I went viral when I attended my ex-girlfriend's wedding

The wind direction changes too quickly.

Various brands of bottled water are on the market at a rapid pace.

Not just on TV.

In the market, you come and go.

Under the light of the sword.

There are countless murderous intentions brewing.

Leverage the power of advertising.

The sales of major companies are showing some signs of recovery.

It didn’t even take a few days.

It's back to the previous situation where no one can do anything.

See this situation.

Many senior leaders breathed a sigh of relief silently.

With their concerted efforts.

Finally, the rising momentum of Shenglu Mountain Spring was suppressed.

"There are so many ads for bottled water these days."

“An Advertising War Sparked by St. Dew Spring.”

"Why do I feel like everyone is targeting Shenglu Mountain Spring?"

"Haha, this is not easy. When you see someone making money, just attack them in groups."

"This is too much, and it feels like every major TV station is doing it."

"Shenglu Mountain Spring: I just want to sell water, is it easy?"

"Don't tell me, the shots are all really good, and they don't feel bad at all. I don't know who is real and who is fake."

“You’ll know after you try it.”

People like to watch the excitement.

Whether it is some people in the industry or ordinary people.

There are so many advertisements at once.

It's easy to figure out why without even thinking about it.

What they are more concerned about now is whether Shenglu Spring will fight back in the future.

Or should we just shake hands and make peace.

soon.

Another Sunday has arrived.

When the second episode of "Girl Group Creation Camp" is launched again.

People were surprised to find that the advertisement for Shenglu Spring in front of them suddenly changed.

It’s no longer the ‘a little sweet’ it was before.

In the lush green mountains and dense forests.

A trickling stream.

Insects chirp and birds chirp.

The background is paired with soothing pure music.

In such a beautiful picture.

A rich and textured dubbing slowly came.

"Water is the source of life!"

“The quality of water——determines the quality of life!”

"We don't produce water, we are just porters of nature!"

The ad is not too long.

About ten seconds.

But when the last sentence of the advertisement was read.

All viewers watching this ad were stunned.

My heart was shocked!

"this"

"Damn it, this ad!"

"Let me go, the advertising slogan is amazing."

"No, the writing is too good."

“Shenglu Mountain Spring is so awesome!”

"For this word, I have to support the Shenglu brand."

After watching the advertisement for Shenglu Mountain Spring.

Think about the others.

The expressions seem to be similar.

But the feelings it brings to people are completely different.

We don't produce water!

We are just nature’s porters!

Listen to this word.

I don’t know how many times better than the primitive, natural and pure things that just pass by.

ox!

It’s really awesome!

Hit a snake and hit seven inches.

After the advertising of Shenglu Mountain Spring was revamped.

The next few days.

The market was severely stimulated again.

Equilibrium is impossible.

You must have a firm grasp on people's minds and wallets.

Shenglu Mountain Spring implements this point of view quite thoroughly.

And what about other bottled water companies?

They all looked at each other in stunned silence again.

They found someone to put in the hard work to create the ad.

They didn't even make it through a week.

He disappeared from the world again.

This money was spent.

It's a complete injustice.

It doesn't make any sense that the ad is hot to them if it's 'a little sweet'.

Then this ‘porter’ is of the top level with five thunder blows.

It feels like any words seem to lose their meaning in front of it.

"How could this be?"

"The action was too fast."

"Doesn't it take time for Côte d'Azur Company to plan?"

"It's over, it's all over."

"The wave of Shenglu Mountain Spring cannot be stopped."

"This advertisement is really overbearing."

Major companies look at it with helplessness and anger.

How can we argue?

There's no point in fighting.

Even if you design a new advertisement.

It can't get any better than this.

It's like being killed in a football battle.

There was no room for them to turn around at all.

"Come on, everyone, today we will focus on analyzing why these two advertisements of Côte d'Azur Company became so popular."

At a lecture about advertising creativity.

An old planner who has been in the industry for many years said to the dozens of new practitioners below: "Everyone must not be restrained. If you have any ideas, please speak up."

“I can’t analyze the ‘a little sweet’ in the front, but the porter of nature in the back, I think this is an innovative advertising slogan, and it is simply well written.”

"That's right, this sentence is like the finishing touch, directly bringing life to the entire advertisement."

"I feel that Côte d'Azur Company is in line with people's conventional thinking, and its concise, powerful and connotative advertising firmly captures people's yearning for nature and concerns about food safety in modern industrial society, with nature and health as the core. appeal and promote real high-quality water sources to the consuming public.”

"Yes, the word porter sounds very green and healthy."

"On the one hand, it embodies the purity and clarity of aquatic products. On the other hand, it presents itself as a porter, which makes consumers trust it. This advertising slogan is perfect."

Everyone has been watching those two advertisements these days.

Rough and short.

It must have happened dozens of times.

Therefore, the analysis can be regarded as clear-cut.

"What you said is correct. The impression this advertising slogan gives people is that it goes straight to the essence. It doesn't hide or tuck in. It doesn't have so many bells and whistles. It makes it clear that water is 'transported' from the source. There are no any The filtration, processing and purification are concise and concise, yet impressive.”

The old planner smiled and said: "But...this advertising slogan actually has another meaning, which you haven't found yet."

Is there another meaning?

Everyone was stunned.

You look at me.

Let me look at you.

There was confusion in his eyes.

What else does it mean?

Isn't what you said clear enough?

“This advertising slogan actually contains the concepts of environmental protection and resource conservation!”

Looking at everyone's puzzled expressions.

The old planner gave the answer: "It emphasizes that humans should cherish nature and water resources more and avoid waste and pollution. It reminds people to pay attention to ecological environment issues and reflects the way humans get along with nature."

All the employees were astonished.

“The words ‘no water produced’ may seem like just a foreshadowing, but they also point to the limited water resources and highlight the relationship between man and nature.”

"The phrase 'we are just porters of nature', at first glance, states the purpose of environmental protection, but it doesn't tell us that humans cannot treat the natural world like masters, but should humbly act as a balancer. Role"

Speaking of which.

The old planner's face straightened.

“Here, I have to admire the strategic vision of the Côte d’Azur Company Planning Department!”

"The other party has realized that people have begun to adopt the concept of 'subtraction' in eating and drinking, and thus use the new concept to do 'addition'. This new concept is 'governing by doing nothing', neither adding nor subtracting, Shenglu Mountain Spring launched" The concept of "natural drinking water" means not destroying the original genes or modifying the original formula. The only thing that needs to be done is to work hard to maintain the natural "water source" of the jellyfish body and put the control of water quality at the source, but not too much Emphasizing the role of industrial transformation, every step of the Shenglu Mountain Spring advertisement reveals the thinking of the wise and the philosophy of life."

heard the words.

Everyone gasped.

In just a few words.

It actually contains so much truth.

“Let’s talk about ‘a little sweet’ that everyone doesn’t know much about.”

The old planner said slowly: "Maybe you think this advertisement is very abrupt, but I can tell you responsibly that this sentence is worth tens of millions!"

Wow!

The group below couldn't sit still.

A sentence worth tens of millions?

How is this calculated?

Advertising fees can't be that high.

"Let's first take a look at the sales data of Shenglu Mountain Spring evaluated by some experts these days. It may not be accurate, but it's not much different."

The old planner pointed to the picture on the projector and said: "After the 'Shenglu Mountain Spring is a bit sweet' advertisement appeared, you can see that the curve has been soaring, with sales exceeding five times the previous sales. There is a dip in the middle. This was the time period when other companies competed for the market and launched advertisements. Later, it exploded again. This was the time when 'Nature Porter' came out. It was up to seven times as much. Conservatively estimated, the single-day profit was 20 million. about."

"Twenty million profit in a single day? Are you sure it's not sales?"

"Damn it, are you making money like this?"

"It's incredible."

"The net profit is 20 million in one day, 200 million in ten days and 200 million in one year."

"You can't calculate it that way. It will definitely fall back later. Now it feels like it's at the peak."

"It's hard to say. If there are similar advertisements in the future, I feel the same."

"Makes money, makes money."

"The bottled water market is simply hugely profitable."

There was a lot of discussion.

Now I don’t wonder whether advertising is awesome or not.

This is so much money.

It made them look hot.

"I'd say it's worth less than tens of millions."

The old planner sighed and said: "This advertisement is like the previous Naoyishen. The increase in sales is only one aspect. More importantly, it brings supreme added value to the brand and makes people remember it. This is better than Nothing matters."

"I've also drunk Shenglu Mountain Spring, but is it really sweet? Obviously not. This 'sweetness' is just an illusion brought to people by advertising."

"In fact, no matter how natural the water is, it doesn't have any extra taste when you drink it. So this 'sweet' is not the real meaning of 'sweet', but it is used to express that the water is of good quality and has many minerals. Paired with the word "holy dew", it really tastes like mountain spring water in the forest."

"The two advertisements of Côte d'Azur Company are absolutely stunning. Don't think they are simple. That's just because they have different levels and different ideas."

Everyone nodded.

After the old planner said it in detail.

They are indeed looking at the sky from a well.

Now quickly pick up a pen and paper and quickly record