I’m Almost Losing to a Muggle

First Ultimate Challenge, then I want to release a record.

In this way, it can be ensured that the bidding price of I want to make a record will never be low, and why should the first and second advertising slots of Ultimate Challenge be started first.

There is also talk here.

The main function is to make everyone desperately bid for the main advertising space.

There are three rounds of bidding.

It's similar to shouting three times at an auction, and then making a final decision.

There will be two chances to challenge the winner of the first round of bidding.

The first round of bidding was 70 million, and the bid was from a travel service company. In recent years, the combination of travel services and the Internet has been very smooth, and such companies are willing to burn money.

Then in the second round, it was overtaken by a clothing brand with a price of 80 million.

In the third round, a mobile phone brand finally broke the ceiling of 100 million yuan, reaching 110 million yuan.

Just one sub-advertising space broke 100 million yuan.

This is just the beginning, and Shi Shanshan is already very satisfied with the result.

The second sub-advertising space has already exceeded 100 million, and finally reached 160 million. The atmosphere on the scene is getting more and more enthusiastic.

Some people even originally thought that 160 million could take away the naming rights.

Now, no one has a similar luxury.

The most expensive of course is the naming rights.

For now, the most expensive naming right belongs to Jiangnan Satellite TV's ace dating variety show Don't Find Me If You Have No Money, which was won by a cosmetics brand with an investment of 580 million.

You ask why a crappy company that sells cosmetics has so much money to advertise.

It's not because there are too many people who love beauty.

Followed by Papa is Missing, which was picked up by a dairy company for 500 million.

The other 200 to 300 million abound.

Congratulations, the naming rights of Ultimate Challenge belong to you. Queen Shi, who had no performance pressure, finally breathed a sigh of relief.

460 million!

It was more than double the 200 to 300 million she expected.

The Ultimate Challenge advertising bidding successfully won a huge sum of 730 million yuan. Although this is just the data before it is divided, Shi Shanshan is very confident to get half of it from here.

Half of the 730 million is 365 million, plus the production cost of 120 million, the total is 485 million.

After removing the production cost of 300 million, there is still 185 million in revenue.

After all kinds of taxes and expenses are removed, what you get is actually not much, far less than Tucao Show.

But this is just the beginning. This is the first season that hasn't been aired yet. Such a result is already very good.

By the second season, it would be a pipe dream for the TV station to use another 10 million yuan as the production fee for the first episode.

And the proportion of advertising share will be further increased.

Now the bidding for I want to release a record begins. Before that, I must explain one thing, that is, a business unit of Kleist-Miaoya Short Video will participate in the advertising competition.

Queen Shi started to speak again.

shameless!

The brand owners in the audience began to curse in their hearts before they could figure out what was going on.

Even if people find a trustee.

You don't even have to fight yourself.

Don't say it openly like you guys.

Can you still have fun.

Hi everyone, my name is Chen Yinhui, and I'm in charge of Kleist's Meowtooth short video. Although we are in the same company as the Variety Department, our business is separated, so we will also participate in today's bidding, and everyone will compete fairly. Chen Yinhui stood up in the audience, Say hello to all around.

According to Pei Qianlong, the current 4G network has basically achieved nationwide coverage, and the signal is stable. Coupled with the upgrading of mobile phone configurations, short video services have even more unlimited possibilities.

As competing products, the biggest opponent of the short video Aipipi should be Kuaishou.

At this time, the total number of Kuaishou users has exceeded 100 million.

The short video of Miaoya only has about 30 million.

Of course, Kuaishou has been planning and promoting since 2011, and Miaoya short video has only been established for less than a year.

Give you a year to beat it!

This is the task that Pei Qianlong gave Chen Yinhui.

If you can't do it, then you can continue to manage your Miaoya live broadcast and separate the short video business to someone who can do it.

Fuck, so ruthless.

Chen Yinhui didn't dare to neglect.

The first thing he thought of was advertising investment.

It must be promoted in order to win more users.

There is no need to worry about the money issue. Pei Qianlong said that he can embezzle all the income from the live broadcast of Miaoya, and he does not need to pay a penny to the company within a year.

Compared with the weakness of short videos, Miaoya's live broadcast business ranks first in the industry.

A large number of gold medal live broadcasts have settled in, attracting huge traffic, and the birth of the anchor's delivery business, and even the birth of the celebrity delivery business, has allowed the platform to directly enter the harvesting stage across the investment period.

Miaoya Short Video has signed agreements with several shopping apps.

Collect the wool of users together.

In 2014, the profit of Miaoya Live was -430 million, which was all supported by the company.

In the first quarter of 2015, the profit of Miaoya Live was as high as 60 million. This is just the beginning, and the growth rate is astonishing. If there is no accident, Miaoya’s profit in 2015 will be at least 300 to 500 million.

Some of these profits are used to consolidate Miaoya’s live broadcast business, and the rest are used to support the crazy expansion of short videos.

Chen Yinhui really has the confidence to step on his competitors.

Our company doesn't operate in secret, and the Variety Show Department also has its own KPI, so everyone can rest assured. Shi Shanshan didn't say any more nonsense afterwards.

It's not like she's asking for the consent of these people.

It's just an open and aboveboard notification to everyone.

Unconvinced - you can go

Sure enough, no one raised their butt. Although everyone felt uncomfortable, it was impossible for the short video of Miaoya to snatch all three advertising spots.

The first sub-advertising slot, you can start now.

In the first round, 30 million.

After all, the investment in I Want to Make a Record is only 150 million yuan, which is only half of that of Ultimate Challenge. Many brand owners do not want to pay too high a price.

OK, start the second round.

A few minutes later, the second round also came out.

It's embarrassing, Shi Shanshan said awkwardly, but she kept a polite smile on her face: The winning bid in the second round is the short video of meow teeth, 60 million.

Everyone is cursing in their hearts, but the bid for the short video of Miaoya is also valid.

The third round begins.

Unfortunately, no one raised the price this round.

Everyone knows in their hearts that the short video of Miaoya will definitely take away an advertising space, and no one wants to bid with it.

Give you one is, what do you like.

Thank you all! Chen Yinhui was overjoyed, standing up and clasping his fists together.

It didn't look like a failed tortoise at all.

Well, he's really not a trustee, he really wants to win an advertising spot.

All revenues for the first quarter were taken out.

But if other people add more money, he may have to pay an IOU.

Mom sells batches, gets cheap and acts good, get out.

The others didn't think he was a trustee, and they all wanted to throw him out directly.