I went viral when I attended my ex-girlfriend's wedding

Paid for the shoes on the same day.

It was delivered the next day.

high speed.

Yuan Kaiyu impatiently took it from the courier.

The door closes.

It was disassembled immediately.

Remove the outer packaging.

There is nothing special about the shoe box.

Square.

It is exactly the same as those used in the market.

Only the Logo looks better than other brands.

A big 'barb'.

Pretty handsome.

Open the shoebox.

The first thing that catches the eye is a big envelope.

Below the envelope.

It is a thin layer of Sydney paper.

Wrap the whole large woven bag with the shoes in it.

Don't look at it only cost 2,000 yuan.

It's a bit of a luxury.

Yuan Kaiyu first picked up the envelope and looked at it.

There is nothing else in it.

It's origami.

The outermost layer of origami.

Printed with the words 'Just do it' in English.

Although Yuan Kaiyu's English level is not very strong.

But it can still be understood.

Just do it.

Just let go and do it.

Go ahead and do it.

Um.

That's probably what it means.

Look inside again.

There is another paragraph.

Everyone has limits.

It could be your role model!

your opponent!

even

He is yourself!

face him!

Challenge him!

surpass him!

Go above and beyond every time.

They are all breaking through an unimaginable limit.

Every newborn.

We all have to go through a period of unknown darkness.

After Nirvana is the new me.

———— Sakuragi Flower Road.

hiss~

Yuan Kaiyu looked radiant.

Be reasonable.

These words are really well written.

What's the matter with making people's blood boil.

shook his head.

Yuan Kaiyu hurriedly suppressed the urge to go to the basketball court.

Instead, open the woven bag.

soon.

A pair of black and red high-top sneakers appeared in front of his eyes.

The side is still the handsome 'barb' pattern.

And above the upper.

There is also a big basketball pattern.

Very attractive.

He held it and checked it for a while.

The workmanship is quite fine.

Immediately afterwards, I hurriedly went up to try the feeling of my feet.

how to say.

It feels hard on the feet at first.

You can get used to it slowly.

The position where the heel is stepped on can feel some elasticity.

It's amazing.

Yuan Kaiyu didn't know if other people felt the same way wearing it.

Immediately, he took out his phone and swiped it again.

at this time.

There are many more people posting the shoes than before posting screenshots of the lottery.

“Good value for money!”

"When I saw the shoes, I felt that I had earned it."

"It's absolutely gorgeous in real life, and I especially like the barb."

"The feet feel relatively hard, but the wrapping is very good. Sportswear can be said to be versatile."

"Wear it this season without sweating at all."

"The advertising slogan is also very well written, and the brand is so strong, but I suspect that Sakuragi Flower Road does not seem to have this level of culture."

"Haha, how could it be written by Yingmu Huadao? It must be a masterpiece of the Blue Coast Company."

"Love love love."

The topics on the Internet basically express love and praise for shoes.

The opposite of.

There are very few who are willing to talk about the foot experience.

Yuan Kaiyu looked for it.

It's not easy.

I just found a shoe review blogger.

And after the other party gave a detailed introduction in the video.

Only then did Yuan Kaiyu know what was going on with the faint elastic feeling on his heels.

Two words!

It's called 'air cushion'!

All right.

For Yuan Kaiyu.

This is a brand new vocabulary.

Don't know what it is at all.

However, after the blogger's narration and some internal structure diagrams found from abroad, I watched it.

He completely understood.

In the traditional sense.

The air cushion is a cushioning unit.

The function is to remove the force of the body falling.

for the purpose of protection.

Yuan Kaiyu was really stunned.

It was like discovering a new world.

In my heart, I called the word 'awesome'.

again and again.

Just can't stop.

Bottom line.

Just a pair of sneakers.

The details are done too well, right?

Is this against the sky or what?

Yuan Kaiyu had nothing to say.

I am completely convinced.

Regardless of how much money is not spent.

But for him.

There's more to these shoes than some expensive luxury item.

"It's amazing. I didn't expect that there is such a thing as an 'air cushion' in the shoes. I really gained knowledge."

"A foreign technology has existed for a long time, but I have never noticed it."

"Nonsense, it's okay who will read this."

"I used to think that the price in 1999 was expensive, but now, I think it's cheap."

"Co-authoring this pair of shoes is not just a derivative product of "Slam Dunk", but also a professional basketball shoe?"

"It's more professional than professional basketball shoes, so he really took the things in the anime out."

"Sakuragi Huadao jumped so high? Does it have something to do with this air cushion?"

"Nine times out of ten."

"No, I have to find a venue to try."

"Hey, I'm envious of those of you who snatched the shoes. Is there any kind-hearted person who will give me a pair?"

"Don't think about it, this shoe has to go up."

The new term "air cushion" was picked up.

Netizens don't care if it's useful or not.

Immediately there was a heated discussion.

Each idea is very simple and intuitive.

this thing.

have.

Just awesome.

No.

That's rubbish.

Is it trendy?

Often blind and follow the herd.

Don't ask why.

It's not over yet.

two days later.

A well-known basketball player won the MVP of the game wearing this pair of shoes.

interviewing.

It was mentioned inadvertently.

"You are today's MVP, do you have anything to say about this?"

"feels good."

"What keeps you in such a good state."

"Well, maybe it's the shoes."

"shoe?"

"Yes, shoes."

The basketball player spoke eloquently: "I like watching the anime "Slam Dunk" very much, so I bought this pair of shoes with the idea of ​​supporting it."

"."

After a moment of confusion in the wind, the reporter asked: "So what's so special about these shoes?"

"There is nothing too special, but these shoes are very suitable for playing games, and they are very comfortable to wear." He explained.

"."

The reporter was speechless again.

That's what I said.

Are you sure you didn't charge for advertising the shoes?

The video was quickly found by careful netizens.

Screenshots were then posted online.

It was even more out of control.

Professional basketball players say this shoe is good.

Rely on this shoe to continue the state.

Can the quality be worse?

Didn't say it.

buy a pair.

Must buy a pair.

How can everyone resist such a temptation.

And with the constant change of supply and demand.

The price of shoes is also getting higher and higher.

nowadays.

A new pair of Slam Dunk Series 1 shoes in any size.

The outside purchase price has already reached 4,500 yuan.

That's it.

Still priceless.

There are only 10,000 pairs in the country.

In addition, 99% of people who buy it will choose to try it on.

leftover.

It's just a drop in the bucket.

To sell or not to sell.

It depends on people's mood.

What a lovely person.

Especially young people.

The more you can't get it.

The more you think about it.

Under the hunger marketing of the Côte d'Azur online flagship store.

The popularity of basketball shoes is one wave after another.

It's crazy!

outside world.

All major shoe factories were also shocked by this wave of buying shoes.

One by one completely confused.

without any exaggeration.

Like some established businesses among them.

Has been engaged in the sports shoe production industry for more than ten or even twenty years.

That's quite a lot of experience.

But even so.

In the current era of peer industry roll.

That is, it cannot be sold at a discount.

Profits are quite low.

It all depends on small profits but quick turnover.

But what is this black and red basketball shoe called "Slam Dunk" series 1?

Sold out.

People still want it.

Even more excessively, they asked for more money.

Not even a star.

In their opinion, the original price of 1999 shoes is already big enough.

I didn't expect that the sky-high price of five or six thousand would be directly fired now.

Obediently.

These young people are stupid.

What shoes are worth the price.

Inlaid with silver?

Is it still gold?

This is an unreasonable scene.

It can be said that it completely subverted their cognition.

It was as if there was Ecstasy hidden in that shoe.

Can make people so desperate.

Are you sure you are not rushing to give money to others for nothing?

In the intertwining of various emotions of envy, jealousy and hatred.

The bosses of the major shoe factories did not hesitate.

Directly convene a meeting of executives from various departments.

That's it.

for specific analysis.

Since an amateur can sell well.

There is no reason why my own professional can't sell well.

Everyone brainstorms.

We must take advantage of this opportunity to find ways to increase shoe sales.

And over time.

Everyone studies and studies.

In the end, I felt that this pair of basketball shoes was actually nothing special.

No matter how you look at it.

It's not worth much.

Costs are fully visible.

And the reason why this pair of shoes can become popular is nothing more than three points.

First.

Peripheral sales brought by the popular animation "Slam Dunk".

Needless to say.

You can find out by looking it up.

People is a comprehensive enterprise.

They are completely incomparable.

And there is no way to copy it.

So there is nothing to talk about right now.

second.

The shoes look better.

have to say.

This is a bright spot.

Everyone also agrees.

Either that 'barb'.

Or the tagline of the product.

The design is in line with the aesthetic point of view of young people.

Quite powerful.

Subsequent.

In terms of style, they can fit as closely as possible.

Grab the young man's eyes.

Sales will definitely improve.

As for the third point?

That is the so-called 'air cushion' embedding technology.

Don't look at it as citing foreign design concepts and structures.

But the cost of this thing is not much at all.

I don't know how high-end it is.

But in fact.

That's it.

But what?

The protective effect on footsteps does exist.

They will definitely add this technology later.

Grab the wind.

That means grabbing money.

Lin Hao didn't know what the major shoe factories thought.

Even know.

And don't worry at all.

This kind of thing.

It cannot be imitated by imitation.

For those who buy shoes.

Brand awareness is actually quite strong.

Don't look at things as the same.

However, eggs.

No matter how cheap it is.

They won't agree either.

Unless there is a 'Putian' that can be fully reproduced in this world.

But according to today's legal terms.

Obviously much harsher than his world.

Few would dare to do so.

invisible.

Rather, it kept him safe.