I'm Forced To Become An Nba Superstar

Chapter 177 – I didn’t expect you to have such talent

Signature shoes are mainly sold to fans of celebrities, which is the most basic manifestation of the fan economy.

The reason why signature shoes are signature shoes, of course, is to clearly call the celebrity’s own name.

Zheng Tie’s signature shoes are naturally named “Zheng Tie”. If you are a little bit more western, you can use the abbreviation “ZT”.

Zheng Tie didn’t know what Li Ning was considering.

After the great success of Wade’s Way, his signature shoes should follow the trend of “Zheng Tiezhi’s Way”?

That’s a bit too low, right?

After hearing what Zheng Tie said, Li Ning smiled and waved his hand and said, “Mr. Zheng, you have misunderstood what I mean. Your signature shoes are naturally named after you. There is no doubt about this. I just wanted to. In the longer term, give your signature brand a more catchy and extraordinary name, so that consumers know that this is your signature product, but also give your signature product more far-reaching significance. In doing so, I just want to operate for a long time and develop into a sub-brand of Li Ning in the future, just like Jordan is to Nike. This is my consideration.”

Zheng Tie heard what Li Ning said. He frowned for a moment and said with a smile: “President Li, I have a suggestion, I don’t know if it is appropriate.”

“Speaking of it, I heard that you are a high-achieving student in the Chinese Department of Nanhe University, and your suggestion must be better!” Li Ning was immediately interested.

Zheng Tie smiled and said: “My signature shoes still use the pronunciation of’zhenie’, but they are written in homophonic sounds. Zheng writes the’zheng’ of the iron bone, and the iron is still the original iron. Together, it is called’zhenie’. This is the abbreviation of Zhengzheng Iron Bone or Zhengzheng Iron Man. If you change it in this way, you will endow the brand with upright, strong and unyielding qualities. This is the kind of tolerance that hardcore sports goods should have! I don’t know how you feel about my suggestion?”

Li Ning’s eyes lit up after hearing this.

He thought for a while, nodded and said: “Interesting! So he changed one word, and then the mood of the whole hardcore sports brand came out! There shouldn’t be a similar brand in China yet?”

Li Ning turned to look at Zhu Xiling.

Zhu Xiling hurriedly said: “Mr. Li, I am afraid I need to check this.”

“Hurry up and let it be checked. Let’s try to register this as a trademark as soon as possible. I think this name is promising! In the future, it should be popular in China and even in the world!” Li Ning said with a smile.

“Okay, Mr. Li, I’ll let people investigate.” Zhu Xiling quickly got up and stood aside, and he started calling people to check relevant information.

Anna Bella looked at Zheng Tie with admiration, and said with a smile: “Zheng, I didn’t expect you to have such talent.”

Zheng Tie also smiled a little smugly and said, “I think about this by myself on weekdays, and I didn’t expect it to be used.”

“However, I think the word’zheng’ is a bit too thick, right? Is it harder to write and remember?” Anna said.

Li Ning smiled and said, “Although this’zheng’ looks thicker, it is easier to write, because there are common radicals beside the golden characters, and the word “Zheng” is also very common! Also, The description of “Zhengzheng iron bone” is very positive, and it is used in many places. Everyone is familiar with this idiom. On the whole, the brand name of’Zhengtie’ is still very fresh for the Chinese people, and it is quite eye-catching. .”

Zheng Tie smiled and said, “Thank you, Mr. Li for affirmation.”

Li Ning said: “I think your mind is still more active and you think deeply! Zheng Tie, after Kanming retires, let’s go to Li Ning’s company to do things, and I will leave your sub-brand to you to take care of it.”(Read more @ wuxiax.com)

Zheng Tie smiled and waved his hand and said, “Mr. Li, forget it, I am a lazy person, operating a brand is so tiring, not suitable for me.”

When we become famous, after retiring from the NBA, how can we have a net worth of billions?

So rich already, why not enjoy life?

“That’s really a pity,” Li Ning said.

This time, it can be said that Zheng Tie and Li Ning had a very happy conversation.

It was the morning of the next day in a blink of an eye.

The press conference of Li Ning’s contract with Zheng Tie was held as scheduled.

The conference will take place in a conference hall of Shangri-La Hotel.

The conference started at 10 am.

Zheng Tie and Anna Bella arrived in the square outside the hotel by car. When they got off the car, Zheng Tie saw the eye-catching theme on the electronic screen outside the gate of this famous hotel in the magic city: Warm congratulations to Zheng Tie from Li Ning Company The signing conference was grandly held!

On the outer square of the hotel, there are also some floating and rainbow gates announcing this activity.

Zheng Tie said with a smile: “The battle is very big. Anna, take a photo for me. I want to post a Weibo.”

Anna agreed and asked Zheng Tie to stand in front of the Rainbow Gate at the entrance of the hotel. She helped him take two photos.

Zheng Tiezheng wanted to choose the best-photographed photo to beautify appropriately and post it on his Weibo. Suddenly, several reporters gathered around him.

“Zheng Tie, hello, may I ask, what is the main content of the sneaker contract you signed with Li Ning Company?”

“Mr. Zheng, I am a reporter from Xinmin Daily. I would like to ask, what kind of price does Li Ning company give you? I heard that the total price has exceeded 100 million yuan, is that right?”

The reporters kept asking.

Zheng Tie hurriedly waved his hand and refused.

This press conference hasn’t started yet, how can we reveal these contents?

“It’s better to wait a while to listen to the announcement at the press conference, this is really inconvenient to disclose!” Zheng Tie said with a smile and walked into the hotel with Anna Bella.

At this time, Zhu Xiling hurried over with a few security guards in black suits.

Surrounded by black suits, Zheng Tie rode a dedicated elevator directly to the floor where the press conference was held.

“Mr. Zheng, there is still half an hour before the press conference begins. Let’s take a rest in the lounge.” Zhu Xiling took Zheng Tie to a lounge.

Sit down in the lounge to drink tea and chat.

Soon, Li Ning also rushed over.

Li Ning smiled and said to Zheng Tie: “Mr. Zheng, good news! The brand name’Zhengtie’ has not yet been registered as a trademark. I have asked the people in the planning department of our company to design the trademark logo as soon as possible. It is expected to leave soon. Trademark registration process! This time, you helped me a lot!”

Zheng Tie smiled and waved his hand and said, “Mr. Li, we are partners, you are welcome.”

Li Ning said: “Your signature shoes are already being designed. We are striving to launch a complete series of signature shoes for the first generation of products, and quickly seize the market! I am afraid that we still need to take a set of print advertising photos and TV for you today. Advertising, I hope to cooperate.”

Of course Zheng Tie patted his chest and said, “No problem! President Li, you are really fast! I am looking forward to my first generation of signature shoe products as soon as possible!”

Owning signature shoes is the dream of every basketball player!

But only the top superstars can have their own signature shoes! Ordinary stars don’t have this treatment!

Zheng Tie was very emotional. He really didn’t expect that he would be able to put on his signature shoes so quickly!

…

The second one is here. Set a bowl for support! On weekdays, most people don’t even bother to pick up a dollar when they fall on the ground, right? Why refuse to support authors who have worked hard to create?