I Know Everything

Entering January, it is basically entering the twelfth lunar month.

The habit of Chinese people is that when the twelfth lunar month enters, it seems that they have no energy to do things, and they are just waiting for the New Year.

Then after the Spring Festival, the New Year is not considered to be over until the fifteenth day of the first lunar month.

During this period of time, everyone's minds generally revolve around what to do during the New Year.

What are the things to do during the Chinese New Year?

A very important point is to prepare for the New Year.

For many factories and companies related to New Year's goods, sales can reach one-third or more of the annual sales in just one month before the Spring Festival.

The same is true for sales companies, especially supermarkets.

Even if your business is not very good on weekdays, the supermarket is guaranteed to be full of people all day and night in the cold winter months, and you don't need to turn on the air conditioner.

What if, at this time, there is another supermarket that is about to close and conducts a closed store sale?

That's even more incredible!

It will be crushed immediately! !

The fact is the same.

After the 32 supermarkets in Yongxing Supermarket in Zhejiang and Vietnam except the 5 stores in Lin'an jointly announced the decision to close stores and promote promotions, the inside of Yongxing Supermarket was crowded every day starting from the morning market at 7 o'clock in the morning. people.

For a morning market at 7 o'clock alone, a group of staff has to go to the goods more than a dozen times.

Of course they are also very cheap.

For example, the market price of apples sold at the door is 5 yuan per catty, and they directly cost 4 yuan per catty, and 7 yuan per catty.

The Gannan navel orange next to the apple costs 6 yuan a catty outside, 5 yuan a catty here, and 20 yuan a bag of 5 catties.

Both of these have signed large-scale contracts with wholesalers in the production area or the whole province. Even if they are sold at such prices, they can have a gross profit margin of about 15%.

The prerequisite is that you have to consume at least tens of millions of catties.

As a result, there was a long queue at the entrance of every supermarket. If everyone didn't go in to buy vegetables, they had to buy a bunch of apples and navel oranges to eat at home.

In terms of vegetables, Chinese cabbage, celery, lotus root, pumpkin, etc., which are common in winter, are so cheap that people are willing to buy dozens of catties to go home.

There are also pork, whole chickens, ducks and geese, which are also fresh and cheap, about 20% cheaper than the market price outside, and the scales are also very sufficient.

These grandpas and aunts usually drag their own small shopping carts in the morning market and return with a full load.

Then when the supermarket officially opened at 9 o'clock, they came to grab all kinds of discounted clearance products.

The daily necessities used at home, a bunch of buy-one-get-one-free paper towels, candies and melon seeds and snacks...everything was marked with 50% off, 50% off, 30% off, and they were easily put into the big shopping cart of the mall.

Even T-shirts, vests, shorts, autumn coats and thin sweaters, etc., which they know they can’t wear now, are sold at “10 yuan a piece”, “99 for double-sided coats”, “199 for pure wool sweaters” and so on. Under the temptation, he couldn't control himself.

All in all, everyone lost themselves in a lot of loss discount, clearance, sold out banners and lively music,

Desperately move the things from the supermarket to the house.

The middle-aged and elderly people come during the day, and the young people who come at night buy more of all kinds of things.

For example, beer, jerky, nuts, etc., you can buy it for two to three hundred yuan without knowing it.

Looking at the special price of 12 bottles for 12 yuan local brand beer, they couldn't help it!

On the first day, the turnover of the entire 32 supermarkets reached more than 37 million!

This almost didn't scare Zhang Duocai to death.

Yongxing Supermarket has been in business for so many years. In the best year of business, the turnover of a supermarket is only 170 million, and this has to be in Lin'an City.

There are 120 million people from other places, which is very good.

Just last year, the best business was only 80 million, and the lowest in other places was 40 million. On average, it was less than 150,000 a day, so it really couldn't support it.

The result is fine now.

According to the strategy given by Shen Huan, Yongxing Supermarket made a large purchase plan in advance, used the largest quantity to lower the price, and carried out crazy dumping.

In this way, the daily sales reached more than 37 million, and the average store is 1.16 million. Based on this sales, it is more than 400 million a year! !

How crazy is this?

It is higher than the combined turnover of each single store of Wal-Mart and Carrefour!

Of course, the profit here is very low.

With a turnover of more than 37 million, the overall gross profit rate is 12%, but a gross profit of 4.5 million.

Excluding taxes and other expenses, only 3 million may end up in your hands.

But 3 million is also terrible. After such a month, wouldn't it be possible to make a net profit of 90 million! ?

Although 90 million is nothing compared to the Zhang family's 30 billion property, but this is the last closing time for the big sale!

If it is operated normally, the rent and labor lost will cost hundreds of millions.

Then there are loss-making discounts of various goods, etc., which will cost at least hundreds of millions.

Now, instead of losing money, he has made a lot of money, which is already a great improvement.

However, there is another reason for this.

That is the current crazy buying, which is based on the special time period of the Spring Festival, when everyone has a strong desire to consume.

If you change the time period, the closure of the store is very popular, but it is definitely not so popular.

For Zhang Duocai, the estimated profit of 90 million is a firm belief that he trusts Shen Huan more, which is far greater than the amount of money.

At this time, the five Yongxing supermarkets in Lin'an did not follow the promotion of the 32 stores, but entered the stage of closing for renovation from the end of December.

All the original structures were broken and replaced with the new type of supermarket model designed by Shen Huan.

Zhang's operation team is also actively starting to contact various suppliers, and is also familiar with the new model.

Including how to train salespersons, stockers and so on.

Their tasks are very tight. February 8th is the Spring Festival, and they must open on the first day of the new year.

It took about 45 days from closing the store for renovation to reopening.

Hardware decoration is not a big problem in the case of adding money to rush work. The most important thing is the change of the core and the change of business ideas.

In this regard, Zhang Duocai, who has seen the most and asked Shen Huan the most detailed, has become the most important lecturer.

He displayed all the exquisite pictures, dynamic computer graphics, etc. that he spent a lot of money in front of the employees, and taught them in the simulation room himself.

This is still a test for Boss Zhang, who has not been on the front line for many years.

But Zhang Duocai was full of energy and felt a long-lost entrepreneurial enthusiasm.

Facing his first venture in life, Boss Zhang is full of motivation!

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