I’m Almost Losing to a Muggle

The 3rd of next month is the Internet Conference, do you want me to go with you? Su Tong was considering whether to hand over the animation business to others.

Integrate the animation teams on both sides, and choose a temporary person in charge for them.

Things are quite troublesome.

If Su Tong is fully responsible for this matter, it will be really busy.

It's so fast. It's only been a few days. You don't need to go with me. Mr. Chen Yinhui and Mr. Chen will pick me up. Lin Dong has already made arrangements.

Chen Yinhui, the general manager of Miaoya Live, fought hard against all the heroes, and finally won the honor of escorting the boss to the Internet conference.

Didn't Mr. Man say he was going to pick you up last time? Su Tong secretly complained about Chen Yinhui's licking dog.

Are you ready to rebel and send a killer to pick me up? Lin Dong was speechless.

Ahem, Mr. Man is only driving against Zhuzi. Su Tong explained feebly.

Put it down, there is a job you need to do, Lin Dong said, The strategy department has been calling more and more to enter the medical industry recently, but their strategies are all messed up. What I need to see is a beneficial one. Plans for the general public, rather than eager for quick success and quick profit, thinking about how to raise money. If there is any personnel change in the strategy department recently, you can help me take a look, warn the senior management of the strategy department, and show me this kind of plan next time. Let the person who made the plan go straight away.

Lin Dong had no way to veto the strategy department.

At best, he suppressed it and refused to give it.

After all, it is only a rough strategic plan, and there are still many problems, and the boss can find excuses casually.

He has hinted in various ways in his reply.

For the medical industry, this can be done, but it must cost more money, must be tall, and must have a sense of social responsibility...

Well, a lot of nonsense, simple word:

lose money!

It's a pity that the strategy department can't get it at all. The planning is changed and changed, and the more changes, the more excessive.

Lin Dong can determine one thing.

This is absolutely impossible to be a project that Mr. Pei has taken care of.

There is no tacit understanding at all.

Now the three giants of the strategy department, Pei Qianlong, Han Feizi, and Lu Qi, don't know who made the final instructions.

Boss Lin was greatly upset.

He found another way to remind these people through Su Tong.

It's not easy for the system to say that he violated business rules.

Violation of a yarn.

Entering the medical industry, if you don't have a conscience, it will kill you.

A few days ago, a big V named Dr. Lilac published an article Brainwashing drug sold 750 million a year, please let the old man of Huaxia go.

Directly open the silly puaisi eye drops.

This article conducts a professional analysis of the curative effect and advertisement of Sappuaisi Eye Drops (ie, Bendalysine Eye Drops).

The article cites the statements of many ophthalmologists and authoritative literature to prove that Shapuaisi Eye Drops cannot prevent and treat cataracts.

At the same time, it is pointed out that the company uses brainwashing advertising and marketing to make the elderly believe that eye drops can be cured, causing them to delay treatment and risk blindness.

In just a few hours, it quickly broke through 100,000+ hits.

Public opinion fermented rapidly. On December 4, Shapuaisi fell by the limit in the early trading, and finally closed at 22.91 yuan, the decline narrowed to 3.33%.

Facing such public pressure.

Shapuaisi responded that it does not comment on stock price fluctuations, and for the response from the media to the questioning of Shapuaisi, everything is subject to the clarification announcement.

In the evening, Shapuaisi issued an announcement that it believed that 0.5% benda lysine eye drops had a certain effect on delaying the development of senile cataract and improving or maintaining vision, and the curative effect was definite; it was a safe and effective anti Cataract medicine.

Judging from the response of Shapuaisi, the statement that has a certain effect on delaying the development of senile cataract and improving or maintaining vision and conforms to the relevant regulations of the Advertising Law has no flaws.

In all fairness, Shapuaisi is an over-the-counter drug, and it has indeed been approved by the Guojia Food and Drug Administration for listing. However, this certain effect is often defined by the medical community as limited effect, not definite curative effect.

However, Shapu Aisi's public relations are really powerful.

The trending searches for scarves and thousand-degree searches have all begun to subside.

The financial circle believes that this is a sniping attack on the stock price of Shapuaisi, and it has nothing to do with the product itself.

Can advertising exaggeration count as a thing?

The benzyl lysine eye drops from Sap Aisi is well known. Cataracts can't see clearly, silly puaisi drips eyes.

The rhyming slogan appeared on several satellite TV channels.

Someone once broke the news that her mother had been diagnosed with cataracts in the past two years. At the beginning, she used Shapuaisi eye drops, but the effect was not particularly obvious. In the end, she had surgery at a free opportunity and recovered. bright.

The explanation given by Shapuaisi is maybe it's because I didn't insist on it.

The raging public opinion soon subsided.

There are posts discussing this matter on the bib, some of which have been restricted, and some have been reported and deleted. It is obvious that money was spent.

If there is no accident, this matter will pass quickly.

It's a pity that money is not easy to use in Miaomiao hot search, and the popularity not only does not decrease, but intensifies.

No other platforms are allowed to speak.

Those who wanted to talk naturally ran to Miaomiao.

Especially those who were cheated.

Eye drops can't kill people, and it can even be said with certainty that there are certain benefits after the drops.

At least the eyes are not so dry.

However, it is one thing to prevent death from dripping, and another to delay the illness.

You here swear that this thing can cure cataracts.

It is precisely by taking advantage of the human fear of surgery that cataracts can be cured without surgery, thus delaying the best time for treatment.

There are also some elderly people who don't want to trouble their children.

There are also some children who always feel that the old man is pretending, in order to gain sympathy and attention...

It just so happens that there is such an eye drop that can treat cataracts, and various satellite TVs advertise it all day long.

What are you waiting for.

Hurry up and buy it back for treatment.

Many people had no concept of this brand before, but now they finally realize what evil it has done.

In order to make money, you don't care about your old, weak, sick or disabled.

And such a falsely exaggerated product occupies 83.1% of the cataract eye drops market.

The pits are all old people.

From 2014 to 2016, the operating income of Sap Aisi was 765 million, 921 million, and 978 million respectively, of which, the revenue of ophthalmic drugs (cataract) was 507 million, 663 million, and 752 million, respectively, with a compound annual growth rate Up to 21.78%.

Among them, last year's advertising cost was 260 million yuan, and even the head coach of the women's volleyball team was invited to speak for him.

In stark contrast, its drug research and development expenses last year were only 5.5 million.

Can use 30% of the revenue for advertising, but only spend a tiny amount of money for research and development, and this money is likely to be just a salary for the executives of the research and development department.