I’m Almost Losing to a Muggle

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Σ(っ°Д°;)っ

(￣△￣;)

What the boss is saying, maybe I heard it wrong.

I was wrong, I shouldn't have been distracted during the boss's meeting.

However, looking at the expressions of other people, it is obvious that I am not the only one who heard the remarks similar to giving the naming rights to the short video.

Especially Miaoya's Chen Yinhui, a big pie hit him on the head, but he didn't feel happy at all, he just wanted to ask why it wasn't my Miaoya live broadcast.

Didn't you see it starved for food?

Boss Lin, I... Chen Yinhui didn't know how to fight for his own son.

My son is a live broadcast of Miaoya, and the short video is picked up.

The earliest short video should be traced back to 2005, and its predecessor was micro-movie or network short film.

That year, the 20-minute online short film A Murder Caused by a Steamed Bun became popular, and its downloads beat the movie The Promise, which was considered the prototype of micro-movies.

As a result, major video website platforms began to guide and push.

Micro-movies have promoted the grass-rootsization of short videos, and inadvertently cultivated the awareness of netizens to use fragmented time to shoot, produce, upload, and watch.

The popularity of smart phones and 4G has knocked on the door of short videos.

2013 is destined to be the first year of mobile short video.

This year, Weishi became popular, and its competitors were also born in this year: Weibo launched Miaopai, and Kuaishou, which has just transformed into short video, ushered in a new CEO.

In addition, there are a large number of short video applications such as Weipai, Papaqi, and Weiluke competing. Tool-type short video applications such as Xiaoying are quietly growing, and micro-video applications represented by micro-movies are also robbing users of time.

In May 2014, Meipai was launched and ranked first in the App Store free list for 24 consecutive days.

In May 2015, Xiaokaxiu, another short video application under Yixia Technology, was launched.

In June of the same year, Kleist established Miaoya short video because of the acquisition of Yinyuetai, which resulted in some short videos and MV works having no place to be placed.

Even from the top to the bottom of Kleist, no one thought of making this business bigger and stronger.

However, relying on the powerful MV resources, and relying on the resources of Miaoer Music, Miaoya Live, M Station and other brother departments, Miaoya's short video also staggered to its feet.

At present, according to daily active users, Weibo Miaopai has about 26 million daily active users, Meipai has about 22 million, Kuoushou has 18 million, and Miaoya short video has about 9.8 million.

In the middle of the year, the short video of Miaoya once had 12 million daily active users. As several other companies continued to increase their efforts, they lost a lot.

Chen Yinhui was also quite helpless. Fortunately, Miaoya's live broadcast was glamorous, and he was not worried about being demoted to the deputy general manager again.

In contrast, the IOS version of Weishi, which was the first to sound the horn, has stopped updating since April this year.

The operation idea of ​​using celebrities to leverage ordinary users has forced Weishi to continue to spend a lot of money on celebrities. Coupled with the lack of guidance for users, the quality of Weishi's short video content is uneven and the stickiness is not strong.

At the same time, WeChat embeds the small video function in the APP, which also diverts the traffic of Weishi.

Well, that's probably typical of me killing myself.

Strategic abandonment is a matter of time.

I think... Pei Qianlong finished gnawing the ribs in his mouth, wiped his shiny mouth with a paper towel, and said, The game is on the right track now, and I don't need to follow up there now. Why don't you play the short video? Give it to me to do it.

Everyone else thought it was a good idea. Chen Yinhui obviously didn't want to play short videos. Without short videos, his net profit this year would have exceeded 400 million.

They are all dragged down by short videos.

Throwing away the short video and traveling lightly, he might wake up laughing from his dreams.

Everyone has heard him talk about it more than once, and wants to hand over the short video to others.

Moreover, when Pei Qianlong took over, no one would think that he wanted to seize power from Chen Yinhui. After all, Eunuch Pei was a strategic vice president with real power.

However.

Lin Dong felt chills down his spine, as if he was being targeted by a poisonous snake.

If he had hair, he should be fried by now.

This won't work. There are too many things you need to do, and they are too important. He first put a high hat on Eunuch Pei. The only weakness of Eunuch Pei is probably that his butt is a little itchy.

When everyone begged him to do something, he would give him a pat.

Although he will still look impatient, as if he thinks that such a trivial matter can't be handled well, you just die.

But as long as you shoot well, he will definitely help you.

Sure enough, when Lin Dong said this, Pei Qianlong immediately thought of sharing bicycles, and thought of other departments that still needed him to grasp the general direction.

It is indeed too... tiring to personally control a department.

The game department started preparations in August and took shape in September. In just four months, it has successfully operated a profitable game and pre-sold a sentimental game. The game department has worked hard. On behalf of the company Congratulations to the gaming department.

Lin Dong grabbed his feeding bottle again.

The game department only came to Li Changwei today, and the boss named and praised him in this way. The former cinema manager and third-generation juicer was so excited that he almost knocked over the chair when he stood up.

Sit, sit, don't need to stand up. Lin Dong comforted him slightly.

Although it's a compliment on the surface, but in the heart, he doesn't like this guy very much. He is obviously a theater manager, and he throws you to play games in order to let you mess up the project because you are unfamiliar with the place.

Unexpectedly, not only did it not mess up, but it also made a lot of fun.

Thank you, Mr. Lin, thank you, Mr. Pei, and thank you for your support to the game department. In fact, I contributed the least to make the game department get to where it is today. In addition to everyone's support, it is mainly due to the professionalism and hard work of Manager Su and his team. From the project From the beginning to the present, I basically eat and sleep in the company, and Vice President Yang Baofu has rich experience and keen insight in the game field...

So, meritorious service must be rewarded, so let's do it. Lin Dong consciously grasped the key words, and began to fool around again: Mr. Li, after removing other expenses this year, what is the net profit that you handed over to the company?

About 200 million. Li Changwei was a little ashamed.

The game business department burns too much money. Although the entire department has tried to save money as much as possible, but for the market and to compete for users, there is still only so much money left.

In three months, you got me 200 million?

Didn't it mean that the total daily life is only 20 million?

How many skins did you sell?

Lin Dong swallowed a mouthful of old blood gushing into his throat, and forced a smile on his face: These two hundred million, take out 50 million to reward your game department, manager Su Xun was promoted to deputy general manager, and the former deputy general manager Yang Baofu... ...

Fifty million is the maximum amount allowed by the system, and it was agreed after considering the actual revenue.

Fifty million!

Boss Lin is really generous.

He has always heard that Kleist's reward mechanism is very amazing, but he didn't expect it to be so amazing.

After all, the total profit is only 200 million, which is a quarter of it.

But before Chang Wei was happy for a few seconds, Lin Dong mentioned Laifu again, his good engine oil, which immediately lifted his heart.

Why are you nervous?

There are many reasons.

First, Yang Baofu is said to have spent five years in college before completing credits.

He obviously lied.

It is true that he has been in school for five years, but he has not completed enough credits, so he does not have a diploma or degree certificate at all.

After leaving school, for the sake of face, he lied that he graduated, but he didn't study hard in university so he couldn't find a job. He lied so much that even he believed it.

I have wandered in the society for several years and worked at no less than a dozen low-level jobs.

Later, I started boosting, and later engaged in e-sports.

Second, Yang Baofu is a dead house with no emotional intelligence at all.

The ability to express is a big problem, and it is very easy to offend people.

Leading colleagues, he has offended him all over the place.

Third, he went back to his hometown not long ago, fought with someone in a bar for iron, and was locked up for several days.

Life experience has added a thick stroke of color.

Of course, the company knows about this kind of thing.

When Li Changwei heard that Lin Dong singled out Yang Baofu, he thought he was going to be fired as a kid.

In fact, Yang Baofu is very capable.

In particular, there is a spirit of research.

Otherwise, you think a fool can become a game master.

That depends not only on the hand speed practiced alone, but also on the quality of the mind.

He is used to analyzing things as a game and making strategies.

He is very selfless in doing things, wandering around when he walks, and he is impatient when others talk to him, so he seems particularly emotionally unintelligent.

And in that fight, the other party went too far.

He stabbed his friend in both sides, but he didn't expect the wine bottle to be too hard, so he knocked down his opponent.

Yang Baofu is good, he knows a lot. Pei Qianlong said something nice for Yang Baofu. Yang Baofu not only knows a lot about games, he has run all over the country and worked in all walks of life.

And active minded, very insightful.

Uh... Lin Dong wondered, did he say what to do with Yang Baofu?

He looked at Li Changwei and Pei Qianlong strangely, and continued: Yang Baofu, the former deputy general manager, was promoted to the general manager of the short video business department, what do you think, Mr. Pei?

Boss Lin thinks he can do it, so he can do it. Pei Qianlong also said that Yang Baofu is good, if he says no at this moment, he will be slapped in the face.

Although he was only recruited four months ago, he immediately became the deputy general manager, and now he has become the general manager.

In fact, this is not very appropriate.

What do you make those old employees in the company think.

How to convince the manager on the short video side.

Fortunately, Kleist has never paid attention to that, and has always promoted people by breaking the rules.

Mr. Lin's employment standards are unconstrained and unconstrained, and there are often things that people didn't think of at the time, but afterwards they feel that they are far-sighted.

For example, Chen Yinhui, Li Changwei, and Qin Beier who is in charge of the distribution department.

Since Boss Pei thinks it's okay, let's call him and ask him to come to the meeting. Lin Dong breathed a sigh of relief. This time, he found a game-dead house to make a short video, so there will be no more problems.

I'll call. Li Changwei was very happy.

He has been obsessed with games for many years as a kid, and he only woke up after graduation, but it was too late, and he can only survive by power leveling and e-sports.

He has studied all walks of life and learned a lot.

If the short video starts with a semi-finished product with a daily activity of tens of millions, plus a variety show title worth 500 million, even if he is a pig, he can turn his opponents into scum in seconds, right?

Li Changwei, who has never been very confident, feels that he can do anything.

That's a new name! Qin Bao'er enthusiastically started the naming game. The male executives couldn't understand the concerns of these women, but they wouldn't deprive them of their rights.

Soon, several girls discussed the name of the new department.

I originally planned to call it Meow Meow, but I thought it overlapped with the Meow Meow game, so I simplified it to Meow Meow.

But meowing is not very elegant.

It always gives people a feeling that spring is coming, so it was changed to a short video of meow sound.

Okay, let's call it a short video of Miaoyin. Mr. Chen, you can help build the team. Lin Dong only thought of giving the naming rights to projects with little profit potential, and he didn't bother to care about the latter.

He is also not worried about short videos becoming bigger.

This thing is really worthless. Those lovers with a daily life of 20 to 30 million are also trading at a loss.

Whoever does it big will lose a lot.

I just don't know what happened to Pei Qianlong today. Eunuch Pei's strategic vision has always been vicious, and Lin Dong thought he would object to his adding short videos.

In fact, Pei Qianlong is reflecting on himself at this time.

In the process of making the game, Pei Qianlong keenly discovered Kleist's shortcoming - users.

The user ecology is thin, making game promotion very difficult.

If Kleist's Meow account has traffic ports such as Quanquan, Zhifubao, WeChat, Weibo, etc., it can definitely do bigger things with less money.

No one doubts that in the era of mobile Internet, traffic is power and users are God.

Once you have traffic, you have users.

And with users, you have the potential to have it all.

In the distant PC era, Qiandu’s search engine represented the ultimate in traffic, but in the era of mobile Internet, each Internet company has its own independent APP, and the traffic is not so dependent on Qiandu’s entrance, so Qiandu will naturally gradually decline. up.

Then came the traffic battle between WeChat and Zhifubao.

Penguin's games are so crazy, relying on their huge user base.

Kleist's Meow is much worse than theirs.

Miaohao mainly uses mobile phone verification to log in, supplemented by email registration, and also binds WeChat, Quanquan, and Zhifubao to log in.

At present, the cooperation between Kleist and these parties is fairly harmonious.

But people without long-term considerations must have short-term worries, and Pei Qianlong is one of the few people who can see where Kleist's shortcomings lie.

He thought hard, but he still couldn't convince himself that he wanted to make something like WeChat or Zhifubao.

The market in this area has been divided up. Just like Penguin can't do search and online shopping, Kleist can't make another Wechat Weibo Zhifubao.

Mr. Lin gave him the answer today.

Short video!

The live broadcast is not popular enough to bear this responsibility.

Not even station M.

Neither do other products.

Only short videos are available, because the user coverage of short videos is the widest among all Kleist products.

As young as a minor elementary school monk, as old as an 80-year-old grandfather, you can take a short video of tens of seconds and upload it to the Internet to share with everyone.

Whether you are a migrant worker moving bricks on a construction site, a rich second generation driving a Lamborghini, a student studying abroad in a foreign country, or a village flower herding sheep in a ravine...

As long as you have a mobile phone, the mobile phone has a signal.

It's that simple.

That's why Mr. Lin separated the short video from Miaoya, so he directly bet the naming rights of a variety show that can sell 500 million yuan on this card.

This is Yang Baofu's luck, his start is unparalleled.

Miaoyin short video is currently ranked fourth, with tens of millions of daily active users, which is already very good.

When other short videos were raising tens of millions of dollars, he directly offered a naming right worth 500 million yuan, and Mr. Lin obviously wouldn't let the company run short of funds.

However, because of such a strong start, Yang Baofu's pressure can also be imagined.

His opponent is not Miaopai, not Weipai, these are all scum, under Kleist's powerful impact, it is estimated that it will be difficult to fight back, unless their father, the sponsor, dares to be hundreds of millions Hundreds of millions were burned together.

His opponents are WeChat, Weibo, and Zhifubao.

What Mr. Lin wants is a user traffic carrier, a shell that can make Miaohao bigger and stronger.

Kleist must build its own user ecology.

Once this ecology takes shape, all business departments of the company will benefit.

Pei Qianlong decided to go back and discuss with Yang Baofu what to do, and he was also ready to persuade other departments to strongly support the short video of Miaoyin.

Yang Baofu will come soon.

He was in a very disturbed mood.

Suspicious.

Could it be that the fact that he didn't have a diploma was discovered?

Or is he going to be fired because he got involved in the situation and affected the company's social image?