I’m Almost Losing to a Muggle
Chapter 844: Four Major Video Sites
The crew director also came out to thank Maochang and Lin Dong.
Tell how gloomy the situation was at the time, and how Maochang and Lin Dong were helping each other.
Especially Lin Dong, who invested in his own name.
Although Lin Dong has been very popular in recent years, his salary has always been very transparent, and the most is only tens of millions.
There are only three commercial endorsements, and there are very few variety shows.
With an investment of 30 million yuan, it is estimated that he has bet his entire net worth.
Speaking of advertising endorsements, it's time for Lin Dong's advertising endorsement to be renewed again.
The latest price is one million biscuits for two years.
Lin Dong ate a lot of these things, and they would send them to the cat factory every now and then. The biscuit factory had the most biscuits in the snack area.
Make it look like your own home.
Lin Dong was also embarrassed to raise the price.
Latiao was originally 6 million for two years, but this time, Lin Dong did not renew the contract.
It's not that the la tiao is not tasty, or that there have been any quality scandals.
But Lin Dong feels that he has too much influence now, and the effect of his endorsement is also very powerful, and he will lead the children to argue all day long about eating spicy strips.
Even if there is no food hygiene problem in this spicy strip.
But for children, it is definitely not a healthy food.
Therefore, he had no choice but to reluctantly resign from the image endorsement job, and handed it over to Liu Xiaomei, who was in the same company.
As for the clothing endorsement, Paul Smith was afraid that Lin Dong would not renew his contract, so he directly appointed Lin Dong as the global spokesperson.
The previous endorsement fee was 13.5 million Huaxia coins.
This time I gave 4 million.
Don't get me wrong, this time it was changed to a global endorsement, so I gave it in pounds.
In other words, Lin Dong directly got 35 million for this endorsement.
Definitely an expensive endorsement.
The money of the foreign devils is nothing if not earned.
After getting it, Lin Dong very high-profilely donated 20 million of it to the Miaoliang Charity Fund, which was used to build a small computer room for the children of Xingfu Primary School.
In other words, there are only two endorsements left by Lin Dong.
A biscuit, a dress.
However, for the new energy vehicles of the cat factory, I hope that Lin Dong can serve as the image spokesperson for the new energy vehicles of the cat factory.
Liu Xia, the project director, said that Mr. Lin Dong enjoys a high reputation all over the world and has a relatively positive image, which can bring a good marketing effect to the new energy vehicles of Maochang.
Mr. Lin was very embarrassed to say that.
In the end, he reluctantly agreed.
After all, the endorsement fee paid by the new energy vehicle is quite a lot, as much as 15 million.
Fifteen million is not a small amount.
You can't compare it with Hollywood stars. Our GDP gap is huge, and our national income levels are not at the same level.
The highest in the country is only more than 20 million, the number is extremely rare, there are only a few people like Fan Xuexue and Li Feihong.
In fact, sky-high film remuneration, sky-high endorsement prices, and sky-high prices for appearances cannot be directly placed on Xiao Xianrou's head. These big names are the leaders of the industry.
Small fresh meat and small flowers are the products of the platform's continuous increase in order to attract traffic.
Except for Lin Dong who made a fortune in Heavenly Bureau, the most talked about is Mango TV. Most of them used to be idol dramas, but this time they finally used reality dramas to earn face for themselves.
Moreover, the show is so popular, they spent more than 200 million yuan to buy the premiere rights, and they really made a profit.
Like them, station M has the right to broadcast exclusively on the Internet.
According to the agreement, although it is one day later than Mango TV, the advantages of the online platform are simply not comparable to traditional TV stations.
You have to wait for the TV station, and you have to endure the advertisements.
In case you miss an episode for something, you won't be able to catch the next one.
But the video website is different, you can watch it at any time, you can watch it repeatedly, and you can also post bullet chats to discuss and complain with other people.
This kind of community atmosphere completely kills the TV station.
However, due to the lack of audience, the TV station will not be watched by no one.
The viewership rate of Mango Channel is 8%. It is conceivable how many new users will flood in at Station M. It is completely possible to equate the drainage this time with last year's New Shushan and Linglong List.
Xin Shushan made station M surpass Huanshi and Mango TV to become the fourth video website.
Then, the role of Tianju is to make Station M truly one of the four major video websites.
The fourth and the fourth are different.
Unknowingly, people began to use the four major video sites to summarize the online video industry. The first is that a certain goose and kiwi fruit take turns sitting, the third is oil drums, and the fourth is M station.
In the past two years, oil barrels have been going downhill.
Especially after it was fully acquired by Ahri last year, the nightmare of Ahri Capital was staged.
The entertainment company Ari invests in basically has a dead end, the only difference is whether you die today or tomorrow.
The gap between station M and oil barrels is getting smaller and smaller.
After the airing of Heavenly Bureau, the monthly active rankings of comprehensive video lovers have not yet been released, and they may have surpassed the oil barrel.
Of course, station M still has a long way to go if it wants to be compared with a certain goose video and kiwi fruit.
Qin Baoer is planning to acquire Xiaopozhan recently.
Although Xiaopozhan has certain users and markets, it has been losing money year after year. Under the structure of the four major video websites, it is really not easy to get ahead.
Video sites are inherently a money-burning business.
A certain goose, kiwi fruit, and oil barrels lost almost three to four billion a year, and Xiaopozhan had to burn it together. Its loss last year exceeded one billion.
This is just the scale of burning money of a second-tier video website.
Station M also burned a lot. In 2016, it invested a total of 1.5 billion. Fortunately, because the game department helped represent FGO, the annual net profit was 500 million. In addition to the investment in big membership and advertising, in the end In fact, I didn't lose a lot of money.
There is another difference.
Other video sites spend money and like to spend on traffic.
As long as there is a drama starring Xiao Xianrou and Xiao Hua, they are willing to pay a large price for it.
And their procurement department has the same standard externally, lowering the price of ordinary dramas and raising the price of traffic.
Now the streaming salary is over 100 million, which is the sin of the three major video sites.
They always say that the website is losing money, not because their members are selling cheaply, nor is their advertisements added less, in the final analysis, the money is all spent on traffic.
If it weren't for hundreds of millions of dollars to buy bad dramas, how could it be possible to lose so much money.
The members of Migo's video website are expensive, that's because people's consumption level is also high.
I received tens of dollars a month, and I had to find ways to add advertisements and on-demand payments. Instead, I said with an aggrieved face that we were serving everyone at a loss.
It's disgusting. Don't want it.
Station M spends money wisely.
Either it is the purchase of copyright, or it is the online drama sharing plan.
Whether it's copyright or online dramas, they all tend to be high-quality, and the frivolous traffic is not the focus of consideration.
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