I’m Almost Losing to a Muggle
Chapter 883: Culture Is a Power
Du Qixi finished his neon tour and returned to China.
His era of glory has begun.
One of the more representative incidents was that he was invited to give lectures by Shangxi.
It is not the first time that Nortel invited him back to give a speech to the students.
But it was the first time that he was invited to give lectures in a play.
In any case, it has become the norm for the three major film and television academies to compete with each other for many years.
If it is an artist of the older generation, it is okay to say.
Virtue and prestige, there is no question of who obeys whom.
But Du Qixi has only graduated a few years ago and is under thirty years old, so he still went to the theater to give lectures as a director.
This can only mean one thing.
Director Du Qixi's attributes have completely stripped away the shadow of Nortel.
As if Zhang Lue is Zhang Lue, no one cares what school he graduated from.
Du Qixi is Du Qixi!
The content of his lecture is Cultural self-confidence is a kind of pride that comes from the bones and blood!
The subject is very big.
A little fake.
Neither professional nor pleasant.
But it still attracted many students and teachers to attend the lectures.
Last year, I had a conversation with Disney's Alan Horn. He said that he wanted to shoot some Chinese things. I said you don't understand Chinese things.
He didn't say anything at the time, but I could tell he wasn't convinced.
Du Qixi started off as a standard Du Shi pretending to be a criminal. I talked and laughed happily with Alan Horn, the co-chairman and CCO of Disney Pictures, and he was beaten by me.
This is the style.
And this kind of public speaking, it is impossible for you to fabricate the facts yourself. In case Alan Horn refuted that there is no such thing, then you really can't get along in this circle.
We have a lot of things to shoot, such as Journey to the West, Fengshen, Taoist classics and legends, which were born and bred, but unfortunately they were all shot by short-sighted capitalists.
I'm a scumbag. I rarely read books. One day I saw a book called Culture is a Power. I don't know if it's written well, because I didn't buy it, but I think the title of the book came from it. Well, after reading the title of the book, I thought it was enough.
...
This is a very young director, full of vigor, not playing cards according to common sense, and the films he made have a good reputation and box office.
However, it was not strong enough to make everyone look up to it.
Compared with theoretical knowledge, he is too far behind.
Compared with the realm of thought, he is not good either.
Compared with box office results-sorry, the theoretical school never regards this as something to be proud of.
Talking about money is tacky.
So why do so many people come to listen to him bragging here.
In fact, the reason is very simple.
If nothing else, Huaxia's entertainment industry is bound to be a situation where a hundred flowers are blooming.
Traditional film and television companies, Internet companies, and some other capital forces.
As long as there is demand, there is profit, and it is particularly beautiful and glamorous, there must be people who want to come in.
However, Maochang must be the leader among them.
Movies, TV dramas, variety shows, and music related fields, from investment, production, distribution, publicity, screening, online broadcasting... almost all are very strong.
No matter how the cat factory develops, everyone must remember that entertainment is their basic business.
And Du Qixi is the most active person in charge of Maochang Entertainment, and it can also be said to be the main person in charge.
It is very important for the Academy of Film, Television and Drama to understand his thinking.
Students can capture development opportunities in the next few years from it, and teachers also know how to send blood to the market.
When you are strong to a certain level, you don't need to do anything, and others will surround you.
From Du Qixi's conversation.
Students and teachers have heard a word many times, the industrialization of film and television.
From New Shu Mountain to Mountain and Sea 1, and even Shu Mountain 2 which is currently being filmed, Du Qixi has constantly emphasized the industrial elements in it.
The definition of so-called industrialization is very complicated, but when it comes to movies, it generally refers to Hollywood.
Film industrialization is the ability to consistently produce hit films.
The box office performance of a single film is outstanding, or a blockbuster movie appears in the film market, these cannot prove that the industrialization of the film has matured.
Making several blockbuster movies in a row cannot be said to be industrialization.
Only when there are stable, continuous, and uninterrupted films with good box office appearances can it be said that the film industrialization is sufficiently complete.
Does it matter who is the director?
Important, but will become less important in the future.
Does it matter who plays the leading role?
This is really not important, as long as the acting skills are qualified, as long as the actor fits the role, the little traffic that comes with it is not worth mentioning at all.
In his speech, Du Qixi raised a chestnut.
Jiang Huateng, who said that he failed to get investment from Kleistra, in order to get 360 million film investment, succumbed to the request of the capital side, and invited a young fresh meat to act in his Sea Fortress.
It's not that this little fresh meat brought capital into the group, but capital requires your traffic to meet the standard.
It's like buying a TV series. After I finished watching the subject matter, I saw the leading actor at first sight, yo, it's played by Sun Li, we want this TV series.
The price is negotiable.
Or, I'm sorry, there is nothing in your TV series that can hold up, so we have to say sorry.
low price?
Don't even want a low price.
This is a typical insistence on traffic realization.
Du Qixi's industrialization theory is obviously against the realization of flow.
It's not that Maochang doesn't like traffic so much.
Maochang also has traffic stars, not just one or two.
At present, the latest and hottest traffic star is Wu Tie. He played the role of Secretary Dakang and became popular all over the country.
Before that, everyone saw him as familiar at best.
This kind of traffic in Maochang is brought up by the works, pay attention to the order, it is the works that give people traffic, rather than relying on traffic to bring popular works.
The director is not that important, and the actors are not directly important.
So what's the big deal?
What matters is the film and television industry system.
When a project starts to be approved, first evaluate its value and required cost.
This prevents many investors from entering this industry for the purpose of opportunism and wanting to get rich quickly. As a result, scammers are rampant in the industry, no one wants to make a good film, and a group of people raise money everywhere with PPT.
Assessments in industrialization theory are professional and effective.
Then, while looking for a suitable director, let the screenwriter team get on the horse and polish the script.
Finding an actor may require a little trouble for the director to participate in casting.
There is no need for others.
For example, special effects, Maochang's special effects are not under the control of the director, we are a cooperative relationship.
There are also photographers, editors, sound recordists, and artists. These are the selected partners of Maochang. As long as they show enough strength in the project, they can immediately cooperate for a long time.
For example, up-and-coming photographer Mu Xuefei, and her girlfriend Cai Cai.
From New Shushan to Mountain and Sea 1, and now Shushan 2 which is currently being filmed, they are both photography and art leaders.
Each of them has a team.
There is also a team in the recording studio, and there is also a soundtrack engineer, and they all have teams.
This model can continuously produce professionals.
Even if the people brought out are not as spiritual as Mu Xuefei and Cai Cai, at least they are enough to deal with ordinary low-budget movies.
The production process is an assembly line, which is completed by professional people.
These people and the director are only in a cooperative relationship. We meet your requirements, and the project pays the salary, not the director.
Directors and producers are like the connectors and leaders of all links.
The movie is done here.
There is a special distribution department for distribution, both online and offline. If necessary, let the director and actors cooperate with the publicity and distribution. If not, this movie has nothing to do with you.
In the face of Maochang's huge distribution force, as long as the quality of the movie is not bad, it is difficult for the box office to be dismal.
This is also the reason why it is becoming more and more difficult for Lin Dong to lose money when he settles literary films.
Unless it is a movie that is particularly unpopular with ordinary people, it is difficult to have a buried existence.
In order to verify this industrialization system, our cat factory plans to start a batch of TV drama projects, which are the literary copyrights we have hoarded in our hands before, such as Eternal Night Is Coming, Liu Yuqing, Almighty Master, In the Rain Drag the Knife and so on, colleagues from all walks of life are welcome to cooperate here.
The teachers didn't respond, but the students were excited.
Starting so many projects at once, and this Uncle Du even said that he would not find traffic stars to star in, this is simply a godsend opportunity for newcomers like them.
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