I’m in Hollywood

The glass curtain wall of Shell Villa in the dead of night.

Eric carefully read the email of the midnight box office data of Iron Man, and the calls of Katzenberg, Robert Thompson, president of Bowei publishing, and Avi Allard, CEO of Marvel Entertainment, came over respectively. .

Affected by the good reputation of Iron Man in the early stage, everyone had high expectations for the film's midnight box office, and it was generally believed that this figure should be around 10 million US dollars. Although the company has not released the relevant forecasts, most box office evaluation agencies have given similar forecasts.

At this time, the box office of the midnight show was less than expected, but the problem still had to be faced.

The opinions of the people are also clearly divided into two factions.

One party believes that it should take the initiative to announce the box office information of the midnight show, so that the initiative can be mastered. After all, the $7.6 million box office, while it fell short of expectations, was definitely not a failure. The other party hopes to temporarily conceal the news and wait for the three-day box office release of Iron Man in the first weekend before taking corresponding measures according to the actual situation.

Eric didn't let this issue get into too much controversy, but chose the former decisively.

With all of Hollywood staring at Iron Man, the opening title of the Marvel Cinematic Universe, it's basically impossible to hide the news. If the Firefly Group avoided talking about the midnight box office and the news was exposed by other media forces, the company would definitely be more passive.

After a decision is made, the next step is a specific implementation plan.

Eric was discussing with Robert Thompson when there were light footsteps in his ears.

Turning her head to look, Anne Hathaway came over wearing only a large men's T-shirt, with a pair of long white legs protruding from the hem of the T-shirt, which made people quite excited. The girl obviously woke up just now, with a lazy expression. Seeing Eric looking at her, she pursed her lips and smiled.

Eric continued to talk with Robert Thompson, made a silent gesture to Annie who was about to speak, and pointed to the slippers on the girl's feet.

Annie obviously understood Eric's gesture, took off the slippers on her feet and smiled ingratiatingly and was about to snuggle up, but Eric pointed to the coffee pot on the coffee table, and then made a gesture in the direction of the kitchen.

There is a small bar for making coffee in the corner. Seeing Eric pointing to the kitchen further away, Annie realized that the man was trying to get rid of herself. Although she was a little reluctant, she still picked up the coffee pot obediently. Barefoot and silently walked to the kitchen.

After sensible stay in the kitchen for about 20 minutes, Annie came to the curtain wall with a pot of coffee again. Eric had hung up the phone and was checking his email with a casual expression.

Seeing Annie coming over, Eric put the laptop aside and asked with concern, Why did you wake up?

I see you're not around.

Annie put down the coffee pot and explained in a low voice, feeling that the man returned to the usual gentle and considerate tone again, still a little hesitant, until Eric smiled and stretched out his hand, and then came over to sit on Eric's lap like a kitten.

Eric put his arms around Annie's waist and said, In the future, you must learn to actively avoid some things, which will be good for you.

The gentle tone of the man at this time made Annie not feel any dissatisfaction at all. Instead, she felt that this should be the case, so she nodded obediently: Well, I see.

Good girl.

Eric complimented softly, picked up the hem of the girl's T-shirt, and easily peeled off a youthful and delicate Dong body, and a small, light gasping sound soon sounded on the sofa by the curtain wall.

Unsurprisingly, early the next morning, articles such as Iron Man's Midnight Box Office Failure, $7.6 Million Start Far Below Expectations appeared in some North American media.

Most ordinary audiences are not very good at analyzing the deeper meaning of this.

Therefore, if the Firefly Group made a decision in advance to hide the box office at midnight, it would definitely be distracted by the media that had the upper hand.

further make the situation worse.

Iron Man was not as good as expected at the midnight box office, and it is easy for audiences to subconsciously associate this factor with the quality of the film, and may even think that the film is not worth watching.

Fortunately, Eric didn't decide to do it last night.

With some preparation, the powerful and theoretical control ability of the entire Firefly system is undoubtedly demonstrated.

For a time, TV channels such as abc TV network and fox TV network, as well as print media channels such as the New York Post, Washington Post, Hearst Group, etc., which are close to the Firefly system, as well as control over 70% of news portals The three aspects of the Yahoo network channel of traffic are exerting force at the same time, just like the comprehensive coverage of the sea, land and air in a military war, and simply and rudely control the entire situation.

Iron Man's $7.6 million at midnight, a new record for a superhero movie.

The first battle of Iron Man was a success, and the Marvel Cinematic Universe was launched smoothly.

Marvel Entertainment CEO Avi Allard praised the midnight box office performance of Iron Man, greatly increasing his confidence in the Marvel Cinematic Universe.

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Compared with the small amount of negative news that didn't make every effort to fish in troubled waters, although it was just a hasty arrangement before dawn, and also did not spend too much resources, the uniform media tone of the Firefly system still easily eliminated Iron Man. The potential negative impact of a late-night box office loss on the film.

The essence of media and theoretical guidance, in the final analysis, is nothing more than the reversal of right and wrong between 'repeated battles and repeated defeats' and 'repeated defeats and repeated battles'.

With the theoretical control of the Firefly system, after the large-scale release, the reputation of Iron Man has further fermented among a wider range of media and audiences, and the excellent quality of the film has also withstood the test again.

Before 1999, maybe not many people knew about Iron Man, but after 1999, I think everyone will know Tony Stark.

A delightful superhero blockbuster.

Eric Williams does a flawless but very likable superhero role perfectly, but I can't help but think that maybe it's just some guy's performance.

...

...

In the almost overwhelming media praise, although it has been released on a large scale, the overall movie score of Iron Man still maintains a strong 9 points or more.

On the Internet platform, Iron Man has quickly gathered a large number of fans.

Iron Man is so cool, I can't wait to see it a third time.

Tony Stark is so handsome, oh, it's Eric so handsome.

Our billionaires not only have money, but also have acting skills.

Our billionaires have more acting skills than money.

Agree.

Larry Ellison really is a driver, haha.

Tony Stark's interaction with the Vanity Fair reporter was amazing, and instantly felt like his girl-hunting skills had sublimated.

First you have to have $10 billion.

First you have to have $400 billion.

Life is already so difficult, everyone should not tell him the truth.

Natasha Henstridge is so beautiful.

Looking forward to Underworld.

Looking forward to Iron Man 2.

Looking forward to Iron Man 34567.

Looking forward to Spider-Man.

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One-sided praise from the media and the audience, coupled with the help of the firefly system, Iron Man quickly transformed from a blockbuster movie into an event movie with wider box office potential.

Amid the acclaim, Friday passed quickly.

Early the next morning, Iron Man broke out at the box office on Friday, setting off a wave of media craze again.

$35.23 million on the first day!

Including the midnight show, Iron Man was released less than 30 hours ago, and the cumulative box office has reached 42.83 million US dollars.

Although Iron Man is only a film that Eric participated in, the media still naturally regards him as the core of the whole film, so it can't help but compare with Eric's last film 007 Casino Royale.

Compared with Iron Man's $7.6 million midnight show and $35.23 million first-day box office, 007 Casino Royale's box office data is significantly lower, with only $5.3 million and $30.5 million at the box office during the same period.

There is no doubt that Iron Man once again set a new career high for Eric.

As a superhero movie, the contrast between the same genre is even more disparity.

Iron Man's final production budget of $120 million exceeded the original budget of $100 million. However, that budget is still $5 million lower than Warner Bros.' Batman and Robin two years ago.

Two films with the same production cost, but the box office results are vastly different.

When Batman and Robin was released, it didn't even count the midnight show separately. The box office of $16.11 million on the first day was less than half of the box office of Iron Man on the first day, and the box office of the film in the first three days of the first weekend was only 42.86 million. In dollars, it was only a mere $30,000 more than the $42.83 million of Iron Man on the first day plus midnight.

For a simple comparison, the media completely put Batman and Robin aside. Obviously, the two films are no longer comparable.

After its first day, Iron Man hit a new record Saturday at $37.35 million.

On Sunday, despite a 30% drop from Saturday, the film still grossed $26.03 million in a single day.

In the end, in the first three days of the first weekend, the North American box office of Iron Man achieved an easy breakthrough of 100 million yuan, with a cumulative box office of 106.2 million US dollars, becoming the first film in Eric's film career to exceed 100 million yuan at the box office in the first weekend. One of the 007 Casino Royale box office only 91.05 million US dollars in the first weekend of three days.

Although there is a lack of core movie fans to detonate the box office at midnight, the box office data of the film's first weekend and three days is the fundamental manifestation of Firefly Group's strong marketing strength.

In order to open up the Marvel Cinematic Universe at one time, Firefly Group invested an unprecedented $80 million in marketing budget, which is almost equivalent to 70% of the production cost, far exceeding the industry average of 30% to 50% of the marketing cost ratio.

The joint marketing investment of other cooperative brands of Iron Man is even more difficult to predict.

According to the total investment of $200 million in production and distribution of Iron Man, the film originally required at least $600 million at the global box office to recover the full budget. $600 million, which happens to be the worldwide box office of the original Iron Man.

From the very beginning, Eric did not intend to make money from the box office of Iron Man, and only hoped that after the success of the film, he would create profits through later DVDs and peripheral products. Even if the entire Iron Man did not bring benefits to the Firefly Group, as long as it can open up the Marvel Cinematic Universe, Eric can accept it.

The current situation is far beyond expectations.

The first weekend exceeded 100 million yuan in three days. Although North America, which has different semester systems, has not fully entered the summer vacation at this time, which limits the box office performance on working days to a certain extent, the box office of the film can reach at least 130 million US dollars in the first week.

Moreover, even if May cannot be regarded as the core summer vacation period, there will be gains if there are losses.

Throughout May, in addition to Iron Man, several key films in the next three weeks, Paramount's West Point Reveal, Columbia Pictures' Trap, Universal Pictures' Notting Hill, are obviously It's impossible to pose too much of a threat to Iron Man.

This also means that throughout May, Iron Man can be allowed to unhindered its box office potential.

According to the current reputation of Iron Man, the weekly decline of the film in the next three weeks can obviously be easily controlled between 30% and 40%, and it may even hit a high of 300 million US dollars at the North American box office within a month. The total box office is likely to reach the $400 million mark.

The total North American box office of $400 million is enough for Iron Man to recoup all production and distribution costs.

In addition, due to Eric's personal popularity, the film's overseas box office also exceeded expectations.

Through the strong operation of the Firefly Group, with the simultaneous release of many overseas core ticket warehouses such as the United Kingdom, France, and Japan, Iron Man also exceeded the 100 million US dollar mark in the first weekend of overseas box office, which is even higher than that of North America. Higher, with a preliminary estimate of $126 million.

Three days after its release, Iron Man has already grossed $232 million at the global box office. As you can imagine, it was almost a no-brainer for the film to surpass the original's $600 million worldwide box office.

After the analysis, Eric gradually realized that the global box office potential of the original Iron Man should be far more than 600 million US dollars, and the most fundamental reason must be the publisher Paramount Pictures.

Now in Hollywood, even if he evaluates without any prejudice, Eric can feel the extreme conservative attitude of Paramount Pictures, which is influenced by Redstone's will. This film company is everywhere in the production and distribution of films. They all showed a short-sighted petty arrogance.

The most obvious example is the Dangerous Man that Paramount released three months ago for Mel Gibson Productions.

Because Paramount did not participate in the investment, not only did Paramount not pay attention to the distribution, but even threw this $90 million big production film into a cemetery-like schedule in February, even a slightly better one. Easter slots are not given.

Despite being discriminated against by Paramount in terms of release and schedule, Dangerous Man still grossed $80 million at the North American box office.

It is conceivable that if it can get a better schedule, even if it is only the subsequent Easter, it is almost a certainty that Dangerous People easily breaks 100 million, and Paramount can also get more distribution fees. But Paramount ceded the Easter schedule to its obscure Sweeping Trio, which is now grossing more than $10 million at the box office.

In the past, Iron Man and Iron Man 2 were distributed by Paramount Pictures, but produced by Marvel.

One can imagine how the two films would be treated in the usual Paramount style. In the end, both Iron Man and Iron Man 2 were only around $600 million at the global box office.

When it came to Iron Man 3, the distributor finally switched to Disney. Although the film's reputation has created a new low in the series, the global box office has directly hit 1.2 billion US dollars, which is almost equivalent to the sum of the global box office of the first two films. Of course, there is a popularity bonus from the rise of the Marvel Cinematic Universe, but the low box office of the first two works is obviously inseparable from Paramount's conservativeness and discrimination in distribution.