indeed a good candidate. However, Yahoo doesn't have much time for you to adapt to this job, you can only get a one-year work contract, within a year, if you If the job is unsatisfactory, then the only option is to leave.”

Tina Brown frowned slightly when she heard these harsh conditions. As a strong woman who has been in the magazine industry for nearly 20 years, even the executives of Condé Nast, the parent company of Vanity Fair, would not use such an inhumane tone. Talk to her. However, thinking of Eric's identity, Tina Brown swallowed the words she wanted to refute. The young man's status in the media industry at this time has definitely far surpassed any executive of Condé Nast. , not to mention that he also possesses such amazing wealth. In Western society, wealth represents real power.

After sorting out his thoughts, Tina Brown said: Eric, it is rumored that you have invested hundreds of millions of dollars in browser software, Yahoo and online mail services, I just want to know how you plan to recover these investments, Although you are rich, in any industry, pure investment without profit is absolutely impossible to last.

Yahoo's user base is already very large, and the company is developing a unique advertising system. These projects are still in a state of confidentiality. The detailed inside information will only be known after you sign a contract with Yahoo.

Yahoo and the email service have been testing simple banner ads and email ads on a small scale. Tina Brown has come across these while researching Yahoo's website these days, but she doesn't think these look inconspicuous. Ad campaigns can pay for a site's huge outlay. However, since Eric was unwilling to reveal the inside story in advance, Tina Brown could only ask other questions: What about the content, Eric, Yahoo reprints content from other websites, and the original content does not But I feel that the content on the Internet is still very lacking, and if it continues, Yahoo will soon fall into a bottleneck.

Of course I also considered these, Eric said with a faint confident smile: Although this is also in Yahoo's next exhibition plan, I can tell you something in advance. Starting from the second half of the year, Yahoo will Set up a special angel investment fund to support the further development of those websites with potential , Yahoo will support a brand new website, and in the future, as long as you need it, I don't mind burning $100 million a year to do it. In addition to these, you also need to set up NetEase's own content editing department, as long as your The idea is fully viable and I don't mind investing enough money.

Every year, 100 million US dollars are burned to support the website exhibition!

The moment she heard this statistic, Tina Brown's first reaction was that the legendary young man on the opposite side must be crazy. Although hundreds of thousands of large and small websites have appeared on the Internet, it is not an exaggeration to describe the truly profitable ones. Most of the websites are either the introduction sites of some companies or some people. Small-scale websites are created for interest, and the number of formal business websites is still very rare.

Eric noticed Tina Brown's fleeting expression and said with a smile: When Columbus proposed a great voyage plan, many people thought he was crazy, but he still chose to go far, and because of this, we are now Only then can I sit on the big 6 where he was in the 6th year and discuss another crazy plan of a suspected lunatic, right? (To be continued.)

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