I Know Everything

Human minds are unlimited.

So I can often come up with a lot of incredible things.

For example, on the most important sale of Adidas in December, they had a big brain hole and thought of an ingenious sales method!

Oh, by the way, this sale is the Shen Huan Championship Limited Edition sneakers.

There are only 1 million pairs worldwide.

It is still the same number as 5 months ago, and there is no double increase.

At the end of November, when the news came out, I don’t know how many people cursed, thinking that Adidas would not do business.

Obviously Shen Huan will play in the NBA next year, why don't you know how to sell more?

Not to mention two or three million pairs, even 5 million or 8 million pairs can still be sold out!

Although this does not meet the title of limited edition, at least it can make fans happy!

As a result, Adidas did not follow the advice of any fans, and insisted on setting the number at 1 million pairs, which remained unchanged.

Of course, the truth is not so simple.

According to the paparazzi's many inquiries, they broke a piece of news.

In fact, Adidas is going to sell 5 million pairs of Shen Huan's championship limited edition sneakers in one go.

But when this idea was brought to Chen Huan, Shen Huan directly rejected it.

Shen Huan said, since this is a limited edition, and it was agreed with everyone, why give up your principles just because you can make more money?

Too many quantities come out, but there is no such charm.

All right.

Fans don't know what to say.

If you say Chen Huan is stubborn, what he said is also reasonable, but he still wants to change after making a decision. Is it plausible? Do you have integrity?

If you say that Shen Huan really agreed to increase the amount of release, then there must be some people who will scold Shen Huan for being greedy for money and cheating everyone with Adidas.

Well, it's a limited edition to win the championship.

As a result, everyone wears it, this horse-riding person is lying!

However, most of the fans still chose to support.

After all, an idol who keeps his word is still very charismatic.

A small number of fans of stars from other teams satirized Shen Huan's back-and-forth, saying that he had retired and came back, and then Shen Huan's fans united to expose them.

In this lively atmosphere, Adidas announced the sale method in early December.

Since there were only 1 million pairs sold this time, if you want to invest in more than 200 countries and regions, the average is only a few thousand pairs.

This will cause many supply and demand imbalances.

So simply Adidas decided to adopt the method of big lottery after everyone makes a reservation.

Fans who have won the lottery, enter the page to make payment, and then Adidas will designate a time and place for you, and you can go to the Adidas store to pick up the goods.

And there are eggs in it.

Of the 1 million pairs, 5,000 pairs will be signed by Shen Huan himself, and will be distributed randomly, and the lucky ones will get them.

As soon as the news came out, fans all over the world went crazy.

In just two days, Adidas' social network was squeezed to the point of collapse more than 20 times.

More than 230 million people have registered and made appointments on the Adidas website.

According to the distribution of this number, only one person out of an average of 230 people can buy Shen Huan's championship limited edition sneakers.

With such an astonishing number of people, countless newspapers and magazines exclaimed that Shen Huan's charm is simply unstoppable.

Adidas, which has added at least 200 million new registered users out of thin air, is both joyful and sad.

The joy is that there are so many potential consumers, even if only one tenth of them become Adidas users, it is a very happy thing.

Not to mention that with Shen Huan, this group of people can actually convert at least 50 million people and become loyal users of Adidas.

What is sad is naturally their plan to increase sales, which was ruthlessly blocked by Shen Huan.

Although Adidas could do it by force, it completely offended Shen Huan.

Giants like Nike and Under Armor are waiting for this day.

Even if it was a termination fee of hundreds of millions, they dared to throw it out without blinking an eye, and greeted Shen Huan with joy.

So Adidas dare not do this.

Besides, the Germans have always been rigid, and there are not a few Adidas executives who agree with Shen Huan to keep his promises and abide by business ethics.

Fortunately, because it is a limited edition sneaker for winning the championship, Adidas also boldly set a higher price.

The average price is 399-699 US dollars a pair, which has surpassed the price of the ordinary version of the best joint model of Adidas - coconut shoes.

With such 1 million pairs, sales reached nearly 600 million US dollars, and Adidas' profit was as high as 400 million!

Why such a high profit?

the reason is simple.

Adidas hadn't had time to start marketing and advertising Shen Huan's championship-winning limited-edition sneakers before Shen Huan announced that he would return to play in the NBA.

As a result, the crazy fans paid more attention to Shen Huan, and paid attention to this limited edition of Shen Huan's championship-winning sneakers.

After all, during this period of time, Shen Huan could not buy any related sports products.

Didn't you see the recently launched joint basketball and backpack, are they all selling like crazy?

So there is no need for Adidas to advertise, they have already started planning.

On the forum, everyone took the colors and styles given by Adidas in advance, and made comparisons and selections.

The phrase Wear the limited edition of Shen Huan to win the championship, watch Shen Huan win the championship has become the hottest buzzword this year.

Which die-hard Shen Huan fan do you think can refuse such a temptation?

Adidas is also kind, they don’t play any rush mode, they directly draw by computer, if you are selected, it is yours.

After endless calls, Adidas finally selected the list at the scheduled time, and sent the e-mails of the purchase qualifications to the mailboxes of the users.

In just half an hour, on Twitter, Weibo and other social media, at least hundreds of thousands of users posted their winning bid emails.

Then they are envied and hated by others.

Of course there are also people who do business.

Immediately on many idle websites, such as eBay in Europe and the United States, Lotte in Japan, Taobao in Huaguo, etc., there are baby releases for the limited edition of Chen Huan's championship.

A pair of the cheapest pair of 399 US dollars sneakers, priced at 699 US dollars are all gentle, and they were snapped up as soon as they came up.

There is also a direct price increase to 999 US dollars. This makes people curse.

Even the most expensive 699 version, some people directly added a 1 to the front, making it 1699 US dollars.

Then this buddy was reported, and the shopping website directly removed his items from the shelves.

Such chaos is really endless.

It makes people feel what is called a group of demons dancing wildly!

It also makes people feel what kind of status Shen Huan has in the eyes of the fans! !