I’m Almost Losing to a Muggle

Chapter 689 Shocked by the boss's ignorance (two-in-one monthly ticket plus 1125)

Moreover, Lin Dong came to Xu Changlong to find a way to lower the price of New Jin Yong Heroes Special Edition, and he already had a very good idea.

The previous New Legend of Jin Yong Heroes, the regular version is priced at 68 yuan, and the deluxe version is 168.

In fact, the focus is on selling 68 yuan, and a total of more than 4 million copies have been sold.

The reason why it is sold so cheap is mainly to give back to the old players who have been thinking about this Heluo studio before, and the game is also a reset based on the original basis, and there are not many changes, only the graphics and gameplay have been improved. .

And New Jin Yong Heroes Special Edition are two completely different games.

Therefore, Xu Changlong plans to sell at a unified price of 168 yuan.

This price is not cheap, but compared to foreign stand-alone masterpieces, the price is reasonable.

The price of GTA5 on steam is 189 yuan, and the price of Assassin's Creed: Revolution is 254 yuan. Judging from the special effects and gameplay experienced by Lin Dong, the game we made is not much worse than the outside world.

And Xu Changlong earned word of mouth cheaply in the last wave, and this wave naturally wants to reap a wave.

Uncle Yu, I have something to discuss with you, what do you think about steam? Lin Dong studied it temporarily, but he himself didn't know much about it.

But it is enough to fool people.

Steam is of course very powerful. At present, 3A games are distributed on all platforms, and most of them will find Steam. If you want to choose the largest digital game distribution platform in the world, it is only Steam. Xu Changlong said.

Immediately, he suddenly said: Boss Lin, do you mean to put New Jin Yong Heroes Special Edition on Steam for sale?

No, no, no, Lin Dong shook his head hastily. He didn't plan to sell New Jin Yong Heroes Special Edition to the whole world, and didn't discuss whether there is a market. This obviously belongs to the old birthday star who is impatient with eating pizza.

Then what do you mean Mr. Lin? Xu Changlong didn't understand.

I plan to build a game distribution platform like steam, what do you think? Lin Dong asked.

He didn't feel the impact of his question at all. Xu Changlong was stunned. He wasn't stunned by Lin Dong's ambition, but he was stunned by Lin Dong's ignorance.

Therefore, I can only explain with difficulty: For a platform like Steam, let alone domestic, there is no second one in the world. If you have to talk about similar ones, EA's Origin, CD Projekt's GOG, or Uplay Store should all be Forget it, they may all be major game manufacturers, but they are far behind Steam in terms of size.

If these are all considered as a type of platform, then the commonality of these platforms is that the companies on these platforms are themselves game companies.

And these game companies have enough hot-selling game works before the platform, and there are often more than one.

Steam is owned by V Agency, which is the game and software platform that Valve hired BitTorrent (***) inventor Bram Cohen to personally develop and design.

V agency has CS, DOTA, L4D2 and so on.

EA has Battlefield, Red Alert, Mass Effect and more.

Ubisoft has Assassin's Creed, Rayman, Prince of Persia, and more.

In other words, if you want to have a game platform, you must first have games, which is the foundation.

What does Kleist have? There is only one New Legend of Jin Yong Heroes, and it has sold four to five million copies. Your users have already consumed it. What's the point of letting them play on the new platform? .

And because you've already sold, you can't even promote it on a new platform for free.

Why do I spend 68 or even 168 to buy the game, but you let others play it for free, so what does it matter if I spend money.

Regardless of whether you can please new players, you will offend old players to death.

Then, you can only use New Jin Yong Heroes Special Edition as the first online game on the new platform, and this is the only one.

Isn't this a joke?

The embarrassment of domestic platforms is that there are almost no games that are popular around the world. Without self-developed games, it means that it is difficult to rely on games to promote the platform. For example, EA, many of EA’s games were released on Steam in the past, but later in order to promote their own games Give up Steam on the Origin platform. If you are a fan of Mass Effect, you must use Origin if you want to play the third generation. This will turn the fan base of the game into the user base of the platform.

If there is no game, you can only promote the platform in other ways, which will be very embarrassing.

After Xu Changlong's explanation, Lin Dong also understood how impossible it was for his idea to come true.

But it doesn't matter.

If he could easily create a second steam, he wouldn't dare to do it.

So, he cheered up, and continued to encourage: I tried it out, and I think the New Jin Yong Heroes Special Edition you made is very good, not inferior to foreign 3A masterpieces.

In fact, Lin Dong doesn't even know what a 3A masterpiece is, but after listening to it a lot, he knows that 3A is very good.

Mr. Lin, you are too generous. We are very fortunate to meet such a good boss as you, Mr. Lin. You have never urged people to work, and you have arranged so many manpower. However, the technical level is limited after all, and the gap exists, and it is obvious. , can only be accumulated through time. Xu Changlong said with emotion.

Now that The New Jin Yong Heroes Special Edition has come out, what is He Luo's plan next? Lin Dong asked.

The main thing is the development and maintenance of the version, to stabilize the two existing games, and then there are two directions for the new game, one is New Shushan, which is planned to be an RPG stand-alone game, this copyright is on our side, not for nothing If you don’t do it, it can be regarded as training for the new guys who joined the team.” Xu Changlong reported to Lin Dong.

Li Changwei is following up the studio of Mountain and Sea recently, and has no time to care about their Heluo.

It's rare that Mr. Lin is free to come over today.

That's why Xu Changlong had the opportunity to communicate with Lin Dong face to face.

Well, it is precisely because of this that I understand better that the boss is a noob.

This can be done, but there is no need to practice it. If you want to do it, you can do it well. What we need is high-quality goods, not rough manufacturing, and must follow the 3A standard. Lin Dong does not reject the development of new projects.

Only by constantly developing new projects can you burn money.

Boss Lin, 3A is not suitable for our country at the moment. Xu Changlong was a little embarrassed, he couldn't point at the boss's nose and scold, you know what a fart.

The so-called 3A is an evaluation standard, and the cowhide is over.

However, if you have to divide the standards, it is naturally a high-cost, large world view, and high-quality stand-alone game.

The first hurdle for domestic games to pass is high cost.

How high is it?

Breath of the Wild Nintendo has a development team of 300 people. According to media reports, more than 1,000 people participated in the game development of Origin. In an interview, CDPR of The Witcher 3 stated that the team has more than 200 people.

This also determines how much money is needed to maintain the operation of such a large team.

At present, the research and development cost of foreign 3A games is basically no less than 50 million U.S. dollars, and if it is less than 30 million U.S. dollars, it is basically impossible to make 3A games, or it can only be counted as entry-level 3A.

It is said that GTA5 spent 137 million U.S. dollars, and the research and development budget of The Witcher 3 is 81 million U.S. dollars. These two games are recognized by the industry as 3A-level games.

Heluo Studio spent less than 20 million Huaxia coins on the development of New Legend of Jin Yong Heroes.

The research and development of New Jin Yong Heroes Special Edition cost more than 70 million points, and it is still in testing, and there may be more money in the future, but 100 million is enough.

This is already an unprecedented high-cost masterpiece in China.

Domestic game research and development is now only about a few million to 10 million.

Fairy Sword VI is relatively high, with research and development costs ranging from 1000 to 12 million; the prequel of Xianjian 5 released a few years ago should be around 8 million, less than 10 million.

The cost of the Xuanyuan Sword series is relatively low, and the latest Qiong Zhifei should be 600 to 8 million.

The Gu Jian Qi Tan series is the highest, each worth 20 to 30 million RMB.

For the others, the price for Legend of Heroes is 3 million, and the price for Legend of Yutian Jiangmo is 10 million.

When New Jin Yong Heroes Special Edition was promoted, it was said that hundreds of millions of dollars had been invested in research and development, which was enough to make domestic small factories pay attention to it.

But this is still a long way from the entry-level $30 million.

Even considering the relatively low labor cost of domestic game development, plus the fact that the cat factory does not allow overtime work, New Jin Yong Heroes Special Edition can only be regarded as touching the high-cost side.

Domestic piracy is too hurtful. High investment does not mean high return, and it is even impossible. If you invest too much, you will go bankrupt directly.

We will also invest 100 million in the stand-alone game Xin Shushan. When the time comes, we can just ask Mr. Li for money. If it is not enough, we can add more. For 200 million to 300 million, you only need to spend it. Lin Dong said Such rhetoric.

Of course, this does not mean that Xu Changlong can spend indiscriminately. The system does not care how much you spend, it cares about how you spend it.

If you develop games, use the money to build a high-end clubhouse for employees to relax.

Sorry, you spent 20 million, I reward you with 2 billion.

That's too much. Xu Changlong was confused.

New Legend of Jin Yong Heroes was a big success, but the total profit was only more than 100 million yuan. Now it's all used to make new games?

By the way, you just said that you still have a direction, what direction, let's hear it. Lin Dong blinked and blinked at Xu Changlong with big encouraging eyes. He felt that Old Xu could shoulder more responsibilities.

Boss Lin! At this moment, Li Changwei knocked on the door.

When he heard that Lin Dong had come to sweep the building, he immediately became excited. This is not a celebrity sweeping the building, but a private visit by the boss in a micro-service.

You people can cause trouble for me.

Especially for those who watched the film too late and got dark circles under their eyes, please put powder on me.

Oh, Mr. Li is here. Lin Dong wasn't in the slightest embarrassment of being caught. He was in an embarrassment. If Xu Changlong went over to Li Changwei to find him, it might be called a leapfrog. He went to Xu Changlong without any problems. No.

Mr. Li is here, and Mr. Lin is talking about the game... Xu Changlong quickly stood up and told Lin Dong's thoughts in detail at a fast speed.

He really didn't know how to persuade Mr. Lin to give up the idea of ​​being a platform.

We don't have this condition yet...

Okay, let's make our own platform. Mr. Lin is really far-sighted, and I admire him. Li Changwei praised and applauded Mr. Lin's idea.

Xu Changlong was very speechless, are you doing this for flattery, or are you also like him, and you are not afraid of tigers when you are a newborn calf.

An actor by birth.

A movie theater manager.

Playing games under such people is really painful and joyful.

On the one hand, because these two people don't know much about games, they have completely delegated power. The directors of the three major studios hold all the power, no different from the general presidents of game companies.

On the other hand, these two people are very generous. As long as you make achievements, the rewards are very generous, which can be called the first in the industry. Even those international major companies may not have such generous remuneration. Moreover, in terms of game development I am also willing to give money, and what is even more rare is that I never urge you to work, and sometimes remind you to work slowly and carefully.

And there is a place where it hurts, right now.

As soon as the two of them sang together, they were about to become a domestic game distribution platform that rivals Steam.

That's it. New Shushan is well developed, and the copyright is on our side. New Shushan 2 filmed by Zhou Longxing, we can also carry out content gamification. Mr. Li, let Heluo approve 100 million first, it's not enough Plus. Lin Dong gave Li Changwei an order directly.

Okay, Mr. Lin! Li Changwei said nothing.

By the way, there is another idea, Uncle Zu, haven't you said it yet? Lin Dong persisted.

He knows better than anyone how popular King is now. The total revenue of this game in 2016 should be able to exceed 6 billion, which is almost 1.8 billion in net profit.

Excluding the more than 300 million that has been settled in the first quarter, there are still almost 1.5 billion waiting for him.

If he can't find a way to consume some of the net profit of The King, what will he use to settle the 1.5 billion account at that time.

National Super God by a certain goose is completely cold. After the anti-addiction attack not long ago, the current flow is not even one-tenth of The King.

I heard that the other end is making adjustments and plans to make a mobile game version of LOL to fight against King.

Boss Lin broke his heart for a certain goose. The enemy army is really incompetent, and I am exhausted.

If New Shushan is to be produced in the direction of a large-scale production, then more people will be invested in it, and there will be no energy to do other things. Xu Changlong is helpless. Whatever the bosses say, he is just a man. work.

Making games is his dream, and he loves other people playing his games.

If you say we want to do it, we will do it. If you say 3A, then we will work hard to achieve AAA together.

Don't worry about that. If there are not enough people, we can recruit them. Lin Dong said with a smile.

Heluo Studio has nearly 100 people. Xu Changlong was speechless, and this was the result of allocating a part to Shanhai Studio.

Didn't you just say that the team of The Witcher 3 has more than 200 people? We have to follow their standards. In the future, Heluo Studio will focus on large-scale production of stand-alone games. The team must consider the long-term development and attract talents. You can’t stop walking.” Lin Dong waved his hand, which meant to double the number of people in Heluo Studio.

There are many people, and overtime is not allowed, so the cost will be too much.