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Matthews and Wilson taste good for a reason.

The three companies in front of them are all big sponsors.

It's not that their brand is bigger than BMW and VISA, but that they signed the contract for a long time and the contract is big, so if it's a promotional event, Shen Huan must give them priority.

In such a month, BMW and VISA can get 3-5 separate publicity opportunities, it should be thankful.

Although the endorsement fees of 3 million and 8 million US dollars given by BMW and VISA are not low, Shen Huan can give them three or five appearances alone, which is already enough to save face.

They shouldn't be sour.

But seeing the smiling faces of the three companies, I still couldn't help being jealous.

no way.

Or the head office can't make up its mind.

In fact, after signing Shen Huan for about 4 months, the advertising effects of BMW and VISA were good.

Shen Huan's endorsement for BMW is the X3 off-road vehicle.

With a price of 3 million US dollars, it is of course impossible for Shen Huan to be the global image endorsement, it can only be a single product.

Compared with the high-end and stable X5 and X6, the X3 has a more youthful publicity, and it is loved by young people.

As long as young people like off-road vehicles, basically there is no one who doesn't like sports.

Even if they are not die-hard basketball fans, they will still like to watch Shen Huan's extremely domineering game and worship Shen Huan as a genius.

Therefore, the sales of X3 in recent months have become very good. The global sales have directly increased by 200%, and the sales in Huaguo have tripled.

As of early October so far, the sales volume of the BMW X3 has successfully exceeded 200,000 in the past few months!

You know, the total global sales of X3 last year was only 230,000 units!

Less than 5 months,

It almost equaled last year's sales record, do you think BMW can be unhappy?

If they weren't worried that Shen Huan's influence would decline and he would no longer be attractive to young people, they would have already locked in Shen Huan with a big contract.

Now that Shen Huan is back to play in the NBA again, BMW is of course happy, and they immediately sent people over to discuss a new contract and new cooperation.

But because Shen Huan said at the beginning that this time he will only play for one season and the playoffs, so BMW once again had entanglements and disputes.

On the one hand, some people think that if this is the case, then give Shen Huan another one-year contract and raise the price a little, and it will be considered a happy cooperation for everyone.

On the other hand, some people think that looking at the benefits that Adidas from the same country has gained from Shen Huan, BMW is simply too far behind.

If he stops playing basketball, Shen Huan's international influence may decline, but his influence in China is very lasting.

The Huaguo market is definitely one of BMW's most important markets, basically second only to the US market.

So even if it is for the Huaguo market, BMW should give Shen Huan a big contract, not to mention the lifetime contract of Adidas, nor the 10-year contract between McDonald's and Pepsi, but the three-to-five-year contract is not too much at all .

Until today, when Matthews arrived in Huaguo and contacted the company, the opinions of the two parties were still arguing and arguing.

Matthews is a neutral, he doesn't care about it, but in the next year, he is already ready to make good use of Shen Huan's popularity to contribute to BMW.

However, seeing the calm and confident appearance of those companies, Matthews was still a little envious of them.

Because Adidas, McDonald's and Pepsi have long-term contracts, they must give priority to any publicity, and there is no need to rush to squeeze Shen Huan's influence and value.

BMW is different, if the contract is not long enough, within the contract period, try to squeeze the value of Shen Huan as much as possible, that is what they will do.

At that time, contract negotiations, price negotiations, and negotiations on the time of various promotional activities will all appear very tense.

It is conceivable what Shen Huan's mood will be. Whether the propaganda will be strong enough and the effect will be good enough will depend on his own performance.

BMW can't imagine that Shen Huan can treat their activities like Adidas, McDonald's and Pepsi.

no way.

This is the treatment of second-class sponsors, and no one can change it.

If Shen Huan really worked hard for BMW, it would be the turn of the three companies above to be dissatisfied.

Why?

You have a big face? !

Compared with Matthews' entanglement, Wilson, the global vice president of VISA, seemed a little calmer.

Because they gave a one-year global sponsorship contract of 8 million US dollars, the sponsorship fee for a single year is the highest.

So what Shen Huan did for them was a global brand endorsement.

Just in the past 4 months, VISA has launched 27 models of Shen Huan's co-branded credit cards in 33 countries around the world.

Most of the card issuance targets are young people aged 18-25.

The result is very gratifying. VISA has obtained more than 7 million contracted users, and most of them are people who have never used a credit card.

They start with VISA, and they will basically never leave the camp of VISA in this life.

The endorsement fee of only 8 million US dollars has brought so many users in such a short period of time, which is completely unexpected by VISA.

It's only been 4 months. Although it is the most influential 4 months, but after a year of endorsement time, it must be at least 12 million, right?

The average endorsement fee of 8 million US dollars is calculated, and the publicity cost of one user is less than 0.7 US dollars.

This conversion rate is really high!

All the previous spokespersons of VISA failed to do this.

They were feeling there, if only Shen Huan could play for a few more years, VISA in Shen Huan's hands, at least 30 million new users could be added!

For a credit card company, there is nothing more important than the increase in users!

They rely on users to swipe their cards for consumption to eat!

As a result, Shen Huan suddenly told them that he would play in the NBA playoffs for another year, and VISA suddenly became excited.

Whether it's one year or three years.

Let's eat it first!

According to Shen Huan's current fame and influence, there is really a lot of room to use!

For this reason, VISA held a 6-hour meeting during Wilson's flight, and planned to give Shen Huan a better contract with more years.

Although it is not as good as McDonald's and Pepsi, let alone Adidas, it is definitely a very good contract in the history of VISA's advertising endorsement!

It's no wonder that these people have their own joys and sorrows.

Once Shen Huan returns to the NBA, he will be the most popular superstar.

No sports star or entertainment star can compare to his influence and deterrent power.

Such a superstar is like monk meat to advertisers! !

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