I Want to Be the King of Football

Northwest of Nuremberg, Germany, Herzogenaurach.

A black Audi stopped at the entrance of the headquarters office building of the Adidas Industrial Park, the doors on both sides of the rear row were opened, and two middle-aged Germans in suits and leather shoes came down, but they seemed to be in a hurry.

An assistant at the door had already greeted them. After meeting and shaking hands with the two of them, he said, The president is waiting for you in the conference room.

The two were a little surprised and did not dare to stay at all, and immediately entered the office building with the assistant.

The employees of the office building knew the two of them, the powerhouses of the Asia-Pacific region.

The one who is half a step ahead is the current president of the Asia-Pacific region, who has given himself a Chinese name called Du Berry, but no one paid attention to his original name.

He is a big boss within the Adidas company. He joined Adidas in 1988. He started as a product director and went all the way up. Later, he served as the general manager of Japan in Japan for 13 years. During these 13 years, Adidas has been in Japan has grown by leaps and bounds.

It is precisely because he did so well in Japan that in 2004, he was officially promoted to President of Asia Pacific.

Half a step behind him is the vice president of the Asia-Pacific region and the general manager of Korea. .

But it is a pity that he is a little behind Du Berry in terms of qualifications, so he has to be slightly inferior now.

However, Adidas executives know that it takes minutes for Bai Wenkang to become a regular.

The two of them came from Asia overnight this time, and they were full of dust, which surprised everyone in the headquarters. They thought to themselves that it might have something to do with the World Cup in Germany. After all, this is the home base of Adidas. To engage in a game, the Asia-Pacific region is the top priority.

But only the two of them knew in their hearts that it had little to do with the World Cup.

They are now very busy with the World Cup promotion activities. If it is really for the World Cup, there is no need to call them back, something must have happened.

When they came to the high-level conference room with their assistants, as soon as they entered the door, they were more certain of their guesses when they saw the people present.

Adidas President Herbert Heiner, Vice President and General Manager of the Football Division Marcus Bowman, Deputy General Manager of the Football Division Ernesto Brook...

These seldom seen Adidas department boss-level characters are now sitting in the conference room.

And it was clear that there had been a long discussion in the room before they got in the door.

But what are we talking about?

Is there anything that deserves so much attention from Adidas' top leadership?

Full of doubts, the two found a place to sit at the end.

...

I specially called you back this time, mainly because I want to hear your opinions on something. President Haina said first.

According to the accurate information we have come, our competitor Nike is negotiating with Su Dong to renew the contract, which is likely to be a long-term heavy and sky-high contract.

The others in the conference room were not surprised, obviously they knew it for a long time, only Du Berry and Bai Wenkang were a little surprised.

This is absolutely confidential!

Needless to say, Adidas' intention to call them back to headquarters is obvious, Su Dong is Asian.

The Asia-Pacific region is the most important market for Adidas, especially China, which is no less important than the US market.

We all know that Su Dong has always cooperated with Nike since his debut, and Nike also attaches great importance to Su Dong. In recent years, thanks to Su Dong's momentum, Nike's development in the Asia-Pacific region can be described as very rapid, but now the two sides have There were some differences in the negotiations, which gave us an opportunity to take advantage.” Herbert Heiner analyzed.

After speaking, Heiner looked at Marcus Bowman.

As the leader of the football business department, Marcus Bowman attaches great importance to Su Dong, because the players under Adidas's command are somewhat lacklustre.

Especially at the superstar level.

The superstars we currently have are quite scarce, and only Zidane is the only one who can count them, but Nike has grabbed a number of outstanding star resources in recent years, such as the popular fried chicken Sudong and Ronaldinho, and also Beckham and others have world-class influence, and Su Dong's influence in the Asia-Pacific is even more unparalleled.

When Marcus Bowman said this, he glanced at everyone present, I think we should intervene in this negotiation and try to grab Su Dong to our side, although we need to pay a huge price for this, But I think it's worth it.

How is Su Dong talking with Nike? Brooke asked with concern.

According to the news, Su Dong's agent Mendez proposed that Su Dong's sponsorship fee cannot be lower than Tiger Woods. Nike is hesitant because they are planning to sign a new contract with Tiger Woods, and the sponsorship fee will be very high. It's amazing, and Tiger Woods has a pretty high place in golf, so...

Marcus Bowman didn't finish his words, but everyone knew what he meant.

Nike is evaluating whether it is worth signing the contract with Su Dong.

Judging from the current market survey results in Europe and North America, Su Dong's popularity can be regarded as the first in football, and it is far ahead. Other superstars, including Beckham and Ronaldinho, are temporarily unable to compare with him. , his only weakness now is the World Cup, but his greatest strength is also here.

Su Dong couldn't participate in the World Cup because he is Chinese, but precisely because he is Chinese, with a huge market of 1.4 billion people behind him, no brand in the world can despise him.

What do you two think? Herbert Heiner asked the two people sitting at the back.

Du Burui and Bai Wenkang glanced at each other, and Du Burui came to answer first.

Su Dong's influence in the Asia-Pacific region is very amazing, especially in East Asia, not to mention China, South Korea and Japan have super influence, no other superstar can match, signing him, to our market promotion It will have a very big role, and I believe Nike is very aware of this. As for how much he is worth, it is hard to say, it depends on how much we attach importance to the Asia-Pacific market.”

Bai Wenkang nodded and took over, Yes, if we take the Asia-Pacific market as a key area for the company's development in the next few years, we must grab Sudong anyway, because in the Asia-Pacific region, Sudong is irreplaceable.

The first and second leaders in the Asia-Pacific region expressed this position, and everyone else immediately understood the influence of Su Dong in Asia.

Herbert Heiner pondered for a while, then looked at Marcus Bowman and others, and found that everyone was waiting for him to make this decision, and he suddenly understood in his heart.

The Asia-Pacific region is a strategic location for Adidas in the next few years. It must be grabbed no matter what. In this case, there is no reason for Su Dong to let it go in vain, especially since he has been so beautiful recently, just in the game against Real Madrid. The staged independent middle school five yuan, the limelight is no two for a while.

Then make two preparations. On the one hand, our football department keeps in touch with Su Dong's agent, saying that we are very interested in Su Dong. If Su Dong is willing to switch to Adidas, we are willing to come forward and help them settle the contract with Nike. And even if they end up choosing Nike, we will continue to work with them.”

What Su Dong signed to Nike is just a sponsorship of football boots, but there are many aspects of cooperation, such as casual clothing, such as Su Dong's brand, etc. The key depends on how to talk.

In addition, we need to make another preparation, that is, if Su Dong really renews his contract with Nike, how should we deal with it?

Herbert Heiner's question made everyone present frown.

Adidas is desperate for stars now, Zidane will retire after the World Cup, who will take over in the future?

Unlike the star matrix created by Nike, Adidas has been too slow to follow up in this regard.

I suggest, let Real Madrid shoot. Brook suggested.

Adidas has carried out such cooperation many times. Every time Real Madrid acquires a superstar, there will inevitably be sponsors such as Adidas behind it.

And now, Sudong boots are signed to Nike, and they play for Barcelona, ​​which is sponsored by Nike, which makes Adidas very passive.

It's not realistic. Su Dong won't go to Real Madrid unless he wants to become the second Figo, and you look at Real Madrid's current situation, how could Su Dong go?

Then AC Milan, where there are stars such as Kaka and Pirlo, the small World Cup in Serie A should still be attractive to Sudong.

With Su Dong's current worth, AC Milan will not pay this price, and they have Shevchenko and Inzaghi, there is not much need to sign Su Dong, as for Juventus and Inter Milan...

The two Serie A giants are Nike's sponsorship partners.

This is also the predicament Adidas is currently facing, not only in La Liga and Serie A, but in the Premier League, their situation is even more embarrassing.

Among the Premier League semi-finals this season, Nike owns Manchester United and Arsenal, Liverpool is Reebok, Chelsea is Umbro, and they have nothing to do with Adidas, which makes the sports giants feel very distressed.

Because of this, Adidas is now desperately trying to grab Liverpool and Chelsea, and after the end of the season, both teams will wear Adidas jerseys.

But in the end, it was just a cooperation, and many things could not be discussed in depth.

Sponsors pay the clubs they cooperate with to poach superstars. This kind of thing is not uncommon in football. Real Madrid is the best in this regard. For example, when Florentino signed Figo, in fact, Real Madrid itself Not much money was paid, and then the major sponsors helped Real Madrid pay Figo's transfer fee and annual salary.

It is also because of this battle that the whole world has clearly realized how important the image rights of football stars are.

It can be said that this completely subverted the rules of European professional football.

Now, among the world's two major sports giants, Adidas has no choice but to find that even if he wants to find a team to cooperate with to poach Su Dong, he can't find it. This is too embarrassing!

You said, if Bayern Munich came forward, would Sudong come? asked Herbert Heiner.

Everyone suddenly remembered that Heiner was also the vice-chairman of Bayern Munich and had a close relationship with the Bayern Big Three.