I’m Almost Losing to a Muggle

A conversation between the Pei brothers laid the foundation for the advertising frenzy in the second half of 2014.

Many propaganda techniques that can be called the textbook level of advertising appear frequently.

The advertising campaign is mainly concentrated in four places: Huaxia, Bangziguo, Neon, and America.

Huaxia will not talk about it.

If you don't invite people from your own side for your own activities, you might as well not do it.

And the United States, Bangzi, and Neon, these three places should be regarded as the most developed places for pop music.

At the same time as the advertising campaign, the list of invitations to voted programs also appeared.

You choose who you want to see on stage.

You choose, I invite you.

If you can't get it, it will be postponed.

Bangbang, Neon, and Europe and the United States each have five places, and if they are combined, they will be counted as one place.

The budget was 100 million for advertising. In fact, in order to achieve the desired effect, 180 million was spent in a week or so.

Overrun? Then I'll give you some more money!

Hey, who or what little padded jacket came up with the idea.

It's too expensive to advertise.

I never thought I could spend so much money on advertising.

No! Before Boss Lin was happy, Pei Qinhu said proudly: I negotiated the live broadcast agency rights of several foreign video sites and earned more than 30 million yuan.

Hehe. Lin Dong felt MMP in his heart, but fortunately, he still has 150 million advertising expenditures.

Boss Lin, you are also very happy, right? You laughed, but don't rush to laugh. For our music festival, I negotiated 30 million overseas, and I talked to Penguin Video domestically. Talked about 30 million, and...

When he said this, Pei Qinhu stopped.

Stand-up comedy is so boring, boss, I have helped you make money, so you can just cooperate and make a joke.

Your brother helped you, right? Lin Dong was heartbroken, feeling cool.

Pei Qianlong, you traitor!

Why are you so smart, can't you and your cousin make peace?

One is too stupid, one is too smart.

I want to find a reliable person who can help me lose money, why is it so difficult.

Uh, my brother did help me a lot, but in fact I was the one doing the work. Pei Qinhu was surprised, and then admired Mr. Lin's keen observation.

And what, you just say it.

And Zhijiang Satellite TV will rebroadcast our program. Although the rebroadcast fee is a little lower, only five million, the main reason is that I don't want to share the advertising fee with them. Do you know how much advertising sponsorship is?

This guy didn't even know that he was on the verge of death and was frantically exploring.

How many?

Lin Dong could only breathe in, and he was almost out of breath.

Originally, the 200 million yuan was allocated in the name of increasing popularity, with no intention of gaining any income at all.

It’s good now, 30 million broadcast fees abroad, 30 million from Penguin Video, and 5 million from Zhijiang Satellite TV, so it’s 65 million, and then you tell me that there are advertising sponsorships.

The exclusive title exceeds 110 million, and the special title together sells for 40 million!

Praise me, praise me quickly!

Although my brother told me how to do it, it was me who actually did it.

In order to help the boss earn more money, you don't even know how hard I work.

I ran in person before and after, and my legs became thinner.

Okay, are there any other benefits?

All the tickets have been sold. This item alone has sold 65 million yuan. In fact, it can be sold even higher. Under our advertising campaign, not only the sponsors are very active, but also the fans who want to see the concert are very enthusiastic. Enthusiasm is absolutely hard to find, but I think Mr. Lin, you have always advocated that you must never fish in a dry lake, you must not kill the chicken to get the eggs, and you must have a long-term development strategic vision, so I have stabilized the ticket price. According to the normal concert The ticket level is sold.

Pei Qinhu secretly glanced at Lin Dong's expression.

With his IQ, it is probably difficult to understand whether Lin Dong's expression is gratified, happy, or...gritting his teeth?

65 million broadcast fees.

150 million advertising sponsorship.

Ticket revenue of 65 million.

It adds up to exactly 280 million.

Given a budget of 200 million yuan, if it weren't for the overspending of advertising expenses, it is estimated that this concert can earn back 80 million yuan.

Should I be grateful for your grace of not killing?

Boss Lin... Pei Qinhu didn't dare to continue to be complacent. He remembered what had been buried in his heart for a long time, so he mustered up the courage to say it at this moment.

Actually, this matter is basically my brother's idea. He is the real strategy genius. Without him, I don't know how to deal with it. Why don't you let my brother take care of Miaoer Music? Do you want to dominate the music world? dream.

No, no, you did a good job. Lin Dong quickly told him to dispel this idea.

Although I didn't lose money, I didn't make money either.

Fortunately, it was Pei Qinhu, an idiot, if it was really replaced by Pei Qianlong, I'm afraid it would not be a good thing to be able to explain it.

I still want to be an agent. I wanted to be an agent a long time ago. I never thought about managing a project. Pei Qinhu was a little frustrated.

The feeling of helplessness that he has worked so hard, but the things he made is still a mess has hit him hard. Many problems that his brother can solve easily, he may or may not be able to solve after a lot of effort.

Another gap is reflected in the way of thinking.

He thinks that the money is best spent wisely and used to invite stars to pay appearance fees.

But he didn't expect this kind of thinking to be so stupid. These celebrities who talked about it proved that his brother was really right.

When the Miaobang Music Festival, that is, cat, and the combination icon of a musical note and a cat, covered the whole world, those who were invited rarely refused.

And the asking price is not much higher than their appearance fees on other occasions.

In fact, some real big-name singers can't be invited casually. They may never set foot on the land of Huaxia in their entire lives.

In addition, when the entire Miaobang music festival became famous all over the world, the domestic singers who were originally shy about saying that the price was not suitable or that they had more cooperation with other platforms were not shy about it.

superior!

You have to be on this stage, even if you don’t pay for it.

But Pei Qinhu didn't lower the price in this regard, even if his brother didn't remind him, he wouldn't.

Our Huaxia Company organized the music festival by ourselves, lowered the prices of our own singers, and instead charged higher prices to foreign singers.

Isn't this xenophiliac?

What's so good about kneeling and licking?

The moon outside may not be round either.

How much everyone usually pays for appearances is basically available in data.

Just as much as you want.

If foreign singers put up 20% of their appearances, our domestic ones can’t be worse than them. You have to have it if you want it, and you have to have it if you don’t. It’s a matter of attitude and position.

Anyway, in addition to advertising expenses, there is still a budget of 100 million yuan.