I became famous after I didn't grow tall

Wei Lan was promised to find a movie queen, and if it was a mature woman over ten years old, the public relations department would be busy.

There is nothing to do in finding someone. After one film, there are not many women who meet this requirement. The difficulty is coordinating the party's schedule, and also considering whether the party will agree or not.

However, Wei Lan is no longer an unknown person now. With the momentum of having just won the Best Director, the invitation she sent is worthy of careful consideration by the movie queens.

In addition to the movie queens mentioned by Wei Lan, there are two important female roles that need to be chosen.

In addition to Su Yining, the important supporting actress who has been pre-determined, another heroine once again made Wei Lan enter the screening process.

Wei Lan originally considered Su Yining to play the heroine, but in the end, considering that her appearance and temperament lacked the youthfulness, and her acting skills were not enough to bear the long-term changes, she decided to choose another one.

Su Yining is not obsessed with the heroine this time. Although she did not win any acting awards, her last film "Country Teacher" has allowed her to sweep away the haze of Golden Raspberry. Recently, there have been many film appointments, and her relationship with Wei Lan is already good. Okay, and I admire her very much. She is very well-behaved in front of her. Wei Lan said he didn't want to force her, so he didn't force her.

This is where manager Gao Wen praised Su Yining. In a way, this is another kind of high emotional intelligence.

In fact, there are no specific rigid indicators for the selection of the heroine. She must be good-looking in appearance, have the youthfulness of a fledgling, and have a unique and outstanding temperament that can make the audience remember. The acting skills must be in place. Of course, there is no Another character is so demanding.

There are not many such young girls in the entertainment industry, and many popular actresses meet the requirements. Because there are so many, it would be a bit difficult to choose if they are interviewed one by one, but it is not a problem after all.

The theme of the new movie Wei Lan plans to shoot is about the fashion circle and the workplace. After deciding on the theme, he will start to make investment and other preliminary preparations.

After Wei Mingjie heard the outline of Wei Lan's new movie, she estimated an investment price: "In this case...even for urban genres, the budget has to be tentatively set at 100 million, but we have money now. The previous profit from "Country Teacher" You can use it to invest in your movie, and if you don’t have enough, you can add more.”

But when Wei Lan heard this, she was confused: "How can it be so expensive?" Her budget, including the actress's salary, was about 30 million, which was enough.

"The most important factors here are the price of brand licensing and the actress' remuneration." Wei Mingjie and Wei Lan explained.

"Brand...authorization?"

Following Wei Mingjie's explanation, Wei Lan discovered that the fashion and film circles in this world, especially the holographic film industry, were completely different from the situation in her previous life.

The relationship between the film industry and the fashion industry in this world has always been in a delicate state. On the one hand, the fashion industry is inseparable from the star-making role of movies, but on the other hand, it does not take the initiative to provide any support in terms of costumes and props.

Because of a popular urban drama, several high-end luxury brands in the fashion industry sued it.

The brand sued the urban drama for plagiarizing their costumes without any corresponding notification and brand copyright fees.

Different from the studio era, modern dramas can either make the clothes needed by the crew themselves, or borrow or buy them directly from the brand. However, the characteristics of holographic movies are different. All props, including costumes, are created by the director’s consciousness. That's it.

This has led to a more controversial situation. The lawyer of the production team has a simple defense. The holographic movie world is the embodiment of human brain consciousness, and all cognitive images of a person, even the imaginary part, are derived from the reflection of the real environment. .

People's consciousness is not controlled by people. What they see in reality may enter the director's mind unintentionally. Then the director will conceive it when filming the movie, and the details will be different. This situation is not subjective. Yes, consciously plagiarize. If it is determined that plagiarism requires copyright, then should we ask the director for copyright fees for the famous real-life buildings, cultural relics in costume dramas, etc. that appear in the movie?

In fact, anyone with a discerning eye can see that the clothes in that drama are very similar to the high-end new models of several brands, and they are indeed very suspected of plagiarism.

But at that time, holographic movies had just emerged, and the corresponding regulations were not perfect enough. There was no authorization case for this aspect.

In the end, the case ended with the brand owners losing, and Guan's copyright protection case was completed only a little later.

But even if there is a case, from the perspective of many modern drama crews and management, it can only save a penny on investment. It is obvious that filming in the director's camera does not cost a single amount of materials, so why should the brand side cost millions? Hundreds of thousands of dollars equivalent to buying real clothes?

In the eyes of designers in the fashion circle, the material of clothing does not reflect the value of clothing. The highest value of clothing is their inspired design.

Both parties have their own reasons, which has led to many film and television investors still taking advantage of loopholes and evading copyright fees by making slight changes to clothing. Designers in the fashion industry hate this kind of skirting around and are increasingly reluctant to spend on licensing fees. Lowering the price, or even increasing it, creates a vicious cycle. If you can’t afford the clothes, you can license them and then take advantage of the loopholes. Taking advantage of the loopholes will lead to an increase in licensing fees...

But at the same time, the stars who are popular in movies are irresistible publicity in the fashion industry, which makes the relationship between the fashion industry and the film industry in this world very subtle.

Later, almost every one or two, a clothing plagiarism incident broke out, and in the end it was involved, some were successful, and some were left alone.

Variety shows have a better relationship with the fashion industry, because some variety shows are still in the photography mode. When celebrities appear on the show, they represent themselves rather than their characters, so they naturally don't wear knockoffs.

The movie that Wei Lan is going to shoot has many fashion brands. If you want to buy copyrights in such a delicate relationship between the film and fashion circles, it will be a huge expense, and many brands have peer avoidance. For example, if you use LT for men's formal wear, don't expect to get authorization from JEE.

"Why don't you talk to the brand about advertising placement?"

"Advertising... placement?" This time it was Wei Mingjie's turn to hesitate. After chewing on the word, he understood Wei Lan's meaning, and then shook his head: "There have been movies that have tried this before, which led to box office failures and a lot of criticism. They are almost nailed to the low-scoring pillar of shame on the light and shadow network."

Wei Lan was directly puzzled, and then used his mobile phone to check the relevant film and television works on the market, and then he found speechlessly that there are relatively few advertising placements in the film industry of this world, and it can even be said that this concept has basically not yet emerged.

In other words, the tentacles of advertising have only reached the TV circle and variety show circle, and have not yet spread to the film circle.

As for the movie that Wei Mingjie mentioned, Wei Lan immediately went to watch it and quickly analyzed the reasons for the failure. The placement effect was not clever and advanced enough, and the holographic movie market in this world was hot enough, and investment was not in short supply. With a negative precedent, movie directors would try this less.

But for the movie that Wei Lan wanted to shoot right now, it would be a complete waste if she didn't do advertising placement.

Thinking of this, Wei Lan couldn't help but sigh deeply: her ambition has always been to be a successful director, not a commercial marketing genius, but the inexplicable lag in development in this world doesn't allow her to do this!

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