I’m Almost Losing to a Muggle
Chapter 396 The Threshold Seems Higher Than Before
Pei Qianlong is a very profligate person.
And Lin Dong is a person who especially wants his subordinates to squander.
For such a movie, which was originally produced and published, he only asked for 80 million yuan. He added and subtracted, and directly reported a figure of 112 million.
80 million can shoot a big scene.
It's not easy to shoot in Thailand now, and it's only been three years.
However, the entertainment industry has undergone earth-shaking changes in the past three years. At least 30 million is not easy if you are exhausted and can't make a film.
Not to mention the full cost, not including the publicity and production costs.
And Charge with the same war theme had an investment of 100 million, and that was in 2006, almost ten years ago.
The cost of movies has more than doubled in three years, let alone ten years.
At the time of Charge, the 100 million was more than 500 million now. After all, Zhang Caiwei was paid 2 million U.S. dollars at that time, and now you have to pay 10 million U.S. dollars upwards.
Therefore, after Pei Qianlong got the other party's budget, he immediately added it to 120 million.
Of course, Lin Dong didn't think the money was too much.
In fact, he still thinks too little.
So the two happily passed the investment.
While Lin Dong was at work, he was waiting for the settlement of the project after the completion of the project, but the CEO of the company was already in Shanghai at this time.
Her target this time is Shanghai Satellite TV.
At Shi Shanshan's level, the height and angle of seeing things are different.
Naturally, there will be no such inefficient behavior as Man Huaxia running around to find the sponsor with a variety show project.
She has her own think tank to help analyze and know which one is most likely to pay a high price.
Grab time slots, grab stars, grab eyeballs, besides CTV, the battle of local satellite TV is in full swing.
Under the influence of the policy of one drama with two stars, major TV stations have greatly reduced their reliance on TV dramas, and high-quality variety shows have become a new core competitiveness.
It can be said that the satellite TV screen in 2015 has officially entered the Warring States Era of variety shows.
In the past few years, Mango TV took the lead.
Come and Hey Together, which has been broadcast since 1997, is already the originator of the variety show industry, and several hosts also have high status in various fields.
Even Study Hard is a program that every film and television drama must go to promote.
In addition, there are I Am a Singer, Dad Is Missing and so on, all of which are popular variety shows.
It can be said unequivocally that he is the first brother of the local satellite TV.
But Shi Shanshan never thought of looking for Mango TV.
Because Mango TV is the only local TV that has its own online broadcast platform, their variety shows will be broadcast on their own website, and they will not give M station a chance.
What Shi Shanshan wants is the model of satellite TV + M station.
Therefore, Mango TV is excluded first.
As for the other two top satellite TVs - many people may have their own three big TVs in their minds, but it is generally believed that the three big TVs are Mango TV, Zhijiang TV and Jiangnan TV.
As for Shencheng Satellite TV, although it is also desperately chasing, its strength is still a bit weak after all.
Zhijiang Satellite TV already has Running and The Voice of China. These two representative variety shows have a high degree of overlap with these two new variety shows launched by Kleist.
If they want it, they definitely want it.
The so-called competition means that I want what others don't have, and I want to be better when others have it. If I can make others not have it, it is also a kind of victory.
However, it is impossible for others to give good conditions.
Then there is Jiangnan Satellite TV, which opened up the situation with dating programs, but it should not be underestimated in music variety shows.
In addition, a Let's Get Married program was introduced from Bangbang.
Shi Shanshan finally focused on Shencheng Satellite TV.
Because they have nothing.
only money.
Of course, this is an exaggeration. Their Swordsman is still very popular, but its overall strength is a little bit more than those three.
In the two days since I came here, Queen Shi had held several meetings with her there.
This is the last match, and if she still can't reach an agreement, she plans to give up on this group of stubborn guys.
If the person in charge of Shenjiang Satellite TV knew that she thought so, he would definitely cry out of aggrievedness.
What makes them stubborn.
You don't even look at the conditions that Shi Shanshan put out, they have never seen such a brazen person.
According to the general variety show production process.
The TV station establishes a project, outsources it to a team, or co-produces it, and it is enough to pay you a fee.
And what did Shi Shanshan ask for.
First, the exclusive broadcast on the Internet, we want to broadcast exclusively on M station, please don't interfere.
Second, the three-level accounting rule, if the ratings are lower than 1, then let’s not talk about it, and Kleist will honestly get some production fees.
Once the ratings exceed 1.
1 to 1.5 is a gear, 1.5 to 2 is a gear, and if it exceeds 2, you have to pay extra.
And this extra money does not mean that the production fee will be added.
In the first tier, Kleist had to share 10% of the advertising fee.
In the second tier, Kleist had to share 30% of the advertising fee.
In the third tier, Kleist had to share 50% of the advertising fee.
Isn't this making things difficult?
Why should the advertising fees earned by our TV station be distributed to production companies like yours?
I can't understand it at all!
However, Shencheng Satellite TV does lack gold medal variety shows.
In the first quarter, Zhijiang Satellite TV's Running ranked first in ratings.
Now that it has entered the second quarter, the ratings of Running are still improving.
In fact, let's not look at the first and second.
That's so ambitious.
Currently the most popular variety show on Shenjiang Satellite TV is Sister Over Flowers, with an audience rating of 1.017 and a market share of 3.564%, followed by Dancing with the Stars, which does not even have a rating of 1.
They aimed at the three major local guards, but they couldn't even make it into the top ten.
What is this!
That's why they didn't reject Shi Shanshan immediately.
Because the ratings starting point given by Shi Shanshan just scratched their itch - ratings 1.
Their most popular is 1, if the ratings of this variety show can break through 1, how about we give him a little sweetness?
However, the production team shared the advertising fee, which Penguin Video is used to, but Shenjiang Satellite TV has never operated it. Their big business has a lot of ties, well, there are many scruples about the dispersion of power, so they can only discuss it over and over again.
Report layer by layer.
In the end, it was directly reported to the higher-ups. The higher-ups would not dictate the following specific matters, but the current results below made it embarrassing for them to go out to the meeting.
Especially when the ratings of variety shows of local small stations surpassed them.
As for the impact of the split of advertising fees, they are even less concerned than the following. Besides, if the ratings really break through 2, even if they only get 50%, they will definitely earn more than a variety show with a ratings of 0.5.
Those above were approved without much delay.
While Deputy Zhao, who was in charge, breathed a sigh of relief, he could only feel that Mr. Shi had chosen such a good time.
Shi Shanshan is very satisfied with the result.
Both variety shows have signed contracts in the same form, and Kleist has become a new partner with Shenjiang Satellite TV.
As for the advertising bidding meeting that has never started, it will not be held in the capital this time.
Moved to Shanghai, under the joint name of Shencheng Satellite TV and Kleist.
If those advertisers continued to pursue Kleist before, it was because they had confidence in Kleist's production level. Now that the variety show channel has become a big channel like Shenjiang Satellite TV, it is not a matter of confidence.
This is called a dick.
And some brands that want to take advantage of the separation of Kleist and Penguin Video can only withdraw sadly.
I thought that without the support of Penguin Video, Kleist would lower the threshold for ad placement by several grades just relying on the traffic of station M.
Who knew that she was now on Shenjiang Satellite TV.
Ma Dan, the threshold seems to be higher than before, what should I do.
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