I’m a Director, I’m Not Bad

Chapter 350: 348. Commercial value

Chapter 350 348. Commercial value

"Why didn't Director Xu find an agent?"

Since Xu Xin chose to start the topic, Wang Jinghua will talk in this direction.

After hearing this, Xu Xin thought for a while and asked:

"Agent Wang, can you tell me what the director's agent usually does?"

"..."

Wang Jinghua was taken aback.

I was really stunned.

Looking at Xu Xin, her eyes became slightly focused.

said in amazement:

"Director Xu doesn't know?"

"have no idea."

Xu Xin shook his head seriously:

"I don't know many directors. Most of them are people from the Olympic Games. Take director Zhang as an example, I know that Sister Pang is his manager, but I don't know what Sister Pang usually does. I don't know. I just think she is busy, but I don't know what she is busy with."

"Pang Liwei's words..."

Wang Jinghua thought for a while and said:

"In fact, the agent is a service attribute for artists to plan development routes and seek opportunities. However, she is indeed quite special, because Director Zhang Yimou's artistic content is too high. As an agent, she is actually more like a passive acceptance rather than an active choice. For example...does Director Xu know what happened to Lang Jiu and Director Zhang during the Olympics?"

"...?"

Xu Xin was taken aback.

"Langjiu?"

"right."

"…What's wrong?"

"Langjiu approached Pang Liwei in 2008, and wanted to invite Director Zhang to be the spokesperson of the company. It was Pang Liwei who took the initiative to approach, and the endorsement was actually negotiated, but in the end, Director Zhang refused. ...Doesn't Director Xu know about this?"

"I do not know."

Xu Xin shook his head in doubt:

"The old man seldom talks to me about business matters. When we get together, we basically talk about movies... What's wrong?"

He didn't think that Wang Jinghua's picking Sister Pang as an example was just casual chatting.

Obviously, the weight of this matter should not be small.

"One hundred million."

Seeing that Xu Xin seemed really puzzled, she suppressed the other party's nickname for Director Zhang as "old man", and stretched out a finger:

"Langjiu decided on Zhang Dao after the success of last year's Olympic Games, which was recorded in the annals of history. The original plan, they wanted to invite Zhang Dao to be the spokesperson, and with the help of the wine sponsorship of the Spring Festival Gala, they won the advertisement for a whole year .”

"The asking price is 100 million?"

Xu Xin was really shocked.

Although I know that the wine company is rich...

But this ad...

Facing Xu Xin's surprise, Wang Jinghua nodded:

"Yes, 100 million. Not counting the title sponsorship of the Spring Festival Gala, just director Zhang's advertising fee, 100 million. The plan is that Director Zhang will shoot commercials as the director of the Olympics. Even Langjiu has prepared a whole year A large sum of money has been invested in preparations for naming major programs and competitions in the year.

In the advertising investment plan, this year's advertising volume is about 3.5 billion. Although I don't know who is the number one advertiser this year, but the company that advertised the most last year was Mengniu, which Dao Xu and Mimi are currently signing. For the whole of last year, they spent $2.7 billion on advertising. "

Or Wang Jinghua is a professional.

In just a few words, she listed some industry data, and even what was revealed in the words, she obviously knew Xu Xin and Yang Mi very well.

After talking about last year's data, she shook her head slightly:

"If Director Zhang had agreed to the advertising endorsement, then this year Director Xu would have seen an overwhelming number of Langjiu advertisements. In terms of the scale of advertisements in recent years, Langjiu can completely separate itself from Yanghe and Luzhou this year. , Jiannanchun...it can even approach Wuliangye's market position infinitely. The premise is that it works properly."

"...Why didn't Director Zhang agree?"

"Pang Liwei's original words: Director Zhang said that the honor of director of the Olympic Games is given by the country. I will not use the honor of the country to benefit myself."

"..."

In an instant, Xu Xin was speechless.

Lighted a cigarette, and after taking a deep breath, he nodded slightly:

"It sounds like something the old man can say. How did Manager Wang know?"

Wang Jinghua smiled:

"I also have directors under my banner, Director Xu. Jiang Wen, Guan Jinpeng, Liu Weiqiang, art director Zhang Shuping, etc. Besides, the contacts of these large companies are also with me. Everyone's relationship is maintained very well..."

After expressing her network resources in an unobtrusive manner, she continued:

"So, Director Xu, you see, a manager like Pang Liwei is a passive manager. In a director's business map, she cannot play a decisive role. Therefore, Director Zhang's current income model is still inseparable from the new picture. The company is still the traditional filming and box office structure.”

"Then what if Director Zhang is an artist of Manager Wang?"

After hearing this, Xu Xin smiled and asked a question he was very curious about:

"Are you sure that Director Zhang will agree?"

"..."

Wang Jinghua was silent for a while, then shook her head very earnestly:

“Honestly, it’s hard.”

"Why?"

"Because Director Zhang's achievements have reached the point where he doesn't need an agent. If I had been with Director Zhang from the beginning, had many years of personal friendship, and also worked with him in business, then this matter might still be discussed. But if I came halfway, then I can't change Director Zhang's attitude. But it's also because of this that Director Zhang is admirable. Isn't it?"

"Um…"

Xu Xin nodded slightly, and continued to ask:

"So, what can a director's agent do?"

Wang Jinghua smiled slightly:

"There are still many things that can be done. After all, Director Zhang is an exception. He is too successful...Of course, it does not mean that Director Xu is not successful. What I mean is, if I can be Director Xu's manager, then... Strictly In a sense, Director Xu’s business map has just begun. If you plan carefully, there are still many places where you can operate.”

"Like?"

Xu Xin was not surprised that she easily exposed her purpose.

Although a bit narcissistic.

But apart from the fact that Manager Wang was interested in him, Xu Xin couldn't think of other people coming here to "block the door".

"In fact, based on this possibility, I made a small business plan for Director Xu."

"Appreciate further details."

But when she heard Xu Xin's question, Wang Jinghua didn't intend to hide it.

He is not afraid of Xu Xin playing Kakashi's tricks at all.

"I combined Director Xu's actions after the Olympic Games, including some news, and inquired about some business cooperation received from Mimi. I found that... not only Director Xu, but Mimi, too, are involved in commercial revenue Above, the two did relatively poorly.

Not to mention anything else, just say that Director Xu and Mimi were found to be endorsements by Mengniu after they became pregnant. I can see that Mimi is doing endorsement diversion, using her own endorsement to arrange Liu Yifei's endorsement to Mengniu Sour Milk. But in fact this diversion is meaningless.

The commercial value determined by the influence of an artist is greater than money and everything else. Mimi chooses to sacrifice her own vested interests because she wants everyone to have a chance. Although it is out of the sense of responsibility of a boss, in fact she is on the wrong path.

First of all, Mimi is very hot. But Director Xu, you are not bad either. There is a saying that is good, called the rare is the most expensive. From a commercial point of view, a rising star in the director world, a young director whose two films have achieved a box office of 500 million yuan, is much rarer than Mimi's reputation.

Even for the audience, artists are the most intuitive influence. But if this road is for me to operate, I will choose Mi Mi and Director Xu to talk separately. Mengniu found Mimi first, and then found Director Xu through Mimi.

Then, Mimi's endorsement fee should be negotiated first. But the other party's purpose must be to sign Director Xu and Mimi together. But I will not discuss adding your price with the Mengniu people, but after negotiating Mimi's personal price, I will start talking about Director Xu. "

Speaking of this, she shook her head slightly:

"After the release of "The Wind", Mimi's commercial value should increase significantly and raise her net worth. 22 million for two years, in my opinion, it is no different from cabbage. Mengniu is not short of money, they The bottom line of the spokesperson's budget is at least 40 million. And if I come to negotiate, I can guarantee that at least, I can negotiate a starting price of 60 million."

"..."

Xu Xin's mouth twitched.

Looking at Wang Jinghua's eyes is like looking at another lunatic.

Speaking of home...

The 22 million endorsement is just a few artistic photos, and the commercials are not even shot.

Xu Xin himself felt that the money was too hot to hold.

Can…

This sister’s heart is black, right?

Is it too dark?

Facing his ridiculous eyes, Wang Jinghua continued:

"First of all, what Mengniu values is Mimi and Director Xu's family attributes. Under the marriage contract that cannot be divorced, the relationship between the two cannot be estimated by value. But for these companies, it is very difficult to invite two It is tantamount to using the two to establish a brand culture that is mixed with the public impression of the two as "love is stronger than gold".

And in this culture, the two are indispensable. Therefore, no matter whether Mimi agrees or not, if Director Xu does not agree, the endorsement may not be established. This is the bottom line for both parties. If you want to shoot, just two people shoot together. "

In this case, Mimi's promise is a gesture of favor. On Director Xu's side, it was gold that was up for grabs. Mimi agrees, which means that the cooperation may continue. As for the difficulty of tackling the tough problems, Mimi only needs to push it to you, Director Xu.

As a director with a box office of 500 million yuan, we don't discuss the achievements that the Olympics brought to Director Xu. Because I believe that some words and deeds of Director Zhang are also deeply affecting Director Xu, and using national honor to benefit himself is something Director Xu is unwilling to do. "

"..."

Now, Xu Xin suddenly felt that he was a little "primary student".

Sitting dryly on the sofa listening to the "teacher" lecture.

"In terms of influence alone, Director Xu's influence in the past two years has been no less than that of any other director. Even Mimi's achievements, from "Golden Armor" to "Wulin Biography" to now, cannot be separated from Xu guide's shadow.

As far as commercial value is concerned, at least the couple should be equal. Therefore, Mimi's price is 22 million, and to Director Xu, it is at least 25 million. If it is less than 25 million, it will damage the commercial value of the two. Director Xu, remember what we said earlier? The commercial value of an artist is above everything else, and it is the root and bargaining chip to maintain everything for them! "

Xu Xin nodded silently and continued to listen.

"Based on this basis, then I will continue to ask Director Xu and Mimi if they have any other needs. For example, Liu Yifei got an endorsement contract of at least 20 million in exchange for a commercial. Yogurt is also good. Regardless of ice cream, the appearance fee of a director with a level of 500 million is worth the price itself, and Liu Yifei is also worth the price.

Moreover, the other party has no room for negotiation. Because the core of this cooperation should be led by your attitude, Director Xu...Of course, we don’t rule out the possibility that Mengniu thinks that we are too big to open our mouths and deny this offer. But I'm least afraid of them refusing to..."

"Because there is still Yili?"

Suppressing the absurdity in his heart, Xu Xin asked.

"good."

Wang Jinghua nodded:

"It's Yili. Director Xu, the spokesperson is not only looking at his own commercial value. As a broker, the brokerage team has to distinguish and analyze the business plans of competitors. The advertising budget of Mengniu and Yili, the spokesperson is only in the advertising competition plan... A fraction of less than 10 percent.

Their competition is at the retail end in the primary, secondary, and even tertiary markets. Their goal is not to win together, but to **** more market share from each other. With such a large investment every year, what they want to do at first glance is to expand their influence.

But more is to hope that the other party dies.

Director Xu's first endorsement is like adding a shovel of coal to the stove. It is to use one's own commercial value to help the other party complete the market competition, thereby gaining a sum of money and influencing other advertisers to increase their commercial value. In this way, everyone is a win-win situation. But now, Director Xu, you and Mimi's 22 million yuan, in my opinion, is like a two-year gift to Mengniu for nothing. "

Wang Jinghua shook her head slightly:

"Director Xu, let me say something a little too much. You and Mimi are offending people."

"...?"

Xu Xin was taken aback.

But I immediately changed my mind...

"Someone compared our quotes with others?"

This time, Wang Jinghua was also a little surprised.

Very fast response speed.

Then, she nodded:

"That's right. Some of my artists, including some artists under my banner, actually compared the prices of Director Xu and Mimi when they approached some endorsements. But this kind of comparison is not to say that the prices are dead. After all, sometimes advertising endorsements are not only There are only endorsement fees, and some other income. But it’s not a good thing to be used for reference all the time, right?”

Now, Xu Xin frowned completely.

It's not that he has any opinion on Wang Jinghua.

But thinking about one thing...

"According to Manager Wang, there are some things that need to be considered not only personal gain or loss?"

"good."

Wang Jinghua nodded:

"You can wear thick pants as thick as your waist is. If your waist is thin, you won't be able to wear them in. Even if you try to force them in, you won't be comfortable. But if you have a fat waist, you won't be able to hold them up. Wearing more than just Damage to one's own personal image will also make the brand questionable...Huang Bo's sentence in "Crazy Stone": Brand, Baleno. It is an example of defeating a domestic brand in one sentence, isn't it?"

For her words.

Xu Xin's first reaction was absurd.

"Sounds really magical."

But Wang Jinghua shrugged:

"The degree of magic in this circle is sometimes even more extreme than some novels, TV series, and movies."

After speaking, she changed the topic:

"And the reason why I came here today to get to know Director Xu is actually because of this consideration. I know that Director Xu's family conditions are very good, and I have heard more or less that Director Xu wants to accept and film standard.

With all due respect, I think it is a very beautiful and precious quality for a director to stick to his own ideas and keep his original intention in the circle. But it is precisely because of this that I want to reach a cooperation with Director Xu and Mimi.

I am a broker and a businessman. From an agent's point of view, it is my dream to be able to cooperate with artists like Director Xu and Mimi.

From a businessman's point of view, two rising stars with unlimited potential have been treated coldly because of some...so-called opinions...I don't know what other people think, but at least with me, I see a big to exaggerated cakes.

Besides, because I can more or less understand the pursuit of Director Xu and Mimi, so in my self-definition, I will not be bound by the career choices of the two. I will look for resources, and the choice to accept or reject is always in the hands of the two of you.

At the same time, I think that Mimi's potential... her potential and her goals are actually highly compatible with me. Even, I see far more value in her...including some artists I have brought. So, that's why I'm here today. "

Don't worry about whether she really thinks so in her heart.

But through this short communication and exchange, Xu Xin can really feel her professionalism and sincerity.

Of course, this sincerity must be enclosed in double quotation marks.

It’s okay if it’s a small agent.

But she is Wang Jinghua.

Although I haven’t heard much about this negative news, and all the artists who follow her can get a good care…

But it’s not realistic to say that it’s the first time to accept your head and bow down.

Besides...

"Agent Wang is very straightforward."

He took a sip of water from his teacup and motioned her to slow down.

After taking out another cigarette and lighting it, Xu Xin said with a smile:

"However, I don't seem to be very popular in the Beijing circle."

But after hearing his words, Wang Jinghua asked back:

"Does Director Xu need to be treated by others?"

"...hahaha~"

Xu Xin was really laughed at by her words.

In all fairness, he has already seen Wang Jinghua's professionalism.

And, he likes this kind of open and honest talk.

Business is business.

But having said that...

"Agent Wang, this is a joke between the two of us here... I said that the Beijing circle will eventually decline, do you believe it?"

He suddenly said something.

Wang Jinghua was taken aback.

Obviously caught off guard by Xu Xin's sudden topic.

but…

"Um."

After reacting, she nodded:

"And this sign...some people may not see it, but I can see it more or less. I can even say that Bingbing's current success is a success in changing the entertainment industry...and if it really changes. So in this changing situation, Bole who knew Chollima, that is, Director Xu and Xiying Studio... contributed a lot."

"Haha, I dare not say that."

Xu Xin didn't directly expose her politeness and compliments.

But this is too false.

Holding the teacup, he looked at Wang Jinghua and said:

"Sister Bingbing set up her own studio, went to Xiying Film Studio, and now after the golden rooster is sealed, and next year's blowout that is visible to the naked eye... These are all the products of one motive. I mean the essence."

"...?"

Wang Jinghua was taken aback.

Then, she saw the young man in his early twenties in front of her, drawing the wisp of smoke into a circle with his hand holding the cigarette.

"This is the Beijing circle. It is difficult to enter and exit the Beijing circle."

Holding a cigarette in his mouth and hiding his eyes in the smoke, Xu Xin said in an indisputable tone:

"I have no intention of discussing with Manager Wang who brought up the so-called atmosphere in the Beijing circle, no matter whether it is Wang Shuo or others. I mean simply talking about the current nature, that is, the current state of the Beijing circle, which is equivalent to half of the entertainment circle. ,right?"

"Um."

Wang Jinghua nodded in recognition.

"The influence of the Beijing circle on the entertainment circle is indeed the most profound, just like the Northwest circle... or the influence of the West Film Studio on the fifth generation of directors."

"But this kind of influence also brought in the so-called "father flavor"."

Xu Xin took a puff of cigarette.

A big puff of smoke was blown out.

Then, with a wave of his hand, he dispersed all the smog:

"I think that the Beijing circle at this stage has begun to enter the stage called "disenchantment". As you said, maybe Sister Bingbing is unintentional, but her personal studio is like A benchmark sets an example for all practitioners.

Let everyone see another way.

If you want to be popular, you don't have to integrate into the Beijing circle, and you don't have to follow their rules, first to be a grandson, and then to be a father...Of course, if you want to continue talking about this, it would be too illusory. But as far as I am concerned, I still don't like the atmosphere of the old and the young. "

Wang Jinghua didn't know what he wanted to express for a while.

Can only listen quietly.

"In my opinion, the Beijing circle is like an old, old-fashioned vanity fair full of machismo and worshiping high and low. When you meet a big boss, you pretend to be a grandson. When you meet someone worse than yourself, you can And, as a director, from the perspective of film culture, I admit that the works of the Beijing circle are inspiring to the early audience.

But…they're getting out of the crowd little by little. And as long as an art is separated from the masses, it is definitely not far from death. I don't know if my judgment is correct, but at least with me, what I do in the future may be more... out of the ordinary. "

"...out of line?"

Wang Jinghua frowned.

But Xu Xin seemed to have guessed what she was thinking, and waved his hand with a smile:

"It's not the kind of outrageous you understand. It's just that... the regional symbols on my body will become stronger and stronger in the future. I am from the Northwest, and that piece of yellow land has raised me. What I drink is the water of the Yellow River and what I eat is millet rice. .What Fangshan Galeries Lafayette Man Han Banquet...I don't know what it smells like, and I don't want to know. I only know that our people have gone barefoot in rainy days, and sang Xintianyou in sunny days. Not following the crowd is my bottom line..."

"..."

Wang Jinghua was speechless.

Keep listening.

"Of course, it's not that I'm lofty. In fact, I'm really not lofty... Playing tricks on others, calculating others, gaining benefits... I'm also doing these things. Because according to what my wife said, stupid people in this circle can't survive If you don’t want to be slaughtered like a sheep, you have to be a wolf. But there is one thing that I think is different from others, that is... I know what I want.”

Hearing this, Wang Jinghua couldn't help asking:

"Then what does Director Xu want?"

"A bottom line."

Facing her question, Xu Xin gave his own answer.

But he did not explain in detail, but continued:

"I know that Manager Wang is very professional, and even being able to sit here tonight... well, he is also a corporal. And the role of the manager... From what you said, I really think you are very suitable for my wife. Because what she wants to do is First, no matter what aspect it is. But speaking from my point of view, frankly speaking... I want to be a person like Director Zhang. I used to be, and now, after hearing about Lang Jiu from Manager Wang, I am even more so... "

"..."

Wang Jinghua is really speechless now.

There is a sense of déjà vu that I dug a hole and buried myself for no reason.

Seeing her expression, Xu Xin was delighted:

"Manager Wang, my daughter-in-law said that I am soft-hearted and won't reject people. Actually, I don't agree... I think I have my own opinions. But I don't think her words are lying to me.

If I let you be my agent, maybe after our friendship develops, I might really not reject you too much.

So, although I am very grateful for your praise,... even Director Zhang only uses his agent as an assistant. Although I'm not as good as Director Zhang, I still feel...he must have a reason for his choice.

And, to tell you the truth, when I go back tomorrow, I am going to ask him, and by the way, tell him about the two of us, and listen to his opinion. but…"

Among Wang Jinghua's feelings of regret, he suddenly changed the topic:

"I really hope you can chat with Yang Mi... not only because I think you two are very suitable. In fact, there is another layer of relationship. She is the person who understands me best in the world. The reason why I am so leisurely is actually her Assuming a kind of... filter-like existence in life..

Some things that I knew I would refuse were simply strangled to death from the root. But through her, things came to me. Normally... I wouldn't say no. Can you see what I mean? "

Wang Jinghua was taken aback.

Then, after turning the words in my mind a few times, I asked tentatively:

"In other words, only she can do the factors that drive Director Xu to deviate from his own thinking track?"

"She can't do everything, but most of the time, it's like she dotes on me, and I also dote on her. It's like this Mengniu endorsement, let alone 20 million... 200 million is in front of me It's nothing. But since she spoke up, she wants to shoot an advertisement with me.

She thought, then I agree. Because that's what she wanted to do with me. But if you were my agent, and you came to me out of the blue and said you wanted me to shoot an ad to make some money... Guess how I would respond to you? "

“… how to respond?”

"I will first ask you how much money this ad can earn. Then after I get the figure of 20 million from you, I will look at you like a psychopath..."

Under Wang Jinghua's speechless gaze, which was really like watching "crazy", Xu Xin asked with a smile:

"Twenty million? Is that called money?"

"..."

As soon as he spoke in that tone, Wang Jinghua immediately found the shadows of those rich second generations who were fearless and fearless.

But...they seem to really have the confidence.

It's just... how rich is his family?

A doubt was born in my heart.

At this time, Xu Xin glanced at the watch in his hand and said:

"So, I am very grateful for Manager Wang's promotion of me. But the manager... I really don't need it. But I think... given the professionalism of Manager Wang and his status in the circle, my wife should be very happy to have a relationship with Wang. The manager should have a good chat. Why don't we go back to Yanjing and let's get together, how about it? No matter what, I'm very happy to make friends with Manager Wang."

"…well."

Hearing his words, Wang Jinghua suddenly sighed.

Because she recognized the straightforwardness in Xu Xin's refusal.

Are you sorry?

It must be a pity.

Because in her opinion, it's just this young couple... Don't look at Yang Mi's beauty outside.

But the manager's intuition told her that this was the man standing behind her.

Although the metaphor is a bit inappropriate, how could she not understand the principle of capturing the thief first?

but…

"It's really a pity that I can't become Director Xu's manager... From now on, it seems that Mi Miduo and Director Xu will have a good time."

"Haha~"

Hearing this, Xu Xin laughed again.