I am farming in the real world

Chapter 9: Precision Marketing

Around 10 AM, Chen Jue rode his bicycle from Chen Village all the way to the immigrant village bus stop several kilometers away.

He leaned the bicycle against the telephone pole, secured it with an iron chain, and raised his hand to wipe the beads of sweat constantly dripping from his forehead.

"It's too hot! This damn weather."

Chen Jue pursed his lips and pretended to reach into the black backpack behind him.

When he pulled his hand out, he was holding a water bottle filled with ice water.

He unscrewed the cap and guzzled down a few mouthfuls, the refreshing coolness finally dispelling some of the summer heat.

In reality, Chen Jue had been using the MC system's inventory to store the plastic water bottle all along, in order to reduce his burden while cycling.

It's foolish not to use something if it's convenient.

However, considering the ubiquitous surveillance cameras these days, Chen Jue still brought a backpack to cover himself, lest the system be exposed by being caught on camera creating objects out of thin air.

"It's been a while since I went to the city."

After waiting for more than ten minutes, Chen Jue boarded a No. 5 bus.

His trip to the county town was to peddle the top-quality waxberries he had grown.

As someone who had started a business and been severely educated in the business world, Chen Jue knew the value of these top-quality waxberries better than anyone.

As for how to quickly sell these top-quality waxberries, Chen Jue also had some preliminary plans in mind.

After all, even the best wine fears a deep alley, and even the best products cannot be sold if the right approach is not found.

If he were to learn from those roadside mobile fruit vendors, driving a small truck to a lively, crowded community to set up a stall and sell them piecemeal, then this business would definitely be a failure.

Why be so sure?

First of all, the attributes of the fruit are not right!

You need to know that selling fruit at a stall is a very particular business. Most of the fruits sold by common mobile fruit stalls are seasonal fruits, which generally have four characteristics: "low price, large quantity, resistance to storage, and convenient transportation."

The target customer base is also those passersby who like to take advantage of small benefits and are usually more careful and calculating.

But the top-quality waxberries in Chen Jue's hands are different.

Any one of them has an exquisite appearance that says, "Poor people can't afford to buy me."

If they were placed on a fruit stall that takes the cheap and affordable route, there would definitely be more people asking than buying, and it's unlikely that many would be sold in a day.

Of course, the most important point is that Chen Jue's Alipay and WeChat Pay are both frozen, and he can't show a QR code for payment at all.

Even if he wanted to be a fruit vendor selling them piecemeal, without the necessary hardware like a QR code for payment, wouldn't it make the business fail even faster to just stare blankly at customers and forcibly collect cash?

So, after taking a bus for nearly 40 minutes, enjoying the air conditioning and smelling the familiar bus smell.

Chen Jue came to a relatively remote commercial street in Rui County and found a roadside graphic advertising shop with the signs of printing, advertising, and packaging.

"Boss, can you make a few sample packaging boxes?" Chen Jue asked directly after entering the store and scanning the messy environment.

The owner of the advertising shop was a young man wearing glasses. Seeing a business opportunity, he immediately raised his head from in front of the computer displaying the Legend private server: "What kind of packaging box? Do you have a design drawing?"

Chen Jue took out a mobile phone and found a net picture of a high-end gift box that he had downloaded online while taking the bus earlier.

He also told the boss that it was for holding waxberries, and that small plastic shells should be placed in the gift box. He also took out a small plastic bag of top-quality waxberries from his backpack for the other party to taste.

"Damn!"

"Brother, how are your waxberries so big?"

The shop owner was also very curious when he saw this. After asking Chen Jue for one, he first put it in his palm, compared it, and took a photo to post on Moments. Then, he took a bite and immediately felt his mouth burst with juice, and a look of enjoyment appeared on his face.

"Sweet! So sweet!"

"This is the first time in my life I've eaten such delicious waxberries!"

After eating one, the shop owner still seemed to have some unfinished business, and asked about where this kind of waxberry was produced and how much it cost.

Chen Jue only said that it was Dongkui's special A-grade waxberry. After adding the other party's WeChat, he sent the net picture and several packaging box copywriting that he had made up with "Dubai Royal Family Special Supply" "13A Special Grade Dongkui Waxberry" to the other party.

"I've eaten Dongkui waxberries. The Green Orchard next door sells them for 35 yuan a pound. They are definitely not as delicious as your waxberries!" The shop owner said confidently.

Then, he took the net picture and copywriting and skillfully opened the computer software, showing off his proficient operation in front of Chen Jue.

Before long, an exquisitely styled high-end packaging box with a black background, hot stamping, and an olive green small bow tied on the outside was designed by the boss according to Chen Jue's requirements.

"Brother, how many do you want to make? Such a set, as you said, plus a plastic shell for each waxberry, will cost at least 10 yuan per box."

"If the quantity is too large, my store can't handle it with one machine. It has to be sent to the factory to be made."

The shop owner was probably shocked by the taste of the top-quality waxberries, and it took him a while to react and discuss the business with Chen Jue.

"Make 100 for me first!" Chen Jue bargained with the shop owner for a while.

Finally, seeing the favor of feeding him waxberries, he cut the price all the way down to 7.2 yuan each, and paid the bill with the few cash he had on him on the spot.

Seeing that he paid so readily, the shop owner stopped joking around, turned off the game, and called his wife to come and start working together.

This kind of small advertising shop usually takes scattered orders online, and the daily turnover is only a thousand or eight hundred, earning hard-earned money.

However, since 100 boxes would take some time to make, Chen Jue took two samples of the folded packaging boxes and did not stay in the small shop.

He took a bus directly to the Rui County Agricultural Wholesale Market. On the bus, with the backpack as cover, he took out the waxberries from the MC backpack one by one and put them into the gift box.

Several old people who were riding in the same car saw that the waxberries in his hand were so big, and they specially asked him what kind of waxberries they were.

He patiently explained to these old people who came out to enjoy the free bus air conditioning, saying that these were high-end goods from other places, and one would sell for 5 yuan, which caused the elderly passengers to discuss it incessantly.

After all, the waxberries produced locally in Wenzhou are not very big, even the Gaolou waxberries cannot be compared with the system waxberries in his hand.

......

Accidentally becoming the focus on the bus was something Chen Jue never expected.

After arriving at his destination, he got off the bus with the two gift boxes and began to look for promotion targets in the market under the scorching heat.

You need to know that Rui County is a county-level city with a permanent population of over one million, and its economic scale ranks twenty-sixth among the top 100 counties in the country.

The small place where house prices easily cost 20,000 to 30,000 yuan per square meter has an outrageously high consumption level.

This agricultural wholesale market is the distribution center for agricultural products in the entire Rui County. The merchants and vehicles coming here to purchase goods are endless, especially the largest ones with the most impressive storefronts, which have become the focus of Chen Jue's search.

"Boss, do you accept high-quality Dongkui?"

"They were just taken down from the tree this morning, and the appearance is very good." After staring for more than ten minutes, Chen Jue finally walked into a shop called Sweetheart Fruit Wholesale.

The owner of the shop was a fat middle-aged man wearing a vest. He had a thick gold chain around his neck, a face full of fat, and his calculator was beeping and banging, constantly directing the staff to load goods into cars.

Seeing Chen Jue approaching to promote his products, the fat man waved his hand with a look of disgust: "Didn't you see I'm busy? Waxberries are not easy to sell now, go look at other stores."

Seeing that he was rejected by the other party, Chen Jue did not retreat, but opened the packaging gift box in his hand in front of him, letting the other party take a look at the appearance of the waxberries inside.

The reason why he chose this Sweetheart Fruit Wholesale is also because he saw that the shelves of his house were selling expensive fruits such as durian and lychee, and the business was the best among the row of shops nearby.

This is called precision marketing. Chen Jue had learned some of this when he used to run a business and run sales.

The fat man was originally a little impatient, but when he saw the waxberries in the box, each of which was bigger than a ping pong ball, a look of interest suddenly appeared on his face.

"13A Dongkui?"

"Isn't the highest brand promoted by Taizhou Xianju 9A?"

"How is yours 4 A's higher than theirs!"

Second update ~ Continue to beg for votes!