I Want to Be the King of Football

In the living room of the apartment, Su Dong looked at Jorge Mendes opposite with some surprise.

At this moment, the Portuguese agent was all smiles and seemed to be in a pretty good mood.

On the coffee table between the two, there are several business cards and several letters of intent for cooperation. They come from different companies and brands, but they all have only one purpose, that is, to sign a cooperation agreement with Su Dong.

Simply put, sponsorship.

This is not a new word. Su Dong has heard more than once about the NBA sponsorship of stars in the United States, as well as the money absorption of Beckham in the Premier League. Even the jersey sponsorship of every team is the bulk of the income, including Lisbon. sports.

At present, Sporting Lisbon's jersey sponsor is the American sports brand Reebok.

Among the business cards in front of Su Dong, one of them was the president of Reebok Europe.

But in addition to Reebok, Adidas and Puma from Germany, Umbro from the United Kingdom, and Nike from the United States are all very interested in Sudong, and this is only in the field of sports, there are other industry brands, such as beverages, credit card etc.

You know, Reebok is a sponsor of Sporting Lisbon and they're happy to see you in their boots, and they've been watching you closely, and now they feel the time is right and want to go further. Cooperation.

Jorge Mendes introduced the current situation to Su Dong, and his heart was full of surprises.

He himself never thought that Su Dong had such amazing commercial value.

Even if he hadn't sat down with executives from brands like Reebok, Nike, and Adidas, he didn't realize it, so much so that he'd been grossly underestimating Sudong's value.

Whether it's Reebok, Nike or Adidas, they are all very optimistic about you. They believe that football has a fan market of hundreds of millions of people in China, especially after China entered the World Cup finals, the whole country is rejoicing, and Adidas has always been They are all important partners of Chinese football.”

There is also Asia. Judging from the current situation, you are the best performer among Chinese overseas players, and you are also the best prospect among Asian overseas players. Any sports brand that is optimistic about Asia, especially the huge market of China, will They take you very seriously, so they're all very sincere.

Su Dong nodded and understood the situation, but he still didn't know how to choose.

He really doesn't know anything about commercial sponsorships.

It's like this. I got a general understanding through the partners in the United States. Nike is negotiating a contract with NBA rookie James recently. It is expected to be around 90 million US dollars in seven years. Of course, for now, the Chinese market is not as good as The U.S. market, but the potential is huge.”

It is reported that Reebok is in contact with the NBA's Chinese star Yao Jujuan, and the sponsorship fee is likely to reach 10 million US dollars per year, which shows that Reebok attaches great importance to and is optimistic about the Chinese market.

Su Dong is no stranger to Yao Giant.

As of now, I don't think I'm comparable to Yao Giant. He is a national idol and the No. 1 pick in the NBA draft.

No no no, Su, you are wrong. Mendes shook his head and reminded: You must know that your performance is indeed not as good as Yao Juju's, but you must know that football's market position and influence It's much more powerful than basketball, because football is the number one sport in the world.

Of course, I don't mean to say that we can ask for the same sponsorship fee as Yao Giant. You are still young, and then we will land in the four major leagues. I don't think we need to sign that kind of long-term contract that is often six or seven years. .

what do you mean……

Three years, the sponsorship fee can be negotiated. If you want a long-term contract of six or seven years, yes, we will ask for a higher sponsorship fee, because we have to consider that during this period,

What are your prospects for development.

Su Dong is only eighteen now, and in six or seven years, he will be twenty-five at most.

But as Mendez said, there are advantages to a long contract, but a short contract also has the advantage of a short one.

In addition, we also take into account the other party's brand advantages. For brands such as Nike and Adidas, which have great influence on a global scale, we can make some concessions in sponsorship fees because we can use their platforms. and influence, including ourselves, and thereby realize the improvement of business value.”

Reebok and Umbro, which are relatively weak, should have higher sponsorship fees, because they are indeed inferior to Nike and Adidas in terms of packaging players.

When Mendes said this, Su Dong understood a little.

Then how much do you think is appropriate? Su Dong asked with concern.

He really hadn't thought about sponsorship fees before, and he didn't know how much he should ask for.

One and a half million euros to two million euros, Mendes laughed.

Su Dong was a little surprised, not only him, but Ronnie, who was sitting nearby eavesdropping, was also very surprised.

Mendes was pleased with the response of the two boys, I mean, every year!

Every year? Ronnie lost his voice. Can you? So high?

Su Dong was also somewhat suspicious.

His current monthly salary is only 10,000 euros, and his annual salary is only 120,000 euros. In addition to other bonuses, the full calculation is between 150,000 and 200,000 euros. Now a shoe sponsorship contract costs 150,000 euros. Ten thousand to two million euros?

That's ten times his annual salary.

I'm confident we can talk, Mendes said confidently.

Seeing his expression, Su Dong also knew that he must have studied and investigated in detail.

Jorge, I find you are too partial. Ronnie muttered sourly.

Eccentric? Mendes was stunned. How do you say that?

Look, the contract you gave Sulla was 1.5 million euros at every turn. What about it for me? Reebok only gives me how much every year, so it's almost nothing, okay? Ronnie felt very uncomfortable and wanted to cry.

There is no harm without contrast, he is so miserable!

Mendes shook his head and smiled bitterly after hearing this.

Ronnie, you need to know, what is the total population of Portugal?

Ten million.

What about China?

Uh... Ronnie didn't know, so he could only look at Su Dong for help.

Fourteen billion.

Ten... 1.4 billion? Ronnie jumped up again.

What is that concept?

Now you understand? A huge market of 1.4 billion and a Portuguese market of 10 million, which one is bigger? Moreover, there are many Portuguese stars, the biggest ones being Figo and Rui Costa. , but what about China? The player with the best development now and the greatest potential is Su Dong.”

Mendes said this, and Su Dong felt a little embarrassed.

It's not that he is capable, but the motherland is too strong and the market is too big.

After Ronnie blinked his lips playfully, he looked at Su Dong sadly, Su, anyway, I'm holding onto your thick thigh. You'll have to cover me in the future, and I'll mess with you.

After that, he really wanted Xiaoniao to lean over, but Su Dong smiled and pushed him away.

I have to say that the news brought by Mendes really surprised Su Dong.

Before that, he had never imagined that he would have such an amazing commercial value.

That's it now, what about after that?

Ronnie, you don't need to belittle yourself. Although the Portuguese market is small, as long as you continue to work hard and become famous in the four major leagues, the commercial value will naturally follow.

Really? Ronnie seemed to see the light of day.

Everyone knows that since he was a child, the first purpose of playing football is to win, and then it is money.

So far, he has not seen a chance to fulfill his family's wishes because he has not made enough money.

Actually, the UEFA Cup is a very good platform. As far as I know, many teams from the four major leagues are already following you and Quaresma. I believe that as long as you continue to work hard, within two years, You will definitely be able to land in the four major leagues.

Mendes' remarks made both Su Dong and Ronnie feel a surge of blood.

The four major leagues, that is the stage that all professional players aspire to be on.

Next, I plan to talk to Aurelio again.

Su Dong and Ronnie looked at each other and both became concerned.

How to say?

As far as I know, Boloni will never give up Nikulei anyway, but with the current performance of Su Dong, he can completely replace Nikulei, but his point of view is not completely unreasonable, you are only eighteen Years old, the two-front battle is too intense for you, which is not a good thing.

Nuno Cruz also mentioned this to Su Dong, that is, if he is too tired to fight, it is easy to cause excessive muscle strain, which is likely to leave hidden dangers, which is not good for his future development.

Many young players became famous because they participated in too many games when they were young and overworked their muscles, so that they were often injured and plagued by injuries in adulthood.

Whether it's 18-year-old Su Dong or 17-year-old Ronnie, they must pay attention to this problem.

In this case, I'm thinking, it's better to focus on the UEFA Cup and try to play more UEFA Cups. As for this season's Portuguese Super League, to be honest, I personally think that Mourinho's Porto is stronger than Sporting Lisbon. .

Su Dong understood what Mendes meant.

The advantage of playing the UEFA Cup is very obvious, which is to let more teams in the four major leagues see them.

The European competition is the stage that tests the strength of the players the most, and it also tests the combat ability of the players to face different styles and teams in different leagues, which is more valuable than the Portuguese Super League.

If you want to land in the four major leagues, the European war is the best platform.

Will Aurelio agree? Ronnie asked with concern.

If he can choose, he also wants to go to the four major leagues instead of staying in the Portuguese Super League.

Even the mid-level teams that go to the four major leagues are more promising than the Portuguese Super League.

Don't worry, at this point, the interests of Sporting Lisbon are the same as ours. They are eager to sell a Hugo Viana every year. Do you think he will agree? Mendes gave an inscrutable smile.

Speaking of Ugo Viana, Su Dong secretly woke up.

Rui Costa II, who excelled in Portugal last season, has now lost himself at Newcastle.

Except for the first round of the Premier League against West Ham United, the rest of the game this season is basically a substitute in garbage time.

When he called Su Dong several times, Hugo Viana was very distressed and depressed.

Sometimes, it is not necessarily a good thing to land on a giant team too early.