If you become a monster, you will succeed

"Xiao Wang, are there any good seeds today?"

In the evening, as the sky gradually darkened, the organizer of the Longmen Pastry Contest sent someone to pick up today's list as usual.

Although the competition is said to be fair and open, what supports it is the prosperity of business. Without the large amount of advertising fees and live broadcast and broadcast copyright fees every year, Ryugu City would not be able to maintain such a competition.

As a commercial project, it is naturally impossible to allow the game to grow wildly. Among them, the most classic method is to hype before the game.

A highly professional competition like this is not as easy to understand as a sports event, and the taste of food is not something that can be displayed visually.

Therefore, if you want to attract attention, you must dig deeper. Actions such as recruiting a few star players are always necessary, and this also facilitates the organizer to prepare enough information in advance to avoid the commentator being distracted during the commentary. Made an own mistake.

"Yes, there should be only two players who passed the preliminaries today." The referee team handed over today's promotion list, turned on the computer at the same time, and opened the two video files.

"Soup dumplings again?" The person in charge of the organizer looked at the first information and frowned slightly. It's not that he doesn't like soup dumplings, it's actually a dish like soup dumplings that is full of gimmicks and has room for manipulation. There are really too many chefs who choose it. Not counting those miscellaneous wild ones, among the seed contestants this year, there are three who are good at making soup dumplings. He can't let those seed contestants from well-known families go and promote a dish that is not famous. Contestant’s soup dumplings, right? Not to mention that this soup dumpling is just a normal recipe, nothing fancy...

"This one simply tastes good, but the other one should meet your requirements." Xiao Wang pointed to another piece of information and opened the video at the same time:

"This player is good at face fruit, and his technique is quite superb. You see..."

"Mian Guoer?" As the organizer, the person in charge naturally knows some common sense about noodles, but I have heard of Noodles before, but this was the first time I saw it at the Longmen Pastry Competition.

It's not that there are no chefs who can make it, it's simply because this thing is just a gimmick.

After all, noodles are simply multi-colored steamed buns. Under the rule of "whatever shape is what tastes like", at most, it can be filled with puree, fruit puree, etc. Such noodles may have good color, shape and meaning. However, the aroma and taste are difficult to compete with other pastries. However, the most intuitive value expression of most foods lies in the aroma and taste.

Moreover, yeast fermentation itself is a luck-based job, and accidents are very likely to happen during steaming. However, the process of making noodle fruit is extremely cumbersome (it just looks easy on the outside, but the more realistic you want it, the more complicated it becomes). Luck is not It's normal to steam several cages in a row. After all, no matter how strong your internal strength is, can you still control where the yeast "exhales"?

But having a gimmick is a good thing after all, so the person in charge didn’t waste any time, pulled up a stool and started watching.

But not long after, he said in surprise:

"Is this what he uses for seasoning?"

"Well, the referee team was also surprised. He brought oil, salt, vinegar, sugar and two bottles of extract when he entered the court. We thought those two bottles of seasoning were the key points, but you see, these two bottles can change the color through temperature changes. The coloring agent and the other should be fruity extract, they are all brushed on the surface and do not participate in the flavoring."

Xiao Wang explained in a calm tone, but the eyes of the person in charge of the organizing committee lit up. This is quite high-end seasoning technology!

Watching Feng Xue's game video, the person in charge's eyes became brighter and brighter. A gimmick, isn't this coming!

As for whether it tastes good or not, and whether it can win the championship, that's not a problem at all. Publicity is about gimmicks, and traffic is about popularity. As for the main game... aren't upsets and overblown also part of the publicity?

This Sun Wukong player is not a queen from a famous family, nor does he come from a famous school. He has exaggerated and been criticized by netizens. He has no ability to put pressure on the organizing committee. If he wins the championship, it will be an upset scene of a grassroots counterattack, and the popularity will be even greater. Soar upward.

Moreover, since he is a Nianguoer, the scope of advertising and investment can be wider. No matter how you think about it, the advantages outweigh the disadvantages!

"Let me edit this contestant's video and make a cooking highlight. Well, forget it, I still won't include him in the seed list, but it can be used as a secondary publicity outlet."

"OK."

…

The early morning sun shines through the window, and Feng Xue is sitting in front of the bed, lost in thought. The incubation progress of Sun Wukong, the ghost story, has reached one-third, but what he cares about at this time is not this, but the true meaning of the ghost story. Before it condensed, there was already a large influx of [consciousness].

"What's going on? Is this a big deal?"

Relying on years of experience in ghost stories, Feng Xue immediately realized that this might have something to do with the competition organizing committee. As he logged into the official website of the competition, he found video clips of his previous preliminaries among the videos recommended by popular players.

A large number of barrages floated across the video, and there were also a lot of live monsters [at the scene] and eaten monsters [eat it, it tastes good].

As a veteran in gathering entries, Feng Xue frowned at the popularity, because now, it was only the "early stage of Kaitan."

He divided the cohesion of ghost stories into several stages: the formation of ghost stories in the early stage, the spread of ghost stories in the middle stage, and the formation of ghost stories in the later stage.

The composition stage is the process of adding various elements to the ghost story to make it perfect. If it starts to condense before enough elements have been filled in, the consequences will not be very good.

Just like the ambulance demon ghost story, if someone exposed it just when he robbed a black-painted cash machine, it would lose its mystery and become a simple counter-robbery. This ghost story would easily lose its "interestingness" and "Mystery", and thus the middle path collapses.

Just like the weird story about the cleft woman, if it was proven from the beginning that it was just a woman who failed to undergo plastic surgery and had a mental disorder, and even the photos were made public, then this weird story would not be so enduring.

Although the way the ghost story of Sun Wukong is condensed is somewhat different, the principles should be the same. If the audience is given a fixed image, it will be easy to get stuck on this ghost story.

Although Sun Wukong, a chef, didn't have much demand in this area, Feng Xue also felt that because of this name, Feng Xue should make it as perfect as possible.

"Thinking about it this way, we can't use pure noodles in the finals... No, my advantage lies in the meticulous operation. There are not many noodles that are suitable for this technique... Wait!"

Feng Xue's eyes lit up, and she suddenly realized that this final was different from the preliminaries. In the preliminaries, one person and two people were in charge, but in the final, he only had to be a judge!

"Thinking about it this way, maybe I can try that one that no one dares to play in the pastry competition!"