I Want to Be the King of Football

Due to the 2010 World Cup in South Africa, the schedules of the national leagues in the new season have been compressed.

The Bundesliga is no exception.

Back in late June, the Bundesliga announced the schedule for the new season.

The first round started on August 7, and the last round ended on May 8, 2010.

As a result of the compressed schedule, the Bundesliga's winter break this season is the shortest in recent years, only one month.

Of course, this is a bit too Versailles, because the winter breaks of the four major leagues are basically not as long as the Bundesliga, and the Premier League does not even have a winter break at all.

Bayern's official itinerary has also been released early. This summer, Bayern will not go to Asia or North America, but will concentrate on staying in Europe, especially in Germany.

This is of course not because Bayern needs to recharge their batteries, but because Bayern's sponsor Deutsche Telekom organized a warm-up match for the Deutsche Telekom Cup. The protagonist of this event is Bayern, so Bayern needs to stay in Europe for training. Organize overseas training camps.

After two consecutive years of overseas training, Bayern has achieved a lot, and this summer is focusing on the German domestic and European markets.

As a bargaining chip, Deutsche Telekom's sponsorship of Bayern is even higher.

In 2002, after the 13-year partnership between Bayern and Opel ended, they announced the signing of Deutsche Telekom, and the sponsorship fee was increased from 15 million euros per year for Opel to 20 million euros.

However, due to the poor performance of Bayern in those years, the sponsorship fee was still 20 million euros in the subsequent contract renewal, which did not increase.

Until 2007, with the joining of Su Dong, Deutsche Telekom, after negotiation, added an additional 5 million euros in sponsorship fees to Bayern every year on the original basis, which is what many media and fans said. , the origin of the statement that the German sponsor signed Su Dong for Bayern.

The joining of Su Dong has greatly improved Bayern's competitiveness, and the results are also quite outstanding. In the past two seasons, he has defended the triple crown, which can be said to have swept the entire Europa arena. interest, especially the existence of a superstar like Su Dong, is more attractive.

According to the current contract, Bayern receives 25 million euros in sponsorship fees from Deutsche Telekom every year, which is already second to none in European football.

You must know that the sponsorship contract signed by Real Madrid from the bookmaker must win is 69 million euros for three years, which is 23 million euros per year, while Manchester United's chest jersey advertising sponsorship is only 20 million euros.

Bayern's sponsorship contract is already the champion among many giants in Europe.

However, after successfully defending the Triple Crown, Bayern officially launched negotiations with Deutsche Telekom, including the Deutsche Telekom Cup held by Deutsche Telekom, requiring Bayern to participate in the competition every year. Tandu was once again shocked by the sky-high contract.

120 million euros for three years, or 40 million euros per year!

At the press conference where the two parties officially signed the contract, Deutsche Telekom's sports marketing director said excitedly that Bayern is Deutsche Telekom's premier partner in the world and enjoys a high reputation in Germany, Europe and the world.

Bayern giant Hoeness also burst into laughter, saying that this cooperation is of great significance, and the two sides will expand cooperation in the future.

Hope to provide fans with more and richer products and services.

According to media analysis, the reason why Deutsche Telekom attaches so much importance to Bayern is to affirm Bayern's dominance in Germany and even European football in the next few years. In particular, the superstars headed by Su Dong have unparalleled influence in Germany.

...

After signing a heavy contract like Deutsche Telekom, Bayern officials are also quite satisfied.

Subsequently, at the club's annual press conference, Bayern President Rummenigge said in a high-profile manner that the team is negotiating contract renewals with players, and many stars, including Ribery and Robben, will renew contracts first.

We have offered Ribery and Robben a contract with an annual salary of 8 million euros!

In order to cope with the annual salary increases of Ribery and Robben, Bayern will change the salary structure of the entire team, and will give players in the team a large-scale salary increase to thank the players for their outstanding performance in the past two years.

Rummenigge said that Ribery will not leave Bayern, and the team will not make big moves this summer.

This is also in line with outside speculation that Bayern's focus this summer is on contract renewals, not signings.

Of course, it's not that Bayern has no money. On the contrary, Bayern is very rich.

Not long ago, UEFA announced last season's Champions League TV broadcast split bill. After winning the championship, Bayern ranked first among the major European giants with an income of nearly 50 million euros, ahead of Manchester United in second place. A full increase of nearly 20 million euros.

Such a huge gap comes from the crotch of the Bundesliga team. Only Bayern had the last laugh, sharing most of the income from the German bonus pool alone. Coupled with the championship bonus, Bayern's income in the Champions League is a unique show. .

At the commercial level, Bayern has achieved a lot in the Champions League, which made Bayern's turnover last season also hit a record high, reaching 400 million euros, far exceeding the club's expectations in the countersignature.

When the financial director Hopfner released the financial report, he said excitedly that Bayern is making a leap every year, and the team has now become the team with the highest operating income in the world football club, which is why the team has enough The confidence has greatly improved the salary structure of club players.

Because, Bayern's income has reached a level.

According to Hopfner’s analysis, the club’s only debt currently comes from the Allianz Stadium, but this loan is nothing to the club at all, especially after selling the naming rights of the stadium, it can have stable income every year.

The club currently has more than 100 million euros of cash flow on hand, which is second to none in world football.

Not to mention Real Madrid and Barcelona, ​​which basically don’t have much cash, even Manchester United are so poor now that the Glazer family can’t wait to squeeze more oil and water from Manchester United to pay off their debts.

But like Bayern, sitting on a cash flow of over 100 million euros, what is the concept?

Hoeness previously boasted that it is entirely possible for Bayern to sign superstars like Cristiano Ronaldo and Messi, but Bayern is reluctant to do so because Bayern has Sudong.

This remark also brought him a lot of controversy, thinking that he was exaggerating.

But when Bayern's financial report came out, the world's media followed suit.

Who said it wasn't?

With a cash flow of more than 100 million euros and no debt pressure, it is definitely more than enough for such a team to sign Cristiano Ronaldo and Messi.

The German Bild specially invited Deloitte experts to analyze Bayern's financial income and concluded that signing Su Dong was the wisest and most correct decision in Bayern's history.

In the past three years, the benefits Su Dong has brought to Bayern, not only how many championships he has won on the football field, but also in terms of off-field, business, and global influence, these have all been converted into Bayern's operating income. .

Every year, we achieve a step-by-step growth. Looking at the world football, only Bayern did it, and it was done after Su Dong joined. We can't believe that Su Dong alone contributed to Bayern's growth, but Su Dong is definitely the A key driver of Bayern's explosive growth.

Deloitte also revealed that in addition to Bayern, in fact, in the past few years, the financial income of other Bundesliga teams has also increased significantly, the team has more opportunities to play overseas, and overseas influence and income have also increased.

In the end, the purchasing power of the Bundesliga teams has obviously increased this summer, and even many teams have begun to steal people from the Premier League, which was impossible in the past.

Finally, Deloitte believes that Bayern is the leader of German football and the Bundesliga, and Su Dong is the sharp corner of Bayern's head.

It may be controversial to say this, but we have reason to believe that the addition of Su Dong has greatly promoted the development of the Bundesliga and German football. Perhaps many years later, we will find that this is the most important event in Bayern and even the entire German football history. A signing!

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In addition to financial revenue, the Bundesliga's football market has become more and more popular.

According to the Deutsche Presse Agency, the season ticket sales of the Bundesliga in the new season have created a record high. Bayern topped the Bundesliga with 50,000 season ticket sales, while Dortmund, the original perennial season ticket champion, was due to its achievements in recent years. Not good, sales fell a lot, ranking second.

In addition, Bayern has sold more than one million jerseys in the past season, which is an incredible achievement in European football. According to sponsor data, most of these jerseys are No. 9, which is Sudong. jersey.

In addition to Bayern, season ticket sales for other Bundesliga teams have also ushered in growth, and all Bayern away games are sold out, which has been the norm for the past two years, not news .

In addition, all the teams in the Bundesliga have sold their shirt ads, and even Bochum has sold for 2.5 million euros, which is second to none in European football.

DPA believes that with the joining of Su Dong, Bayern began to raise the banner of superstar, the influence of the Bundesliga is growing, and the attraction to sponsors is also increasing, which is reflected in the shirt advertising and sponsorship on the chest.

With the global economic recession and other major leagues experiencing problems one after another, the headwinds of the Bundesliga have undoubtedly become a special sight for the four major European leagues. You must know that even the German economy is expected to decline by 6%.

It can be said that it is not easy for the Bundesliga to achieve such amazing growth in this environment.

And behind all this, Bayern's strategy and Su Dong's influence all contributed.

The Bundesliga has published an article, looking forward to the new season of the Bundesliga, and also expecting more and more Bundesliga teams to perform in European competitions.

We and all German fans sincerely hope that Su Dong can stay in the Bundesliga until he retires!

Su Dong, it's delicious!

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