I'm Forced To Become An Nba Superstar

Chapter 222 – Unique marketing ideas

“The shoes look good, I like them very much.” Zheng Tie said with a smile.

“Then hurry up and give it a try.” Zhu Xiling said.

In fact, in the design process, Zheng Tie has already tried to pass through a lot of test products.

The current Shuangzheng Tie No. 1 is the result of constant adjustments.

Zhu Xiling took out a pair of shoes and handed them to Zheng Tie.

Zheng Tie received his hand and started trying on shoes on the sofa.

After putting it on my feet, I felt it. The shoes are really good. They have a strong sense of wrapping, but they are very comfortable. Then, these shoes are very light, and they look like no shoes when they are worn on the feet.

Stand up and walk, the soles are also good elasticity, walk steadily, and have a strong grip.

“Not bad! Not bad! It feels very comfortable to wear!” Zheng Tie smiled and gave Zhu Xiling a thumbs up.

Zhu Xiling breathed a sigh of relief and said with a smile: “Mr. Zheng likes it. I hope this pair of shoes can help you hit better statistics.”

“That must be!” Zheng Tie said.

“Is there a number that I wear?” Du Feng said next to him.

Du Feng’s feet were relatively large, and the extra-large shoes he wore were more than two yards larger than Zheng Tie’s shoes.

In fact, Zheng Tie’s feet are much bigger than before.

Before Zheng Tie wore 43 shoes, but after he grew 10 centimeters taller, his feet have also increased a lot. Now he wears 46 size shoes.

And Li Ning also took this into consideration: Zheng Tie suddenly began to develop again! Therefore, Zhu Xiling came here to get a lot of shoe sizes, especially between 45 and 47 sizes.

Du Feng is now wearing size 53 shoes.

Zhu Xiling said with a smile: “Guide Du, you are very lucky. You really brought a pair of the numbers you wore. A Lian and others also brought a pair of the numbers that you wore.”

This is how to behave.

“Really? Give me a try. If it is comfortable, I will wear Zhengtie No. 1 more often.” Du Feng said with a smile.

Zhu Xiling hurriedly took out the shoes specially brought to Du Feng and handed them to Du Feng.

Du Feng weighed it before receiving his hand, and said with a smile: “It is indeed quite light, the whole pair of shoes looks full of technological sense!”(Read more @ wuxiax.com)

He put on his feet immediately.

After putting on the shoes and walking a few steps back and forth, Du Feng was also very satisfied: “It is really comfortable to wear. I think it feels a little better than Nike and Adi. I have to say that Li Ning is getting better and better at making shoes. ”

“Thank you Du for the compliment.” Zhu Xiling smiled and thanked.

Zheng Tie asked at this moment next to him: “Mr. Zhu, how do you plan to engage in activities? Let’s listen.”

Zhu Xiling said with a smile: “The main thing is to do some advertising on the periphery of the arena and in the stadium. We are currently discussing it. However, the advertising fees they want are not cheap.”

Zheng Tie thought for a while and said, “Actually, don’t you just want the whole world to focus on my signature shoes?”

“Yeah! We just want the whole world to focus on your shoes.” Zhu Xiling nodded.

Zheng Tie said: “I have a little idea, I don’t know if it’s suitable.”

Zhu Xiling hurriedly said: “Mr. Zheng, let’s hear it. Mr. Li also praised you for your planning skills, and your ideas must be very good.”

Zheng Tie said: “First, I will perform several difficult dunks in the next game. Everyone’s attention will inevitably focus on me. At that time, the close-up of the shoes should not be too few. Many People will pay attention to me for a new signature shoe, and everyone must discuss it! Since then, the attention has been raised.”

“Secondly, when the intermission and the end of the game are over, I will take off my shoes and give them to a fan on the sidelines who wears my jersey. When I give them, I will put the shoes on my feet. Take it off, hold it in your hand, hold it high, and signal that you want to give it away, so that the audience will also focus on the shoes, right? You take the opportunity to take more photos, make more promotional articles and publish them, my signature Have the shoes also received more attention?”

“Third, the main market for this pair of signature shoes is currently in China. I will post a few close-up photos on my Weibo. My fans will also be moved by the wind? I believe many bring you goods. !”

When Zheng Tie said so, Zhu Xiling was overjoyed.

“Thank you Mr. Zheng! I think your points are very good! Especially the shoe delivery is very creative, and can interact with the fans intimately. However, I am worried that your fans who are here to watch the game will be very Less?” Zhu Xiling said, “Or, let’s find some caregivers, sit on the sidelines, and wait for you to deliver your shoes.”

Zheng Tie smiled and waved his hands and said, “Haha! No need to ask for help! In fact, there were several fans wearing my jersey on the scene after the game against the Canadian team. I think my fans are still not too big right now. Few. After all, there are still more Chinese in Canada.”

“That’s good, that’s good! Your influence in the world is already considerable now. Although it is not comparable to LeBron, it is also quite inferior. Zheng Tie, I think that doing a good job of interacting with the fans can be great. Increase your fan loyalty. This needs to be maintained.” Zhu Xiling said.

Zheng Tie nodded and said, “Thank you for reminding me. I will do that. In fact, it is not too difficult to make fans feel good. As long as you face it sincerely and let them feel the affinity, it’s almost the same.”

As he spoke, there was another knock on the door of Zheng Tie’s room.

Zheng Tie went over to open the door and saw A Lian, Wang Zhelin and others standing outside the door.

“I heard, Ah Tie, your signature shoes have come out? Can you show me?” Yi Jianlian said with a smile.

“Come in and sit, the shoes are out. Here! It’s already on your feet. It feels pretty good.” Zheng Tie raised his foot and gave Yi Jianlian a look.

“It looks pretty good!” Yi Jianlian took a look and said a little enviously.

In fact, the UAE also has exclusive sneakers.

He has always been the spokesperson for Nike.

But exclusive sneakers are not the same as signature shoes.

The simplest difference is that one has the signature of the star, and the other does not.

The other is that the rarity of exclusive sneakers is different from that of signature shoes. Signature shoes are generally limited in quantity, and are generally issued in limited quantities.

Of course, if the signature shoes are more popular and the sales are relatively large, ordinary sneakers for the general public will also be released. This is unlimited.

The best-made signature sneakers are MJ’s shoes, which have developed into an independent Jordan brand, and the sales are very large. The global sales of the Jordan brand have exceeded 2.8 billion U.S. dollars, which is close to 20 billion when converted into Chinese currency, which is higher than the domestic sales of Anta and Li Ning.

In short, a star with an exclusive sneaker is strictly an ordinary endorsement nature, a grade lower than that of a signature shoe.

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